Facebook, User Generated Content, Keyword Selector Tool - Unknown Secrets of SEO E-Webstyle Number 62

Welcome to the Unknown Secrets of SEO Podcast. What's up, everybody? Welcome back. Another fun-filled Friday. It's podcast time. Woo-hoo! This is podcast number 62. Last podcast, surprisingly, was podcast number 61. That actually is surprising, because I'm like, where are we at? 47? 72? Where are we at? 13? There's 52 weeks in a year. We're doing this at least nine months. Yeah. You are listening to the most popular SEO podcast on iTunes. We love it when you stalk us, when you haunt us, when you corral us, and then throw us into a pot that includes you writing a review about us. And you can do that, and we appreciate when our listeners do that. Just go to iTunes, create an account, submit a review. It's a review, right? Review, like testimonial. A review and a rating. A review and a rating. We only have 20 ratings. We're shooting for 1,020. So then everyone will doubt our ratings. Yeah. How'd these guys get 1,020 ratings? This is ridiculous. This is redonkulous. This isn't going to work. Redonkulous. I love that word. Last podcast, we talked... You want to introduce yourself? Oh. My name is Chris Burris, owner of eWebStyle. And I'm Paul Hanson, sales manager at eWebStyle. I was waiting. And I was like, somebody out there is like, dude, who the hell are you? These guys, yeah. What? You're suggesting they don't know who we are? Oh, yeah. Really? Yeah. Come on. What are my fingers? Yeah. That's great. I'm Chris. Did I mention that, right? Yeah. Just to make sure for all you... And I'm awesome. That's my new name. Chris and awesome. Hosted by Chris and awesome. Or you could just say, awesome Chris. There you go. Then you're just out of the equation altogether. As always, we like to talk about what we did introduce ourselves. So we like to talk about what we talked about last time ever so briefly. And Paul, you brought the information about the keyword selector tool. Oh, yes. Keyword selector tool. I was about to go back

to two podcasts ago because I think I actually didn't remember it. When you're selecting your keywords, it was about what match types, broad match, phrase match, exact match. They're all important and some tips on how you should use all three of them to determine which words you should use for an SEO campaign for organic or natural listings. It's originally created for AdWords for paid campaigns, but it's a great tool to use for natural listings for search engine optimization. So take another look back at that one. I think we went over a couple other things, but I don't remember. Yeah, but I think most of the options that you had in there, and specifically what do they mean and what's the value and what are you going to be choosing? And you touched on short tail keywords and long tail keywords. Short tail keywords, long tail keywords. For those of you who are just tuning in, long tail keywords. Shame on you first. I know. What's your problem? What took you so long to find us? Long tail keyword is three keywords and above. So anything with three or more keywords in your keyword phrase. So that's very important. That's very, very important for you to know. So you should understand the difference between short tail, long tail, and the different match types using a keyword selector tool. And we always talk about, what is it, isn't there something like five things we talk about that are valuable? Number one is like keywords. Number two is like content. Number three is keywords. Number four is inbound linking. Inbound linking. Or just linking in general. And number five, what was that? Keywords. Oh, yeah. Keywords. Real estate. Location, location, location. We cannot stress this enough. Search engine optimization. Keywords, keywords, keywords. So that keyword selector tool is really good. You should go back. That's kind of the second podcast or more on that keyword selector tool. That's how valuable keywords are. And that's just getting more into the nitty-gritty of that keyword selector tool. Which, if you

go back and listen to the last podcast, it's kind of ironic that Google's keyword selector tool, let me repeat that. But Google's keyword selector tool is not in the first position when you type in Google keyword selector tool. It probably is now. Oh, that's right. They've had a week. It's a beta. They had a new one come out. That's why I think so. They had a brand new version come out. So go back and listen to that podcast. That is podcast number 61. We appreciate it when you guys, you can find us. We'll get into that right now. You can find us on Twitter, twitter.com slash eWebStyle. You can find us on Facebook, facebook.com slash eWebStyle. We broadcast the video of this podcast live at 9.15 Central Standard Time, give or take 15 minutes, on Fridays, 9.15 Central Standard Time, on Ustream. The easiest, fastest, quickest way to find us on Ustream is just go to e-webstyle.com. That's our website. Put a slash, forward slash, and then put Ustream, the letter U-S-T-R-E-A-M, Ustream. And that will take you directly to our listing, our page on Ustream. Did I remember everything? I think that's very cool because every time you say, hey, check the audio feed, I Google eWebStyle and Ustream. So now I can just go to eWebStyle.com, Ustream. There you go. I'm Googling it. I'm clicking here, clicking there, clicking there. So thanks for saving me time on that. Now I know how to find it. I did that just for you, awesome. Let's see. The other thing, YouTube. We have YouTube videos up, and you can find that. Again, the easiest way is e-webstyle.com slash YouTube. That is not the letter U. That is the U, U with the three letters, and then Tube. And that will take you directly to our YouTube page, and you can find these videos out in YouTube land. A little bit of news. Do you have any chance? A little bit of news. Yes, I found some news today. And I am sharing this. I didn't even

