Mobile SEO Strategies, SEVO and Viral Videos - Internet Marketing Podcast - Number 96

And welcome to the SEO podcast, Unknown Secrets of Internet Marketing. I think you got it right that time. Man, that's good. My name is Chris Burris, owner of eWebStyle. I am Charles Lewis, the Internet Marketing Specialist here. Shout out to Paul Hanson. Couldn't be here right now. He has some family issues to take care of. Be safe. We'll see you Monday. Thoughts and prayers are with Paul, to be sure. Sorry, we're getting a little late start. Part of that is because Paul's not here and we're jumbling things together. The other reason is, let's just blame it on Darren Bowie because he hasn't been providing us production anymore. So we love you and give us some more stuff to work with. Yeah, some mobile related stuff. The next few podcasts we'll be doing will be going over mobile marketing, mobile SEO. A shout out to you guys. I'll be in contact later. So if you got questions about mobile or you got information about mobile, feel free to send it to us. It's podcast at eWebStyle.com and that way we'll definitely check it out. Yeah, we'll be frank, open, and honest. And really we don't do, we haven't focused much on mobile yet. I think, you know, specifically for our business, it's not too applicable. It's more for retail businesses, et cetera. And so as we kind of start focusing on mobile for those customers that we have that are in the retail business, we'll have a little bit more experience. But what we can talk about is kind of our professional opinion about some of the articles that we've pulled up. And so we'll jump into that. Before we get into that, let's make sure we talk a little bit about our last podcast. That was podcast number 95. We had a tip from the last podcast, and that tip is Google Local Places needs to be a part of your focused internet marketing plan. Absolutely. I think that's really good. And we also want to cover some news. Oh, and we've got a lot

of reviews, so let's try and blow through these. We don't want to mess up our Gino time limit here. Especially since we're a little tardy. Hey, Gino, if you're still listening, hit us up. See if you're still happy with our time limit. Are we exceeding it? Are your expectations? And, in fact, one of the reviews that we have addresses the Gino time limit, I think. Okay. So a little bit of news. Actually, I don't have much news. The new Facebook layout. I like it. I like it, too. I like it. We haven't switched over all the way. I'm kind of hesitant. By the way, we have a Facebook Places page, and we have a Facebook Business page. And I think I mentioned this before. Before I merged them, I did a little research, and everything I read said, don't do it because you can't undo it. Well, it turns out the Places page has the format of the new Business page. Okay. Right? So they were kind of heading in that direction anyway. So we'll probably be, I don't know if we should merge them. I still haven't decided. I think we should merge them. But more importantly, I think Facebook needs to fix, Facebook fix, marking all you guys over there, fix, right? The issue we're having with merged accounts. Yeah. I got my personal Facebook. Oh, yeah. And I'm an admin on our Facebook. And so that's causing all kind of problems. Yeah. So, well, one of the nice things that I like, last podcast, I spoke about how do you post on another business's page as your business? And the way you used to do it was you would put on your own wall, at, and then any business tech that you personally have liked. So only businesses you've personally liked. So if you haven't liked this business, go like it, and then go to your wall, your business wall, and type at, and then that business, it'll actually auto-populate, and then that will actually be posted on their wall. Now, you

