Mobile Websites and Video for SEO - SEO Podcast - Number 99

Hi, welcome to the SEO podcast, Internet Secrets of Unknown Marketing. That's right, of unknown content. Content unavailable and unaware. What's up, everybody? My name is Chris Burris, owner of eWebStyle. Paul Hanson, sales manager at eWebStyle. Welcome back to another Fun-Fill Friday. This is podcast number 99. We actually have a tradition here where we talk briefly about the previous podcast. There were two tips from the previous podcast. One of them is make a mobile version of your website. And then the other one is a tip that is not in my paper hands right now. So we'll say there's one tip from the last podcast. And go back and listen to that podcast. We talked pretty much all things mobile, right, in that last podcast. Pretty much mobile. Creating a mobile site using a handheld .css style sheet. Tips to avoid certain pieces of software that give you shortcuts and file names. So it's about mobile. And everything is going mobile. So go back and listen to 98. 98. Yeah, this is podcast number 99. Next one will be, woo-hoo, 100. We're pretty excited today. First, we're just, I don't know, it's not a shout-out. Kind of our condolences, our thoughts and prayers with Japan, who has just had a massive earthquake this morning. That is great. I know we have some listeners out there in Japan who probably decided not to listen to this today. Yeah, probably. Because of pressing prior engagements. But, man, I woke up this morning and I got up. I jumped on my Facebook. I didn't see what was going on Facebook. And I'm just saying, Japan, Japan, Japan. I'm like, oh, shit. Man, something happened. I was thinking that Japan decided to go to war with us. And I was like, not again. I feel sorry for y'all, man. Look what happened. Yeah. But, man, that's crazy. There's some, my heart really goes out to this. 8 or something? 8.9. 8.9. Oh, man. That's crazy. So, that is crazy. Definitely our thoughts and prayers go out to all of our listeners

and non-listeners in Japan. Japan. Yeah, absolutely. Again, we are the most popular SEO podcast on iTunes. I do want to put this teaser out. We've gotten some notes. We have a tradition of talking about, you know, kind of our Facebook listeners, answering some questions, covering some current news. And any new listeners, yes, there is going to be SEO content. And today, it's going to actually be about the changes to the Google search algorithm that happened about a week and a half ago. Yes, very recently. So, there will be content. Just bear with us. We have some kind of housekeeping that we've got to take care of. And one of the first things is, you know, I don't think I had a review. I do have this. This is on Facebook. Matt Edwards left a note. He said, hey, guys, love the podcast. I rated you on iTunes a few months back, but haven't heard you mention it. I went back and checked, and I didn't see one from him. So, Matt Edwards, if you're out there, if you're listening, and we know you are, go ahead and resubmit that iTunes podcast, or at least tell me which one it is. Anyway, thought this might be interesting. Google, and he actually had a link to a video by Matt Cutts. Google announced they are dialing down the importance of keywords and domain names. Oh, okay. And all I've got to say is, about time. Yeah, thank you. Right? Because, let's be honest, if the difference between being in the first page and not in the first page is the fact that I decided to go, you know, my company name is XYZ, and another company decided to call their company HoustonPlumber.com. Really? I mean, should that have any value? Hmm. Not really. I mean, they just, they don't, because they're first because they bought the name first. Eh, that kind of sucks. Yeah. Anyway, Matt Edwards is from Melbourne, so we got another listener from Melbourne, and he is with Empty Head Designs, or EmptyHead.com.eu. Um,

