How to increase your search engine traffic by 25% - Unknown Secrets of SEO E-Webstyle Number 49

Episode30 min2010-04-04

We discuss how to increase your search engine traffic by 25%. This is a continuation of the discussion about Content Management Solutions and their features as they relate to SEO.

Cover art for How to increase your search engine traffic by 25% - Unknown Secrets of SEO E-Webstyle Number 49
Key takeaways
When SEO Moz redid their website, I think it was back in 07, and they took care of these kind of pagination issues and duplicate, potential duplicate content issues on their archive, they saw a 25% increase in traffic.

About this episode

We discuss how to increase your search engine traffic by 25%. This is a continuation of the discussion about Content Management Solutions and their features as they relate to SEO. This also gets into a discussion of .asp classic, asp .net and .php. Find our facebook page and become a fan at www.e-webstyle.com/facebook. Houston area Search Optimization. Find our most recent videos recorded live of each podcast Friday…

Questions this episode answers

What is a 301 redirect and why does it matter for SEO?

A 301 redirect tells Google a page has permanently moved to a new location, so all link juice flows to the final target. Without it, links pointing to two versions of the same URL, such as a root domain and an index page, are counted separately, splitting and diluting the total link authority.

What is XML and RSS pinging in a CMS and why is it important?

Pinging automatically notifies search engine bots like Google, Yahoo, and Bing when new content is published. This is important because if bots crawl a scraper site before your own, your original content can be mistakenly flagged as a copy of the scraper's version.

Why should a CMS support CSS for SEO purposes?

CSS separates styling from HTML content, allowing keyword-rich text to appear at the top of the HTML source code even if it displays lower visually in a browser. Since search engine crawlers read the HTML source directly, placing valuable content higher in that source improves keyword prominence.

In their words

Google doesn't work in terms of websites in general. They work in terms of pages.

Chris Burris

search engine optimization is easy. It's not hard. There's nothing particularly challenging about it except for how much time you have to spend on it

Chris Burris
Terms defined in this episode
Pagination controls
CMS settings that manage how content shifts across multiple pages as new posts are added, using tools like meta no-index tags to prevent search engines from treating shifted content as duplicate pages.
301 redirect
A server directive telling search engines a page has permanently moved, consolidating link juice to the final destination URL instead of splitting it across duplicate addresses.
Static caching
A CMS option that stores a pre-built version of a dynamic page so the server does not have to recalculate the page on every visit, improving speed especially on high-traffic sites.
SEVO
Search Engine Visitor Optimization, a phrase coined by eWebStyle as their framing for SEO work.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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