Mobile SEO requires designing for touch, abbreviation-based search, social sharing, click-to-call, streamlined navigation, and ensuring Google can crawl your mobile subdomain via sitemaps and robots files.
A mobile search is nine times out of ten different from a desktop search or a laptop search.
We first go over some basic rules for keeping your website up to date including maintenance and auditing. We then move on to talk about mobile websites including how to streamline content for mobile sites to potentially boost business and keep people happy. Finally, we talk about embracing SEO for mobile sites and how SEO is important for mobile sites.
Streamline navigation to include only the most important pages. Drop-down hover menus do not work well on touchscreen phones, so reconsider how navigation is presented. Focus on the pages mobile visitors are most likely to need rather than trying to mobilize every page on a large site.
A mobile-friendly site is usually sufficient. An app makes most sense when you need to push information to users, such as new posts, events, or MP3 files. Apps cost significantly more, so determine what the user actually needs before committing to app development.
Google bot does not appear to be a mobile device, so server-side redirects will never send it to your mobile subdomain. Include your mobile pages in your sitemap and ensure the robots file identifies the subdomain so crawlers can reach and index that content independently.
Mobile users rely on abbreviations and Google auto-complete rather than full phrases. Familiarize yourself with how Google auto-fill completes mobile queries in your niche and incorporate those shortened, natural phrases into your mobile page optimization instead of standard desktop keyword forms.
A mobile search is nine times out of ten different from a desktop search or a laptop search. A mobile search usually includes abbreviations.
Chris Burris
Studies show that approximately 85% use mobile devices to pass time, be amused, or for entertainment reasons.
Chris Burris
If you have a mobile version of your site, and it's on a different domain name, like em.domainname.com, then make sure that's included in that robots file, so the Google bot and the mobile spiders and everyone else knows, hey, there's additional content over here.
Chris Burris
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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