Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Avoid douchey link building by keeping keyword density between one and three percent, writing genuinely useful link-bait content, and sending personalized outreach emails instead of mass link exchange requests.
your job as an SEO expert or as someone doing SEO is to provide a great experience to the Google user
We discuss how to avoid douchiness while creating inbound links for your website. We also discuss Search Engine Visitor Optimisation and stress the fact that SEVO begins at SERP. Visit our Internet Marketing Facebook page. View our Search Engine Optimization Free Analysis . Our Videos are broadcast live from Houston at 9:15CST Search Engine Visitor Optimisation Videos. E-Webstyle is the proud host of the Red Bull of…
Chris Burris and Paul Hanson say the SEO industry standard for keyword density is one to three percent. For a hundred-word page that means one to three uses of a given keyword. Going beyond that risks looking like stuffing to both search engine robots and real visitors.
The hosts disagree with the article's advice on this point. They argue that using a descriptive business name as your comment identity is not douchey because it provides relevant anchor text linking back to your site, and branding a business name can have legitimate value.
The hosts say you should personalize each email, explain why the link relationship makes sense for both parties, and show that you spent real time on the recipient's site. A phone call may even be worth it given how valuable links are. Mass carbon-copy emails are what make you look like a douche.
Link baiting means creating content so useful or entertaining that other sites naturally want to link to it. The hosts cite their own discussion of Chris Spooner's article as an example, since they plan to link back to it, showing that quality content can earn links without any outreach at all.
remember to spend your time on posting quality and sought-after information on your site
Paul Hanson
watch who and where you're linking from. It can have a negative and a positive effect on your search engine results, your search engine placement.
Chris Burris
Hi, and welcome to the Unknown Secrets of SEO Podcast. What's up, everybody? Welcome back to another fun-filled edition of the Unknown Secrets of SEO. My name is Chris Burris, owner of eWebStyle. And I'm Paul Hanson, sales manager of eWebStyle, and we're raising our hands. Yes, for those of you watching in the video, we are raising our hands, announcing ourselves. And I will be pointing at him from time to time, and he may or may not be pointing at me from time to time. This is podcast number 60, 6-0. Wow. Can you believe that? Woo! Wow. 6-0. We should have had, like, cigars and scotch, except that's because I just had kids. Why not? Why do we got to wait until we have kids? That's true. Actually, we do have a scotch in the kitchen that's been there since we opened in 1991. It's probably some of the oldest scotch you can find. Oh, wow. I'm not sure it's really good. Just because I told her. Yeah, this is podcast number 60. You are listening to the most popular and or watching the most popular SEO podcast on iTunes. We really appreciate your listenership and your growing viewership as it's about to grow. So, we check every now and then, and apparently not that many people are watching this at 915 Central Standard Time on Fridays. I got to tell you, though, and now I'm pointing at you. Next week, you need to tune in because we've got an interview. Oh, something. We'll spice it up a little bit. We're going to spice it up. We get requests every now and then, hey, we want you to do interviews. We did, we've done two interviews so far. We've got another big interview. Three. Three? Three? We did Chuck. Oh, yeah. Moe Serious. I forgot Moe Serious. And Ken. We interviewed the SEO rapper here on the SEO podcast. So, if you're just kind of tuning in now and you're like, SEO rapper, what are you talking about? It's kind of like that Toyota video that we
passed around. Swagger Wagon. Swagger Wagon. You guys have to Google Swagger Wagon and watch the video. So, I just had kids, so I just, you know. That was a great find, man. It was very good. That is a great find. Yeah. We need bigger plasma screens here so we can play that like throughout the day randomly and everyone has to get out and. Swagger Wagon. Where are my kids at? Where are my kids at? They're right over there. Oh, good. It's pretty awesome. It is very awesome. So, Moe Serious is on par with the Swagger Wagon and is a great SEO rapper. And our, the person we're interviewing on Friday is Terry Wygal. Wygal. Wygal. Wygal. Wygal. W-Y-G-A-L. He's a big marketing guy. He started in real estate. He's a big marketing guy. SEO guy. Teaches SEO in and around the Houston area at least, if not throughout the country. We'll find out those details. I bet you, however, he does not teach in Botswana. Well, we do teach in Botswana. We