I like the name Empty Head, because it's, you know, it's pretty cool. It seems empty, open. Empty Headed, and I'm open-minded. There's no crap stuffed in there. The other, uh, the other Facebook thing that I printed out here that I thought was worth mentioning is from our South by Southwest correspondent, Dean Calhoun. What's up, Dean? All right, Dean, hopefully you're enjoying South by Southwest. He sent us a private message. Apparently, Apple has a pop-up store at the South by Southwest, uh, convention? Event? Event! Event! We'll call it the event. Um, and basically the pop-up store, like, my mind went immediately to, like, pop-up books, and like, what? Oh. Wow, how are they doing that? It's like a whole new technology, and they're announcing it at South by Southwest. No, it's just, like, an Insta store, so that they can sell their iPad 2s, which are coming out today. Oh, okay, like a booth? Yeah, like a booth. Yeah, I was thinking, like, a new, a new iPad store, whatever. See, you're like me, too, like, there's something new about it or whatever. Yeah, when you press the button, the door pops up or something, you know, that we've come to expect so much from Apple now. It's like, pop-up store doesn't mean just a store that popped up. Yeah, it's like, push a button and you have a store. A dude walks out. So, yeah, Dean Calhoun, his note was, this is interesting, the beauty of controversy. So, yeah, he's on a, he participates in a listserv. Yeah, it's old school. Anyway, he ranted about, they were, he was talking about how Facebook was, the old guard that's on the listserv were saying that Facebook's not professional enough. And then he started talking about Generation Yers. Okay. And then there's all sorts of controversy. And he actually, similar to the post we put where our customer, Patrick Juan, has got on, had an article on the first page of MSN. He's got this huge spike. In traffic. Because Generation Y created all this traffic and

controversy and everything, so. Oh, that was Dean's? That's Dean's, yeah. Oh, that's what's up. So, congrats, Dean, for all the traffic. And I know, and Dean, I've always said this many times, Dean is really good about keeping up with changes in technology for his site with, I think they have a, they have a mobile version of their site. They've got a mobile app, I believe, the Affitrack app for Affigility Solutions. So, they do a wonderful job of keeping up with the trends that are happening. I think I would say ahead of the game, especially for that industry, right? I'd say definitely ahead of the game. And here we go. I thought this was really interesting, this piece of news. Amazon ends affiliate program in Illinois. Why? Because the governor passed a tax saying that the affiliates must collect sales tax on purchases in Illinois. So, if I'm an Illinois affiliate and an Illinois person purchases, I'm going to get some scratch from Amazon. Now, the governor of Illinois has decided, hey, I've got a great idea, let's make some scratch of it. By the way, the money, maybe, I guess they're going to make the sales tax on the whole thing or something? Anyway. Thanks, Bluhojevich. Yeah, I think it's retarded, right? Because it's too complicated and look what happened. And you're being a douche. And what do we think the odds of that getting yanked are? Yanked the law so that all the Illinois affiliates who are making money from Amazon. Because anyone who ever was making money as an affiliate from Amazon in Illinois, stop. Done. For real. Absolutely done. If Rob Bluhojevich doesn't make money, nobody makes money. That's true. He was on that show, that Celebrity Apprentice. Oh, he was? He did a pretty good douchebag. Yeah, he didn't know how to work a computer, though. At all. So, you're right, he is a douche. So, I got this one other note. This is a really cool article. It's actually, if you guys are familiar with SEO and the Google Golden

Triangle, if you're not, you need to go out and Google the Google Golden Triangle and get caught up on that. Anyway, there was a new survey and a new kind of Google Golden Triangle study. And it was really interesting. One of the things that really stood out for me is 22%, okay, people, basically what happens is they strap on this equipment on people's eyes, and so they're monitoring what they're looking at, and then they're asking them to do searches. And as they're searching, they're monitoring where their eyes are going, and they're actually plotting in kind of how much time people spend on certain areas of that image, of that search result. And what they found was that participants spent 22% more time viewing Google ads, so that's, of course, a Google search, than they did on a Bing-sponsored site, which is, of course, on a Bing search. Okay. So, why, like, why? Other than the fact that Bing sucks? Why? Let's just take that out of the picture. By the way, later in this podcast, Bing is going to die. So, okay. We'll leave you with that teaser. And the other reason would be? I would say, what I read when I read that article was that Bing, excuse me, Google gives more content in their ads than Bing does. Bing restricts their content to one line of text. Google gives you two lines of text. And we always talk about content is king. The content's king and the fact that if I search for, again, Houston Plumber, and I don't see Houston Plumber in the ad, I'm just not going to go. If you've got two lines of text, you know, some people use that ad's text and they're trying to put other stuff, trying to, you know, maybe put an offer or whatever, not a bad idea. And first, what you need to do is make sure you've got the keywords that they use to get to you. So, you've got to make sure that that's in there. And that's probably the difference,

