What is CTA?

A button or prompt that directs a visitor to take a specific next step on a landing page. Effective CTAs are specific to the offer rather than generic phrases like learn more.

From How to Create Landing Pages That Convert Sponsored by SE Ranking Ep. 539

A directive on a landing page telling visitors what to do next, which should include specific substance such as a free quote or discount to encourage user response.

From The Perfect Local SEO Landing Page by Marcus Miller #329

Call to action, the specific action a site wants a visitor to complete, such as filling out a free consultation form or making a purchase.

From Turbocharging Website Conversions - #SEOpodcast 250

A button, form, phone number, or other prompt placed in content that tells readers exactly what action to take next, relevant to both the content and the platform.

From 10 Things Your Content Must Do to Succeed by Lucinda Honeycutt #380

The specific action you want a site visitor to take, such as calling a phone number or clicking a download link, which should be made visually obvious and limited to avoid overwhelming the visitor.

From Preventing Costly Site Usability Mistakes - #sepodcast 223

A call to action, such as a form, phone number, download link, or any action you want a site visitor to take after landing on a page.

From Creating Content That Converts Customers - seopodcast 188

A prompt on a webpage that drives a visitor to take a specific action, such as calling for a free assessment or filling out a contact form, placed prominently above the fold.

From Algorithm Building Links and Article Spinning - #seopodcast 153

A prompt on a webpage that guides a visitor toward a desired action, such as a button saying 'get a deal now' or 'download white paper now.'

From Groupon, Foursquare, SEO and "Click Here" - Internet Marketing Podcast 112

Call to action, a prompt that encourages a user to take a specific step, such as using a coupon, which the hosts say can also increase click-through ratio on a Places page.

From More on Google Local Places - Internet Marketing Podcast - Number 94