Halloween SEO episode, title and alt tags - #seopodcast 108

Episode35 min2011-07-12

Facebook walls do not pass link juice for SEO, so use your own blog as the primary content hub while using social media platforms to drive traffic back to your site.

Cover art for Halloween SEO episode, title and alt tags - #seopodcast 108
Key takeaways
search is still your primary online marketing tool

About this episode

This is our 2011 SEO Halloween episode. We discuss title tags and alt tags and how they effect SEO. We also discuss Digg and Reddit and the benifits of those website to the SEO efforts you have on your own site. We always talk about inbound links and this is one great way to get those inbound links. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides PPC Houston.

Questions this episode answers

Does posting on Facebook help your website's page rank or SEO?

According to this episode, Facebook walls do not pass link juice and do not affect your page rank. The value of social media is generating traffic and giving people multiple ways to find you, not improving your search rankings directly.

Should I use my blog or my Facebook page as my main content platform?

The episode recommends writing full blog posts on your own site for SEO value, then posting a shorter synopsis on Facebook with a link back to the blog. Facebook has higher page rank inherently and may appear in search results, but it will not pass link juice to your site.

Can having downloadable EXE files on your website hurt your SEO?

The episode says offering files like EXE downloads does not pose an SEO risk on its own. The only concern would be distributing corrupt or malicious files, which is a content quality issue rather than a file-type penalty from search engines.

In their words

your Facebook does not affect your page rank because Facebook does not pass, your wall does not pass link juice

Host

search is still your primary online marketing tool. Yep. Should you include some social? Yeah, you should. But one, you're not going to get page rank from it. You're not going to get link juice from it.

Host

post on your blog. I mean, that's just an opportunity to gain more, put more content, number one. You don't want to put a whole blog post, you know, on the Facebook wall.

Guest
Terms defined in this episode
Link juice
The SEO value or ranking power passed from one page to another through hyperlinks. Facebook walls, per this episode, do not pass link juice to your site.
Contextual relevancy
How closely the text content of a page matches the topic or keywords you are targeting, which affects how search engines rank the page.
Title div
An HTML div element styled to look like a title, sometimes combined with an H1 tag for visual presentation, though Google places relevance on the H1 tag rather than the div itself.
Google Plus One
A Google button that lets logged-in users endorse content in search results, discussed in this episode as a coming feature that may signal user preferences to Google rather than directly passing page rank.
Read the full transcript (6,142 words · 31 min read)

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. What's up, everybody? Today is not May the 6th. It is not May. Today is May the 27th, but the article we're reading is from the 6th. What's up? Welcome back. Another fun-filled Friday. Got some great stuff for you. Congratulations to you and you and you, or maybe not, for surviving the rapture. Oh, yeah. Yeah. We're here, though. I'm going to tell you, I'm not coming in next week because I'll be dead. Because I'll be gone. Wasn't the rapture like all the good people were supposed to disappear and everyone else was supposed to sit down here? Technically, the beginning of the rapture was supposed to start on Saturday. The end of the rapture is supposed to be in October. Okay. So that was his... Guys, I really love Halloween. Just tell me it's after Halloween so I can enjoy Halloween. Halloween is pretty late in October. There's not much in October. After Halloween. That was kind of like his out, I think. Well, like, yeah, it's going to happen, but I got six months. So if it doesn't happen in October, then I don't know what he's going to do. I'd like to see what that guy's doing now. Yeah, I just saw some brief news. Let's stop talking about him. But this was his second rapture. His first rapture was in 1994. Yeah. He's no Nostradamus, is he? Yeah. All right. As usual, from the last podcast, we have a tip, and we encourage you highly to go back to all of our previous podcasts and listen to them. It turns out most of the reviews that we get are from people who have actually gone back to the original podcast and listen to all of them and kind of watch the progression of how we've either evolved or devolved, depending on your opinion. Podcast 107, which was the last one. And the tip was, if you're getting into bed with Google, strap up. Strap up. Yes. Yes. Always. And the point of