do. We teach in Botswana. As we mentioned in our last podcast, we are internationally recognized as SEO experts even in every continent except Antarctica. And every now and then, you know, we get somebody who's listening in Africa and the last time we'd like to shout them out or point them out. Um, shout out is when you actually, you know. Anyway, so, uh, it's in Botswana and we have a listener there. So, whoever's in Botswana, we really appreciate your listenership as well as everyone else out there. Um, you can stalk us. You can find us. You can chase us. You can haunt us. We don't like the haunting as much. Or just be plain weird and just keep coming around all the time. Or you can like us. There you go. There you go. On Facebook now, apparently you can like us. Uh, you can follow us on Twitter. Uh, that's twitter.com slash eWebStyle. E-W-E-B-S-T-Y-L-E. Facebook is similar. Facebook.com slash eWebStyle. Uh, this is being broadcast live on Ustream
Fridays at 9.15 Central Standard Time. And, uh, you can find us there. The easiest way to find that is just to go to our website, e-webStyle.com slash the letter Ustream. Ustream. Um, you can also find us at YouTube and the, also the similar e-webStyle.com slash YouTube where you spell out U. All this whole internet. This whole internet thing. I don't think it's going to go anywhere. And it's so confusing. Just like email. Yeah. It worked for a little bit. Um, we like to mention every now and then we have coined a very important phrase and that's CIVO, Search Engine Visitor Optimization. Uh, and that's what a lot of our podcasts are about. It's not just about getting on the first page of Google. It's what do you do after that. So, Search Engine Visitor Optimization. After, uh, you get a visitor from a search engine, what are you going to do with them? Uh, if, if you're, if that sounds remotely interesting to you, make sure you listen to all of our podcasts. Some of our accolades, some of our testimonials have said, I've gone back and listened to all of your podcasts and learned more than in several books. Um, and you can find that actually in iTunes. Uh, we are on iTunes and, uh, we have a number of reviews out there. We are a five star podcast. And that's what's up. That's what's up. Yeah. We are the only one. Except for that dude that has a hundred reviews and ninety-nine fives. Yeah. Come on. Yeah. I've listened to your podcast. Although we're on core. I mean, if we just stay on air long enough. Yeah. Well, on the wire. Didn't we go on? But I listen to this fool's podcast and I'm like, come on, man. There's no way I'm giving five stars. Are you serious? Yeah. Not happening. Pretty crazy. What? Oh. Oh, yeah. There's some noise at the office next door. All right. Uh, we have not exceeded our Gino time limit. And that's good because we don't like
Gino, uh, angry at us and sending us haunting emails. What did we cover last time? Um, I don't know. We covered. We just talked about this two seconds ago. We covered, oh, went to a seminar, uh, and I came back and brought some tips about what I learned in this seminar. Some, we covered a lot about Google local, um, Google local business center, which is now Google places used to be Google local listings. Yeah. Um, go back and listen to that podcast. If you don't have a, um, Google places listing, get one today. I filled out two this week and it took me about a half hour. I mean, total. And I was really doing everything. I did everything. So you want to get a Google places listing. You want to make sure that your listing is 100% complete. You know, you want to have pictures, videos, hours of operation, you know, basic stuff, address, payment, the UCEP, whatever. And, um, and if, if you're not familiar with Google local listings, make sure you go back and listen to podcast number 59, uh, cause we've covered that in depth. We actually cover it kind of in the last, this has been like a five podcast series where we've talked about Google local listings, sponsored local listings or local places listings. Thank you. Uh, and so tag, the yellow tag, the little yellow tag pay 25 bucks. Uh, I don't know. I think it's still in, it's at least in Houston and, and San Jose, uh, and coming to about five more cities in the country soon. So, um, go back and listen to those podcasts. This is, frankly, this is a big direction that search is going to go very, you know, very local. Local. And everyone is going local. If you see, if you've been on Twitter, you've been on Facebook and you see the ads that pop up around you are typically ads that are in your city, or at least on my Facebook page. I always get ads on my right hand
