Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
AI Search
GEO Vs SEO In The AI Era With Callum Kennard
SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it takes to earn visibility, trust, and conversions online.
About this episode
SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it takes to earn visibility, trust, and conversions online. They break down stale and duplicate content, authorship and entity signals, information gain, topical authority, and why e-commerce brands may be…
Full transcript is being added.
Host since 2009 · Owner & CEO, EWR Digital · President, ModalPoint · AI keynote speaker
Matthew Bertram hosts The Best SEO Podcast and is owner and CEO of EWR Digital, the SEO and AI-visibility agency behind the show. He helps companies win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, speaks on AI, and has authored eight books including LLM Visibility. He created DIG® (Digital Information Governance). More about Matthew Bertram.
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