Mobile Search from Device to Algorithm - SEO Podcast - Number 98

The SEO Podcast, the unknown secrets of internet marketing. What's up, everybody? Welcome back to another fun-filled Thursday. We're recording a day early today. What's today? Thursday. I don't even know what today's day is. What's up? Welcome back. It's the day before Mardi Gras. That's not exactly why we're having a podcast early. I just know that you are actually heading out tomorrow, right? Yes, I am. I am heading to New Orleans to see the fam. To New Orleans. I heard on the radio somebody, they were talking about how they should, they were thinking New Orleans should sue Galveston for stealing the idea of Mardi Gras. Did you realize that it's actually a religious-based ceremony? There's a reason it's in Louisiana because the biggest one is in Paris. They should sue South America for carnival? Yeah, exactly. Seriously. I think it's through a big one. New Orleans is up in France. I mean, that's why Louisiana is a French influence. It's a Catholic holiday. Anyway, there's your little religious tidbit. It's stupid people 101. Yeah. This is podcast number 98. You are listening to the most popular SEO podcast on iTunes. We really appreciate you listening, and if you're getting any valuable information from this, and we know you are, go out and submit a review on iTunes or submit a review on our Facebook page. You can find that, e-webstyle.com slash, no, facebook.com slash e-webstyle. Twitter.com slash e-webstyle, another way you can stalk us. And you've got youtube.com slash e-webstyle, and you can send us an email at podcast at e-webstyle.com. You can go to our homepage, e-webstyle.com, and we have links to all of these places on our homepage. Everything. And you can actually be watching this. If you're listening to it, make sure you start tuning in. Usually, it's 915 Central Standard Time on Fridays. All you need to do is go to e-webstyle.com slash SEO podcast. Yes. And that will take you to our SEO podcast page where you can enjoy the fruits of our podcast labor. You got it. And now, before

we get started, I want to spend a sensual shout-out to... Wait, wait, wait. We decided we don't do shout-outs. Oh. A punch in the face? Punch in the face. Well, she won't get this because... Oh. We had grew up together. Oh. Now, my homegirl hit me. I was like, you do a podcast? And I was like, yeah, fool. Internationally recognized podcast. So, I want to say a shout-out to my homegirl, Ampy Bassa in Oslo. And I'm not sure if that's Switzerland or Sweden or Swaggerville or wherever. It's one of the... It begins with an S. Oslo. So, what's up, Ampy? You want to say... I'm going to send you a link to this podcast. As always, our last podcast, Podcast 97, we had a tip. The tip was, good SEO starts with the right keywords and good content. How about that for, like, a back-to-basics, like, tip? Again, keywords and content. We always talk about, in real estate, it's location, location, location. In search engine optimization, it's keywords, keywords. Keywords. Keywords. Yes, thank you. So, go back and check out Podcast 97. We had a lot of good stuff. I actually did a pseudo-rant. I didn't really go for it. And it felt good. Anyway. Remember, we are your friendly, local, neighborhood, top position snatchers, where we tell you, don't be a douche, and we punch you in the face. Yes. Don't be a douche, listen to our podcast. And if you like it, tell a friend. Hell, tell your SEO company. Tell you. Exactly. Maybe they can learn a thing or two. A little bit of news. This is, I don't know if you guys are, you know, real techie. Well, I know that, actually. So, you're aware of Linux. The German foreign office spent 10 years trying to switch to Linux and decided they're going to go back to Windows. Okay. So, that's not. 10 years down the drain. Does not bode well for Linux. So, a bunch of people lost their job. A bunch of programmers lost their job. Yeah. 0.02. I