tell Chris because I thought it was just so ridiculously just stupid that I could not believe it. How stupid some people are. Arguably redonkulous. Redonkulously stupid. Here we go. Here's the title. Woman follows Google Maps walking directions. Gets hit. Suits. What? Are you serious? What? Come on. So here's what's funny. This is funny, right? Oh, no. No. No. She got hit by a car. Is this the same lady who got burned by hot coffee? I mean, it must have been, right? So this lady, right? Really? This story came out just a couple days ago, May 28th. So she's in Utah, and she's trying to get from one spot to another, and there's a half-mile section. Oh, that explains it. There's a half-mile section where it says take a walk down Deer Valley Drive. Now, for those of you who don't know, the Google Maps walking directions and all that, it's still in beta, right? That's kind of how they're going to get out of this, because it says still in beta, you know, please use judgment or whatever it says. But what happens with Deer Park, Deer Valley Drive has another name as Utah State Highway 224. So, and in the news, it says a highway that lacks sidewalks, but where I'm from, they don't have sidewalks on freeway. So she walked down the freeway and got hit by a car, which she deserved to do if you walk down a freeway. Yes. Yes. And she's mad, and she's suing Google, of all people. Come on. Apparently, they did not teach her when she was in elementary school not to walk down the freeway. God, I mean, just like how stupid can she be? Shouldn't she be suing her mother? Thank you. Thank you. There you go. Shouldn't she be suing? Like, really, let's be honest. The person who didn't teach her not to walk down the freeway is the person who should be sued. I don't know. Maybe it's the first grade teacher, second grade teacher. It's clearly anyone except for Miss, whatever her

name is. Rosenberg. Rosenberg. Her name is Lauren Rosenberg. Lauren Rosenberg. I'm going to Google her a little later. I would have put a, she's got a Facebook page. You know the quickest one word way to Google her? How? Retarded. There you go. There you go. Just Google retarded. It's got to have her. Give her a thumbs up. Lady who follows Google walking directions and gets hit on a freeway. Oh, that's crazy. Oh, man. That got me all worked out. I mean, I couldn't believe I read that. Like, how stupid can you be? Oh, that's, that's nuts. All right. All right. Well, since we're talking about Google, let's, let's bring this up. Google's about to turn all the private Wi-Fi data that they collected as they were touring around the streets of Europe to, to a European legislative branch or organization or something. Oh, really? I don't know how it works. So now the government can really watch what you're doing because they have your Wi-Fi. Maybe this is a whole, you know, if you're a conspiracy enthusiast, you're like, the government told Google to do it and then they would catch them and then they had to turn the data over to the government. Now the government has our data. That's how it always works. I just want to know, like, so it seems very clear that this was a plan, like, it wasn't just like a rogue driver in a Google mobile who decided to collect private data. This was like a company decision. Hey, dudes, while we're, I got a great idea. While we're out driving around on the streets, we should collect people's private data. Yeah, who makes that decision? Yeah, really, though. Dave, don't give them walking directions because they're going to get hit. Thank you. Because that is stupid. Oh, yeah, I don't know. I really don't know who comes up with that. We also have, this is interesting for you S listeners, AT&T is going to get rid of their all one tier pricing, like their unlimited plan. They're