or at least some of it. I think this is a pretty big factor if you are being on PPC. What's up to Aaron Goldman? I just had to say that because Chuck said it like that in his rap. So, if you're doing PPC, and, you know, okay, everybody knows that Google is, you know, controls the lion's share of the market, and they also charge the highest prices for PPC because they can because they get most of the traffic. So, a lot of you are probably saying, hey, let me go to Bing and Yahoo. They don't get nearly as much traffic, but the price is cheaper. So, if you're one of those people, that fact is for you. Yes, the price is cheaper. But, no, it's going to take longer. It's going to definitely take longer. Would I say not do Bing? No, I'm not saying that. But just know that going in. You're going to get less visitors, and there's a lower conversion ratio, a lower click-through ratio. Right. But it is cheaper, so you've got to weigh your options. And the cheapest of all, I think, right now is actually Facebook. So, certainly consider that. They can really highly target what ads are being seen. Yes, but what I've heard, they have the cheapest, they have great prices, however, that give you less data. I have very little experience. I have zero experience, actually, going into Facebook ads. But I will, you know what, I'll put up an ad. I did a really long time ago, and didn't bid so low that I don't think it ever showed. And that was just for a hobby, anyway. All right, so let's get into a little bit of the meat here. We've got a lot to cover. We're going to bring Charles out a little bit earlier today, because we want to talk about, you know, what's going on in the... There's a lot going on. In the rap world, and in the SEO world, and in the PPC world. And in the battle, the world

of head-to-head battles. The contest. So let's, we're going to cover like one or two of these, and then we'll bring Chuck out. This is search algorithm updates that occurred about a week and a half ago with Google. This was posted by Suzette Gardner. She posted it March 9th, and the website is marooninteractive.com. Some of you may have heard of this. I heard this term, the Valentine's Day Massacre by Google. I thought it was pretty cool. That's funny. Apparently, there was a massacre that happened, I did not know this, that massacre that happened on Valentine's Day somewhere in some country. Oh yeah, no, that was in Chicago. Oh, in my own country. Ever on top of geography, Paul. Oh yes, okay, for everybody that's listening in Oslo, Oslo's in Norway. I gave a shout out to Homegirl last week, and she called me out and corrected me, and she was like, yeah, by the way, genius, Oslo's in Norway. It's not in Sweden or Switzerland, sorry. Sorry. We actually had a lady in from Denmark yesterday looking for a website being put together in an internet marketing campaign, so that was pretty cool. That's probably not in Norway? No. Okay. No. It sounds like a country. It sounds like a country, because it is a country. All right, so here was the first thing. Websites with better quality content will move to the top of search rankings. Duh, why are we waiting until 2011 for you to make that algorithm check? I thought that was implied with using Google, but okay. Okay, and what Google's saying is it's describing this content as information such as research, in-depth reports, and thoughtful analysis. Yeah, Google's getting better at contextual awareness, so is it a research paper, or is it just fluff designed to get information out there? I think an easy way to probably, and really think about, if you're going to put something together, you want to have a graph, right? You want to have a list. You want to have conclusions, maybe. Okay. So those are

things you might want to start including into. We might want to start including. What about a video? Ooh, there's an idea. Because video is technically content. Make sure, just like we said, I think it was about six months ago when we were talking about video, make sure, remember Google can transcribe the actual video manually, not manually, automatically, so make sure that what you're saying in the video, one, is clear and can be transcribed by their automated systems, and two, is contextually relevant to the information around it. Yes. So if you are a Houston plumber, make sure that your video is about Houston plumbing. Yep. I think that would be, I think that that would be, um, germane to the situation. Which means. Important. Yes. I was going for self-explanatory. You think it'd be self-explanatory, but you know, there's got to be douchebags out there spamming and trying to get their websites up, so. Well, and some of the same things, just like, imagine the script that you're going to put for your video just being the text of the website, imagine that, because you don't want to do that. If you were doing that, you would do a couple things. You'd make sure they're keywords, you would make sure you had good keyword density, you would make sure the keywords were mentioned early in the script, et cetera, et cetera. And not over-keywording it, or spam, whatever you want to call it. Spam talking. Yeah. All right, uh, next is users will get the most relevant answers to queries. Okay. Let's just skip that one, because I thought that was the purpose of a search engine. Uh, well, and it also talks about, you know, the most notable updates, uh, to this portion were location-based results. So, uh, you know, if you've used Google on your mobile phone, when you set it up, it asks you, hey, would you like to use your location in your searches? So, they're, they're geo-targeting, I guess, your, uh, your searches in terms of location, geographic relevance. Right. So,

