Find your target audience with YouTube video advertising by Will Scott #390

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. My name is Matt Bertram, and I am here to give this presentation with no air conditioning. It is hot. It's very hot. The air conditioning has died in our building, and it is definitely hot. Welcome to another fun-filled edition of our podcast. This one is actually podcast number 390. As always, we have a tip from our previous podcast. Modern customer service must include social media listening and responsiveness. So, if you listened to our last five podcasts, they were all over one article, the 45 local SEO pitfalls and how to avoid them, and we talked about customer service and social media. I think we said something like, oh, that was for reviews. There's something really cool for reviews, which is silence shows that you don't care. Make sure you respond to your reviews. Make sure you're engaging with people on social media. Absolutely. That's the future of customer service is tweeting about it. If you're unhappy and expecting people to go out there and respond. Yeah. Absolutely. Hey, we are broadcasting live from Houston, Texas, and Matt and I, we are your testing and measuring gurus. All right. Is that good? I like that. Testing and measuring gurus. I do have a quick review. Just wanted to share. This is from Pet Portrait Artist. They put it on SoundCloud. Yes, you can find us on SoundCloud. Woo! SoundCloud. And it says definitely the most entertaining SEO podcast on the internet. And then it has the little happy face, the super big happy face. Punch in the face to you, Pet Portrait Artist. I think it even exchanged emails. Pet Portrait Artist. Pet Portrait Artist. Yeah. I want to see some of these Pet Portraits. Yeah. Please send us. Yeah. You know, my wife does Pet Portraits. She actually, she does like, um, yeah, oil pastels. Uh-huh. And then she'll do it for- What's her favorite animal? Uh, what's my wife's favorite? I don't, I don't know.

Could I get a giraffe? You want a giraffe? I want a giraffe. So you have to have a pet giraffe in order for her to do a pet portrait. I do. Okay. We'll talk about that later. All right. You have connections I didn't realize you had. Hey, if you think this podcast is good and you get good information from this podcast, you will probably be interested in, I don't know, 17 tips that we could provide to you and one succinct document. You can get it. All you need to do is go to ewebresults.com slash SEO tips and fill out the form and you will get your 17 tips. It's a beautiful PDF document. Sammy put it together. It's got video links. It's got tips. It's got- It's a ton of great content. It's great stuff. So go- Go to Charles. Go check that out. Um, hey, if you are in a position to, we would like you to tweet. And here's what we would like you to tweet. I actually put this double, actually, I need that other sheet that you have. Um, we would like you to tweet SEO podcast. This is podcast number 390. So hashtag SEO podcast. Tag us in it. At best SEO podcast. At ewebresults. You also want to tag, uh, Scott, Will Scott is the one who wrote the article we're discussing today. And he is at W2Scott. That's awesome. Oh, apparently this is podcast 390,000. 1,390,000. Matt's just adjusting things on the fly. Um, and also do I have this? No. All right. So, uh, please tweet that so we can make contact with you and you can be part of our PTIF. What is next? Do you know what a PTIF is? I know what a PTIF is. Well, I need to, I need to. Oh, you gave it to me, right? You wanted me to PTIF it. Yeah, hold on. Yeah. So, um, you recognize that, uh, no tear. There is no tear tattoo, right? Um, but we are going to tell you how to leave

us a review. We run a contest. So if this is the first time you've listened to the podcast, howdy. Welcome to the podcast. Um, if you've listened before, we know when we don't get a review or we don't get 10 Shikos, a share, a like, a follow. That's what a Shiko is. If we don't get 10 Shikos and we don't get a review or we don't get a review, then, then we actually, guys, just so you know, so, um, it is written there. This is our business card call. This number share, like, and follow. So, um, if we don't get 10 Shikos or we don't get a review, then we tell you exactly how to leave us a review. Cause we really like it when you leave us a reviews, you can leave us a review at Stitcher. So in order to get to Stitcher, all you need to do is go to ewebresults.com slash Stitcher. But that's tough. It's tough to leave a review there. Yeah. Like there's other places that are easier. Yeah. Yeah. Yeah. You can figure it out. Maybe they fixed it. Who knows? Um, there, another way you can leave us a review. It has three steps. Go into iTunes, create an account, write a review. Hopefully you'll make that review five stars. Next, you can go to G plus. We've made it super easy for you to get to our G plus account. Really. It's like the SERP results, search engine result page for us, searching for us. All you need to do is go to ewebresults.com slash G plus G plus G plus. And that'll take you to that, uh, search engine result page. And then finally, if you could, we'd love it. If you left us a review at Yelp, you can just get to our Yelp profile by going to ewebresults.com slash. Yup. Yup. Yup. No, just one time though. Just one Yelp will get there. Um, and please, while you're there, uh, go ahead and leave us a review again. Hopefully you'll make that review.

