Google authorship markup is for single, real-person authors on article pages, not product listings, multiple authors, or brand personas, and should always link to a Google Plus profile.
Be sure to have the correct tag on the inside.
Join us this week as we talk about user experience in relation to on page optimization, Google Authorship Tips, using your real name for authorship pages rather than your persona, and finally, We talk about Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
According to this episode, authorship should not be set up on product description pages, property listings, or e-commerce category pages. It also should not be used on pages where the content is duplicated from a manufacturer, since the person setting it up is not the actual author of that content.
If you use the publisher link instead of the author tag, your avatar will not appear in search results. The hosts warn that Google's own instructions can reference the publisher link first, which causes confusion. You must use the correct rel equals author tag to get your photo to show.
No. At the time of this episode, Google authorship is only for real people, not brand personas or company names. The hosts note this as a limitation, expressing hope that Google will eventually allow a company to be listed as publisher alongside the individual author.
The hosts say authorship does not support multiple authors on a single page. Their workaround is to split transcribed podcast content into separate pieces, attributing each piece to one individual author, or to plan authorship credit arrangements before publishing a jointly written article.
you definitely don't want to set up authorship on a product description page, and that description is duped content from the manufacturer or something like that because it's clear at that point that you're not the author. You didn't write it.
Charles Lewis
I can't think of a reason why you would not want to show authorship. Yeah. So there is a way. Don't put authorship. Exactly. I mean. Don't set it up.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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