side that are from Houston. So everything is going local. It's very important. And I think, I think the local part of our podcast is one of the, one of the more important parts that we've done, uh, recently. Well, you know, they've been, we've been saying, they've been saying whoever they are that, uh, the yellow pages is dying out, right? Yellow pages are usually for finding local businesses. So if you went to Google and you typed in plumber and you came up with a list of plumbers in, um, and Washington state, you know, Google, you know, the yellow pages wouldn't be dying if that's, you know, will, would never die if that was the results you were getting, if you had to be so specific. So, um, Google's just getting really good at, uh, even better at what they do. Um, speaking of Google, this week was Google I O 2010. I saw that, but I was like, what exactly is I O? I don't know. It's their conference, right? It's where they announce stuff. It's where they were doing stuff. They announced Google TV. Oh, you were telling me about that yesterday. Yeah, and I hadn't had a chance to do much research on it. I just glanced at it this morning and really they're just, their goal is seamless integration of web and your big old TV set. Also known as taking over every part of your life, collecting all of your information. It's probably going to have a camera in it so it watches what you do. Well, speaking of that, they're actually getting sued for putting cameras in people's homes and watching what they do. Well, you know the little trucks that have the cameras on that give you the Google Street View, right? Yeah. Well, they got Wi-Fi receivers on them and apparently they were collecting personal information from any networks that they could actually, that were open. For like unsecured networks? Unsecured networks. You better secure your network, fool. They're getting sued. Now, my first thought is, how did anyone
find out that they have personal information? Seriously, man. It's crazy. Is there some hacker who decided to just monitor just in case and actually was, you know, had his Wi-Fi network monitoring what information somebody else was getting? As they were driving by? Somebody's taking information? Oh, God. Dang it. Ooh. Dang it. And then he happened, maybe he put it together. He happened to see Google Street View of his house and he was up front like running. He goes, that must have been Google. That stole my information. That mother father stole my information. I stole that. Mother father. That's good. I use that all the time. You got to check out Swagger Wagon. Swagger Wagon. Make a hat. Especially if you got kids. Paul's pointing at you. I am. You guys out there. Pointing on your forehead like your dad used to do when you got in trouble. My dad used to do it. Or before you came out of the womb. Have you heard that joke, the doctor joke? No. I'll tell you that joke later. And, you know, I got to tell this, too. This is just kind of a bit of advice. I got this, I think, last week. And, you know, there's a big whole craze about the flip phone. This is just a great concept in general. Go for the refurbished units and buy a three-year warranty. And, you'll end up paying less than the new with a more extensive warranty. That sounds like a great idea. So, that's just my tip for the day. Buy a flip phone with a three-year warranty. Yeah. Get a refurbished flip phone or anything. I mean, that's why it applies to everything. If you're going to buy, I don't know, something else. Unless you think about getting an iPhone 4G, get it and tell us how it is. I want to see someone tell us how cool it is. And, you know, 4G is fourth generation, not, like, 4G speed. Oh, I didn't know what that was. Yeah, 4G is the Evo. By the
way, at Google I.O. 2010, everyone who attended got a free Evo Sprint phone. Come on. Evo is like the bomb Android phone that just came out. I think they got some other free phone, too. I don't know. I didn't care because I actually had my eyes on the Evo. Oh, okay. You can't get an invite, Google? Yeah, yeah. Come on. Hey, we're talking about you all the time. That's what I'm saying. And it's usually good. Yeah, usually. And one other thing I just wanted to mention. Well, and that's something we can talk about in the meat of our podcast. That is the news for today. Come on down. All right, so what do we got, Paul? I found an article on a website called line25.com. I've never been there before. The guy who wrote it was Chris Spooner. He wrote this article. It had some pretty good points. And basically what it is, the title of this article is classic. I saw it and I had to read it. Five SEO tips that make you look like a douche. Yes, a douche. A douche. Not a douche bag. Yeah, a douche. A douche. D-O-U-C-H-E. Never knew how to spell that word until I read this article. It's a French word. Yeah, really? Le douche. I didn't know that. Learn something every day. Yeah. All right, two things. How to spell it and that is French. Actually, because it's French is probably why you didn't know how to spell it. There you go. And now you will never forget it. There you go. Exactly. I'm going to start writing douche in random places. Douche and mother father. Mother father. You mother father douche bag. So, he comes up with this Chris Spooner. Not he. Yeah. He comes up with a couple things and these are really just his own pet peeves. And he says, you know, these are my own SEO pet hates or whatever. And the reason I wanted to, I agree with some of them. I mean, I have different levels of agree, disagreement