that is easily figured out if you go back and listen to Podcast 108. I mean 107. This is Podcast 108. You are listening to the most popular SEO podcast on iTunes. We love it when you guys follow us and stalk us and tweet us and Facebook us. You can do all of that, facebook.com slash eWebStyle, twitter.com slash eWebStyle. Send us an email at podcast at e-webStyle.com. We're going to be talking a little bit about social today, comparing contrast with SEO. We actually do social. We actually do websites. We actually do the entire gamut internet marketing. A little bit of news. What does the word gamut mean? I said it the other day. It's like a whole, now, I used to get it confused with gambit. I don't know what that means. Gambit is like a, is a move, a process. So it's usually to, well, the way I've heard it is related to chess, which is, oh, you're going to use that gambit, you know, that process, that style. I'm sure it applies in other places. Gambit is like the whole selection of things. Yeah, shebang. I was in a meeting with you guys the other day. And I said it twice this week, and I was like, you know, we pretty much covered the whole gambit. Gambit. See, that's what I was doing. I have no idea what that means. In the back of my head. And you're also thinking, damn, that sounds good. It does. I have no idea what that means. I should look that up and make sure I'm not insulting them. A little bit of news. Oh, wait. Don't forget. We are your friendly, local, top position snatchers, where our mantra is, don't be a douche. Douche. Yeah. Google Wallet. I'm sure you saw lots of advertisements about Google Wallet. I didn't actually look at it, though. And is it useful from the tweets that I was reading? I was like, I wonder if it's actually useful. I mean, I have a hard time thinking it wouldn't

be. Like, I've never, I don't know which it is, though. I just read some negative tweets. So I was like, You know the near-field credit cards. So, like, you go out and you're pumping gas and you don't actually have to slide your card. You just put your card next to it. Oh, that's what that is? It's using that same, one of those chips is embedded inside the Google phone, the Nexus S or something. And you actually have to, the screen has to be on and you have to touch it in a pen before that data is available. And then it's got to be within, like, three centimeters in order for the signal to actually go and, It's got to be really right on it. Yeah. And so it looks pretty secure and, you know, it'll be interesting to see how quickly someone hacks it. Yeah. I wonder how successful the credit cards were in doing it. Well, yeah. I mean, Like, Because by the time you, for me, I guess the concept was you could actually just wave your wallet around it. Yeah. Right? And that didn't really save you much time. I guess because I see those, But imagine if you don't need your wallet. I mean, the next steps of this are, okay, driver's license is in the near-field IR technology. So, oh, you know, a cop asked for your driver's license. You're like, I can see that. So now you don't need a wallet. Let's just fast forward to the, embedding the chips in my hand. Yeah. Let's, yeah. It's going to happen. Are you signing up for that experiment? No. You did say fast forward. I mean, that's, because that's what this is all leading to. And then your phone, right? So you're just like, Yeah. This is a good visual. If you just hold your hand up to your head, you're on the phone. No, not even that. It's like beep. You just tap your head. Because

you'll have a speaker in your ear. So Google Wallet's pretty exciting. I've got to tell you, I had a little bit of fun last night. I've got a Mac Mini. I had it on right next to my entertainment stand. And I was controlling my Mac Mini from my Android phone. Oh, that's pretty cool. That was pretty cool. That's even possible. Yeah. Wasn't that cool? That was cool. This I thought was really cool. Some satellite images have indicated that there are 17 lost pyramids in Egypt. So like buried, they've identified 17 other pyramids. That's what's up. You know, and I'm just thinking, I've got to get there before I've got to go see all of them. Yeah. Because that's a lot. It sounds like a lot of work. How many? Look, where are the big three? Because I'm on a time schedule here. I want to get here before this country collapses. And this is interesting. Tell me what you think of this. The Twitter CEO was appointed to an advisory group for the president. The Twitter CEO. I think that, you know what that says? Campaign strategy. Written all over it. That's what I was thinking, right? Because Twitter was a huge part of Obama's campaign. Yeah. And, you know, I don't begrudge him that. I'm wondering, Twitter isn't making any money, right? Like, yeah. So this would be the quintessential, the kind of Bush was a successful businessman. Meaning he ran many businesses into the ground. So he's highly qualified to be president. And then, you know, let's get this guy who's ran a, yes, it's changed everything in this moment. Yeah. And, you know, what it's going to continue to do and if it's ever going to be able to make money is totally different. But the reality is it's not Wikipedia, right? He's trying to, like the goal is to make money and he hasn't yet. Well, here's what Obama would do. Listen, I don't care if you're not making money. Just get me reelected. But I made a bunch

