Google's algorithm update targeted content farms and duplicate content, while video and original high-quality content with proper keyword density help sites maintain and improve search rankings.
make sure that what you're saying in the video, one, is clear and can be transcribed by their automated systems, and two, is contextually relevant to the information around it
We discuss the value of having a mobile version of your website, we also discuss the value of Video on your webpages for SEO. Finally we discuss the coninuing saga that is the PPC MC Vs The SEO Rapper, in short The SEO Rapper kills him. Visit our Facebook SEO Houston page. Come visit the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST. View…
Video counts as content for SEO purposes. Make sure speech in the video is clear enough for Google's automated transcription systems and that the video is contextually relevant to the text around it. If you run a Houston plumbing site, your video should be about Houston plumbing.
Site jacking means copying content from another website and pasting it onto your own. Google treats this as duplicate content and can drop your pages from search results. The hosts experienced this firsthand when their podcast page was flagged because its content matched their Podomatic RSS feed.
A study found participants spent 22% more time viewing Google ads than Bing-sponsored results. The hosts attributed this partly to Google allowing two lines of ad text while Bing restricts ads to one line, giving Google advertisers more room to include keywords and offers.
if you are linking to a content farm, you might want to double-check your links
Chris Burris
Google announced they are dialing down the importance of keywords and domain names
Guest
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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