with them. But I wanted to bring it up. I thought it was a good point to talk about things that you do and don't agree with. In the SEO, and he has a good point. I'm just going to read this. He says, sometimes people begin to go too far either with bad advice from SEO companies. That's point number one. Or just by becoming caught up with optimization that they neglect the core principles of web usability. Point number two. Point number two goes back to Civo. Web usability. You got to, you know, your visitor. It's about your visitor. That's why you got to, I mean, one, it's about getting on Google. Two, it's about once they're at your website, what are you doing with them? What are they doing? And if you've kind of totally optimized your website only for search engine monsters or robots, depending on what you want to call them, then you're probably going to get some sort of interface. And it's not going to be very user-friendly. So you're kind of destroying the purpose of actually acquiring traffic from Google. So, and, you know, the fundamental title of this article, which it's wonderful because it includes the word douche. And, you know, top five things, five, right? Top five things you do that make you look like a douche. You know, we talk about all the time your job as an SEO expert or as someone doing SEO is to provide a great experience to the Google user. If you're doing that, you will do well at the end of the day. And, frankly, I don't think douche is one of the adjectives you want to use when you're, you know, creating a good experience for Google. So, yes, you want to stay undouche. Doucheable. Undouche. Undouchey. Undouchey. Undouchey. Undouchey as you can. So we can change our podcast to the undouchefication of the internet. We're not douche. Yes. Like that is reviewed. And that's not douche. And that's shit. Okay, let's go. Point number one from Chris Spooner. This will make
you look like a douche. Stuffing your title with keywords. And I can't tell you how many times we've, everyone should understand this by now, but you do still see it. Here's an example of a squirrel exterminator. However, it's the title tag, it's an image of search and a results page. I'm just reading it from the article. It's a squirrel exterminator, hyphen, squirrel extermination, or what is that? Bar. Bar. Up and down bar. Squirrel extermination, hyphen, squirrel exterminated. I mean, you get the point here. And basically what this is about, you know, everyone, the title tag is very, very important for SEO. You know, search engines, search engine robots, read it. People read it. It's very important. You don't want to stuff keywords in it, though. Don't, I mean, remember. Or do it elegantly or do it, you know, you've got to be careful. You've just got to be careful. You're exactly right. Actually, let me put emphasis on stuff. Yep. You want keywords in there. And you want a lot of them. Yeah. You want to be right on that cusp of stuffing but not cross the douche line. And not be a douche about your stuffing. Yep. And don't forget, your title tag, you want to tell, people see your title tag in one place, basically. The search engine result, the search engine results page. So they want to know what your website is about. Your description tag is going to tell them that. But, you know, your title tag, you want to make sure that it's consistent with your website. I mean, obviously this website is probably about squirrel extermination. You think? Yeah. I certainly hope so. Yeah. Hopefully it's not, you know, something bizarrely unrelated. Yeah. Don't. Squirrel hats. Yeah. Don't be a douche. Yeah. And just go overboard with it. And this is kind of related to another point, which is we'll get to in a second. All right. Yeah. And remember, and Paul's right, you know, this title tag shows up, can very easily show up. And description, sometimes they'll
go back and forth, right there on the first, during the search engine results. And we say that Sevo begins at SERP, search engine results page. So, wow, that's good. That's good. That's cool. Sevo begins at SERP. Sevo begins at SERP. All right. The second one, don't be a douche by littering body text with keywords. This kind of goes back, well, I guess it goes right to what we're saying. Don't, don't stuff. Don't stuff. And I'm going to read this. I thought this was pretty funny because I see this all the time. And if you're doing SEO, it's so tempting to just throw a buttload of keywords in there. Listen to this. We are professional and reliable Arizona squirrel exterminators and squirrel extermination specialists in Arizona, offering squirrel extermination in many areas of Arizona. As a squirrel extermination company in