can actually use Facebook as eWebStyle. There's a button. I don't know if you noticed that. I saw that. I did see that. So you can actually click that button and then start using Facebook as that business. So then you can actually post on other people's walls. I'm assuming personal and business walls, although I haven't messed very much with that. So Facebook, I think, give it a thumbs up. Yeah, yeah. I like those thumbs up. Well, hold on. Uh-oh. Thumbs down on the pictures. Thumbs down on the photos. Yeah. I don't like how they do the new thumbs. Across the top there. Well, across the top is fine, but after you click on it, right, and then you want to see the image, and they have this whole little, yeah. You know, I do kind of like it, because if you're kind of looking through profiles and stuff, because that's a change across the board, right? If you're looking at a profile, and you're looking at some images, and you want to go back, you just close it, and you're still on that page. I'm going to tell you why I think they did that. Because you can't right-click and copy those pictures. Ah, and the other ones you could. Ah. And so I think it's a security issue. You can't just go copying pictures. I thought the terms of you said that you can still, like, you still own the rights with Facebook. Anyway, I had a, we had a social media, our social media guy was telling me about that. So, even though you're posting pictures, you still have rights to them. You don't, you know, give up all rights to images you put out there. So, um, so thumbs down on the image. Thumbs down on the photo section. Thumbs up on the, on the layout. On the overall layout. Um, a little bit of other news. I got to be honest, I, I, I'm, I want a tablet. I'm not ready for one yet. And I want a tablet. Uh, I, you

know, of course we can't do the iPad because it doesn't do Flash. Some of our websites have Flash. So, you know, we use Android. Android. That's, that's all there is to it. The Zoom looks pretty good. That's by Motorola. Yeah. Uh, I was showing you guys that the other day and there's a, there's a whole slew of them, like, by the end of this year, there'll be like four, 10 inch or greater. There's actually one that's even bigger. Uh, uh, I think 10 inch is good. 10 inch is bigger than the iPad and, you know, and it works on Android. I like the Zoom. Yeah. I, I, I haven't quite figured out what I'll do with it. Yeah. Right. You know, but other than play games or watch movies. Other than that, I, you know, I don't see myself using it on a regular basis. Yeah. You know. Well, I think if we get it so that we can project that onto our screen in the conference room, then we'll probably use that instead of a laptop. Maybe. I'll probably use it just to look cool. Yeah. I also want, they make pens that you can write with and I really, I just want to stop using paper. Um, maybe our podcast would actually be, you know, all that was our life. Yeah, we'll sit here and look cool. Yeah. And we'd be scared. Really cool. And then we could actually have it. Maybe we need another TV here. Monitor here. All right. Enough about us. Um, news. Watson. I don't know if you heard this. Watson won in Jeopardy. It's a supercomputer. I heard about that. Yeah. Yeah. Outperformed some people on Jeopardy and apparently this is the first time it's happened and, and, uh, it's, you know. And of course, every time this happens, like when, when they beat Kasparov in chess, we're like, oh, is it, are the computers going to dominate the world? Well, we know the answer to that. Yes. They already do. You know. Um, but I thought that

was interesting. You're watching us now because of a computer. Exactly. Exactly. They dominate the world. All right. Let's get into some of these reviews. You know, first, I want to, you know, the first kudos today. Absolutely have to go to you. Yes. And I don't have my note here. Where did, where did my note go? All right. You know what I mean? Probably because of PageRank. Yep. It's funny how viral stuff works, right? I recorded the PageRank video two years ago. Two years ago. Two years ago. Yeah. All right. I did that video two years ago. And, um, shout out to the New York Times for posting it. Shout out to- He was in the New York Times. I'm going to get my print out. Keep going. Shout out to the New York Times. They posted an article about it. Shout out to, uh, Advertising Age. They did it, um, I'm drawing a blank. It was about several sites that actually posted it. And it went in four days, right? Yep. From four days. It went from 21,000 views to 31,000 views. This is the video of your rap. Went from 21,000 to 41,000. 20,000. Wow. So, wait two years to get to 20, and two days to get to 40. That's how viral works. Yeah. And so, um, it was phenomenal. Just everybody who's been blogging about it, posting it, retweeting it, Facebooking it. I mean, I salute you. Appreciate it. And, uh, tell somebody to cut the check. Uh, on our Facebook wall, uh, Paul went out there and said, hey, everybody, Sam Grobart of the New York Times found Charles' rap and, uh, and, and did a, wrote a little something about it. But, and then the thing I liked that was the follow-up, the, the, JCPenney's been in the news. Actually, I probably should have covered that. Yeah. JCPenney's been in the news. Yeah. That was my blank stare. Oh, okay. We'll, we'll save that. We can save that. Um, so, kudos, cheers, that's awesome, great publicity, um, and I know

