10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Keeping Track of Site Metrics - Internet Marketing Podcast Number 195
Tracking site metrics like load time, page speed, Google Analytics integration, XML sitemaps, and dead link checks are essential parts of a complete website audit that many site owners overlook.
Key takeaways
- Run SEO audits frequently, especially on sites with multiple people managing content, to avoid algorithm penalties.
- Load time and page speed are two separate metrics; both must be optimized to improve rankings and user experience.
- Multiple analytics codes on a site can cause broken conversion tracking; audit and clean all scripts regularly.
- Use Xenu to scan your site for dead links and remove or redirect any 404s you find.
- Always disavow bad or sketchy inbound links to prevent unwanted associations that can hurt your site.
If content is king, then presentation is queen.
About this episode
Join us this week as we talk about properly doing SEO Audits, Keeping track of Site Metrics, and Behind the Scenes SEO tools. We also discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
What is the difference between load time and page speed in SEO?
Load time is how long it takes a specific element like an image or download to load after a click. Page speed is how fast the entire page renders on a click, including all media and load time. Both should be as fast as possible to improve Google rankings and user experience.
Should I include old 301 redirected pages in my XML sitemap?
No. Old pages that have 301 redirects should be removed from your sitemap. The sitemap is a tool for Google and Bing to know which pages are active and live. Only include your new, live pages so search engines crawl the correct URLs.
Why is Google Analytics integration so important to audit?
When multiple companies manage a site over time, duplicate or incorrect analytics codes can end up on the site, causing conversion tracking to break or report incorrectly. Auditing ensures you have the right tracking codes, in the right place, with no duplicates or outdated scripts.
In their words
The purpose of the 301 redirect is to keep that link juice and redirect that link juice to the new pages. So you want to make sure you keep your 301 redirects there and put your new pages in your sitemap.
Charles Lewis
We had one who was not getting conversions. Not tracking. But it wasn't tracking right. It did come to analytics on one site. And it was a big mess.
Charles Lewis
Terms defined in this episode
- Load Time
- How long a specific element such as an image or downloadable file takes to load after a user clicks, distinct from overall page speed.
- Page Speed
- How fast an entire page renders on a click, including all media and load time; a factor in Google page rank and placement.
- Xenu
- A tool spelled X-E-N-U used to scan a website and generate a report identifying which links are dead and which are working.
- 301 Redirect
- A redirect used to preserve link juice from old pages and pass it to new pages, keeping SEO value while pointing users and crawlers to the current URL.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
Building An SEO Business Case Your Boss Can’t Say No To Ep. 536
Building An SEO Business Case Your Boss Can’t Say No ToSome stakeholders struggle to see the value of adding SEO to your marketing mix. Use this…
Agency & Business Growth
4 Key Areas Of International SEO Focus For Entering A New Market Ep. 535
4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up…
Agency & Business Growth
3 Ways To Optimize Internal Linking Ep. 534
3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…
Agency & Business Growth
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit