Foolproof Content Writing Tips - #SEOpodcast 245

The hosts say the purpose of the lead sentence is to get someone to read the rest of what you have written. Starting with a bold statement, a personal experience, or a problem your audience commonly faces works well. Addressing an emotion such as fear or urgency is also an effective way to capture attention immediately.

A vomit draft is the very first pass at a piece of content where you pour out every idea, phrase, and benefit without stopping to edit. After getting it all out, you edit it into a cleaner draft and then have a team member review it before publishing, which produces more complete and shareable content.

Not entirely. The hosts caution against hollow adjectives and fluffy descriptors, but they say product name variations are important to include because those are the terms users actually search. For example, ductless ACs are also called mini split ACs, and both variations belong in the content.

The hosts say Facebook remarketing can be more effective and usually cheaper than Google AdWords. People spend long stretches of time on Facebook scrolling, so they have a higher opportunity to see ads. They also suggest using Google AdWords placement targeting on relevant local or industry sites as a complementary tactic.