of money off of yours. So, man, watch what I'm doing. Because I've raised a ton of money off of your software. Yeah. So let's have a beer. It's actually funny because that's exactly what happened. Because Twitter didn't make any money. But Obama sure did. Yeah, he pocketed a ton of cash. All right. Well, pocketed in the sense of his campaign. By the way, I'm going to send you a video. Stephen Colbert has started a super PAC. And the whole process of starting a super PAC has been hilarious. What is a super PAC? So a PAC is, so we'll do this real quick. So a PAC is something that enables the average citizen to actually raise money. So they can put in money. And as long as it's not controlled by the candidate, it's unlimited funds. So you and I get together and we say, okay, we're going to get Obama reelected. So we form our PAC and everybody can funnel money into it. And it's unlimited funds. But Obama can't guide where the money is going. So when we put together a commercial, he may or may, I don't know the specifics. He may or may not be able to say this was endorsed by Obama. But that's it. We decide what commercials we're going to run. We decide what, you know, mudslinging we're going to do. Now, Stephen Colbert started one. He's on air. And then the next episode, he reads a letter from his lawyers via com because he's on air talking about his PAC is worried that they're actually contributing to the PAC. And corporations aren't able, allowed to contribute to a PAC. So Stephen Colbert has his attorney there. And the attorney's like, well, there is a thing called a super PAC. And Colbert was like, ooh, that sounds better. Yeah. And a super PAC can accept corporation funds. And he's like, well, how do you, well, this old PAC is useless. So he runs it through the, The shredder. The shredder. And then the

guy goes, so how do I, then Colbert was like, how do I make a super PAC? And he goes, well, those documents you just shredded. And he goes, oh, you mean these? Works out a nose to them. The same exact set. And he goes, you need to put a cover letter on that. And he's like, where would you get a cover letter? The attorney's like, here's a cover letter. So he's got his stack. And he's like, so let me get this straight. PAC. And then he puts the cover letter on top of the stack of papers. Super PAC. DAG. Super PAC. Anyway. Sign me up. And then that continues on with attorneys. It's hilarious. And we need to get to SEO. All right. Did you want to attack that one? Sure. We got some questions from main man, Darren. Darren Bowie. Got a couple questions for you. I remember you mentioned before in a podcast. but cannot, but alas, cannot remember. I want to have sexy looking title tags, but have the possible way. I want to have sexy looking title tags and the most possible ways to do it. Create a title div and make a nice background for it and put the title text in and apply the H1 to the text. Insert an image. Insert a title div and apply the H1 tag to the image class along with a relevant alt tag. Wow. Yes. That's programming. I mean, I think that both, here's what I would say. You can, you want to create a title div and make a nice background for it and put a title text in it and apply H1. To me, both seem like great ways to do it. I want to read the second one again. Insert an image inside a title div and apply the H1 tag to the image class along with a relevant alt tag. The second one makes me question whether or not the title div will be read. If you're inserting it, if you're inserting the title div. By the

way, for those of you who are trying to follow along, you can go to our Facebook page, facebook.com slash eWebStyle, and go to discussions. And in discussions, I think the first discussion or the most recent discussion is Darren. Go all the way to the bottom and you can see what he's talking about. They both, to me, seems like, because I was thinking title tag, he's actually saying a title div. Yes, they both will be read. I think they're, I don't think any one of these methods has any more credibility than the other, to be honest. And here's what I would say personally. I think, I mean, it's a great way to add keywords into your title tags and divs. But honestly, Google just doesn't give that much. It's not something I would spend a ton of time on. Yeah, I would agree. And I think typically when people are talking about title tags, they're really talking about the main title of the page. And there really is only one of those. And then you're talking about actually having titles for different divs. And I'm not, you know, a lot of the websites that we look at, and we, of course, are researching all the time, that are on the first page of Google, haven't taken this time. Now, it'd be interesting if this is a way to kind of keyword stuff, you know, title tags into each of your divs and all of that. And it'd be interesting to see what results. I'd love to, you know, go for it. I don't think it would get you banned as long as you're not, you know, massively stuffing. I think typically that won't even get you banned. It'll just drop you in the rankings once you pass that litmus test of, okay, we think you're stuffing, so we're going to dock you a little bit. So, great. I try and see what happens. My personal feeling is that your ranking will not adjust that much because of either method. So, question number two, with the increase