don't know if you knew Gmail was having a problem. I didn't. 0.02% of their customers are experiencing some problems where they've either lost all of their mail or they can't sign in and there was a period of time where the mail wouldn't actually, it was actually an upgrade that went awry. And I was just trying to think, 0.02%. It's probably still a ton. That's probably like a million people. Yeah. And on a similar note, Microsoft and Yahoo will not reveal their email uptime stats. Yeah, we're not really up that much. And we don't want to tell you officially what it is. That's interesting. I didn't know that. I mean, mine always works. So, I'm like, oh. Anybody cares, to be honest. Apparently, it's probably down regularly. You guys, if you listen regularly, and we know you should be, because we are the Red Bull of SEO, Google has actually pulled some malware, pulled some applications out of their Android. So, what I was saying is, if you listen, you know we all like Android here. And so, be careful if you've got Android Market. Out of the Android Marketplace. Because, you know, I recently found there's a new, there's, Google has a couple apps that have the Android Marketplace as well as the App Store. However, if you use, you can, I mean, this is, these aren't mobile apps. These are just apps that you can download to your PC. I found that if you use Chrome, you probably know what I'm talking about. I use Chrome. That's like everything that I use. You can download apps to your Chrome, like, homepage kind of. Paul tends to go towards the shiny things. Yeah. Ooh, Chrome. Ooh, look at that. So, I thought that was cool. And it sounds like they're coming up with something called Campfire, but we'll get into that later. I saw, okay, we're running our Geno time limit. Here, five things that the iPad 2 is missing. There was an article. It was a lot of little stuff. And it totally missed

Flash. Like, hello, that would be number six at least. Yeah. And I didn't know if, I didn't know this. Oracle is actually in control of Java and MySQL. And those are open source platforms. And so, the article, the reason I pulled up the article, well, the article was, is Java and MySQL going to thrive under the direction of Oracle? Of Oracle. And it's a little weird to, I don't know. It's just interesting. Well, I guess somebody's got to be pushing it forward, but I thought that whoever created those things would be pushing it forward. Would be holding on to it or something. I don't know. And usually, I know that the terms of use for open source are very specific. Like, they were specifically designed so that no one could ever profit off of them. Okay. Ever. And so, they can't be sued because there's no way to make a profit. Yeah. It's really interesting. Well, Oracle found a loophole. Yeah. Buy it. I don't even know how that works. I've got a couple of posts on our Facebook. Actually, here's one that was on our blog. What we do, and some of you may have found us through this process, we actually take the audio from our podcast. We transcribe it, we put it on our blog, and there was one that we wrote, Problems with Google Boost, and Mark Kennedy wrote, and I thought this was good, I ran into similar issues. I saw the Boost campaign details show up in a client's AdWords account, right? But I couldn't edit it. I ran a search query report, and the broad match keywords weren't even close. I called my AdWords rep, and she suggested I call the places line. Kennedy, yo, hook us up with that number. Yeah, if you got that line, he did say, I called, but the rep didn't understand anything about broad match or negatives, so I just canceled it. It's a shame, because to allow negatives, it would work better. And this goes back to, you know, we're running

Google Boost. It's kind of a pay-per-click Google Local Places ad, and you have zero control over keywords. It's amazing that Google would even, you know, with all their expertise in keywords, why would you put a product out that has, that is so, I mean, it's not even as good as what Yahoo does. Did I just say that out loud? Yeah. That's risky ground here. So, Mark Kennedy, punch in the face. Thanks for that great support. Yeah, I'm not even playing. Like, send us that number. Yeah, send us that number. That wasn't even a joke. We don't care if she doesn't understand anything. We'll at least have somebody that we can call up once a week and complain. What about our Google Places ad? And we've got one other one. It took us a while to figure out his name, because it was, I'm assuming, written in Hebrew, and we don't speak Hebrew, nor do we even really understand the collection of characters that create the language. Yeah, the coolest friend request I ever got, man. It was like, squiggly line, exclamation point, hashtag, dot. And I was like, that's what's up. Dude! It's either super nerd or foreign language. I was like, wow, that's cool. Guy. Was this Guy? Yeah. The design guy? Yeah, well, here he signed Natty Cosi. No, Guy Nimny. Yeah, Guy Nimny. Oh, somebody else liked it. Okay, so it was Guy Nimny. And here's what he said. There is no doubt about it. You guys are making a great job. Since I found out about your podcast on my iPhone, I'm working Android. I almost stopped reading there. That's so stupid. I'm working with my headphones all day, moving from one podcast to another, trying to keep up until I'll finish all of your previous podcasts. Thank you, guys. I'm learning a lot and laughing all day. Wow, that's really cool. He doesn't know if he's the first one, but we do have a new fan in Israel. In Israel. That's what's up, man. That is what's up. That's very

