Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
How To Conduct A Content Audit Step - By - Step Ep. 565
A content audit systematically inventories and evaluates all published website content, using tools like Screaming Frog or SEMrush, clear goals, and tracked KPIs to identify what is working and what needs improvement.
Key takeaways
- Set clearly defined goals and decide which metrics you will measure before starting any content audit.
- Use tools like Screaming Frog, HubSpot, or SEMrush to collect and categorize content URLs efficiently.
- Track KPIs such as organic traffic, bounce rate, shares, comments, and session duration for each piece of content.
- Ashley Segura recommends going back at least one year when gathering data on content performance.
- Repeat the audit weekly so the document stays current rather than becoming something you do once and shelve.
If you don't know where you sit, you don't know where you're going. You don't know what you need to do.
About this episode
Your content is what draws visitors to your website. Is yours pulling its weight? Perform a content audit to get the most from yours.
Questions this episode answers
What types of content should be included in a content audit?
According to the episode, a content audit can cover web pages, landing pages, blog posts, product descriptions, videos, slide decks, white papers, and infographics. The hosts recommend organizing these into separate tabs or spreadsheets and tracking URL, author, content goal, word count, shares, comments, and backlinks.
How far back should you go when auditing content?
Ashley Segura, the article author discussed in the episode, recommends going back at least one year and gathering data on how content performed during that period. Google Analytics and SEMrush's content audit tool can inventory content based on sitemap data.
In their words
A content audit is a process of systematically inventorying and evaluating your website's current published content.
Host
You don't get answers to things that you don't measure.
Guest
Terms defined in this episode
- Content Audit
- A process of systematically inventorying and evaluating a website's current published content to assess performance, accuracy, and relevance.
- UGC Link Attribute
- A link markup attribute used to tell Google that links appearing in user-generated content sections, such as blog comment sections, are user-generated.
- Evergreen Content
- Content that can take months before it really takes off because audiences must find and appreciate it over time rather than through a timely news hook.
- KPI (Key Performance Indicator)
- Tangible metrics such as organic traffic, bounce rate, session duration, and shares used to assess the health and performance of website content.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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