going to go into tiered pricing, yeah. Yeah, and some people are like, oh, yay, because, you know, some people use some, and some people use a whole lot, and so they should actually tier that pricing. Okay, I'll make sure. I use about 500 minutes a month. Maybe. Not a lot. Average? Maybe, yeah. An unlimited plan, like, would double, not only double my month. Expenses, yeah. It'd double my expenses, but I don't really use that many minutes. I use it, the last thing I use my phone for is talking. It's kind of ironic. Yeah. Talkie, talkie. Is that crickets? This is a radio, we've got five. We're going to get rid of those crickets somewhere in here. Housekeeping. Let's see. Oh, this is kind of cool. Kaza founders are going to try music again. Okay. So, you remember, you know the guys who founded Kaza? I thought it was Kaza. Oh, yes. It was probably Kaza. Yeah. Is that the crickets again? Yeah. Tell them. Hey, I got my pirate on with Kaza a little bit, so I remember them. Yeah. Yeah, while they were up and alive. You know who else, the founders of Kaza, you know, other company they started? Who? Skype. Wow. Same dudes. That's cool. Didn't know that. Same dudes. It's kind of like PayPal, except illegal and free. They got into a legitimate business. Into it, yeah. I love their URL, R-D-I-O. Instead of R-A-D-I-O, radio, it's R-D-I-O. That's kind of cool. That is cool. So, hopefully those guys do well. And Chrome is to provide video tech-free streaming in the Chrome. There's something called WebM. That sounds kind of cool. We're going to do a shout-out. You got any shout-outs? Did you collect all the shout-outs from last time that you promised this time? Sorry. Oh, I'm sorry. I want to shout-out to all of our Facebook friends. I was taking a look at our Facebook page. What's up to everybody on Facebook? I mean, I don't remember anyone's name except for our homeboy, and he knows who he is.

Yes. Thanks for the logo, fool. That was awesome. We appreciate that. Darren Bowie put together a logo for us, and it's listed on our Facebook page. Go check it out. I mean, when we started this, and somebody had said, you know what? Some guy, one of your listeners, is actually going to put together a logo for your podcast. We would have said, yeah. I would have been like, we're going to be on the air that long? Wow. Listeners? I thought we were doing this for in-house. Yeah, the person who's going to do the logo is Javier. Yeah, there we go. He's a listener. So he put together a really awesome logo, and then we ended up following him back to his Facebook page, and he's apparently really good with Photoshop. Yeah, that's pretty awesome. Because he's got some sort of karate picture, and he's upside down, and clearly that's Photoshopped. That's a shot in the gut right there, Darren. There's no listener of our podcast would have that kind of coordination. The shout-out I wanted to give is not to anybody in particular, at least not that I know. We have a listener in Hong Kong. That's what's up. We have at least one listener in Hong Kong. So whoever's listening to us in Hong Kong, ni hao ma. Yeah. That's the only thing I know. Oh, I should have said ha-bo-hao. Yeah, because I don't know what that means. Same thing. Oh, okay. Just like a more informal version. It's like, hello, how are you doing? Yeah. What's up? Yeah. What's up? That's awesome. Let me do this. Shei-shei-ni for listening. That's what's up. Yeah. Beijing 2008 Olympics. That's all I got. That's it. That's all I got. Bird's nest. Beautiful architecture. That's all I got. There's lots of crickets in that bird's nest, too. All right. What do we got? What else do we got? I think we've exceeded our Gino time limit, and somebody's going to call about our Gino humor limit. Here we go. So, this is our podcast for today.

What goes into good Civo design? Good Civo design. For those of you who are just tuning in, one, shame on you. Two, search engine visitor optimization. And, you know, every time I'm reading on the, you know, I'm trying to do some research for the podcast and, like, looking at this, and it's hard not to kick the same dead horse. But, really, there's just a few things people should really focus on. And we try to give you, you know, some extra outside of the main topics, but Civo and link building and content, those are really main things, so it's always important to come back to them. But when I'm doing research, everybody's like, you know, you want to do your, you want to set your website up for readers, for visitors, for humans. And that seems, that's like a huge trend over the last couple years. You do your Civo or your SEO for people that are reading. And so, that's why, you know, Chris coined the term Civo because that's, you do it for your people. You build your website for the people that are going to buy your products and services or visit your website. Search engine visitor optimization. So, we, and we even said, we even coined the phrase that Civo begins at SERP, search engine results page. Yeah, search engine results. So, if you can actually get in your description a phone number or something so that they look you up, they find you, they don't even have to go to your website. They can immediately contact you. That is what we say, that is what we mean when we say Civo begins at SERP. And there are some very important things to search engine visitor optimization. And, again, this all boils back to kind of our mainstay, which is if you provide a good experience to the Google user, you are going to do well in search engine optimization. And you're actually going to do well in conversions. I mean, this is, this is not, we have never seen, like, search