of Facebook importance in regards to SEO, how does the Facebook wall compare to your own blog on your own website in regards to page rank? I ask this question as I feel that it's much easier to add content to Facebook rather than my own blog, and does increased interaction with users in turn increase your own SEO ranking for getting user experience? Great question. Yeah, and from my experience, your Facebook does not affect your page rank because Facebook does not pass, your wall does not pass link juice. I think the value there, okay, so one of them, you know, I typically, the wall posts that I do are shorter. So, when you're talking about a blog entry, a blog entry is typically longer. So, what I would recommend is that you actually do a blog entry, have decent title tags, and then have similar title tags, different title tags on Facebook. You know, what you're potentially going to capture is the fact that Facebook inherently has a higher PR than your website. So, if it's able to show up in the SERPs because of content that you have there, and then make sure you have good linking back to your blog. But I think you really want to do both, and I would really lean towards having a shorter version, more of a synopsis on my Facebook page, and then actually drive the traffic to my actual blog. Or if you could link your blog also to your Facebook page because, remember, Facebook's not going to pass any link juice to you. But then, and this is something I read a while back, you're not going to get, you don't get link juice from people who link to you because you have no control over who links to you anyway. You have control over who you link out to. So, I would write a blog post and link it, possibly link it to your Facebook page, but then again, I'm trying to figure out how relevant. Just to be clear, there is value in having people

link to you, though. So, what I read is that Google doesn't... No, I think that was from the negative context. Yes, from the negative context. Yes, from the negative context. So, if a negative website, let's just say a porn site is linking to you, they don't hold that against you because you don't have control over whether a porn site links to you or not. But if you link to a porn site, then that will be held against you negatively. Other inbound linking does pass link juice and does have value. True, but Facebook, when I read it, does not pass link juice. Yeah, and Facebook doesn't. So, to me, the goal of using social media is not for page rank, it's for traffic. Well, and I'll tell you, the very first interview that we had with Charles, the SEO rapper, he said, you might as well be in multiple places. They may not find you on your website, but if they find you on Twitter or Facebook, they found you. Exactly. And that's all that matters. And if someone is searching for something and they find a Google, and Google returns a Facebook, well, I don't think Google returns Facebook yet, but they find a Twitter link that you posted, and that Twitter link gets them to your Twitter account, then gets them to your website, then hey, great. I think it's a great idea. The more ways they can find you, the better. Question for three, this is in relation to our, the eWebStyle blog, eWebStyle.com forward slash tech info. Although the subject itself is related to internet marketing, Google, SEO, et cetera, there's also a lot of simple dialogue text on your blog, such as, that's crazy, that's what's up, yeah. I didn't know that. He's calling on you. Because I don't know half of it. Doesn't this dilute the relevance of your site in regards to the relevance towards internet marketing, web design, et cetera? And the short answer is, yeah. Yeah, absolutely. And the first time it was really pointed out to

us was with the interviews with Ken Roberts, which I know you weren't here for. And he started talking about contextual relevancy and then the blog, the fact that we do transcriptions. And one of his suggestions was that you could actually take, you know, if there's a long dialogue about, I think at the time we were talking about the Astrodome or Houston Rodeo or something, you should actually convert that into an image, all right? So as you're reading it as a user, it's got continuity and it's just the dialogue, but you're actually pulling out content that's not relevant, you're pulling that off of Google's radar. That actually would be a great idea. It is. And it's time consuming. But it takes time. Yeah, it takes time. It's not going to happen. So yes, the answer, yes, it does kind of dilute, you know, what we do. But we're actually hoping to use the rest of the website to draw traffic or to be picked up by the search engine. And frankly, we have plans in the future, probably hopefully not too distant future, to actually take the transcripts. And we typically break transcripts of each podcast into three sections and then turn each one of those. So each podcast would generate between two and three articles. And so have those articles written so that all of that non-relevant content is pulled out and it's a more impactful article relative to the keywords we're targeting. And my favorite of his four questions, number four, why does KFC taunt me the third week of every month? Taunt, yeah. Yes, because they are secretly in line with Google and they watch everything that you do. And they found out that three weeks ago you ate KFC and then they are watching you and now they are flooding you with ads. Interestingly enough, this was posted about two weeks ago. So you should be jonesing here pretty soon for KFC. Yes, for some KFC. You know, honestly, I'd probably say it's because they are somehow, you tweeted something about

