Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580
Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the…
AI Search
From Podcasting To AI: Building Real Audiences That Convert With Chris Krimitsos
Brands that partner with niche podcast and video creators now, giving them creative freedom, build audience trust and brand visibility that outperforms paid ads and positions them ahead of AI-driven content saturation.
Key takeaways
- Give creators creative latitude instead of dictating every detail, because over-control kills results.
- Run a 90-day creator partnership test, then extend to six months before evaluating whether the needle moved.
- Track offline conversions too, since many buyers find a brand through an influencer but purchase outside the affiliate link.
- Start a YouTube channel as the content home base and distribute shorts from it to Instagram and TikTok.
- Grab your audience now before AI content proliferation makes it exponentially harder and more expensive to reach real people.
grab your audience now and carry them into the future, because as we move forward, it's gonna get very difficult, unless the algorithms weigh human creators heavier than AI creators
About this episode
Matthew Bertram and Chris Krimitsos cover how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs. • creator economy trends and the shift to video • long form for trust, shorts for discovery • entity SEO, consistent handles and…
Questions this episode answers
How should a B2B brand get started with podcast or creator partnerships?
Start a YouTube channel as your home base and distribute shorts from it everywhere else. If you lack in-house talent, hire a creator you like to run the channel. Begin with a 90-day test, give the creator parameters but not micromanagement, and extend to six months before judging results.
How do you measure whether a creator partnership is actually working?
Look beyond click-through rates and affiliate links. Train your team to ask callers how they found you, because many buyers search independently after hearing an influencer. Gabe of the Let's Play Through golf channel drove far more sales to Play Better than affiliate codes alone captured.
Why is human-created long-form content important for LLM and AI search visibility?
LLMs need human interaction to train their data sets and synthetic data does not substitute for that. Podcasting and long-form video are less saturated by AI-generated spam than written content, making them valuable signals for AI platforms weighting human creators higher.
What is the biggest mistake brands make when working with creators?
They play scared and over-control the content, dictating details down to the commas and periods. One example in the episode involved an ad agency correcting a creator ten times over a shade of blue for Chase Bank, exhausting the creator and undermining the campaign's performance.
In their words
you could be a giant on TikTok and Instagram and barely make a couple grand a month. So it's like you really got to know where the the levers of of income come in so you could be profitable and and keep making great content
Chris Krimitsos
that long-term partnership could literally move seven, sometimes eight figures just with one small creator. As they grow, you grow with them.
Chris Krimitsos
Terms defined in this episode
- 7114 rule
- A content framework referencing a Google paper: create seven hours of content, have your brand seen 11 times across four different channels to build brand association with a decision maker.
- Creator on the rise
- A metric-based term for creators whose audience numbers are growing rapidly, valued by brands because their fan bases are excited and more willing to try new things.
- LLM visibility
- Being discoverable and cited within large language model platforms like ChatGPT, treated in this episode as the near-term evolution beyond traditional Google SEO.
- NIL (Name Image and Likeness)
- A term originating in college sports allowing individuals to monetize their personal brand through partnerships, now extending to content creators and influencer deals.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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