Five stars. All right. So, um, we're going to talk about how you can give us Shikos. So these are the profiles. We'd love it if you kind of connect with us again. If we don't get 10 Shikos, we're going to go through that process of how to leave us a review. And let's just talk about why you should Shikos us. Why should you Shikos? Yes. Let's give people the why. Let me count the ways. So we're delivering great content to you. We are. Right? And if you appreciate that content, we're really just asking pretty, something pretty simple. Some reciprocity, huh? Shikos. Yeah. Some reciprocity. Yeah. I like that. You have another one? Is there a review? No, I wanted you to give me a laundry list actually. Call to actions. Like, let's. So, so. I don't know, guys. We love putting each other on the spot. I have something and I'm happy to make up something. So when you Shikos us, you actually stay connected with us. For instance, you would know why I am dripping in sweat right now if you were connected to us on Facebook because you would have seen that we have drug in the pants. We've got a fan blowing in the background. Our AC is out in the building. That's why you should shiko us. Yes. Is that good? Yes. I love it. I think that's amazing. All right. We, we're die hard here. How you can shiko us is you can just go on all these platforms, right? So you can connect with us on, why is this weird? Okay. You can connect with us on iTunes. No, that's not right. On Facebook by going to facebook.com slash eWebResults. On Twitter by going to twitter.com slash eWebResults. On Instagram by going to instagram.com slash eWebResults. And then to get to Stitcher, you actually have to go to eWebResults.com slash Stitcher. And then there's one last one. LinkedIn slash company slash eWebResults because we have set that territory out there and we got all the same handles. All of

them. All of them. All of them. We've been in business since 1999. Right. After Al Gore invented the internet. Yes. All right. So if you're a PHP genius or a WordPress guru, we're probably looking for you. 713-510-7846. We will get to the meat of the podcast really soon. We just have one more little piece of information to share with you. If you would like a free... Oh. It's not free anymore, is it? It's a comprehensive website. Profit analysis. If you'd like that. And really, if you pushed hard enough, we might give it to you for free. But it now has a price on it. So go to our website, eWebResults.com. And you'll see the button for... Oh, we're going to have to change the button. Yeah. Well, I'll tell you. It's just due to popular demands. Like, it's just... It's really... We love helping you out. We love providing y'all value. It's just really starting to take a toll on all the inbound calls. We do appreciate it. Yeah. And... We're getting overloaded. Yeah. We're getting overloaded. So we're kind of putting a little bit of a wall up there. But if you do want to do business with us, we're more than happy to help you with that. We will apply the cost of it to any of our different packages. So just... We want to let you know. We appreciate the... You know, the... I guess... All the people asking for connecting with us. So it's been great. Staying connected. Yeah. And yeah, now it's time to kind of cross that bridge. And as Matt, I don't know if it was clear, any... That fee that goes towards that comprehensive website analysis is applicable to any of the services that you get with us. Absolutely. So that's really good. I had just three little pieces of news, if I can get to them. First of them, Twitter is going to 280 characters. Yes. I did know that. Yeah. Ikea is buying TaskRabbit. So TaskRabbit is one of those services where you can connect