cool. I looked at his Facebook page, and I was like, this looks so cool, but I can't read any of it. And I promised you there's a special punch in the face for you there, Guy, or that guy. Yeah. All right, so let's get into some meat of some stuff. We're going to talk about mobile. Mobile. Mobile again. All right. You know, mobile is, I said at, I think, our first podcast, 2011 is the year of mobile, but I think last year was the year of mobile. Next year will probably be the year of mobile. So I want to talk mobile, you know, not just mobile, but mobile SEO specifically. There's been a lot of things coming down the pike, algorithm changes. We talked a little bit about that. I want to get more into that later, but now let's talk mobile, right? Everybody, okay, listen, everybody who listens to this podcast probably has a smartphone. I'm going to say everybody listens to it. So this is important because everyone, you know, you spend a lot of time on your phone and you need to make sure that your people that get to your website, the mobile version of it. If you have one, it renders correctly, it loads properly and stuff like that. So this is probably a little more, you know, what I'm about to say, it was just recently disproved. So I'm going to say it anyway and then eat my words. It's probably a little more applicable to brick and mortar stores, right? So, you know, if you're brick and mortar, you've got to have mobile because people may be looking for your store while you're out. I look up stores and restaurants and everything all the time when I'm out, even when I'm on my way there. So, you know, if you've got some ad or something you're going to put, make sure you're taking advantage of mobile. And the reason I say it was just recently disproved, and I'm going to quote, since I found out about your podcast

on my iPhone. So he found us, I guess. Yeah, he found us mobile. So we probably need to have a mobile SEO podcast page. Yeah, yeah. And here's, we're going to talk about how to get one very quickly, because I learned something when I read this. I was like, wow, I didn't know you could actually do that. And what are we reading? We are reading an article from Search Engine Land. It's called The New Mobile SEO, What You Need to Know by Cindy Kroom with a K, K-R-U-M. It was written a while back. Wow. Wow, that's useless. All right, what are we going to cover now? Okay, I'm going to read this, I'm going to kind of read and paraphrase some of this, but basically, I highlighted some great stuff in this article. Basically, it talks about mobile search engines have different bots and algorithms that are used than traditional web search. They evaluate your website if it's being rendered on a mobile phone, and they rank the results partially based on how well the page renders and the type of phone they are submitted. Okay, so point number one. There is a completely separate bot that will index mobile sites and a completely separate algorithm that is used to rank those sites. So you need to be, one, probably get a mobile version of your site. How do you do that? Step one. I like that. We'll put that down. Step one. And another thing to remember is that these mobile bots and mobile search engines, they're not as finely tuned as a traditional search engine. So... What does that mean? Well, I'd say that we'll... I think it means they're changing daily. Yes. Yeah, so they won't necessarily... Okay, and this is one thing that I read in this article. Just because you have, you know, a mobile style sheet or a handheld style sheet, or you have it rendered for a browser... Mobile style sheet. Yeah. Well, I'll get to that in a second, because that's what I learned. Just because you