Arizona and Arizona squirrel exterminator consultants, we can exterminate squirrels quickly and effectively in Arizona. Book your external squirrel extermination appointment today and exterminate your Arizona squirrel infestation. Now, if that were a song, I think it'd be okay. Yeah. But it's not a song. This is text that's on a web page, you know, and, you know, and I don't know how you'd turn it into a song. That's what I'm saying. I mean, how many times have everyone had seen this before? And you can tell, unless you're just dumb. I mean, it's just, for lack of a better word. We do not have, I got to tell you, we do not have dumb listeners. Okay. Right. So we don't even have to address that. There you go. So, unless you're not listening to this podcast and are dumb, I mean. And somehow get this. Get this. Yeah, I know. People can tell. I think, I believe that visitors are more intelligent. Yes. Than they were 10 years. Web surfers were more sophisticated and intelligent than they were 10 years ago. Yep. So you can, you can know. I've read, you can read websites and be like, okay, I get it. You're stuffing. Chill.
Yeah. Not good. That would not be a good experience. It's, I know, it's so tempting to want to do it. I'm writing some copy the other day and I'm just like, oh, I had to take some out because I'm like, it's just. Yeah, that's probably a good practice. You know, if you're really sitting down and you're really wanting to write keyword rich copy, go for it. You know, maybe let it all out. Just put it all out there. End up with something like this. Sit on it a day. Come back and then kind of strip out. That's perfect. The ridiculous douchey nature of it. Sit on, you know, sit on it for a day with a, come back with a clear mind. And because you don't want to stuff. It's so tempting to do it, but search engine robots pick up on it and your visitor picks up on it. It's like, okay, I get it. You exterminate squirrels. Just blah. Yeah. So don't, don't be a douche. Just let me bounce out of here and go on to somebody else who hasn't, you know, stuffed. The third one. To the point of douchiness. To the point of douchiness. Okay. Chris Spooner. I'm going to have to disagree with you. Point number three. Don't be a douche by not using your real name on comments. I've heard that before. I don't know, dude. I'm with you, Paul. I'm not going to put, I was telling Chris, I'm not going to put, you know, my full first, middle, last social security home address. You know, I'm exaggerating, obviously, but. Nah. So, okay, there's two, two kind of schools without one. Is there, is there any value of using your real name? Well, maybe if you're trying to brand your, your name. Okay. But, you know, his example was the guy, the comment was left by Arizona squirrel extermination. Right? So, the hope is, is that that link is going to get, that that actually links back to his website. So, now he's got good anchor text
that's linking back to his website. You know what? It's not on. Frankly, it's not on my website. You do want to provide comments that are valuable. Having a unique name that identifies what you do, it's not a problem. I don't, I don't see a problem with that. I have to agree with you. That's not douchey. That is, I don't think that's douchey, doucheous at all. Yep. Okay. Number four kind of goes back with two and three. Excessive interlinking of words and phrases. Okay. Internal links are important. You got to have internal links. And what they're referring to is, okay, so let's say we have, here's a sentence. Squirrel extermination is a risky business. Period. Squirrel extermination is the anchor text linking back to another page, hopefully, about squirrel extermination. And internal. Right. Okay. Yeah, exactly. It's going back to another page within that website. It's good to have internal and external links. You got to have the proper anchor text. By the way, we should tell Chris that the next time he wants to write this article, that we'll make some pages for him that he could use, because we'll get some good links out of this, and we could probably get some good traffic. There you go. Because I want to visit the squirrel extermination. I don't live in Arizona. Can I fly you in? Do they even have squirrels in Arizona? They're going to be too hot. That's what I'm thinking. Yeah, they do. They just carry umbrellas. So, and it goes on, there's another article, I mean, there's a whole paragraph, and throughout the paragraph, squirrel extermination is a risky business. But, here at Squirrel Busters, we have over 20 years. Yeah. I'll do the link. Okay. We have over 20 years of squirrel extermination. Link. Experience. Our team. Link. Is qualified and experienced to tackle any squirrel extermination. Link. Job. And is equipped with tools and knowledge to deal with any gray squirrel infestation. Link. Red squirrel infestation. Link. Rabbit squirrel control. Link. And hypermobolic squirrel outbreak. Link. Contact us. Link.