with people who are willing to do kind of labor tasks typically for you. That's cool. Yeah. And they actually... Putting together Ikea, like that's like a thing, right? Yeah. Yeah. You need a TaskRabbit in order to put together an Ikea set. And then finally, LG, right? So that's life is good. I have an LG phone. They've got a phone, the K7i, that can repel mosquitoes. Really? Yeah. Yeah. It's got some film on it that vibrates in mosquitoes. The future is here. Exactly. Absolutely here. They've got it built into some other devices. So that's kind of cool. And then that's what... You got some patiffs there? I got some awesome patiffs. We appreciate all y'all out there that are retweeting our videos, our comments. Xman or S.S.Xman. We appreciate it. Punch in the face. Invisible. Invisible. Is that correct? I think it's infi. Infi. Info. Visible. I-N-F-I. My phonetic spelling. It's like... Punch in the face. Love it. Yes. We're retreating. Hey, I got this really long, this kind of question thing. So let me get into this. All right. This starts off really, really formal. Good day, gentlemen. I recently started listening to your podcast because it was suggested to me by my SEO mentor. I wish you should include who was that. Yeah. Thank you. I really appreciate the wealth of knowledge you guys put out on a weekly basis, especially your recent 17 essential tips that you graciously made available to your listeners, watchers. Being fairly new to the SEO scene, I often fill a few pages with new knowledge from the meat section of your podcast, even some from the potatoes. Thank you. Yeah. I like that. I feel like I am starting a little late in the game for this industry, so I'm trying to gain as much functional knowledge about it as I can as fast as I can. So I'm hoping you guys could start suggesting second and third runner-up articles that you may have read in the week of your podcast that maybe were not good enough to

make the full podcast but are worth suggesting as homework to curb your listener-watcher's appetite for the week while we are waiting for the next information wave to soak us with knowledge. I love that. Yeah, that's great. Thank you. Thank you for your time and your service to the industry. Nathaniel Punch in the face to you, Nathaniel. I can tell you this. I'm constantly looking for articles throughout the week and I post about one article every day on my LinkedIn account, right? So if you connect to me on LinkedIn, it's Chris Burris, C-H-R-I-S-B-U-R-R-E-S-N. That's the air conditioning, guys. Yeah. Hopefully the air conditioning is getting fixed and not breaking. Yeah. So connect with me and then I'm in a couple of groups and I'm also posting in those groups. So those are where you could go to get that information. I would say if you're out there searching, you've probably run across Neil Patel articles. I think everything that Neil Patel does is just top-notch. He's one of the people I follow. There's a number of other players out there. But, I mean, he writes articles on every major content, does about 10,000 word articles, gets a lot of traction on Google, a lot of actionable content. And I'll tell you, if you read through his stuff, you should be in pretty good shape because he lines it out for you. Yeah. He gets into sometimes almost excruciating detail, which is great. Yeah. That's the way he's doing well. All right. So now it's time to get into the meat of the podcast. We're going to do something totally different. If you've been watching our podcast, listening to our podcast for a while, you may realize that we actually had interviewed Dane Golden from Hey.com. Dane Golden from Hey.com. It's funny. When he came on the podcast, he was like, your website is Hey. Is it like Hey? And he's like, no, it's Hey. I was like, okay. It's Hey.com. And, uh, and he's, his focus is actually YouTube. And so I found this article. The

article is find your target audience with YouTube video advertising. Uh, and this is by Will Scott again, punch in the face to you. Will Scott, uh, his Twitter handle is, I think W three Scott. Is that on that piece of paper? Right here. Yeah. W three. Yeah. W two Scott. Um, and so he wrote this article. But what I did is I reached out to Dane and I said, Hey, we're going to cover this article on the podcast this Friday. Could you kind of add your two cents into each of these pieces? So just tons of value. All right, guys, this is just two experts head to head on top of our comments. I mean, this is definitely a podcast to share. We've got a contributor to marketing land.com who's now being reviewed by Hey.com. This is pretty awesome. And Dan's kind of intro is like, we're talking about find our, your target audience with YouTube video advertising with a few asides and notes from friend of the podcast, Dane Golden of Hey.com. That's H E Y.com. There he is on your screen. Whose business specializes in video content marketing on YouTube. Yes. Dane says punch in the face to the friends of his favorite SEO podcast. So let's jump into this. This is what is a six reasons, right? I actually had some points, you know, as he kind of, before he started going into these six reasons, there are billions of hours of video content per day on the site. People consume billions of hours. And what's the number that's created every day too? It's some massive number. It's just, it's constantly going. It's crazy. Um, you, and given all of that content, there's, I think a million, Oh, there's a billion users given that a million, that's like such a paltry number, right? Like not anymore. It's so there's a billion users, but you can still target specific demographics and regions just like you can like AdWords. So, uh, in, in other marketing platforms. So it's really, really good. Uh, it says