KFC. Oh, and here's how. Because you wrote KFC on our Facebook. And Facebook recognizes that you wrote KFC and so they're probably having Facebook ads. All right, let's get, I didn't realize how long we're taking here. Let's get Charles out here and get some professional opinions on social. Not that Paul's isn't professional. Well, that's probably highly unprofessional. I'm like, ah, social! That's great. His opinion, I did not know that, is very professional. It's with authority that he says, I did not know that. All right, Chuck, welcome, welcome. Did you see all those questions? Did you, anybody over there chatting with you? Oh, no, Darren was talking about some stuff. It looks like he was talking to himself, though. Hopefully it was an intelligent conversation. I know you're a little stuffed up. Allergy's got you. They got me all, Oh, man. Killing it. Congested. That's rough. And we have, Any thoughts on the Facebook, SEO, blogging, using Facebook, using your own blog? Did you read Darren's title tag theme? Yeah, I thought about that. That's kind of great, Darren, to be honest. Because what you're doing is, well, first off, it's a div. Let's start with the div. The fact that it's a div, that means, you know, Google's not placing any relevance on that tag. That's simply for positioning for your website. Yeah. But what you're trying to do is use the word title, which, you know, mentally you think title tag, and then kind of combine it with the H1, which is why I said that's great. And a matter of fact, It's probably just not useful. Yeah, I would just go with the standard text, H1, and, you know, do it like that. And if you needed to use an image for the sake of styling that H1, then I would layer it. Yeah. And then that way I would keep it safe and, you know, wouldn't be, you know, doing all that funny stuff. Yeah. And in regards to the Facebook stuff, yeah, post on your

blog. I mean, that's just an opportunity to gain more, put more content, number one. You don't want to put a whole blog post, you know, on the Facebook wall. On Facebook, yeah. But, yeah, post on your blog and just cross-link it back to Facebook. Matter of fact, I would tweet, right, I would tweet my Facebook link that links to my blog. Yeah. I mean, if I was going to promote it that way. And then the CEO of Twitter would be very happy. Yeah. And then here's one last question from Darren. It says, by having a file for download on your website, such as an EXE or an SCR, am I risking my SEO being labeled as a spammer bastard? Actually, he just put a star in the word bastard. Yeah, I think that's a, Aren't you supposed to leave out the letter? Well, it's a, Like, you're supposed to replace an A with a star, not just put a star. I don't think that's silly, and I think it's probably a low blow at us. Because I think we have a, Oh, yeah, yeah, we do. Yeah, I think he mentioned that before. No. I mean, especially if your file's not corrupt and you're not, you know, letting people download and install, you know, some sort of virus or whatnot, you know, then I think it's safe. Yeah, I don't think there's any risk in that at all. Unless, of course, you're out there, you know, giving away bad files. Yeah, some of the files that we have are remote connection so that our customers can actually download a component and we can connect to their computer and get some work done or, you know, walk them through a sales pitch or whatever. So, you know, that's totally legitimate. I mean, that would mean that, you know, websites whose business it is to download are getting negative hits on their SEO, you know, like somebody selling a virus protection. You know, we had those guys who were donating to Cherry. We