that you may be going to a conference or two, uh, as the SEO rapper. If, if you didn't know, he's available for conferences. Conferences, um, I can compose something custom for you. Um, just, just reach out to us. Um, hit me on Twitter, at Chuck, and, um, we can work the details out. Yeah, remember, he beat out, uh, Charles Schwab, so he's got Twitter slash Chuck. Oh, I beat out Charles Schwab, I beat out the TV show Chuck. Yeah. I beat out Chuck Norris. Like, I know this because I get all their tweets. Uh, I get, I get a thousand Chuck Norris tweets. Oh, really? Man, every day. All right, um, here's another review. This is by Colin Flattery. Hey gang, really enjoy your podcast. Thought at first, though at first I was put off by the banter. This is, uh, the Gino time limit. Um, especially at the beginning of the show. Now it really helps animate stuff. I've only read about, congratulations. I wrote back and said, hey, it's kind of an acquired taste. He says, like a single malt scotch. Single malt scotch. Scotch, yeah. Interesting. And then he did have a question. Let's, let's jump into this. Um, he said he asked it on one of our forums. Obviously, we didn't answer it. It says, he noticed in his Google organic search results, um, that the description appeared kind of random. And then he figured it out. They're pulling it out of one of his alt tags and using that for the description. Have we ever heard of the description on the SERP? Uh, okay, search engine result page description. Yep. He said they're pulling it from his alt tag? Yeah. Well, that would mean either one of two things. That either, A, the search query that was used to generate those search results page. Yep. That phrase that they searched was also part of that alt tag. Was in the alt tag. Yeah. And not, not necessarily in the context. Not necessarily in the context. Yep. Um, and so since

they pulled that image, the alt tag had to come from an image. Yep. You know, that's why, that's the description. Either that or you have the, uh, that same description somewhere likely in your meta information. And so you just, yeah, maybe it's, yeah. What I put is, I haven't heard of this. You know, I told a lot to ask around the office. I'm actually doing that now. Um, Google pulls this information from the meta description tag. We say that's the first opportunity for Sivo. Yeah. So when somebody's doing a search and they're looking at that search description, that's the first opportunity that you have really to sell to that person. Yeah. So don't just put a tag together, uh, a, a, a meta description together that, you know, has some keywords in it and then not think about it from the client slash sales perspective. Uh, that's your first opportunity for search engine visitor optimization. They're about to visit you. You got to engage them right away. Um, that meta description is a great place for your, and a, an abbreviated version of your call to action, right? So if your call to action is, um, free estimate on same day plumbing services or whatever it is, then include that in your meta description along with the other keywords you may need free Houston, blah, blah, blah. Uh, but, um, they'll see that in the SERPs. And so that way, if they click on it in the SERPs, then they get to your site, they see that same CTA, um, you're starting to see Vogue process and they're more likely to convert. Yep. Yeah. And we talk about continuity. So you, don't get us wrong. You do want the keywords in there. They type Houston Plumber. You want to make sure that it says Houston Plumber probably pretty early in it. Um, and then make sure the description has other aspects that are, that are, you know, on the sales process. Uh, Colin did write us back and he said he, he, uh, did a

double check in Google and they had replaced it with another random script from the page. My guess is he doesn't have a meta description because they're using content. They, they're usually pretty consistent about pulling, uh, meta description. So, um, Colin, hit us back. Let us know if that's, if that is the case. And I think you can improve, uh, improve that process if you, if you work on that meta description. By the way, also on our Facebook, our podcast page is back on the first page of Google. I put a little outline of, of, of the process we went to because Google made an algorithm change that took us from the first page to the, like, supplemental. Doesn't even be, then I'll, I'll, let me put it this way. I took the page, the entire page URL, searched it and that page did not come up. Other pages. So it wasn't page, last time we checked through page five or something. Well, what was page five was the internet marketing, not the search engine optimization page. Literally, if I took the page URL and search for the page URL, I, it wasn't supplemental. It was gone. It was banned. Um, and so we removed that duplicate content that got us back in the listings, but not on the first page. And then it added some relevant content. Hmm. Content is, what do they say? King. King. That's right. So, uh, live it, learn it, love it. It is King. Terry Crosby did us a great favor. She went to iTunes. She's put, put a review on our, uh, Facebook already. I'm a little too. Appreciate it. Thank you. She, uh, she wrote, um, on our, uh, on our iTunes, an iTunes review. So again, four stars, um, another guy, Malcolm Waring, uh, he's been listening to these guys about six months while driving, cause we are the red bull of SEO. You actually don't fall asleep. Um, and, and, you know, the comment that was made earlier by Colin, we literally decided to have like

the news and reviews at the beginning so that as we're talking about SEO, which we need to get to here pretty quick, um, that we've got things to, you know, reference and banter back and forth and make it a little bit more interesting. And truthfully, as an internet marketing agency, um, we have to stay abreast on the latest news and technology and what's going on. Yeah. And so you may not have heard the latest news that, that we give you. And if you have heard it, comment on it. If you haven't heard it, then you're welcome. Right. So I understand the comment. I appreciate it. And we'll, we'll probably tweak accordingly. Yeah. Absolutely. This is what you get. Um, and one of the reviews by KW Williams, he actually wrote a review on Facebook before. Um, he said, uh, he's tearing through our episodes like Lindsay Lohan goes through nose candy and yes, I listen while driving. Well, if you're doing nose candy, apparently it's, it's, you're wide awake so you can do lots of driving. Uh, so are we the, the nose candy of SEO? Oh, no comment. Yeah. Yeah. No, not, no, we're not going with that. All right. Let's, let's jump. If there's, if there's nothing else, let's jump into some good information. We want to talk about mobile marketing. We want to talk, talk about, uh, mobile SEO and, uh, and what you should be doing with, with mobile. Yeah. So, so we've got a few tips we're going to give and, uh, we'll try to breeze through these, but keep in mind that right now most mobile marketing tends to work best for, um, uh, brick and mortar retail agencies. Yeah. Yeah. Uh, you know, I, you know, we're an internet marketing agency. It won't make sense for us to have a, uh, an app, right? Yeah. My app. Unless it's like an SEO app, which, uh, you know, specific SEO, like, uh, you know, show page rank or whatever type of app, but not, that's not really mobile. Yeah.

Yeah. That's, that's research, you know, and so I don't, I don't see that helping, but if you're, you know, Starbucks, right. Then, then, then mobile helps you, which kind of the first tip, you know, it says, make it fun. And so when I thought about that, I think of Foursquare. Yep. Right. Uh, being the, well, we saw being the mayor of Starbucks doesn't, doesn't help me. It doesn't help me personally at all. But what it does do is for everybody who's not the mayor, who wants to be the mayor in order. It reminds them at least to check in when they're there, maybe they're regulars anyway. So that's, that's an interactive experience. Well, and not just that, um, go get coffee. Yep. Go get an extra coffee. If I'm checking in, that means I'm spending money because I'm there. I'm not going there to check in and leave. Yeah. Right. Although we sure that that would be a mobile douche. Yeah. Don't be, don't be a mobile douche. Mobile douche. Right there. Mobile douche. Yeah. Um, in fact, the other day I got bounced as the mayor of a, of a place, a wine bar here in town called, um, Sonoma. And, uh, I, I, I happened to go there that night and forget to check in. I was like, oh, that sucks. Yeah. That's almost douche. Don't forget to check in. But yeah, I think, and you know, Foursquare, uh, and the whole checkup process, I literally like try and check in on Foursquare, Yelp, and Facebook. Um, and, uh, it, yeah, it's an experience. It's like, okay, cool. I'm checking in. You brought up Yelp. Um, listeners, uh, I want y'all to tweet me, Facebook, Facebook us. Um, in regards to Yelp, I got a Yelp account, only used it twice. Right. I logged in the other day and I had like 30 friends request pending. Wow. And so, cause I don't use Yelp. Right. And so I accepted them all and then I posted a comment, should I start using Yelp again?

I don't know. Well, you haven't checked back in to see what the response is. Yeah, so, so, so. So there's probably like a thousand people telling you, yes, you should use Yelp again. So if you use Yelp, add me and tell me why I should, uh, um, you know, keep going with it. And I think one of the things, and we mentioned this to one of our clients who's opening, uh, a tequila in the state of Texas. I think we've mentioned him before, is that, um, there is a process. I don't know what it is. We haven't really researched it, but to make a badge, you know, I got a, I got a, uh, I forget what it's called, uh, going through security at the airport badge. You know, they, they messed with my package bag or whatever. I forget what they called it. Um, but, uh, but that's kind of cool. So you could have a badge for if you've attended, you know, in this particular case, he's going to have tequila tastings across Texas and certainly across different cities like Houston and Dallas and, and Fort Worth and San Antonio. So, um, if, if you attend four of those, you could get, you know, uh, Puta Vida badge. Puta Vida is the name of the tequila. So, um, I think, uh, I think that's another way to engage people. To make it fun. To make it engaging. Exactly. Another one is, uh, is scavenger. This is actually, uh, Seth pre-batched is going to be, uh, one of the keynote speakers at South by Southwest up in Austin, um, in the middle of March, right? Yeah. That's March 11th through the 20th. Um, and we're, we're still, we're kind of coordinating schedules and hopefully we can be up there. Um, but what he created was a website called scavenger, S C V N G R. I'm sure, I'm assuming it's that.com. And, uh, and the, and it's really events where you can, you, it's not events. You go to a place and you've got

a couple of tasks and if you complete tasks and you get a certain number of points, then you can get a free coffee or, you know, there's a, there's a pot of gold at the end of the scavenger rainbow, if you will. And, uh, you're not going to write that down? No. Um, I'm acting like I didn't hear that. And, uh, and so you, you go there and you participate in stuff. One of us like do a tinfoil origami with the, with the burrito, uh, tinfoil with a burrito wrapper. Yeah. Um, so those are kind of things that, you know, can help engage. And I think there's going to, you know, I'm sure scavenger has like marketing experts that you can work with and I'm sure there's going to be eventually, you know, eventually we may end up having somebody, uh, on our staff that is like good at putting these kinds of things together to make a scavenger campaigns or whatever. And it's interesting because this week is the week I learned about scavenger. Um, I do comedy improv at a place here in town called third coast comedy. And, uh, and city solve urban race Houston. So that's, uh, it's like a, I think it's like a scavenger hunt. You have teams and it's got corporate sponsorship and, and it's apparently a pretty big deal. Uh, they wanted our group to be at one of their scavenger stations, uh, cause what they were supposed to do at the scavenger station is a game called ABC, which is, uh, you got two teams. One team starts with a sentence with the letter A and the next team response with the sentence that starts with the letter B, C, D, E. And then if somebody messes up, they have to go back to the end of the line. If there's no other team there, they wanted an improv group there so that they could play the game. Okay. Even if there's not, not a team there. So, um, yeah, it's interesting how kind of all

these similar things happen at the same time. All right. Make it fun. Make it fun. And five minutes. Make it short. Yeah. I think, I think that's certainly true. Like checking in is about, I don't know how much more I'm going to do. Yeah. I check in, I may tweet or comment why I'm there and then I'm done. Yep. You know, um, uh, they said, uh, ask them to catch it on film. I like that one because, uh, that's a great way to get user generated video content. And so, which is, which is, you know, like gold to the search engines. Yep. And so, uh, while if they can catch it mobile and you can use it on your site to not only make the client happy, but make the search engines happy, then it's a win-win. And so, so if your business will, will benefit from them using video somehow, then, then, then do it. And make sure you do something with it. Right. Yeah. Yeah. Don't just do it and then have me recording stuff and sending it to you for no reason. And, and maybe have like, uh, you know, do something with it. Like, okay, uh, each, each week we're going to choose one video or one picture and we're going to, we're going to give them a free burrito or something. So, um, another one, uh, phones are personal was the title of it. And I didn't, the only thing that really made sense in this, and by the way, this is an article by Jim Shalali, uh, Shalali, maybe he's Irish. Shalali. That's what I thought. Shalal. Okay. There we go. Jim Shalal, not Irish. Uh, and it, what the, the, the, the sentence that made the most sense was make your mobile strategy easy to access and more importantly, relevant and personal because mobile really is about personal. It's you and your phone. Um, you, yes, you're always trying to engage other people at the same time. So it is social, but it really is. It, it, it

breaks down to you. Yeah. Personal. Yeah. Yeah. So make it personal. Um, let's see here. Um, integrate, integrate, integrate. I think that kind of goes along with the example I gave about the video, you know, um, the, I, the whole purpose of integrating anything done with mobile marketing is to, you know, get the client involved and then, so you can get some sort of return on the backend, whether it's them coming, buying something at a discount, you know, the discount they got because they were involved and they, since they spent money, you received something. Um, however it works, just make sure that they're not doing it for no reason. Make sure that it does integrate with what you're doing as a core business strategy and not just, you know, something just to be doing. Just random. Yeah. And I think that goes back, you know, it has a specific parallel to the tip from our last podcast. Google local places needs to be part of your focused internet marketing plan. So even social needs to be part of a focused internet marketing plan. We always say, whatever you do, don't just throw money against the wall and see if it sticks. Come up with a plan. So, so maybe there is a driver that gets them back to your website. Um, maybe there's an email collection process so that you can engage them and say, you know, Hey, thanks for participating, you know, answer the survey or, you know, what was your experience like at the burrito palace? Um, you know, whatever it may be so that you're engaging them even further. So it's not just a one-off. It's, it really is part of, again, an overall, um, concept and package. Give in order to receive. Um, that one is pretty much self-explanatory to me. I think it's called the law of reciprocity. Yes. Which is when you give up a lot of stuff, people will feel obligated to give back to you. Well, and then, you know, uh, what, what my mom told me

a lot of times is when you give, right? Hey, listen up. This is the mom reference. This is like the reference that like, you know, whenever I'm in an argument and discussing something, I don't care what it is and I just want to win. Yeah. My mom said, well, mama said when you give, right? And your hand is open. Right. Oh yeah. So you can receive. Yep. And so, so yeah, I like that. That's good. Awesome. You know, I gotta, I gotta segue on this. There was a, you know, there's a famous saying that is actually a mistranslation, which it is better to give than to receive. And, and one of the points I took to this training a while back and one of the points that it made was that if somebody is not receiving, you actually can't give. They're equal. Like if this, if whoever isn't going to receive, then you can give. So, and also the, the bad translation was, is the actual translation. I believe it's a Greek proverb is it's better to be in a position to give than to need to receive. And I think that goes without, almost without saying, but you know, what a, what a bastardization of that, of that proverb, you know, cause it's totally, it has a totally different meaning. Anyway, there's my, there's my Greek translation, uh, edification for the day. Next. Promote your call to action. Okay. Okay. And this is from an article from moto message. Yeah. Motomessage.com. Okay. Pretty cool site. All about mobile marketing. Uh, go check it out. But, um, yeah. Promote your call to action. And, uh, basically what they're saying is, you know, if you have a call to action, which you should on your site, let's say, um, on your site, on your Facebook page, on your Twitter page, on your, on your, we'll use that same CTA in your mobile marketing. If it's through an app, if it's through some text messages, um, however your mobile marketing campaign is working, keep your CTA consistent.