To arrange your squirrel extermination. Link. Appointment. Yeah. That's a lot of links. That's like 50 words. Yeah. And 12 links? Yeah. Okay. It's good, you know, you don't want to stuff links. Yeah. You don't want to stuff keywords. In this case, I mean, you could get kind of the same effect. Content is king. It would be better actually to stretch this into multiple paragraphs and have, you know, one or two links per paragraph so it doesn't come up as this just, you know, incredibly concentrated, you know, keyword stuff, link, anchor, text situation. Again, people are sophisticated. They can tell when you're just link stuffing. Is that even a term? Yeah. I guess link stuffing. It is now. Yeah, they can tell when you're keyword stuffing. They can tell when you're link stuffing. Oh, and this is one thing I wanted to bring up about keyword stuffing. If you're obviously, you're doing this because you want to get better places. We subscribe to, and I say the SEO industry subscribes to an industry standard of something called keyword density. You want to stay anywhere between one to three percent of keyword density. So, if you have a hundred words on a page, how many times should I have a particular keyword on that page? You want anywhere between one to three percent. So, anywhere from one to three times. You know, three, even sometimes three, if you read it, it sounds like a lot. A lot, yeah. I mean, read your stuff. Have other people read it. If they're like, whoa, what are you, you're stuffing here, huh? Yeah. They probably won't say that. Especially if they're not an SEO. If they say that, oh. Give it up. Just get out of the business. You have crossed the douche line for sure. Yeah, you are officially a douche. If your mom is like, ooh, gosh, you're stuffing. You're a douche. You may be a douche if. Yeah, you may be a douche if. That's what this should have been, Chris Spooner. You may be a douche
if. And the last one, he has a good point. I'm kind of iffy on it. I'm, eh. Go ahead, bring it up and all. Number five. Don't be a douche by sending link exchange request emails. The first, when I first read this, I was like, well, how the hell else are you going to get a link if you don't ask for it? But what he talks about is, it's kind of like a new way of doing, or newer than sending link request emails, of doing link building. And so he's saying, basically, there's so many directories out there that you can submit your website to. And basically, it's, hey, you can either link, he's saying you can either link to a personal webpage for another company, or you can go with directories, like CitySearch, YelpPages.com, Yelp, with more of a review, I guess a directory review site. I mean, there's thousands, hundreds of thousands of directories. DMOZ. Okay. Yeah, there's a good directory one. There you go. So, I mean, you can submit to tons and tons of directories. Well, so I understand, obviously, he's working on some pretty popular websites that are pretty highly ranked, and so pretty desirable to have links on, so people are sending him lots of emails. And you know what? I think if you're going to do that, you need to be a little bit different. You need to show the value in that email. So it can't be, you know, I would agree with this if he added just the sentence, you know, sending standard email messages or carbon copy email messages for link exchange requests via email. Because you need to spend a little bit of effort. You know, what is the value? Let them know that you're not just, you know, mass firing emails off and, you know, they're just a potential link in a myriad of thousands. Let them know that, hey, I spent some time on your website. You know, you sell plumbing supplies. I'm a plumber. It kind of makes sense for us to
kind of send information back and forth or send link juice back and forth. So let's see if we can make that happen. And it may even be worth a phone call. You know, links are that valuable. Now, one thing that Chris does say that I think is absolutely worth pointing out is remember to spend your time on posting quality and sought-after information on your site. This is kind of called what we call link baiting, right? So if you've got maybe, and maybe we need to restructure this a little bit, maybe with Chris's permission, you know, you may be a douche if SEO, right? And we title this article and we write it all out and we've got, you know, five or ten things that you may be a