20% of all video ad revenues in America will go to YouTube in 2017. So those are just kind of the surface things. Like, why are we even talking about this? Not that we have to provide it. I like the YouTube hat. I thought it was appropriate. It's got the YouTube hat. All right. So he says reason number one, high rate of consumption, right? So again, uh, reason number one to find your target audience on, on, with YouTube video advertising, six reasons why your business can't afford to ignore. I don't even have cable. Okay. I, I do everything on YouTube, right? You know, YouTube red, YouTube, uh, videos, uh, Amazon, like, uh, Netflix, but I, I don't even have cable cut the cord. Yeah. Oh yeah. Yeah. Uh, that was a couple of years ago. So yeah, that's pretty cool. Um, I, I, I researched it. That's it. I just, well, you know, you got to take action, right? Yeah. So number one reason that you can't afford to miss YouTube as a marketing platform, the high rate of consumption, we're already talking about a billion users. It reaches more 18 to 49 year olds than any cable network in the U S me. Now this is interesting. That is according to YouTube. So take that with a grain of salt. Um, it now here's, what's interesting. Younger generations, uh, are reluctant to pay for TV, television or, uh, or cable, right? So YouTube is a free alternative for those younger folks, right? I guess you are the younger folks, media content. You can get music videos, there's tutorials, there are V logs. And of course the infamous cat videos. That increased productivity. So Dan makes this point. I'm going to read this comment here, but, but listen, he makes the point, be aware that different demographics use the platform differently. So he says, and I'm just going to read it as if Dan were here, uh, it's true that YouTube is highly engaging for some demographics. They regularly return to YouTube and follow both shows

and personalities, personalities loyally. Other demographics are also on YouTube, but often not in the same ways. Older, older demographics are more likely to go to YouTube for information or to learn something. That's me. Sometimes they get there because the video is embedded, but more often it's through searching on how to do something on Google, uh, and the YouTube search result might just show up. Older audience, again, are often on YouTube because they're looking to solve a problem, not just consume content. Well, I would say that, uh, 90% of people doing searches on Google in general or, or on the internet are looking to get a question answered. Like it's, yeah, it's like information. Yeah, it's informational. Only 10% or something like that are looking to actually buy something. So this, this, I mean, this falls in line with that big time. Well, and I think his point is, is that some of the younger people are actually on YouTube to consume content. And that, and that's me. I, I, I, I watch videos where it recommends what you watch. You can get in little rabbit holes, you know, where you're, you know, hours, the same thing or different things and different strands, you know, different car crash. Well, I mean, there's, there's more in-depth content on there for sure. You know, so, so very cool. All right. So number two, again, this is, what is it, uh, reasons that your business can't afford to ignore YouTube. The second reason is you can find your business's target audience, right? So we just covered a billion users are there. He talks about, uh, different, different tactics that you can use. Um, you can target different regions, demographics, so you can get to your audience. We already mentioned that. He also talks about real briefly about affinity audiences. I don't know if you know much about affinity audiences. Well, so, I mean, you can even target down to channels or single videos. Like if you're, if you're going after somebody, uh, say in network marketing or something like

