Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Halloween SEO episode, title and alt tags - #seopodcast 108
Facebook walls do not pass link juice for SEO, so use your own blog as the primary content hub while using social media platforms to drive traffic back to your site.
Key takeaways
- Facebook walls do not pass link juice, so social media is for traffic, not page rank.
- Search remains your primary online marketing tool; social belongs in higher-level campaigns.
- Irrelevant dialogue text on a blog can dilute contextual relevancy for your target keywords.
- Sites like Digg, Reddit, and StumbleUpon can indirectly pass link juice through article submissions.
- Google does not penalize you for inbound links from bad sites, but outbound links to them can hurt you.
search is still your primary online marketing tool
About this episode
This is our 2011 SEO Halloween episode. We discuss title tags and alt tags and how they effect SEO. We also discuss Digg and Reddit and the benifits of those website to the SEO efforts you have on your own site. We always talk about inbound links and this is one great way to get those inbound links. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides PPC Houston.
Questions this episode answers
Does posting on Facebook help your website's page rank or SEO?
According to this episode, Facebook walls do not pass link juice and do not affect your page rank. The value of social media is generating traffic and giving people multiple ways to find you, not improving your search rankings directly.
Should I use my blog or my Facebook page as my main content platform?
The episode recommends writing full blog posts on your own site for SEO value, then posting a shorter synopsis on Facebook with a link back to the blog. Facebook has higher page rank inherently and may appear in search results, but it will not pass link juice to your site.
Can having downloadable EXE files on your website hurt your SEO?
The episode says offering files like EXE downloads does not pose an SEO risk on its own. The only concern would be distributing corrupt or malicious files, which is a content quality issue rather than a file-type penalty from search engines.
In their words
your Facebook does not affect your page rank because Facebook does not pass, your wall does not pass link juice
Host
search is still your primary online marketing tool. Yep. Should you include some social? Yeah, you should. But one, you're not going to get page rank from it. You're not going to get link juice from it.
Host
post on your blog. I mean, that's just an opportunity to gain more, put more content, number one. You don't want to put a whole blog post, you know, on the Facebook wall.
Guest
Terms defined in this episode
- Link juice
- The SEO value or ranking power passed from one page to another through hyperlinks. Facebook walls, per this episode, do not pass link juice to your site.
- Contextual relevancy
- How closely the text content of a page matches the topic or keywords you are targeting, which affects how search engines rank the page.
- Title div
- An HTML div element styled to look like a title, sometimes combined with an H1 tag for visual presentation, though Google places relevance on the H1 tag rather than the div itself.
- Google Plus One
- A Google button that lets logged-in users endorse content in search results, discussed in this episode as a coming feature that may signal user preferences to Google rather than directly passing page rank.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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