Good CIVO (search engine visitor optimization) design requires keywords, calls to action, easy navigation, breadcrumbs, and familiar branding elements like Facebook, Twitter, and YouTube logos placed strategically above the fold.
if you're on the first page and you're one of ten on the first page and people visit your website and any other website, they're going to purchase from the other website because yours is so bad
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CIVO stands for search engine visitor optimization. The hosts coined the term to describe building and optimizing a website for the human visitor, not just search engines. They argue it begins at the SERP, meaning even your search result listing should help users take action before they ever click.
According to the hosts, the area above the fold should include your logo, business name, contact information such as a phone number or email, your target keywords, and at least one call to action. Flash banners that consume the entire fold area without these elements waste prime real estate.
Breadcrumbs are navigation links, usually at the top of a page, that show a user the hierarchy of pages they have traveled through on a site. The hosts recommend using them when a site has many subcategories, so users can easily move back up to a parent category without getting lost.
The hosts say displaying those logos breeds familiarity and signals reliability and credibility. Even if the accounts are not heavily used, visitors see those logos and conclude the business is serious enough to maintain a presence on major social platforms, which builds immediate trust.
getting people to your website is not a problem. Some of the first things we talk about, I mean, you know, we get phone calls all the time. it's like, I want to be on the first page of Google. We look at their website and we say, no, you do not. Not yet.
Chris Burris
you want to have your logo, you want to have your business name, you want to have your contact information above the fold. And that could be a number of different things. It could be your phone number, it could be your email address, or a contact form
Chris Burris
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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