that, that watches rich dad, poor dad, or Robert Kiyosaki, you could just target that video or Tony Robbins or something like that, uh, et cetera, et cetera. So you can, you can pick it down to a specific video to a channel. Like there's, there's so many options today. So, and with affinity audiences, you can target based on their interests, whether they're audience, uh, auto enthusiasts or do it yourself. Okay. So, so affinity audiences can be used on Facebook, can be used on Google and everything. So you take a list of like who you're already targeting or remarketing or something like that. And then based on the data or machine learning, I think, or whatever you want to call it, it can create an audience that duplicates that, that that's similar to it. So you can, you can multiply your audience by two X, three X potentially on what you initially have. Yep. So, so Dane's take, he says, agreed. I'm sort of a nut about targeting because I believe many businesses overdo it on the reach side of things, right? So they're trying to reach too many people. Yes. You can target types of content, even channels and single videos, but it's also important to match targeting with a video format that people want to watch or that resonates with them. For our customers, he emphasizes on paid YouTube search, AKA discovery ads to promote how to videos. So we can kind of infer that he's targeting a little bit older audience, right? Cause those are the people who are doing on YouTube, looking for how to videos. So a great input, Mr. Golden again. All right. Number three. This is number three of the six reasons why your business can't afford to ignore YouTube. Follow your audiences along the consumer journey. And I know you talk about the consumer journey all the time. It's been almost a mantra since you came and joined us at eWebResults, which is there's this sales funnel, funny funnel, and there's people at the top who aren't maybe necessarily

ready. Maybe they're outside of the funnel and they're like not even aware that they're about to get into the funnel. AIDA. Yeah. Right. Yeah. What is that? Attention, interest, decision, action. Okay. I believe. So they're way out there and then you're trying to suck them in so that you can actually get them into it. So that's part of the audience journey. You're not even aware. So maybe, I don't know, maybe you've had this whatever blister on your foot for so long and this is prior to the age of the solution for blisters. And so you're like, I just have a blister and it hurts all the time. And then you start, you see an ad that solves your problem. You didn't even know you were in the market because nothing existed. Now you see that ad. So that would be part of the consumer journey. And then you can get them all the way through the purchase process. I mean, think about what Dane said. He said the how-to videos on how to use the product. So it talks a viewer is already comparison shopping for your service. Then you want to make sure you have a video that's available for that. And then by showing specific videos to your customers and newsletter subscribers. Oh, that's not him yet. You can reinforce brand loyalty and shape the reputation of your customer. So that's really good. All right. Let's see what Dane says. I really need one for Scott. Yeah. Dane and Scott. That's true. All right. Guys, how to video content marketing strategy so we have fewer commercials. But yes, multivariate testing is key, which means it can be a big advantage if you shoot and edit quickly and cheaply and try a number of approaches and edits. There are a number of ways to test in silos. But the simple way is that you put them in the same ad buy. The algorithm will generally tell you what works best. And he says also here he's talking about using your email list as a

remarketing list for videos. Absolutely. 100%. So you don't need to like their customers. You don't need to inundate them with videos all the time. So again, great. Well, you can delineate that, too, if you're doing e-commerce on people that buy, you know, people that exit the cart. Like it depends what your goals are. But absolutely. Yep. Excellent. So number four, again, six reasons why your business can't afford to ignore. We covered these. First, there's a high rate of consumption. Second, you can find your business's target audience. Third, you can follow your audience along the consumer journey. And number four is it's part of a diverse advertising strategy. Do we believe in a diverse advertising strategy? Absolutely. Do we manage like all of it? And actually, we'll probably start doing a lot more video here as we move into 2018? Absolutely. Yeah. Absolutely. So Facebook is likely to remain the biggest player in social media, but YouTube still has a solid footing with vloggers and video content. Well, just kind of going back to what you said, right? Like, so, I mean, I think that that's one of the biggest advantages that we offer to our client base is there's a lot of people out there that are super niche. That do just SEO or just PPC, even within PPC. Or just social. Yeah. Just social, yeah. And we have a team here and we cover it all. Yeah. And I think that that's the real advantage. We provide a lot of strategy for what you're trying to achieve. Um, and, and I think that that's a lot of the feedback we've gotten is like, wow, like there's so many tools in the toolkit and, and y'all know how to use them all. And I think that, uh, that's the real value that we're bringing. And that's about putting the right team together. Absolutely. You're not going to find that one person who, uh, can knock it out of the park on social media and, and YouTube and, you know, whatever. So, uh, it was really