you may have seen that, that, so, if you're searching, you're getting more searches in your geographic area, which to some searches is definitely more relevant. But, that makes sense. All right, so, those are our first two. Let's go ahead and bring out Chuck, uh, while he's coming and joining us, we'll talk about the, the next one. Um, low-quality sites will be suppressed in search results. That's, uh, you know, Google hasn't done this in the past. They haven't, uh, at least not that we know of. They haven't, like, uh, yeah, because LinkFarm, well, I wouldn't say LinkFarm. Chuck! ContentFarms, I'd say, had the biggest effect on this was ContentFarms. ContentFarms took a hit. That's pretty much what I read in the St. Valentine's Day massacre that Google did. They're going after ContentFarms. Oh, they massacred the ContentFarms. Yeah, yeah. That would be a massacre. That would be a good massacre as opposed to the Chicago Massacre. Yeah, yeah. I very well could be, I could be butchering, uh, three or four different news stories into one, actually. Yeah. I could have just read something about the massacre and then read something about Google. Or is that what happened to you because you forgot to get a gift on Valentine's Day? Oh, yeah. Oh, no, I purposely didn't get a gift. Yeah. There will be no gift. Here's my gift. It's a note that says there will be no gift. Sorry. That's full of the love and accurate geography in my heart. Yeah, but what they did was they killed the ContentFarms. Yeah. People mining our content and trying to repurpose the same content that, the whole purpose behind was really was really to eliminate people who are not using original content on their site. So, if you're, if you're putting your site out there, you have to sit down, come up with some original content. You can't go site jacking no more. Yeah. And then, you know, what I'm, what I'm concerned about, remember the whole 75% rule. Yeah. Right? Yeah. How does that come into

effect in here? Are they going to change that? Exactly. And so, I guess we'll see. Explain the concept of site jacking to those who don't know what site jacking is. Site stealing. Yeah. Stealing. It's a jack move. When you go to one site and you highlight and copy and then you paste it into your own account. Give me that content. Give me that content. Well, and there were, you know, there were site jacking sites out there that were actually just, all they were were codes that, you know, went out and grabbed stuff. Yeah. And I think probably what Google did was just tighten up how much was considered duplicate content. If you had, you know, three paragraphs of duplicate content from some site and then three from another site, that was probably sliding through. And then they decided, well, we can't do that because that's all relevant content, but it's all site jacked. So now let's, let's look at these in smaller packets and let's say, okay, if it's, if it's three paragraphs, we'll start monitoring and it'll say how much of this is duplicate from other places, boom, off. And that's what happened to us. Yeah. That's what happened to our podcast, SEO podcast page. That's why we got dumped. Well, which was strange because our podcast page wasn't like duplicate content. Well, the bottom half of it was. It was repetitive, right? But it wasn't like duplicate from, from like somebody else's site. Well, it was, I think Google saw it as duplicate from Podomatic. Yeah. Right. Okay. And both of our sites. Yeah. Okay. So Podomatic had the original content. Really, there's an RSV, RSS feed created by Podomatic. That populated over here. Well, and we had hard coded. So we had taken specific and it was still this exact same content from the Podomatic. And I think that's why we ended up getting dumped and then we tweaked it and brought it back. And, you know, that's what we do. That's why we monitor websites on a, on a monthly basis