Yep. That makes sense. And, and this article is a little more focused on SMS, uh, and it's just totally relevant. So that's why, that's why we're kind of including this. Um, and the title is five mobile marketing tips to help your SMS campaign. We just want to make sure if you guys want to go look this up, you can certainly, you can go find it. So next one is reward your customers for signing up. You know, this is kind of goes back to what we've been saying through, through the whole part of this, which is give and receive, um, sell me the benefits. For signing up. I won't sign up for no reason. Yep. Yeah. Uh, you know, I'd sign up for a free two liter soda with your next large two topping pizza purchased from generic pizza company.com. Yeah. That's, you know, so make it, make it worth their while. Um, and if you're really creative, you know, in some sense we haven't, uh, my brother-in-law is an incredible, like he used to work for, um, clear channel and was really good at putting like promotions and events and things. And, um, so if you've got somebody who's good at that, take advantage of that, you know, maybe you have the, the tricycle race in your parking lot or something, you know, and you've got to down a Coke or a slushie with brain freeze, you know, every, every time you go around or whatever, um, make some event out of it and, and, and incorporate that into your, to your mobile strategy. Limit the amount of offers you send. Don't spam me. Oh yeah. I don't care if it's free. Yeah. Like I don't need to get a text daily and, um, and you know, and I almost send this out to, to someone who, you know, I do some concert and club promoting occasionally. Um, and there's some promoters who, man, if you Facebook me about the concert and you tweeted me about the concert and you texted me about the concert,

that's fine. Just don't do it every day. You know, I'll get all three versions on Monday, Tuesday, and Wednesday and Thursday. I may get them twice, you know, cause the concert is Friday. Oh wow. And so, yeah, come on now. You'll get blocked, removed and, and, and, and flagged as spam. Yeah. You kind of know what they're doing. There needs to be, I understand some ramp up, make it, make it reasonable. Make it reasonable. Yeah. And people, people understand that, um, reward your customers. We're really talking about that already. That goes back, you know, reward for signing up and then, then continue to reward them. You know, if they're, you know, there's a reason coupons work, there's a reason, uh, you know, uh, specials buy one, get one free work, uh, cause it gets people in the doors and then they can purchase other things. So, and, and that really has a deeper meaning. That's how you get, you repeat business and you get referrals. When the customer's happy, I'm subject to tell him what I just did and he'll go try it because I recommended it over getting a text about it. We'll probably delete. Well, and, you know, reward your customers, you know, there's all these kind of stamp the card or whatever. Those are awesome. Yeah. I think, um, you know, I wonder if anybody's doing that with four square, although just checking in, you got to be careful of that. Uh, but if there's some way to tie it in, check in, yeah, just drive by, check in 20 check-ins later. I'm here for my free sandwich and I'll check in there too. Um, so there's probably some way in there, you know, four squares, not planning on it. There's probably somebody else who's like, okay, check in and, you know, you know, and maybe the QR code comes into place then the code that's on the receipt, add that into your list. And then now they know. Oh, that will be an awesome place for a QR code. Yeah. Oh,

boom. And then, yeah, and nobody steal that. Yeah. Yeah. QR code. QR code on receipt. By the way, I, what I did want to mention, um, I'd love some feedback who uses QR codes because I don't use QR codes. I haven't yet. I probably will someday. And the day I use it won't be, I don't feel will be because I'm trying to get information. It'll be because I just want to see, see what happens when I scan it. If you don't know, QR code is the black and white box, similar to a barcode, except it has a graphic image on it. You can scan it with your mobile device and it'll take you somewhere. Depending on what they have it set up for. Yeah. So. Usually like a page on a sort of like a web page. Usually it's a web page. Usually it's a shortcut to an app. Sometimes it's a YouTube video. I've seen you go to different things, but, you know. I was actually part of a, of a beta program. Literally, this was probably seven years ago. Uh, and it was by, I think it was by Popular Science, uh, or, or Popular Mechanics, one of those. And it said, hold this up to the, to the webcam. Because at the point, nobody had a camera on their phone and, uh, and it would take you to a particular web page. I think I tried it once. I don't think it worked. And I, and again, I don't think I would have ever used it even if it did work. Right. Like, you know, I don't know. Uh, and finally we got to help your customers spread the message. I think, I think that's, that's huge. That's paramount. Yeah. Uh, because that's where you start getting kind of the viral benefits or the exponential benefits, you know, where he tells two friends and she tells two friends and so on and so on. There was a famous, uh, um, shampoo commercial. That was, that was the whole commercial. And she tells