haven't done it the right way, it doesn't always catch like a traditional search engine would. So there are mistakes in it. And then here's a key point. Like these mobile search engines, they still place a heavy weight on your mobile...on a website's mobile bounce rate. Since they're not that finely tuned, they don't have all the specifics of a traditional search engine algorithm. So it places a heavy weight on your bounce rate. So you need to take that into account when you are designing your mobile site, or when you're designing your site, if you're just going to use a mobile style sheet. All right. Here's one of the things I learned. This is basic mobile SEO and website architecture. One of the best things you can do to improve your mobile search results is follow traditional SEO best practice as closely as possible. So that would be go back and listen to all of our podcasts and apply it to your mobile page. Good. Yes. Check. You know, you need to have things like title tags. Mobile bots, you know, indexes, they're different, but you still need to have the same SEO things like title tags, header tags, alt tags. Those things are still very important. All right. It almost goes without saying, don't keyword stuff. Yeah. Don't, you know. Don't do the same stuff that you, you shouldn't do for traditional SEO. Okay. Step number one. Very first step. You want to create a secondary mobile style sheet for your traditional site and call it handheld.css. I read this and I was like, what? What is that? I had no idea that even existed. I mean, uh, uh, I don't, uh, I don't, uh, I mean, I, I don't do many, I don't optimize much mobile. Uh, so, so, you know, at this point I must interject because we've made errors in the past. Um, and our, our error has been, we do do websites and at this point we do do mobile websites. So if you're interested in a mobile version of your website,

let us know. Yeah. I will not be coding it. Just so that you know. Just so you can breathe easy. Because I'd be like, mobile websites? What is that? But, uh, but cool. This was, so you need to, uh, uh, you can take your, this is what I learned. You can take your normal website and build a mobile style sheet for it. I was like, wow. So it renders totally different. Yeah, so it renders completely different. I was thinking, all right, you need to build a mobile site, which is a separate site. But there are, there are some drawbacks to this and I'll get into that later. Uh, uh, handheld.css will allow you to format the existing pages of your current website for viewing on a mobile phone without having to create separate mobile content. It allows you to leverage the SEO value that's already built into your site. Read link juice. Yes, yes. For, you know, without having to create new pages, uh, mobile phones, except iPhones will automatically put the handheld, will automatically pull apply the handheld style sheet. Now, this is not exact science. It doesn't happen. It happens most times, but they say it doesn't happen every single time, right? So you need to remember that just because you build a handheld doesn't mean, you know, every single mobile phone is going to pull the hand, the mobile version of your site. It can't come with the regular. Do, yeah, do a little bit of research, you know, everybody you know who has some other type of phone. Say, hey, pull up my website. Pull, yeah, pull, let me take a look at it. Uh, the next step, include a mobile sitemap. Again, I'm like, what is that? Mobile sitemap? Like, wow. So, point number one, you want to create a mobile style sheet. Point number two, you want to create a mobile sitemap. Google has a tool that can help you build a mobile sitemap. So, find it on Google, because I looked for it. I couldn't find it, so.

So, if you find it, email it us. Yes. Put it on Facebook. Post it on Facebook. Yes. Please. All right. Now, when you have your mobile sitemap, you want to be sure to link your mobile sitemap into your robot.txt file just like you would for a traditional website. So, there's two good, well, actually, there really is three good points. Submitting a mobile sitemap, adding a mobile style sheet, these are pretty much good enough to get the mobile search engines crawling your website. So, that's a good start to go. You also want to remember that anything that is, what I read in the article basically says anything that's sloppy, anything that's considered sloppy on your website is going to be considered extra sloppy on your mobile, like bad JavaScript, poorly coded HTML, that's, you know, you don't want to have that. Well, and I really like this. This is really kind of a bullet point, which is, you know, when do you know that you need to build an entirely separate mobile site? And it says, if you have large file size, if you've got sloppy code, or lots of multimedia content, you probably need to have a separate mobile version of your website. So, just the style sheet won't work. It makes sense, right? The bandwidth is usually restricted unless you've got an Evo and 4G. Ooh. Yes. You know, if you're using lots of JavaScript, lots of Flash, lots of Ajax, anything that's got a lot of complex code, those pages probably won't load properly, even with, pardon me, even with the handheld style sheet. So, you want to be careful of that. You know, anything that's very large, you want to watch that. One of the things, it says one of the things, you might need to create a mobile subdomain or a subdirectory like www.m, for mobile, dot, you know, ewebstyle.com for your website. So, that's one of the things you can definitely take a look at. There are some drawbacks to this. I don't think I want to get into them