to make sure things like that don't happen. So. Here's another tip to kind of go off this last thing about link farm, content farms. Demand media. There's a couple of companies you will recognize. Demand media, AOL and the Huffington Post have all been accused of these such tactics. Most tactics, yes. Oh, are they? Most notable, there was a story about the Huffington Post about the Super Bowl that this guy called the greatest example of SEO whoring of all time. So, and now everybody knows that they, they were AOL, Huffington Post. Jefferson Penny got accused of some black hat tactics and got banned. So that's what it said. Did he just say Jefferson Penny? Yeah. Okay. I was just Jefferson Penny. Oh. I don't even know what JC stands for in the pin. It stands for Jefferson. Jefferson Conrad Penny. That's what it stands for now. That's what's up. It'd be funny if it did, actually. The other note here with low quality sites is that Google is actually, with Chrome, Chrome allows you to rank and block sites. And they're saying that they're starting to incorporate some of that. And I think that's actually a really good idea. A couple podcasts ago, we were talking about a discussion between Matt Cutts, a Bing guy, and a Bleco guy, and the Bleco guy was saying that they have, Bleco is a search engine, if you're not aware. It's B-L-E-C-C-K-K-K-K-K-O. And what they end up doing is you have the ability to hide results or flag them as spam. And if they get enough people flagging them as spam, they just don't show it in the results anymore. They remove it from their search. And I think there's a lot of value in that. Of course, your criteria has to be pretty high. You can't just have, I don't know, some competitor of ours go out and say, hide, hide, hide, and then all of a sudden, we're banned. Yeah, because then you're kind of like, well, I forget what it was called. It was kind of

real big early in AdWords. Click fraud. Click fraud, yeah. Similar to that. Yeah. You know, where people, you know, stay in your sight of spam. And it's interesting. So what's the criteria? Is it 1,000? Is it 10,000? You know, at what point do you pull it out? It's probably a combination of quality of people doing it, location, where it happened at, you know, IP address, and all sorts of other stuff. Yeah, hopefully. So, yeah, if it's just one city in one country called India, then it shouldn't count. One thing I noticed from this point, like the hacked websites and demands responsible for spam are being pushed down in the results or being eliminated. It says that one of the biggest companies, and everyone has heard of this, that's taking an L on this, is E-Zine Articles. They're getting, because they have a lot of, well, wisegeek.com and E-ZineArticles.com are among the biggest losers in the algorithm tweet. Google generated traffic dropped more than 75%. Which kind of sucks. Which really sucks. Because E-Zine was all about user-generated articles. Yes. People posting comments and articles about whatever, and they did, it did have a nice amount of a link love, you know, whatever they shot those links to. And so, yeah, if you were doing that, tight on you. Yeah, so what if you have links to those sites? Now, I can't say if any of these sites have dropped in their page rank or in their trust rank, because I don't know as of just yet, but this is something to think about. If you are linking to a content farm, you might want to double-check your links. If you had links to or from E-Zine or AOL, now, seriously, who's going to dump a link from AOL? Yeah. Yeah. Nobody in their right mind. AOL has been dumped in the link. Yeah. Wait a minute. I would double-check that link and double-check the PR. See if it's still there. Yeah. Double-check and see if it actually still brings value to your website. There's a

couple other sites in it. Huffington Post, if you get... What's up? No, I just read this. If you still borrow, take, liberate, or copy content from other websites. I like that. Liberate. It's not jacking. It's liberating. It's liberating. It was confined in the one website, and we're just allowing it to be free in the webcam. Columbus liberated the Native Americans. We're going to liberate all y'all to one state. All right. Okay. And that was copycat websites moved to the bottom. That actually happened to us, and it says C number one, so I don't know why there's a number five. Maybe it was just the release that Google had. All right. There's a beef, right? There's a rap, SEO. Let's call it, it's really an internet marketing rap beef. It's like ground beef. It's not even a beef. Yeah, yeah. It's not even like steak. It's ground beef. So for you guys who have been following, PPCMC came out and challenged the SEO rapper here standing next to us, Chuck, to a live battle, right? Yeah. And he came out with a, well, we'll call it a video. It was a video. We'll call it a rap. We'll call it a rap. Yeah. And you put together just a killer response to it. I mean, if you go onto YouTube, it's actually easier to find if you type PPCMC, because you have other videos that have so many views. And if you go to theseorapper.com and just click on, it was right there in my rotating banner, it says SEO rapper versus PPCMC. Click there and I outlined the whole story on how he challenged me, how I declined it. And then he kind of got, started fizzing himself, I guess, and decided to put a video out, which was, which was lame. And then I came back. So he had some fresh new content. Yeah. Wow. What a concept. So now the other night, though, he posted another one. Another one. Round two, he calls. And he's going back at me, pretty much called me