engine optimization as an island, web design and development as an island, and the process of conversions as an individual island. It's all part of one big peninsula. And, you know. There you go. Man, you had real geography today. So, it's not, like, yeah, it's one thing. It all goes together. It meshes together. And when you do it all well together, you're going to succeed either for your own business or for the businesses that you're helping if you're a search engine optimizer. Or just come to us and we'll take care of your peninsula for you. Because we're good at taking care of peninsulas. So, what goes into good Civo design? The first thing that I can think of, the first thing that comes into mind is, you know, in good design, I'm thinking the fold of your website. If you visit a website, you know, you get their search engine results, you click their listing, you get most likely their home page. And the first thing that comes into mind is what can you see above the fold, like where your laptop or your screen cuts off. That is, like, that's the first, that's, like, prime real estate. And above the fold, I mean, just to give you an example of what above the fold means, there you go. Above the fold is actually a term that comes from print advertising where you've got a piece of paper that's folded. And the first thing that the user sees, imagine a trifold brochure, if you're not watching us right now. Imagine a trifold brochure and, you know, above the fold is the first thing, is that first fold. So, what do they see first? And so, you're exactly right, yeah, the first thing is what's the first impact that you have on them? What are some of the things that we absolutely want to have in that first impact zone? Well, obviously, you want to have your logo, you want to have your business name, you want to have your contact information above the fold. And that

could be a number of different things. It could be your phone number, it could be your email address, or a contact form, you know. That's prime real estate. What else do you want to have? You want people to be able to look at your website above the fold and be able to tell what you do. Also, you want your keywords. Keywords. You've got to make sure your keywords are there because if they search for something, they ended up on your website having searched for something. They want to see those keywords above the fold. They want to see them quickly. And here's something that I think a lot of people do. And I was talking to a guy earlier this week, and maybe not a lot of people, but I see this often on the web. You know, people like to use, and I'm calling it a web banner, but I know that's not the proper term. So you go to someone's website and at the top they have like their logo and this nice little banner looking thing. Kind of letterhead. Yeah, like a letterhead for a document. And sometimes they're like, and this is depending on your screen resolution and size, sometimes it'll be like an inch or two. Sometimes it's like six inches tall and it's got flash and it's moving. And I've seen it where it takes the whole fold. Yeah. Everything is just like this web banner and it's interactive and it's cool. But I was like, it's missing a couple things. Like everything. Everything. It's just keywords. Like calls to action. You know, one of the things, and we'll talk here in a second about calls to action, but you mentioned it. You want to have your phone number or an email address or a form. That's what we call a call to action. Hey, email us. Hey, give us a call. Hey, fill out this form. Those are calls to action. So in what you're describing, they don't have keywords. They don't have calls to actions. They don't have

any sort of, well, it's all branding and no, you know, if you're Coca-Cola, you can do that. In fact, if you're Coca-Cola, you can just put a bear on there and not even have your name. Yeah, do whatever you want. And guess what? They're going to know where they're at and they're going to know, oh, wow, this is probably going to be really cool and interactive because it's Coca-Cola. If you're not Coca-Cola, then you need to spend as much time educating as you are branding. We're not suggesting don't brand. We're suggesting that, you know, until your brand is ubiquitous, you need to actually, and that big word just confused me. You still need to sell your company. Exactly. And what you do. Exactly. And I don't want you to people to think that, oh, putting a web banner or a flash banner is wrong. You don't want it to take up your prime, prime real estate because that's, to me, above the fold of your homepage is the most important part of your website because it's the one thing that gets the most action out of anything. And this is, on a case by case, this is, I'm going to say a majority rule. For most websites, the first page is going to be the homepage. It's going to be your most visited page. The first thing they see is what's above the fold. So you need to have those things. And then we also just touched on calls to action, which we haven't talked about in a little while. Yeah. And this is just a pretty much a rule of thumb that we created. I'm lying, but I'm going to take credit for it. You want to have calls to action on every page. You want to have at least one call to action on every single page. And in my analysis, the analysis things that I do, I'm always telling people, you want to have at least one call to action. You want it to have, on your homepage, you better have one

above the fold to get them to take action. You want to, you pretty much want to guide your user through your website. Hey, this is what I want you to do. I want you to do. Texas Orthopedics has like two right above the fold. Yeah. On every page. You know, if you're a patient or if you're a doctor, click here. Click here. And it could be something very, I tell people, it doesn't have to be, it doesn't even always have to be that direct. Like click here is good. Click here to sign up for a newsletter. Click here for lowest prices, news specials, whatever. Click here for bad jokes. Doesn't matter. But that's telling someone what to do. It could even be something subtle like view our portfolio. Or, you know, it doesn't have to be like something interactive directly between you and the company. It just needs to be interactive with them within the website. So, you know, getting them to go to another web page or portfolio or whatever it is. There you go. Exactly, right? Yeah, it could be to just to take them to a different page. And I tell people, you want to kind of guide them. Hey, I want you to go to my home page, my products page. I want you to click this product because it's on sale. I want you to add it to your shopping cart. Then I want you to make a purchase. And you can kind of, you know. Send us the money. Yeah, you can kind of guide them through the path that you want them to take. Now, it'll probably never happen the way you want it. But you can kind of guide people through your site the way you want it. Calls to action are very important. You should be going through your site. Every single page needs to have a call to action. Yep. Now, if you do e-commerce, that's going to get a little more complicated and time-consuming. But it should still have a call to action. Yep.

On every single page. It needs to be a priority. Calls to action. Absolutely. In fact, that's the first thing that I wrote down on the list. Which, by the way, is just part of the more important thing that you mentioned, which is above the fold. Like the first thing that they see is what you need to focus on. And there is more to CVO design than above the fold. That's just my soapbox that I jumped on. It's a big part of it. Absolutely. So, calls to action. There's another call to action or something that really can be useful. And that's what are called white papers or any sort of informative papers. If you can put together an article of, you know, top ten reasons you shouldn't use the competition. So, you certainly don't want to title your article that way. But it should be, you know, top ten reasons efforts or whatever. This service fails. Top ten reasons why, top ten things to look out for when selecting a web designer or an SEO. I just read that article. That's a long ago. Yeah. Or, you know, top five things to make sure your SEO has under their belt or whatever. Those, people are really interested in those top three, top five, top ten kinds of articles. And you can collect their email address and their name from that. And that gives you the opportunity now to interact with them further beyond just them coming to your website and leaving. So, there's a lot of value. That's another call to action. Of course, the phone number. And, you know, put it. Call us. Call us now. Call us now. Also, chat. Instant chat, you know, on a website. You're starting to see that more and more. And there's a lot of value in it. There are people who do not want to pick up the phone and call. And they're happy to interact via, you know, instant message, a web-based instant message. So, you know, live person or an online chat is a great thing.

And that's actually a call to action. I, for one, would prefer to chat because I don't like having to get through press one for this, press two for that. I'm like, hey, let me chat with somebody. This is what I'm looking for. Bang, bang, bang. I think that's awesome. I like seeing those things. Yep. No, that's really good as well. What else should go into your design? Well, this is a key one. And I think it can be easily overlooked and kind of assumed, which is easy navigation. You know, I overlook that all the time because I assume that, I don't want to say this, but I'm going to say it. Unless you're a retard. Unless you're going to follow Google walking directions down a freeway. Your website should be consistent throughout. Except for that dude that I showed you yesterday and I was like, his website is like, oh, no, that was 100. Let me not say it because that's one of our clients. Dysfunction Owl. But I saw another guy's site that I've been talking to and his website is like four sites onto one. You click his homepage, you know, it looks okay. You click his About Us page, completely different design. You click the Contact Us page, something completely different. I mean, he had like four sites in one. This is another guy, not our client that I'm talking about. Yeah, that we're working on fixing. Yeah, but, you know, I think it's, and I probably kind of give these the backseat when I'm doing an analysis because I assume you should, everyone should understand that. Your website should look the same on every single page. Your navigation menu should be the same on every single page. It should be easy to navigate. You should have a sitemap. I'll probably say two. You should probably have an XML and an HTML sitemap. Yep, absolutely. And that kind of, what you're talking about, so when we say easy navigation, we're thinking, okay, typically you want to have navigation across the top. You

