10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Google +1 and SEO, Best Practices - #seopodcast 109
Google Plus One rolled out on websites this week but the hosts doubt it will catch on, while the episode covers four social media mistakes beginners make and best practices for growing a social presence.
Key takeaways
- The four beginner social media mistakes are spamming, not updating frequently, not promoting your accounts, and only posting about yourself.
- Cross-linking social accounts to your website and putting social handles on business cards and invoices drives real follower growth.
- Foursquare check-in discounts give users a clear reason to check in, which is a model any local business can apply.
- 60% of social media posts contain a link, and including links in updates helps drive traffic and can support SEO.
why should I like your Facebook page? Why should I follow you on Twitter?
About this episode
We discuss Google +1 and SEO. Specifically we discuss SEO Best Practices. We also discuss how to promote your Facebook page. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Did Google Plus One launch on websites and will it succeed?
The episode says Google Plus One rolled out on websites around the 31st or 1st of the week recorded. The hosts are skeptical it will catch on because Google has no strong social platform behind it and has failed at previous social efforts like Google Buzz and Wave.
How should businesses give people a reason to check in on Foursquare?
The episode recommends offering a concrete reward, such as a free item or discount after a set number of check-ins, so customers understand why checking in benefits them. One host describes offering a free DVD to anyone who checks in three consecutive times at their church.
How can businesses grow their social media following?
The hosts say businesses should cross-link all social accounts on their website, put Facebook and Twitter handles on invoices and business cards, and clearly communicate to customers why they should follow the account, such as receiving tips, discounts, or exclusive offers.
In their words
Google failed at every other social thing, so why should they succeed at this?
Host
Terms defined in this episode
- Google Plus One
- A Google social feature that rolled out on websites around the time of this episode, allowing users to endorse pages, similar to a Facebook like but without an established social platform behind it.
- MCC (My Client Center)
- Google's My Client Center, a tool that lets agencies manage multiple pay-per-click accounts from one place.
- TFB (Team Follow Back)
- A group on Twitter whose members tag their profiles with TFB, meaning they will automatically follow back anyone who follows them, used to inflate follower counts.
- Google Offers
- A daily deal product from Google, described in the episode as having just launched in Portland, competing with services like Groupon.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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