YouTube video advertising helps businesses find target audiences because it reaches more 18-to-49-year-olds than any U.S. cable network, offers granular targeting, and delivers detailed analytics for testing and measuring ad performance.
YouTube videos offer more analytics than any other video platform in history.
Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the site. Within that large volume of traffic, advertisers are able to target specific demographics and regions. Tune in to this episode to find out why so many businesses are turning to YouTube for online marketing.
YouTube has a billion users, reaches more 18-to-49-year-olds than any U.S. cable network, and lets advertisers target by region, demographics, affinity audiences, specific channels, or even single videos. In 2017, 20% of all U.S. video ad revenues were projected to go to YouTube.
Viewers can skip ads after the first few seconds, and advertisers only pay when viewers watch through. Millennial viewers skip ads nearly 60% of the time, so skippable ads filter out uninterested viewers and make advertisers focus on holding the attention of actual prospects.
Younger audiences return regularly to follow shows and personalities and consume content for entertainment. Older audiences are more likely to arrive via Google search looking for how-to information or to solve a specific problem, often reaching YouTube through embedded videos or search results.
YouTube videos offer more analytics than any other video platform in history. So it's best to use this data to see if it works, then make changes quickly. As they say in tech, it's better to fail fast.
Dane Golden
Some marketers think the ability of viewers to skip their ads is terrible, but I think it's the best because you don't waste the time of those who aren't your customers.
Dane Golden
As a company, our home base is YouTube because the videos on that platform have the greatest long tail searchability.
Dane Golden
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
5 Tips To Improve Your Content Strategy, Sponsored by SE Ranking Content plays an important role in every marketing campaign. Here are some ways you…
How to Create Landing Pages That Convert. (Part 2)Five tips for creating a high-converting landing page.
How To Create Landing Pages That ConvertFive tips for creating a high-converting landing page. Learn the key features of a landing page and how to…
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit