How to SEO Your Blog to Rank on Google #341

Ep. 34127 min2016-10-07

Blogging for SEO requires 16 steps from monitoring keyword rankings and identifying LSI keywords to publishing with Yoast, adding a featured image, submitting to Google, and continuously tracking results in analytics.

Cover art for How to SEO Your Blog to Rank on Google #341
Key takeaways
the number one goal of internet marketing is to get people to know, like, and trust you, and nothing does that better than a blog

About this episode

Want your blog to rank on Google? Check out this article from our very own Content Specialist, Daniel, "How to Use Your Blog for Website SEO Ranking".Presented by BestSEOPodcast.com (The Best SEO Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually…

Questions this episode answers

Why should I write blog posts directly in WordPress instead of in a separate document?

Writing directly in WordPress lets you use the Yoast plugin in real time. Yoast checks keyword density, word count, image alt tags, title tags, the slug, and readability, giving you a red, yellow, or green light so you know whether the page is optimized before you publish.

What is an LSI keyword and how do I find one for a blog post?

LSI stands for latent semantic indexing. It is a secondary keyword phrase closely related to your primary term, such as kids music lessons versus music lessons for kids. You find these variations using Google Keyword Planner. Using both in a post helps Google understand the content and can earn SEO value for both pages.

How do I get Google to index a new blog post faster?

Submit the new URL directly to Google using the submission tool, which requires only a paste of the URL and a not-a-robot confirmation. An even faster method mentioned in the episode is having someone plus one the post, or having someone click and read it, which signals Google to index the page more quickly.

What size should a blog featured image be for social sharing?

The episode recommends 1,200 pixels wide by 600 pixels high. At those dimensions, platforms like Facebook will automatically grab the image and display it as the card when the link is shared. If the image is the wrong size, Facebook may pick a random image from the site or display none at all.

In their words

If you're hanging around number, spot 11 or 12 in Google, that's a good opportunity to get to page one.

Daniel Gildersleeve
Terms defined in this episode
LSI Keywords
Latent semantic indexing keywords, described in the episode as secondary keyword phrases that are closely related to your primary target term, such as a longer-tail variation, which Google recognizes as relevant to the main topic.
Yoast Plugin
A WordPress plugin that gives writers a real-time checklist with red, yellow, or green lights covering SEO indicators like alt tags, title tags, slug, description, keyword density, and readability.
Featured Image
The primary image added to a blog post, recommended at 1,200 by 600 pixels so social platforms like Facebook automatically use it as a card, and repurposable as a meme across Twitter, Instagram, and newsletters.
Shikos
A branded term used by E-Web Results meaning shares, likes, and follows, referring to social media engagement actions.

Full transcript is being added.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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