douche if blah, blah, blah. And make it, you know, of course I'm going after the you may be a redneck if kind of thing. That might be something that people would link to. Obviously, we're going to link to Chris's article. So he's actually written content that has link baited. We're going to be linking to him. And, yes, I think that is more valuable. I also think that you should be doing it all. That's what we do. When we work for our clients here, we're doing it all. We're making contact with other websites. We're trying to write content that is link baiting content. Linking directories. Viral videos. I mean, it just works. Google Places. Newsletters. I mean, that's a huge part of a business in maintaining contact with a potential or existing customer base. Newsletters are incredibly important. So, you know, we'll get involved and write newsletters and work with clients to write newsletters. So all of this is really good, and stay focused on all of that. Rob just walked in there. What's up, Rob? Hey, guys. Woo-hoo. I think that was cool. One thing about linking that I'd say, and we have talked about this before. You know, watch who and where you're linking from. It can have a negative and
a positive effect on your search engine results, your search engine placement. So watch who you're linking from. You want to get good links from credible, high-quality websites. If you are sending link, and I say this because I had this experience a couple times. If you're sending link emails, don't send it to a competitor. Yeah. Because I've gotten a couple of those emails. Hey, we're an SEO company. Why don't we exchange links? Hell no. Because we're an SEO company also. Thanks. I mean, come on. Okay, if you're a web design company and you don't do SEO, maybe link, or call them us. Right. Right. So, or link to us. Or link to us. Yeah. There you go. Yeah. You know, find complimentary services. And I'm like, this is a webmaster or an SEO guy emailing me. Who doesn't get it. And I'm like. Who's a douche. You're a douche. You're fired. And if I was the dude that hired him, I'd be like, you're a douche. And here at eWebStyle, we have a strict policy of not linking to douches. There you go. No douchery. No douche link. It's involved. Rob's probably like, what the hell are you guys talking about? Douche? How many? We're going to try and stuff the word douche. We're going to do keyword douche stuffing right now. You know what? In like a couple weeks, I'm going to Google just douche. Douche. We'll be on page number one. And don't be confused because we're not douches. We are not. We just don't hang around with douches. We just say we douche a lot. I prefer the bidet. Thank you very much. There you go. All right. Well, that is the end of our podcast. You are listening to the most popular SEO podcast on iTunes. This was podcast number 60. If you just joined us, that means you have 59 other podcasts. You have to go back and listen to. If you got any valuable information or you just liked the word douche, go to iTunes. Create an account. Submit a
review. And mention the word douche. We'll know what podcast you listen to. And just say, these guys are not douches. How cool would that be? You're the guy who said, these guys are not douches. You know, I want to give a shout out to the dude that was like, these guys, not boring. Not boring. There you go. Edutainment. And edutainment. Is that Vader? Or Jedi. One of them is Jedi. Another one actually quoted Sevo. Another one quoted, now that's what's up. That's what's up. Which he just said just then. That is what is up. So we are the most popular SEO podcast on iTunes. That is because of you. We really appreciate you guys listening, watching, stalking, everything. Thank you so much. Find a way to get in contact with us. You can send an email. You can get a free website analysis from somebody here at the office. You just need to go to e-webstyle.com. Click the SEO button. It will request a phone call. And then kind of at the bottom of the very first paragraph is a link to a form that you can submit. We are happy to do those. We understand that eventually you will become a customer. I am hypnotizing you. Look at this. Not you, Paul. Here's my money. Open your wallet. All right. Thank you guys so much for listening. My name is Chris Burris. And I'm Paul Hanson. Bye-bye for now.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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