Popular blogs like Business Insider, Huffington Post, TMZ, The Verge, and Lifehacker grow traffic by being first to publish, writing with purpose, using tipsters, earning referral links, and generating community content.
Before you create content, ask yourself these questions. Have I asked my audience directly what they're interested in reading? Do I know their pain points, fears, needs, and desires?
Get More Traffic Now: 5 Secrets of the Most Popular BlogsWhat can content creators learn from? Here are the top five traffic secrets of the web's most popular blogs.
Business Insider, which generates more than 30 million website visitors per month, focuses on timeliness, getting to a story first. CEO Henry Blodgett identified being first to publish as a key secret. The hosts suggest using Twitter as a real-time news source and then posting to Facebook to capture that advantage.
Huffington Post, with an estimated 16.7 million visitors per month, grew by publishing with a purpose and filling a niche with unbiased news stories. The episode advises creators to ask whether they know their audience's pain points, have data to support content decisions, and know what actions they want readers to take.
The Verge, with an estimated 11.6 million visitors per month, attracted referral traffic from sites like Nike, Sneaker News, and Foot Locker by creating content such as product reviews and comparisons. The hosts recommend writing reviews of products from brands you want referral traffic from.
Lifehacker, with an estimated 3.5 million monthly visitors, relies on community-generated content and crowd sourcing. The episode advises starting with your audience to build a topic list, using SEO tools to find keywords, and inviting guest contributors to write articles for your site.
While having evergreen content is great, there's something to be said for creating fresh, trending content. So SEO for news, very different, okay?
Matt Bertram
All content should have a purpose. You need to understand, just like marketing dollars, all your marketing dollars should have a purpose and they're trying to achieve a particular objective.
Matt Bertram
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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