fat, said I ate Matt Cuts. I knew it. That was funny. That was funny. That was funny. I said I ate Matt Cuts. I thought that was funny. And he talked about my dance. He was tripping on your ass. By the way, before we continue that story, I want to segue, because in looking up, researching, checking out stuff, I ended up on a website that was talking about the PageRank, and the comments were hilarious. Oh. About the PageRank dance? Yeah. Well, not about the PageRank dance, but it's your PageRank song, and somebody put this nice two, three paragraphs about it, and how it's actually good content, which we all know. It's actually a well-composed rap. It's actually nice. The first comment was hilarious. It said, I'm going to lose my virginity to this song. I can't help you do that. That's what's up. And then, then it just went off in this whole angle of, reminds me, back in the day when I rapped as HTM LL Cool J. Oh, I love these comments. I love the N-W-W-W-A. Yeah. Another one was D-M-X-M-L. The Notorious URL. I like that one. That's good. I-S-P Diddy. It took me a minute to get that one, but I got it. I was like, oh, P-D-D-D. C-P-M-N-M. C-P-M Cosmic Value, too. I do, like, ASCII-E. I like that one, ASCII-E. That was pretty cool. F-T-Penis. It's just funny, because it's got the word penis in it. Yeah, I'm going to chill on that one. You know, I'm going to file transport my... Oh, wow. MC Metatag. I like that one, MC Metatag. Big Boy-lean. Boolean is a computer term. And then another comment later down was like, uh-oh, now comes the inevitable East Coast, West Coast search engine feud. It will ultimately end in the sad death of the notorious B-I-N-G. Ah, that's what's up. Wow. Then I just love this one. I don't trust raps that teach me stuff. Don't try to make me a better person with your rhymes. Okay. I love how these things just segue.

That's how social media works, right? That's how social. You start off with one topic, and more people chime in. The topic tends to spread, which is a good thing. You get interesting, unique content like that. So you put out the video, the response to him, and all the comments are like, you killed him. What's he doing? He'll never come back. And what happens? He comes back. He comes back. He comes back. And so, you know, it's all good. I'm not sure if I'm going to respond or not. You got the privilege to hear. Both of y'all heard it. Chuck, he was apparently fired up after he saw the video and laid down the track like immediately. Freestyle on top of that. Let me clarify this one second, because Aaron, he gets out there and he's like, Chuck, you do this for Hearst, and you're a great producer, and blah, blah, blah. This is freestyle. By the way, all true. Great producer. You know, we'll take that compliment. Yeah, man, look, this is off the top of the head, just going at you, bro, so, so, yo. Put your seatbelt. Be ready. I got it. I got it. One line really sums it all up. And I'm going to see if I'll connect it. You're waiting on it. And I don't remember it. I was like, I really got to know this now. It's lyrical. Abusing. Abusing. Abusing. Yeah. Yeah, if you decide to put, and honestly, I think eventually you should put it out because it's awesome, right? I'm not sure it's right. He's, you know, he's just, all I see is like, I thought of this, you know, the bell goes off and they come out. He comes out flailing. That's all I get is like, his arms are all over the place. He's trying to put together this rap and this video and his arms are frailing. And if you really put that out, it's going to be just kind of like ding, ding, ding, you know. The robot hand. Rock'em, sock'em. Yeah,

