Mobile SEO works best for brick-and-mortar retail businesses, and meta descriptions serve as the first SEVO opportunity to sell searchers before they even click your link.
Google pulls this information from the meta description tag. We say that's the first opportunity for Sivo.
We discuss Mobile SEO strategies, covering general concepts as well as things to do to get those coveted top position placements. We also discuss alt tags for images and relate that process to SEVO (search engine visitor optimization). Finally we touch on vidoes, specifically viral videos and the effect they can have on your SEO efforts. Visit our Facebook SEO Houston page. Come visit the most popular Internet…
SEVO stands for search engine visitor optimization. The hosts describe the meta description tag as the first SEVO opportunity because it appears in search results before a visitor clicks. They recommend writing it as an abbreviated call to action combined with relevant keywords so visitors are engaged before they even reach the site.
According to the hosts, mobile marketing tends to work best for brick-and-mortar retail businesses. They note that service-based internet marketing agencies have less use for mobile apps or campaigns, while businesses like Starbucks gain clear benefits from tools like Foursquare check-ins and SMS campaigns.
The hosts say campaigns should be fun, personal, short, and integrated with the overall business strategy. They recommend rewarding customers for signing up, keeping a consistent call to action across all channels, limiting how often offers are sent, and helping customers share the message to gain viral or exponential reach.
Google made an algorithm change that removed the podcast page entirely from search results, which the hosts attributed to duplicate content. They fixed it by removing the duplicate content, which restored the listing, and then added relevant content to work back toward the first page.
Google pulls this information from the meta description tag. We say that's the first opportunity for Sivo. Yeah. So when somebody's doing a search and they're looking at that search description, that's the first opportunity that you have really to sell to that person.
Host
make your mobile strategy easy to access and more importantly, relevant and personal because mobile really is about personal. It's you and your phone.
Host
whatever you do, don't just throw money against the wall and see if it sticks. Come up with a plan.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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