haven't talked about that in a while. I cannot think of their name of it. And so just because they're downloading an EXE doesn't mean that they should take a hit. So that's, yeah, that's that. So in regards to social media versus SEO, we kind of lightly covered this before. And I think the general gist, which I don't even know what that word means, is SEO. End of podcast. Thanks for tuning in. But the general idea is, you know, search is your, and I've told this to people all the time, search is still your primary online marketing tool. Yep. Should you include some social? Yeah, you should. But one, you're not going to get page rank from it. You're not going to get link juice from it. It just creates, like Chris said earlier, that Charles said earlier. If it creates a bunch of ways for people to find you, that's better. And then as I'm reading this article, I found some other social stuff that I've never even heard of. So, everybody knows Facebook, Twitter, LinkedIn. Yep. Slash Dot, I've never heard of that place. Yep, I've heard of it. Fark, F-A-R-K, never heard of that. And there is no star in that. Yeah. Dig, I had heard of it. I didn't think it was still around. And Reddit. That's what Reddit, like with the little robot. And that was the tool. Dig, Reddit, and even StumbleUpon, right? Yeah. Those, in regards to SEO, those are ones that you really, you want to use. Because I think they indirectly do pass link juice. Yeah. With the submission of articles. Okay. And people stumbling them. Okay. And what it really does, especially for people who use those tools in the toolbar, then that even gives your particular post. Credibility. More credibility. Yeah, exactly. So, here's another site that I found out this week. The largest social media site that you've never heard of. Badoo. B-A-D-O-O. Badoo. Yeah. I thought that was it. Not the search engine. B-A-I-D-U. Ah. B-A-D-O-O. It's based in the UK. 175 million

users. What is it? And it's kind of like. Yeah. Never heard of it. Yeah. Wow. What I read about it was that it's kind of like a date. It's a place to meet people. Okay. So, like, matched, mixed with MySpace. Kind of like that. It's a huge site all over the world. They were, you know, it got a million users in Yugoslavia in 48 hours. Wow. Or some Eastern European company. Company? Yeah. Country company. You know, it's all the same. Eventually. Yeah. I read it. I was like, never. United States brought to you by Google. Brought to you by Brando. I've, you know, I'd never heard of it. But to me, it just says, hey, there's thousands and there's tons of social media sites out there that you can use to help generate a buzz about your company, your website, your this, the other, but still you want to stick with search should be your primary focus. And we actually think that social is so important in kind of our, we've got different levels of campaigns and the higher levels of campaigns, social, did I say search? Social is included in our higher level internet marketing campaigns. So that's how important it is. Yeah, and then one thing I'd say to look out for in the future is the Google Plus One button. I've heard that it's going to be coming back this summer. Did it disappear? Yeah. Did it? I've been seeing it. Oh, really? Because remember, they took it. They brought it out, and then on April 1st, they took it away. Maybe that was April Fool's? Well, no. They said they're going to bring it back. They had some tweaking to do with it, and it was only brought on a, Not to be confused with tweeting. Yeah. It was only brought to the U.S. market and only to certain people. Remember, you had to go sign up to apply to do it. They said they were going to bring it back. It may be back already. I don't know. I just

haven't seen it that much. So that's also going to be another way to, Gain popularity. Gain popularity. And my guess is that Google might pass some sort of importance if you get a bunch of likes. I don't know. Well, I think, more importantly, that is going to be one of Google's ways to figure out a better way to market to you. Okay. Because you have to be logged in in order to even see the plus one in the SERPs. Right. And so whether then that plus one, let's say, passing on credibility to whosoever I just plus one. Yeah. Right. Instead, that lets Google know that I like this type of site. Yeah, I like that. And so next time I'm logged in, show me those types of things. Something similar. Yeah. Something similar to that. So if you don't want your wife or mom to stop plus one-ing all the porn. If you don't want them to see it on your comporter. But hey, you know, maybe. That's our tip. Don't plus one the porn. So when that gets popular, I think it's going to take a little while. But I think that, you know, I think there is some credibility to that program. And it might actually do well. I think it will take a while. So it would be interesting to see who takes advantage of trying to use the plus one to their advantage. And that makes no sense. Yeah, somebody is eventually going to have an ad, you know, a CTA, you know, especially if you found me naturally. Yeah. You know. Go back and plus one. Go back and plus one. Plus one me and I'll, that's a stupid name. And you get 10% off. Gosh, that's such a stupid name. Well, and then maybe there will be some sort of aggregator, right? So some one piece of software that enables you to plus one, to like, to tweet or whatever. You know, do all of these. I approve of. I endorse. Yeah. Endorse. Let's start it. Endorse.com. Let's start