want to have navigation probably across the left. The left-hand side. If you're in the United States, I know that's in the U.S. because we read left or right. Right. If you're in Japan, maybe? Japan, yeah, sure. On the right? I don't know. Konnichiwa. Because I think they read from right to left. Konnichiwa, if you're in Japan. Yeah, so it may be different in some of the countries where you read back-to-front or what we would call back-to-front or what Australians would call back-to-front because most Americans don't use that. But you want to be consistent on every single page. You don't want to, if it's on the top on your homepage, you don't want it down the left-hand side on your contact us page. You want it to be in the same spot, in the same order, and you want it, you know, make sure you don't have any broken links. You want it to work. There is a broken link checker. Go to Google's Webmaster Tools. I don't want to get paid because, like, we just Google, like, oh. You send everything to Google. I'm saying everything is Google, Google, Google, but they're pretty much running the show, so. If we had a dime for every time we've promoted Google. Yeah, we'd probably have, like, $1.75. We'd have, like, 62 dimes. Yeah, there you go. This is podcast number 62. That's six bucks, man. Come on. Show us the money. Yeah, so, and one of the things that we'll typically do in a design is that the front page will be, it's kind of, like, substantially different and yet very similar to the rest of the website. So, we'll use the fold and take advantage of the fold on the very first website, and then the rest becomes informative, and so it's branding and informational, and then it gets into just informational, more about just informational, and we'll do that on a regular basis. So, often our websites will have a banner across the top or a navigation bar across the top. So, on the home

page, it won't have one on the left, and then for the rest of the pages, it will have one on the left. Okay, and here's another thing that I, that is directly related to navigation, breadcrumbs. This is how, if you have a large site, lots of pages, or you just have, you know, it's a complex topic, and there's, you know, different subtopics within it, you should be using breadcrumbs. And if you're, if, we haven't touched on this a lot, if you're, if, okay, and if you're new to SEO or Eschivo, breadcrumbs help people navigate your site. So, let's say, I read an article about baseball cards, and this is where I'm getting this example from. So, there's lots of different kinds of baseball cards. Someone gets to your website, there's baseball cards, and then they click on a link that says baseball cards between 1990 and the year 2000. Okay, and then there's another subcategory of, um, pictures. Pictures. Just for pitchers. Pictures. And then another subcategory of, yeah, of, um, made, uh, not, um, National League pitchers. Right. So, you can go to baseball cards, then baseball cards between 1990 and 2000, and then pitchers between 1990 and 2000, and then, uh, National League pitchers between 1999 and 2000. So, what I'm explaining is that there's all these different subcategories. What breadcrumbs are, you usually see them at the top of the page, is it'll say, um, and this is going to be hard, you know, if you're just listening to it. I think we're following, yeah. But it'll say, uh, baseball cards. That's the first link. And then to the right of it, there'll be a little arrow, and then it'll say, uh, baseball cards between 1990 and 2000. And then, you know, another arrow, and then another link, uh, pitchers, pitchers, the guy who pitches the baseball, I keep thinking of, like, pitchers, snap. Uh, and then, on the side of pitchers, National League pitchers between 1999 and 2000. And what that does is it tells the user exactly where he is

when he's navigating. So, let's say he goes six, uh, levels deep into your website. Well, here's a great example. But let's say he was looking at the National League, uh, at the pitchers, and now he wants to look at catchers. So, he can look at the breadcrumb list and go one before catcher, before pitchers, and then he'll have the option to select catchers right away. Yeah, he can go, he'll select, uh, baseball cards between 1990 and 2000, and there'll be a list of pitchers, catchers, you know, shortstop, or whatever. And so, I'm using that as an example. Hey, Kenny. Uh, we have a little figurine of, uh, of Kenny over here that yells and screams all the time. Um, this is Kenny. Woo-hoo! Everybody say, what's up, Kenny? Let me see. All right, now everybody has to see the video. Yeah, and if you're looking at my, my shirt is orange and his thing is orange, so it's bleeding out of my shirt. There you go. What's up, Kenny? Uh, all right, we'll stick him somewhere where he doesn't talk. So, he shuts up. So, you should be using breadcrumbs. If you have a, uh, if you have, I want to say, lots of subcategories, it helps the user find their way around your website. And it's, it, you know, Google it, and you'll learn a little bit more about breadcrumbs. I know I didn't get into it in detail, but if, you should be using them. If that was in detail, I'm afraid. Tomorrow, next week, a term paper on breadcrumbs. We're actually going to do a five-hour podcast series on breadcrumbs. So, uh, break out your pen and paper. Um, what else that goes into good CBOs? The other thing I put in was familiarity, and this, you know, we touched on this. This really has a lot to do with navigation. Okay. Um, it has, you know, good linking is something that we mentioned in here, but I, I want to jump to familiarity because we're actually running out of time. Um,