rock'em, sock'em. I think you should let your Facebook followers, let them, you know, kind of guide you because my feeling is, it's too much. So that's what you do. If you follow me on Twitter, at Chuck, Facebook, slash MoSeries, holler at me. Give me your opinion. Matter of fact, go to my boy, Darren Bowie. Hold on, let me take this time to shout out to Mona. Darren's cat passed this morning. Cat's name Mona. Wasn't it, she sucks. And so, yeah, Darren created a page, ultimate PPC, ultimate SEO PPC battle.com. Go to that site, check it out, vote for me, listen, watch both videos, and comment. Let me know if I should respond or not. Actually, you don't even need to watch both videos. Watch the one on the left. Yeah, watch mine because his is on there. He put, you put his first and then, so you can see both of them all put together there. Yeah, so check that out then, then holler at me, let me know what you think. Now, if that wasn't blank stare enough, we've got, we actually have some blank stare. Yeah, we've got some blank stare. So, yeah. That's all the way blank. Empty head. Good job. Super blank. White, matrix, white room blank. Oh, yeah, but we're talking about AOL. Remember, they acquired Huffton Post. Right. A few weeks ago, right? Blank stare for you, AOL. They fired, like, over 200 people. How many people work there? Don't say, like, two, three, five, two-fifty. No, but they fired over 200 people to bring on Huffington's 200 people. Oh, they fired their own AOL. 200 people. Oh. That's got to suck. Yeah, that's got to suck. Okay, so I imagine the Huffington people come in, like, don't give me that disc. Yeah. Give me that disc. What's your name, John? John Smith? Yeah, you got to go. In fact, they asked me to give you this. I really need that spot right now. Yeah, that's... What's your password? It doesn't happen that way. Usually, like, the acquired company

gets the pink slips. Yeah, yeah. That's cool. Interesting. What they thought about you guys. Wow. That's harsh. That is blank stare news. All right. You guys have been listening to the most popular SEO podcast on iTunes. You can stalk us, follow us on Twitter.com, eWebStyle. Like us on Facebook.com slash eWebStyle. We've got a YouTube channel, YouTube.com slash eWebStyle. Send us an email, podcast at e-webStyle.com. We also do websites. We really... I mean, the company's kind of evolved where we'll take care of not just SEO, but everything internet marketing, down to videos, social media, whatever it may be. Web sites. SEO, PPC, website, custom, you got to throw custom in there. Custom website design. Well, and there's a real value of having one company that does all of this. So, if you were out there looking for somebody to design your website or somebody to do your internet marketing, there's real value. In fact, Goldman, in his rap, I say in quotes, said that, you know, it takes weeks to get an engineer to make a change to a website and he can change the ad of PPC instantly. It doesn't take weeks for us to make a change. You have two minutes. Yeah. If we decide to pull the trigger, it happens. And I think there's value in having the web design company and the internet company the same. And one of those values is we look at the performance of a website. If your web designer makes a website and hands it off to an internet marketing company and they're like, oh, we're throwing all this traffic at it, great. But what if the traffic's not closing? Yeah. What if it's not converting? Who's responsible for making sure that the traffic arriving at your website actually turns into something? If it's just a newsletter sign up, if it's an actual customer. E-commerce is a purchase. It could be a download. It could be a contact form submission, a phone call, whatever that, you know, preferred method of contact is, who becomes responsible? The internet

marketing person or the web design person. Yep. Right? And depending on how much you pay in them, they might, you know, you might fall through the cracks and you end up with a site that looks good, gets traffic and no conversions. That's one of the benefits of having a company that'll do all of it. Yep. So even if you're not choosing us, you know, make sure that the company you're working with has some experience on the whole process. Yeah. Because the whole process collectively is of value. Individually, there's actually not as much value in it. The sum of the whole is greater than the sum of the parts. Yeah. I'm trying to tell Aaron Goldberg, you know, dude, I do more than just SEO. Yeah. Right? Like, wake up, bro. And then you slammed him on his own PPC tactics. Yeah. Watch the videos. Y'all check it out. Thank you guys for listening. Again, we appreciate it. If you go out onto iTunes, create an account, put a review, let us know about that review. If you go to our Facebook page, there is a reviews. Well, it used to be a tab, right? Now it's because Facebook's changed. On the left, there is a reviews link. And so that'll show you our page where you can write a review. We really appreciate that. Have I covered everything? Yeah. I think this is it. Yeah. Yeah. All right. Good. All right. Content forum. So that was algorithm changes. Algorithm changes. And we'll write down our tips as soon as we're done. Thank you guys for listening. My name is Chris Burns. Paul Hanson. Bye-bye for now.