two friends and she tells. All right. Anyway. So have everyone tell two friends. Um, and, and, and, and so what are some of the, you got any ideas about, you know, how do you get somebody forward it to a friend, make sure there's a forward to a friend button to be sure. You know, Facebook likes, um, you know, share with a friend, you add the share button to the bottom of your pages, um, and do it that way. And the, the great example, we talked in a podcast, probably about 10 podcasts ago, uh, where there was a burrito company. I think they had maybe 20 followers and this was in California and they offered a free, uh, burrito to anyone who tweeted and they had like a thousand people show up. Um, and you know, you know, the marketing dude was like, Hey, well, at least we could get 20 people in today and they deserve it or whatever. A thousand people show up. They had to give like rain checks. Yeah. Cause we're out of tortillas. Yeah. Yeah. Be prepared. Yeah. Hope for the best. Exactly. Don't do it thinking nobody's going to show up. You don't want to be that company. All right. That's a, that is all of the information we have. I know there is a little, uh, blank stare news. So, uh, there's an awesome blank stare. Oh, blank stare. JC Penney. Oh my God. Come on. You know, JC Penney got in trouble from Google because apparently they had a firm. Yep. Um, doing their SEO and they went out and created all these fictitious sites with all these fictitious links and, and, and, and pretty much spam the search engines with links all back to JC Penney and JC Penney would show up for like comfortable shirts, dresses, little black dress was one of them that was mentioned. Yeah. Bed pads. Yeah. All kinds of stuff. And so it was funny was that the people did it so well that even if you searched for a brand name,

JC Penney showed up above that brand name. And so, yeah, JC Penney, um, come on, dude, you didn't get an influx in all our sales for no reason. Yeah. And that influx of online sales didn't plummet for no reason. Because Google bumped into like page seven or something, right? Matter of fact, advertising age said they should have hired me. Yeah. That was, that was, that was the, that was the thing that was cool. So somebody got a, kind of, kind of put the kind of two popular pieces of SEO information, which was, uh, which was your rap that, you know, bumped up 20,000 views. And, and the fact that JC Penney got in trouble was like, Hey, JC Penney should have just hired the SEO rapper. Yeah. I would have made it look cool and done it right. Why is that? The difference between you and me? He makes it look cool. All right. Um, you have been listening to the most popular SEO podcast on iTunes. That is because of you. We really appreciate you guys listening. Yes. We love it when you stalk us. I think, uh, one of our, uh, Facebook posts the other day was I, that somebody just started stalking us. Thank you. You can stalk us. Facebook.com slash ewebstyle. Twitter.com slash ewebstyle. YouTube.com slash ewebstyle. Yes. Hit us up. Email. Podcast at e-webstyle.com. Yes, we do websites. And, uh, if you have any doubts about that, make sure you check out our Facebook page. Uh, Darren Bowie put together a South Park rendition of the podcast crew. It's brilliant, and it's got a bloody stump writing, uh, uh, yes, we also do podcast, I mean, websites and podcasts. Um, I think that's all the information we have for you. We really, well, you know what? We had a couple people submit iTunes reviews. Go ahead. If you're getting good information out of that, out of this podcast, give us a, give us a review on our Facebook page. And if you could, it just takes a minute. Make a,

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