important part of, of, of that. Um, and, and one of the things that, that, you know, I have a business coach probably mentioned on the podcast in the past, uh, and, and it's with action coach, action coach talks about, you need to have 10 active strategies for generating leads for your business. Like 10, like 10. Oh, it's dead. Uh, leads for your business, 10 strategies, right? Oh, the air is dead. Yeah. Dead. So, um, can I work from home? It's going to be hot. So there's 10 strategies that you should be using for lead generation. Um, so just keep that in mind, right? If you're killing it on YouTube, you need to be thinking about what is the next thing that I'm going to be spending money on. Yeah. Yeah. It says mobile viewers on YouTube spend 40 minutes in an average session. Just keep that in mind. That's pretty good. And now what is Dane say? Dane say says as a company, our home base is YouTube because the videos on that platform have the greatest long tail search ability. So true for the fee based platforms like Facebook, Instagram, Twitter, and LinkedIn videos generally aren't as long tail. So you like don't get the follow up. Uh, nevertheless, you would be wise to make sure you're repurposing videos on the platforms your audience wants to engage you with. And on each platform, the duration, pacing, editing, and even dimensions may need to be customized. Don't we know that? Uh, so try to make your production process simple and repeatable more like a factory. Well, so, so the, the big thing that I have to add there and a big mistake that I see from, from, uh, you know, people at home is basically, um, they're cross posting videos, right? So, uh, Facebook and Google hate each other. Okay. Uh, they're, they're going after your marketing dollars and, um, they don't like to see duplicate content on the internet. Right. And so that's kind of what he's talking about is, uh, changing timeframes, video,

all that kind of stuff. And, uh, you'll get higher rankings that way. And so if you're going to upload one of them, maybe edit it a little bit and then upload it on the other platform, but don't cross post. Yeah. So absolutely. And, and there are different, even size requirements, aspect ratios. All right. Five measurability. So, uh, unlike other forms of marketing and advertising, uh, detailed information about the effectiveness of each of these videos is good. Uh, you can look at exposures, click through rates, bounce rates, conversions, all of that information you're used to looking at in terms of like your website traffic. You can look at those on videos with the, well, and this is in the addition with the, with the included the time that they're watching the video, really important aspect of it. It's pretty awesome. Yeah. And what you will end up with, we always say never throw money against the wall and see if that's six. Um, with this data, uh, you can understand which ads are more effective. Test and measure. Test and measure. Test and measure. Test and measure gurus. Here's what Dan says. He says YouTube videos offer more analytics than any other video platform in history. So it's best to use this data to see if it works, then make changes quickly. As they say, uh, in tech, it's better to fail fast. Yeah. It's absolutely true. And startups. Absolutely. Yep. All right. So finally, number six, these are the six reasons why your business can't afford to ignore YouTube. And this is audience research. So unlike conventional television, YouTube advertisers allow viewers to skip the ad after the first few seconds. This is interesting. I didn't have any stat. I'm sure there's more millennial viewers skip videos nearly 60% of the time. Um, and if it's not relevant to you, like what, what, I mean, that's what it, that's what it says. And I totally agree with this because you're, you're throwing that spaghetti against the wall. People don't want to see it. And that's

the great thing is if they skip it and they don't stay all the way to the end, like you don't even, you don't even pay for it. And so if you put multiple call to actions throughout there, I mean, you could get a lot of free visibility and branding and all sorts of things. So I think how it's set up, take advantage of it. I think it's awesome. I think, I think the skippable ads in, in 2018. Huh? Well, yeah. Like I, I hate being forced to sit through an ad about a car. If I'm not in the mode to buy a car or whatever the other day and I didn't even want the video on at all. I just wanted to read the article and the video plays. And before the video plays comes this commercial that I isn't, doesn't Forbes do that too? Like they, they, they, they, yeah, it's horrible. Yeah. Don't, if people don't want to watch it, like, you know, let them skip it. Yeah. And what does Dane say? Dane says some marketers think the ability of viewers to skip their ads is terrible, but I think it's the best because you don't waste the time of those who aren't your customers. That's just very courteous in general. And you don't, don't pay for them either. It becomes incumbent upon the advertiser to hold the attention of the customer, which is always true. The skip button just makes that truth more evident. So. Ah, total agreement. Total agreement. It's one of those things that as we go, like this is a platform that you can't make punch in the face that you can't, that you would be making a mistake to ignore punch in the face to you. Will Scott, what we'll say is this, he doesn't really even get into the production quality of the videos and what you can do there. That could be. Maybe we get, uh, Nolan, Nolan. We get Nolan on and, uh, it can talk a little bit about that punch in the