to get added to the share this. Yeah. You know, the share this box gives you all nine things. And so, you know, plus one will probably be added there. Yeah. That's true. Talking about Google. I got blank stare. All right. Blank stare. Yeah, I blamed. But everyone with blank, it was good. Oh, man. Blank stare. Oh, so I got two people in blank stare. But we're talking Google. So blank stare at Google. I heard you talking about the mobile wallet earlier. Right, right. So peep this, though. Did you realize that they recruited, where right now PayPal filing a lawsuit against them, said that they was about to do it first. Right. Google recruited two former PayPal employees. Yeah. The dudes who designed them for PayPal. Wow. And they released one with Google. Wow. Well, what, what, what? How about you pull the trigger? Yeah. PayPal waiting. Yeah. When they left, you should have known this is about to happen. Like, these guys wrote the software. And they're gone. That's crazy. Yeah. So PayPal doesn't have the, I mean, PayPal needs Google because they don't have the phones on the street. They don't have the platform to do it on. I don't have a PayPal credit card. Yeah. Or a PayPal device or I could just swipe. Yeah. So, yeah, tight on them. Yeah. Second one was, oh, Blankstead Amazon. Like, really, Amazon? Y'all should have known that doing Lady Gaga's album at 99 cents. I heard about that. They crashed their service. Was there a limited time frame or something? A day. Well, it was the one day. It was one day. 99 cent Lady Gaga. It was Tuesday of this week. It got to the point, people were complaining that it was taking hours to download one song. Right? The rest of them were just hung up. And Amazon reported that, yeah, some of their servers melted. So, yeah. Wow. No, come on now. Really? It's Lady Gaga. I saw it. I saw it. It may not sit. Yeah. You know what I'm saying?

Like. The whole album. The whole album. Wow. That sort of. So, that set some records. Yeah. Oh, I'm sure it did. But I would have been like, why not $5? Because I'm sure it would still have gotten a buttload of traffic. Why 99 cents? That's. I guess. That's like the cheap convenience. You know, the cheap 99 cent store. Like. Okay. Maybe I'm. Maybe this is just me and I'm cheap. But a long time ago, Red Lobster did a all you can eat shrimp special or something. That's what this reminds me of. And the guy that came up with this got fired. Because they had so much traffic at Red Lobster. And they lost a buttload of money. And they got fired. You didn't realize how much shrimp people could eat. Yeah. It was like unlimited shrimp. It was probably like five or six years ago. And they got fired. So. That shouldn't even be that hard. Like. The average consumer eats this. Double it just in case. Yeah. Can we still make money? Man. They lost a ton of money. And it was just. It was bad. So. Whoever came up with that idea. You're probably going to get fired. Yeah. Amazon. Chopping block. Yeah. All right. Is that it? Yeah. That's all I did. Excellent. This has been the SEO podcast. Unknown Secrets of Internet Marketing. We really appreciate you guys. We didn't get any reviews this week. A little disappointing. Go on to iTunes. Create a small account. Or a big account. I think there's only one size. And submit a review about us. It just doesn't take long. It does. And submit a review about us. And then hit us on Facebook. Facebook.com slash eWebStyle. Let us know that you submitted a review on iTunes. So that we can give you. That we got. No punches in the face. This podcast. I warmed up last night for that. Let's plug. I want to. Here's a plug. For another podcast out there. Our other podcast out there. Oh yeah. Because we didn't say

anything about it. We do a live. Website analysis. Thank you. Website analysis. Right after this. We do them. And then we will post them to a Ustream page. That somebody will post on our Facebook page. It ends. It does end up. We haven't put it on our Facebook. That's a good point. So far it's ended up on YouTube. On our YouTube channel. What we're going to end up doing. Is turning it into a video podcast. And getting it up on iTunes here. In the next month and a half or so. So what happens is people who visit eWebstyle.com. And you fill out the website analysis. Understand that we may do it live. Online. Yes. Which is value in that. Because we'll send you the video. So it's pretty cool. So go check that out. We're actually going to be broadcasting that here. It's not going to be on the e-webstyle.com. Slash SEO podcast page. It'll be. You'll need to go over to Ustream. And then look up eWebstyle.com. And we'll be starting that shortly. Until next time. This has been podcast number 108. My name is Chris.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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