Google+ and Local SEO - #seopodcast 156

Episode27 min2012-09-06

Google merged Google Places pages into Google+ Local pages, requiring local businesses to update listings with matched email addresses, local phone numbers, and complete images to maintain SEO visibility in Maps and mobile search.

Cover art for Google+ and Local SEO - #seopodcast 156
Key takeaways
Google plus local pages are being integrated into the Google search, Google maps, and Google mobile.

About this episode

Remember when bloggin for SEO purposes include a social component. We also have an indepth discussion of Google Local Plus and its effect on Local SEO. We finally discuss Search Engine Optimization in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .

Questions this episode answers

What happened to Google Places pages and how does it affect local SEO?

Google converted all existing Google Places pages into Google+ Local pages. These new pages are indexed and integrated into Google Search, Google Maps, and Google Mobile, making them more important for local SEO than the old Places pages, which were not indexed.

How should I set up or migrate my Google Places listing to Google+ Local?

If you already have a verified Places page, keep the information current and upload as many images as possible. If you also create a Google+ Local page, use the exact same email address as your Places account so data carries over correctly during Google's migration rollout.

What information is most important to include in a Google+ Local listing?

Use your real company name without stuffing keywords into the title, choose keyword-rich categories, include a local area code phone number for your target city, link to your contact or locations page instead of your homepage, and upload as many images as possible to complete the listing.

Can you merge a Google+ business page with a Google+ Local page?

At the time of this episode, Google had not yet released a merge feature. Businesses with both a Google+ business page and a Google+ Local page had to maintain them separately, while a Foursquare check-in, for example, could only appear on the Local page and not the business page.

In their words

Google plus local pages are being integrated into the Google search, Google maps, and Google mobile. And so, um, this is, those three places right there are where you really want to be if you're a local business.

Charles Lewis

make sure you use the same email address for that local plus page that you use for your Google places page. Right. Um, that way you won't definitely drop the ball.

Charles Lewis

in the website field for your listing, instead of putting the link to your homepage with the slash, um, put a link to your contact page. Right. Or a locations page, more importantly, because it has a higher effect.

Charles Lewis
Terms defined in this episode
Google+ Local page
A page that replaced Google Places listings, indexed by Google and integrated into Google Search, Google Maps, and Google Mobile, giving local businesses a social and searchable presence.
Google Places page
An older directory-style listing that showed up in Maps and local search but was not indexed; Google converted all existing Places pages into Google+ Local pages.
Zagat reviews
A review system Google incorporated into Google+ Local pages to replace the previous one-through-five star rating system, populated by Google users where no formal Zagat review exists.
301 redirect
A permanent redirect used to consolidate multiple URL variations of a site, such as with and without www or a trailing slash, into a single canonical address.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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