face. Yeah. Punch in the face to Nolan. Uh, he's actually been on the podcast before. So, uh, maybe we need to bring him back and talk about production quality and stuff. So we brought him in on a few projects. So, yeah, absolutely. Um, all right. So that is the meat of the podcast. I think that's all we've got. Um, if you like this podcast, please tell three people. Tell three people about the podcast. Yeah. We appreciate that. Um, if you're interested in growing your business with the largest, simplest marketing tool on the planet, the internet and YouTube, the internet, and which includes YouTube, right? Um, go ahead and give us a call for increased revenue in your business. Seven, one, three, five, nine, two, six, seven, two, four. If you would like a referral, right? No. I want a referral. If you give us a referral, somebody needs some aspect of internet marketing, right? And we cover the gamut. That's website design, landing page design or optimization. That's PPC campaign creation or optimization. That's social media campaign creation optimization and just social media like interactions and search engine optimization, content creation, content marketing campaigns, send them to us. They pay their bill. We pay you. Um, if you're doing networking, business networking in Houston, make sure that you come out to up social network. Uh, just visit up social network.com. Um, if you would like, uh, actually we were filmed live here at five, nine, nine, nine West 34th street. We are being filming right now. We're filming. We're filming. We weren't filmed. We are. Well, when you watch this. Yeah. Right. Yeah. You get it. You can get a transcript video and audio of this podcast, uh, at our, at our website, eweb results.com. We brainstormed something else to add to that section. And I don't remember what it is. So we will not be adding it today. We'll just be brainstorming again. Um, thanks again. Punch in the face today. Today. Golden with hey.com H E Y.com and to Will Scott. Uh, he

is W two Scott. You can find him on Twitter at W two Scott. Uh, two T's on Scott. Uh, that is the end of our podcast. You guys have made us the most popular internet marketing podcast on iTunes. Thank you. We appreciate all of you all until the next podcast. My name is Chris Morris. Matt Bertram. Bye. Bye for now. That was the outtake. I thought that was the outtake. So you thought we did the outtake. I thought that was the outtake. No. Well, now we're recording the audio. I was like, so I was like, Hey, Dane, Hey, what do you got going on? What do you have to say about this? Yes, it's hot. I think he's lucky that he's here. He's happy. He's not sweating. Yes. Cause yeah. Cause it's hot. Yeah. And the AC is not coming back. No. Yeah. Life cycle done. Hmm. All right. So the tip from our previous podcast is modern customer service must include social media and listening and responsiveness. So you're on social media. If you're not, you should be, you should refer to our two rules of social media. We really have just two rules. Um, if you're on social media, you need to be listening and you need to be responsive to the customers who are interacting with you. That was awesome. Is it out of power? I don't think so. I think it, it just doesn't stay on that long. I think, I think that that. Oh, go ahead and stop that. And we'll jump directly into tip. Jump. Now, Dane, question for you. Hey, is it hot? No, I don't know. I think it's hot. I think that our air conditioning is broken. And I would hold it here. Here. Here. The tip from our previous podcast is. Modern customer service must include social media, listening and responsiveness. So you should be on social media. Social media. You know that. We have two rules for social media. Go back and listen to our podcasts. Uh, so you hear the two rules for

social media. If you're on social media, your customers are, you are there. And when your customers are there, you need to be responsive to them. So make sure you are. Yes. Share. Like. Subscribe. Follow. Boom. It is still hot. It's hot. It's hot. It's hot. Dane. Dane. What do you think? Great article, by the way. Great comments, actually. No, Scott. Great article. Dane. Yeah. Yeah. On the heat. Yeah. Issues. He's, he says it's hot. It's hot. Chris is about to sweat through his shirt. Woo. AC is out. It's dead. Whoa. Yeah. Chalk it up. Yeah. So what does it mean when it's a fall in Houston? We're in a swamp. Absolutely nothing. It's still 90 degrees outside. It means nothing. It never snows. Just once in a moment. Subscribe. Follow. Boom.