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Focusing on Old School SEO Basics - #seopodcast 172
Old school SEO basics like titles, meta information, quality content, and cross-linking remain effective despite algorithm changes, but marketers must watch anchor text profiles and stay current on updates like Panda refreshes.
Key takeaways
- Titles, meta information, good content, and cross-linking are still effective SEO basics despite Google algorithm changes.
- Be cautious with exact match anchor text in link profiles because Google monitors how sites build links.
- 85% of consumers search for local businesses online, yet 63% of small businesses have no website.
- 44% of smartphone users search for products while standing in the aisle, making mobile optimization critical for brick-and-mortar businesses.
- An integrated approach combining web design and traffic generation is more effective than hiring separate companies for each.
despite all the algorithm changes, the old school basics are still what you should focus on first
About this episode
On this weeks podcast we talk about focusing on old school SEO basics. We then move on to talk about the effects that the Panda algorithm rephrase will have, and then we move on to quick tips for internet marketing success for your small business. We finally discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
How important is mobile optimization for local and retail businesses?
Very important. The episode cites that 66% of smartphone users make purchasing decisions on mobile, 38% do so at the store, and 44% search while in the aisle where the product is sold. Mobile can drive foot traffic and increase in-store conversions.
In their words
85% search for local businesses online, yet 63% of small businesses don't have a website
Host
a web designer can't be the best web designer possible unless they have that feedback. And they know that, okay, lots of traffic to this site converted. Lots of traffic to this other site didn't convert. What's the difference?
Host
Terms defined in this episode
- Not Provided Phrases
- Keyword data hidden from site owners in analytics when users are logged into a Google account, which the hosts observed increasing with each algorithm update.
- Penguin
- A Google algorithm penalty referenced in the episode that affected at least one listener's site, apparently triggered by paying for low-quality links such as those sold on Fiverr.
- Panda Refresh
- A periodic update to Google's Panda algorithm; the episode discusses Panda refresh 22, said to affect 0.8% of searches.
- Geographic Target in Webmaster Tools
- A Google Webmaster Tools setting that helps distinguish where a site should be listed geographically, discussed as part of a broader local optimization effort.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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