just yet. All right. Here's a few different ways you can bring out. Let's bring out the mobile master. Let's bring out the mobile master. That's right. Optimizing mobile websites all day, every day. Mr. Charles Lewis. Charles Lewis. This is what he does for a living, ladies and gentlemen. He created the mobile phone. By the way, at the last podcast, we talked about Charles' response as the SEO rapper to the PPC MC. We hadn't seen the video yet, right? Like, we didn't have time in the morning to see the video. So, it's live, and it is live. I mean, it's killer. The comments you're getting on YouTube are like, oh, yeah. It's like, low hand. And if you don't know what I'm talking about, you've got to go see the video. It's actually posted on our website. I've seen a scene. I've seen a new term. Sheen. Sheen. Or I'm sheen in it. Okay. We'll get to that. If y'all are not in the States, there's an actor here that's all over the news. Well, they probably know. I mean, the guy was making two million episodes. Charlie Sheen has just gone batty. Yeah, Patrick did an interview about Sheen in Australia. So, yeah. So, it's definitely international news. Chuck, although, you know, on a more technical scale with search engine optimization, just killed the PPC MC. And I even tweeted last night. I said, hey, you know. Hey, what's your response? The SEO rapper is like, yeah, bring it. And you're not bringing anything. So, I don't know, maybe he's sitting up to do it live out there. Okay. That's what's up. That's SIS, right? That's where it's good. Yeah. That's in Florida? Search engine summit. Yeah, it's in Florida. South Florida. Cool. That's what's up. And you've got plans to be at another event. I know around the corner you were putting together something special for. Yeah, got something going on for. I ain't going to say the name right now. Oh, okay. I'm going to leak it out. Okay. It's in Boston. And,

you know, stay tuned for details. We'll get close to that date. Details coming soon. Right at you. That's what's up. So, you mean, listen, we're on? Yeah, yeah. We're talking mobile. All right. All right. A couple of files. Point to the face. You uppercut to the tune. Not knowing about the mobile stops. Yeah. Oh, yeah. I was like, what? It was probably in a rap you did, like, two years ago. I didn't have a mobile phone or that stuff. Yeah. All right. A couple of things to watch out for, right? There's a few platforms and software that you can use to mobilize your website. And these are things you want to watch out for. Most mobile platforms simply take your existing content and your traditional pages and remove the complex code, leaving only the simple text, right? But some of them can actually take your domain, like, especially web-based software, they will create your website in a subdomain of their own domain. So, it'll look like this, www.ewebstyle.com.theirdomain.com. There's a big problem with this. What it does is all link juice and credibility goes back to the main domain, not your website. So, if you spend all this time creating this mobile site, there's no SEO value in that. Because everything, all the link juice, all the traffic and the rankings for the mobile content accumulates to their domain. So, that's one thing you want to watch out for. So, be careful of www.yourdomain.theirdomain.com. So, be very careful of that. One of the things that I think we kind of skipped over, actually, which I thought was really important, is how do you handle displaying the mobile, right? We just covered the mobile style sheet. But let's say, you know, we gave you a couple instances where, you know, if you've got large file size, sloppy code, or lots of multimedia content, you probably need to make a mobile site. How do you get them to the mobile site? There's a process for doing that. And it's easy for coders to actually know that you're

viewing the website from a mobile platform and then send them to the other site. Yes. Just a redirect? Just a redirect. Exactly. One of the values of that is it can still maintain your link juice. So, you don't have this separate site where you're trying to link here or you're trying to link there. And the recommendation that Cindy made was that you actually first auto-redirect them to the mobile version and then give them the option to get back to the full version. And I'll tell you, I've pulled up eBay on my phone and it sends me to the mobile version and Facebook, too. And it's so limited. Yeah, I'd rather use the other one. Yeah. And, you know, the phones are done well enough now. I'd rather use the other one. So, you want to have that option to get them back to the live site. And then she also points out you've got to make sure there's a lot of cross-linking between your mobile version and your traditional version. Especially if you're on a tablet, right? Oh, yeah. Like Galaxy, iPad, or something like that, then the mobile version won't help you. Yeah, I've heard. You want the real version. You know, I never actually thought about that. Yeah. Because that's a mobile browser. That's a mobile browser. It's a mobile browser. Exactly. Or Evo with the huge screen, right? It's the same. It looks fine on either one. And I kind of question, we said this in a podcast a while back, I kind of question now that more phones are becoming smart phones. Smart phones can kind of render sites like a normal website. So, is the mobile line, that's kind of blurring it. Do we need mobile sites if now these phones have these aided screens on them and you don't need the mobile version? Let me say this. I'll tell you who your mobile style sheet or mobile site is going to work for. It's for all those corporate people who are still using RIM technology on BlackBerry. Yep. You're

