Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
Paid Search & Ads
Google Places Optimization - #seopodcast 143
To rank a Google Places page, complete the profile to 100 percent, use keyword-friendly custom categories, and ensure your main website is well optimized so both properties support each other.
Key takeaways
- Complete your Google Places profile fully, then add extra images, video, and text beyond what Google marks as 100 percent.
- Custom categories on your Places page should be keyword-friendly and directly relevant to what your business offers.
- Your Places page and your main website must both be optimized because the Places page can link to the site.
- To handle negative reviews, respond publicly, pursue more positive reviews, and get authoritative industry figures to post positive comments.
- Spend time setting up the relative author tag so your avatar appears next to your listings in search results, improving visibility.
The only way you can get rid of Bad Pub is to get more Good Pub.
About this episode
This is the most popular Internet Marketing Podcast on iTunes and Stitcher. We discuss SEO for Business Owners and Google Places Optimization. We finally discuss Search Engine Optimization in Houston Video. The most popular Pay Per Click Houston podcast on iTunes. E-Webstyle provides SEO in Houston .
Questions this episode answers
How do you get a Google Places page to rank for specific keywords?
Complete the profile fully, use the category options Google Places already lists for your industry, and add custom categories that are keyword-friendly and relevant to what you offer. Also make sure your main website is well optimized, since the Places page can display an internal link to your site.
How do you handle negative reviews on a Google Places page?
You cannot simply remove a bad review. The approach is to respond publicly to the negative review so visitors see your reply, then actively pursue more positive reviews. Getting authoritative industry contacts to post positive reviews helps those overshadow the negative ones over time.
What is the relative author tag and why does it matter for SEO?
The relative author tag links your content to your Google Plus profile. When set up correctly, your avatar appears next to your listing in search engine results pages, making that listing stand out visually compared to others and improving click visibility.
What should a client do to maintain a good working relationship with an SEO firm?
Clients should participate actively by providing content, pictures, target audience details, and business goals. They should treat the firm as a vendor rather than an employee, avoid condescending communication, and stay open to expert recommendations rather than dictating tactics based on preconceived notions.
In their words
The only way you can get rid of Bad Pub is to get more Good Pub. And so, unfortunately, Bad Pub travels faster than Good Publicity does. But I would pursue better reviews.
Charles Lewis
Make sure you address the Bad Pub. When people do see it, they also need to see your response. That's reputation protection.
Charles Lewis
Terms defined in this episode
- Google Places page
- A business listing on Google that can appear in search results and link to the business website, requiring a fully completed profile and keyword-relevant categories to rank well.
- Custom categories
- Additional categories a business can add to its Google Places profile beyond Google's preset list; these should be keyword-friendly and relevant to services offered.
- Relative author tag
- A tag that connects authored content to a Google Plus profile, causing the author's avatar to appear alongside search engine result listings for those pages.
- Reputation protection
- The practice of publicly responding to negative reviews and building up positive reviews so that good publicity overshadows bad publicity in search results and on review platforms.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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