but, um, familiarity goes to navigation first, right? So, when I'm, you, you, you described a couple websites where when they go from one page to the next, it looks like a totally different webpage. That would not be familiar, and so that would not be part of good CBO design. Um, what would be is when you go to the next page, again, the bars are in the same, the navigation bars are in the same place. Or, let's say, an example, let's say you decided to, uh, move, uh, baseball cards, the breadcrumbs, uh, you know, baseball cards from 1990 to 2000, but if it was actually 1980 to 1990, you put it at the bottom. Okay. You know, that's not familiar, so you want to be consistent. That's what I mean by familiarity. There's another thing that we brought up, uh, that I'd like to bring up about familiarity, and that is you should have a YouTube logo, you should have Facebook, and you should have Twitter. That brings, breeds familiarity. Yes. Hey, I come to this website, it does two things. It actually, we, we often talk about the first purpose of a website being reliability and credibility. Well, if you have bothered to get a Twitter account, have bothered to get a Facebook account, and have bothered to get a, uh, a YouTube account, let's be honest, you don't even have to use them. Yeah. Right? I mean, you have one thing out there, if you can have those logos on your front page, immediately people are going to say, wow, these guys are serious enough about their business that they're going to have, that they're doing YouTube, that they're doing Facebook, and that they're doing Twitter. And that, in and of itself, is, it's familiar, and it breathes, uh, breathes into your website reliability and credibility. So, I think that's really important. And we can talk about good linking, you know, real quickly, and, and everything would be in line with what Paul was talking about in terms of breadcrumbs. Because, in that, inherent

in what Paul was describing was good linking. You don't, you know, we wouldn't want to have it all back to front and have the linking not work and flow smoothly. Uh, otherwise, you know, the breadcrumbs become, become useless. And, again, people just aren't familiar. Like, how do I navigate on this site? Yes. What do I need to do? How does it work? Um, so. Because, and if they can't navigate your site smoothly, they're leaving. I'm definitely leaving your site. Yeah. I mean, imagine if your target is to get them to the shopping cart, uh, but as soon as they add something to the cart, you don't take them to the shopping cart. You just turn on a little tiny logo at the top right. That would be. Oh, I did. That happened to me, like, two weeks ago. Oh, that was annoying. Because by, so by the time I find the shopping cart, I have 15 of these items. Right? Because you're like, hey, I'm not on the shopping cart. I'm just clicking on this bad boy. Like, because it didn't take me, I assumed it was going to take me there. And it was something I was unfamiliar with. And then, and then, you know, if it's hidden, if that little shopping cart's hidden, uh, you know, that would not be good linking. So, uh, you want to focus on these. These are, are all very important aspects of Civo. The most important of them, of course, is keywords. Keywords. Just keywords. To recap, you want to have keywords above, you know, above the fold. This prime real estate, you want to have keywords. You want to introduce what you do. You want to have your logo. You want to have your contact information. Calls to action. Calls to action. Good linking. Good linking. Familiarity. Now, you don't have to have YouTube, Facebook, Twitter. You might want to have one of them above the fold. But that, it can be something that's kind of towards the bottom. So, if they do scroll down, that

they see those. Or maybe on the right. But these are all a part of your Civo design. Yep. And remember, why, what is Civo? Search engine visitor optimization. With everything you do, it's for the user. For the human user. Sure. And we really started talking about Civo because getting people to your website is not a problem. Some of the first things we talk about, I mean, you know, we get phone calls all the time. It's like, I want to be on the first page of Google. We look at their website and we say, no, you do not. Not yet. Because if you're on the first page and you're one of ten on the first page and people visit your website and any other website, they're going to purchase from the other website because yours is so bad. So, you need to have a good, high-quality website before you're sending lots of traffic. So, if you'd like us to help send lots of traffic to your website, we can certainly do that. You can email us at podcast at e-webstyle.com. We also have a free website analysis that you can participate in. Just go to e-webstyle.com, click SEO, and at the top, the first paragraph is some brief information. Give us a call if you'd like, or at the bottom of that first paragraph, there is a link that will take you to a form where you can fill out and send it to us. If you're one of those people who doesn't want to pick up the phone, that's fine. We have done analysis sizes for people in the UK, around the world. This podcast is listened to around the world. We gave a shout-out to our listeners in Hong Kong. We really appreciate you. You guys are the reason we're the most popular SEO podcast on iTunes. This is the end of podcast number 62. Thank you guys for listening. Until the next podcast, my name is Chris Burris. And I'm Paul Hicks. Bye-bye for now.