Google Local Places rankings depend most on off-page citations from trusted directories and check-ins, while on-page factors like city/state in title tags and full address help trust but rarely move rankings significantly.
the importance of compliance with the newest Google Places listing quality guidelines is becoming increasingly important as Google finds its way to weed out offenders, getting your listings into compliance should be a top priority.
We continue to discuss Google Local Places Listings (GLPL)in the final episode of our Google Local Places series. We discuss specific details like the value of testimonials to your Google Local Places listing, the importance of staying compliant to the GLPL guidlines. The value of off page criteria to your GLPL position. Visit our Facebook SEO Houston page. Come visit the most popular Internet Marketing Podcast on…
No, you can rank in Google Local Places without a website. The hosts confirm they have seen businesses without websites rank alongside or above businesses that have one. However, they still strongly recommend having a website to convey quality and value to customers.
Check-ins on geo-targeted services like Foursquare are described as a major local ranking signal, possibly equivalent to a review in Google's local algorithm. More check-ins can also mean more frequent crawling of your listing and more citations, which the hosts say is a very positive factor.
A KML file works similarly to a sitemap but focuses on your business address, helping search engines find your location. It is recommended mainly for businesses with multiple locations, like franchises. For a single-location business, the hosts say it is not a key priority.
this most powerful off-page factor is web citations. Aside from well-known trusted directories and data providers, web citations from vertical directories and local directories, such as local.com, atlanta.com, are highly recommended.
Host
Steve, I've been doing simple additions like adding photos, videos, and made, seen changes go from number one to number four, probably because the listing seems, seem active and trustworthy.
Host
this is probably the biggest change I've seen in 2010. It makes sense as these new geo-targeted check-in services show real people and verified data points and visits for search engines to incorporate in the local algorithm.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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