right. You know, if you're Android, then chances are you're using a touchscreen and the live site will work fine. If your iPhone, as long as it's not flash, it'll work fine. But if you're on a BlackBerry, then, yeah, you'll probably want the mobile version. I don't know why people just are riding BlackBerry like that. I used to be a BlackBerry. It was a superior technology for, I mean, their email, push email service was phenomenal before anyone else even thought about doing it in remotely close to that manner. So, yeah, it's got a large following and it's great. It works really well in corporate. They've got a lot of enterprise level stuff that can be built into exchange servers and stuff. So, I guess that makes sense. It's just boring, though. Yeah, there you go. The phone will suck. I'm not going to say that. And then they've got the device. Droid. Yeah. Droid. That's right. That is true. One other thing to watch out for if you are using some software to mobilize your website is the webpage file names. Often, you know, these mobile platforms or mobile conversion sites, they will create, they'll use shortcuts, and one of them is your file name. So, if you were, they'll create bad file names. And that will also lose any SEO value. So, you want to watch out for that, that your file names aren't slash tags, squiggly line, blah, blah, blah, blah. Make sure that you work. There's not the dude who can get, like, guys' names. You can link it, it goes to his page. So, be very careful about what you use to mobilize your site. You know, if you're not going to do it, you're not going to create your own handheld dot CSS. Be very careful about who and what you use. So, watch out for those two things. Got something quick? Yeah, a couple quick things at the very end. This is more going into the future of where it is going. Or you want to tease. You've got the

option. Yeah, I think that's pretty much it. Here's a couple things you want to watch out for that mobile can do. Remember, mobile search engines are not as advanced as traditional search engines. So, your mobile content can sometimes be viewed as, this kind of a downfall, can be viewed as duplicate content. Because you're taking the same site and creating just a separate style sheet for it and a mobile browser. Well, actually, no. If you're just using the style sheet, it won't show up as duplicate. If you're making a duplicate of the website, yeah. That's where you're going to bump into that, yeah. Caveat there by just making your duplicate a subdomain. Yep. If you do another mobile site, then if you're at ewebstyle.com, your subdomain should probably be mobile.ewebstyle.com. And that way, you can kind of alleviate that whole duplicate content issue. I got a blank stare real quick for y'all. Can we get out of here? That's it. Oh, that was good. All the way to it, really good. That's one of our best ones. All the way to it. I've been practicing. Practices a blank stare. And don't fit your date out. So, we were talking about the scene earlier, right? So, Sheen hopped on Twitter. Right, right. I saw one million followers in 24 hours. Wow. You know what? Because when I saw that, I'm thinking about following him. I did. The check is his bio says. I saw Dean posted that on our Facebook page. Hey. His unemployed winner. Wow. Yeah. The scene. He's just lost it. He's just done. Totally lost it. That was funny, though. That was the list. One million. If you haven't seen it, he did an interview that you sent me with TMZ. Oh, yeah. On their Ustream. The live Ustream, yeah. Oh, man. This guy is just. Patrick pulled up a quote that he did in 07 or anyway a while back. And the quote was something along the lines of, am I real? Am I going to get caught? Right? He said that? Yeah.

And what you see. And yes. Yeah. If somebody says things, you know, like, oh, unemployed winner, like, we know those. That's a contradiction in terms. He's actually screaming so much that he's a winner because he wants to be. He really doesn't believe he deserves what he has. That's why he's chopped it all off. And you look at that quote way back, and he's like, it was right after Wall Street came out. And he was like, am I getting away with this? And am I ever going to get caught? This is really happening. Yeah. So, it's sad, you know. It's a great train wreck to watch. I think it's funny. I was going to say it's sad. I'm like, wow. I'm thinking it's hilarious. I'm doing how it turned in. I'm like, I'm thinking it's a reality show. You know that's around the corner. I would get cable. Whoa. Whoa. Because this dude is going to fly off the handle, man. Like, he's. Wow. Yeah, he need to do a reality show. Half of the show would be blurred out. With, like, him and Flavor Flay. Oh, yeah. Yeah. House of Coke everywhere. Half naked strippers everywhere. So, it'd be blurred out half the time. It'd be. Flavor Flay. Yeah. I saw Flavor Flay on a cooking show the other day. Right? He apparently owns a fried chicken cookie store. Yes. It's supposed to be good. The host, I think maybe it was Wendy Williams, asked him, have you ever dipped your clock in the fryer? He goes, yeah, once. Anyway, Flavor Flay may not, may be a character everyone's not familiar with internationally. And don't even look it up. Google Flavor of Love. I've never seen him. He was a great promoter, man. What was that? Band? What was that? Public Enemy. Public Enemy. He was the best hype man ever. Ever. Insane. Yeah. People overseas are like, sorry. No. All right. Make sure you go out and check the SEO Rapper's response to the, and I do this, the PPC, well, the PPC MC,

because it's phenomenal. It's great. Even if it wasn't just a retort to him, if it was just a piece all on its own, it's awesome. Go out there and check that out. It's available. You can find the link to it on our Facebook. You can actually go to theseorapper.com. It's up. Check it out. I've got another one coming. Inbound marketing. I mean, that's the clue I'll give you for later this month. Oh, that's what's up. Inbound marketing. I didn't even know that, right? That's news to me. Yeah. And everybody push. You're going to these conferences. Let's push to get a battle at every conference between the SEO Rapper and the PPC Rapper. Ask for it. Ask for it. Ask for it. By name. Why are y'all trying to set him up lately? Ask for it by name. At some point, it's just going to be free publicity for him and a slaughter. That's what's up. It'll stop around that point. We need to, uh, hopefully. Somebody needs to come up with, like, I'm the social media freestyler or something like that. I need to get a third party in this. So, just make it real, real fun and interesting. Or really get his head beat in. Social media master? Or something like that. Somebody needs to come up with something. The sultan of social media. All right. This is the end of podcast number 98. We're close to 100. So, this is pretty exciting. Very close to 100. As we announced last time, we have gone past 100,000 downloads of our podcast. That's because of you. Please go, uh, we didn't get it. We don't have any reviews. Actually, we did have one. Uh, go to our, uh, Facebook page. Facebook.com slash eWebStyle. We've got a review tab. Go out there and give us a review. Go to, uh, iTunes. Create an account. It's like a simple two-minute process. Create an account. Put a review. We really appreciate that. Uh, keep listening. Uh, we're also looking to just get some inbound links. If you guys

want to throw some link juice our direction, we'll give you a punch in the face and some link juice back to you. I like link love. We'll give you some link love. Link love. I like it. L squared. Everybody else uses link juice. I say link love. Link love. Link love. So we're trying to get Chuck to come out with this R&B link love, uh, like a smoking jacket. Yeah. And the titty people. That's a link love. That's awesome. That's awesome. Um, so hit us up. Give us some link love. Link love. That's right. I can't get that deep. Uh, and next, next podcast, I can't guarantee this, but this in the future coming up, we had a great discussion. Trust rank. Trust rank. Oh, yeah. Coming soon. Trust rank coming soon. I can't guarantee it's going to be next podcast. We do a little bit more research, but trust rank is coming soon and, and additional changes to the, uh, Google out there. All right. Thank you guys for listening. Uh, until the next podcast, my name's Chris Burris. Oh, and this is Charles Burris. Bye-bye for now.