New Website? Do an SEO Audit! by Janet Driscoll Miller #357

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 357. Man, hold up. As always, we have a tip from our previous podcast, and our tip is user experience is equally as important as the content. You don't want to spend all this time writing all this great content, creating this optimized content only for people to get there and have a horrible experience, right? And then you still end up with a high bounce rate and no conversions. The user experience must be equally as important as the content. Good content, good experience equals conversions. Boom. Please remember, we are filmed live here in Houston, Texas. Yep. And we, Chuck, we are your friendly local neighborhood top position snatchers. And our mantra is... Do not be a douche. You know, we have a couple things. Yeah, Facebook is choppy as all get out. We'll be calling Comcast on Monday. And the camera's a little higher than usual, which, I don't know, just you think about it, I do, and I'm like, hey, stop thinking about it because it's not really useful information. True, you were asked if that was the right place and you said yes. Oh, yeah. Was I? Yeah. All right. So, hey, we've got a good article for you today. If you are relaunching your website... Redesigning, relaunching, changing it, anything like that, this is a great article for you. This was posted by Janet, the good folks over at Search Engine Land. She says, relaunching your website, don't forget your SEO audit. She got some pre-launch audit tips, so we'll get right into those in a minute. Absolutely. Hey, if you're in a position to, you have some sort of electronic device where you can tweet. Chuck, what should they tweet? Tweet us, right? Use the hashtag SEOpodcast. Tag us in it, at BestSEOPodcast, at eWebResults. That way we can follow you back

and do all of our social networking stuff. I've got some good news and some bad news for you. The good news is I do not have a tear tattoo. The tear tattoo happens if we don't get a review. We got a review. It's awesome. It's like a really good review. The bad news is, well, first off, if this is the first time you've listened to the podcast, howdy, welcome. If you've listened to the podcast before, you know we're not skipping this section because we did not get, and here's how it works. If we don't get 10 shikos. A shiko, that is an eWebResults branded term for social engagement. It stands for shares, likes, follows. Shiko. If we don't get 10 of those and a review, then we tell you how to leave a review. If we get 10 of those and a review, then we skip that section. So we're going to tell you how you could leave us a review. We really appreciate it. I'm getting practice. I ain't doing something. Yeah, I know. It's been a while. All right, let's go. Yeah, first time 2017. So the first thing that you could do has three steps. Go onto iTunes, create an account, write a review. Hopefully, you'll make that review fast. And send us an email, podcast at eWebResults.com. And let us know about your review. We'll check it out. We'll read it on air, probably. Next thing that you could do is go to Facebook.com slash eWebResults. And click the stars, and you'll get to the review section and leave a review there. Hopefully, you'll make that review. Five stars. Next, you can go to, we made it really easy to get to our YouTube, excuse me, our Google My Business page, right? We all know, as SEOers, that's a great place to have reviews. So do us a solid and go there. We've made it easy for you to get there. Yeah, kind of. Google's changing that. We're going to get into our news later. All you need to do, we've

made it easy for now to get there. All you need to do is go to eWebResults.com slash Google Plus. Or you could use slash Google Plus. Or slash G Plus. Or slash. Or G Plus. All of those will take you to our, actually, what they'll do is they'll take you to a SERP, searching your result page. And then up will pop up the review section for us. And, you know, you can click the button, leave a review there. We would also appreciate a review on Stitcher. The easiest way to get to Stitcher is just go to eWebResults.com. Get into any internal page you'll see. Yeah, go to eWebResults.com. Click SEO Podcast. Stitcher there. When you go there, right in the sidebar, you'll see the Stitcher logo. Click the logo. Leave us a review. Yep. And hopefully you'll make that review. Five stars. And that is it. What we would also like to do, because part of this is, hey, you've got to leave us a review and you've got to give us ten shikos. Some shikos. Some shikos. That's a good idea. Let's tell them how they can leave a shiko for us. Where you can shiko. Oh, yeah, not how. You guys can figure that out. All of these platforms, we're going to take you to our profile on those, and those would be like facebook.com slash eWebResults. Twitter.com slash eWebResults. YouTube.com slash eWebResults. Instagram.com slash eWebResults. LinkedIn.com slash company slash eWebResults. All of those will take you to our profile on those platforms and do shiko us. Shiko us and dig this. Engage the content, because it's like different content on each one of these platforms. So Facebook has a lot of internal stuff and things we're sharing, random people in our company sharing. Instagram has a lot of tips and things like that from the podcast. Twitter is just all kind of information and blogs. So engage with us, man, however you see fit, but please engage. Here's something you probably don't know. This is interesting because we do it every podcast,

but we really haven't talked about it. Chuck, the SEO rapper, does a freestyle rap before each broadcast. We record that separately. We've been saving the videos. They're going out now. They're going out now. I don't know why we were saving them, but now they're going out. They're going out. If you follow us on Facebook or Instagram, you should see the podcast freestyles. Hit us up, man. Let us know. Yeah. Share them. It really started off just being a sound check, kind of, because we needed to be talking, so we could check the mics, and I like to rap. And so I began rapping to keep talking, and now it just became a habit. Yeah. And it's a good habit. So while we think it's a good habit, why don't you give us your feedback? Go to our profile on Facebook, facebook.com slash. Anywhere results. All right, so if you are a PHP genius or a WordPress guru, we're probably looking for you. We probably want you to help join the punch-in-your-face team. Go ahead and call us and leave an audio resume, 713-510-7846. If you would like a free, comprehensive website analysis, you can get one by going to our website, ewebresults.com, and clicking the green button. You cannot miss it. Do we have any AlgoCat? No AlgoCat. No AlgoCat. Man, we haven't had AlgoCat in a while. Ever since they kind of made it real-time, made Penguin and Panda real-time. Yeah, they're going to have to roll out something new. Yeah. They're going to have to roll out something new. So here's, we won't say this, but this is how we could get an AlgoCat, is if all the SEOers would get together and manipulate Google more, and Google needed to make an algorithm to fix our manipulation, then we could have some AlgoCat. So I'm going to leave that up to you guys. All right, so just a little bit of news. Mine is Google+, got some nips and tucks. I don't know if you're talking about that. They're trimming out some stuff.

Go ahead, talk about it. Some, they're adding events back, so events were removed, and now they're back. They've got an image zoom, so you can zoom. And then they're going to remove lower-quality comments. Yep. They're just going to, I don't know, they're making an algorithm. How are we going to know their lower-quality good stuff would probably be removed? I figure it's going to be similar to, unfortunately, to a Yelp situation, where a dude has low reviews, having left many comments, no responses to it, push them down to the bottom. He's not a qualified reviewer. So what we would prefer that they do, hopefully they're going to do this, is just remove douchey comments. Yeah. Yeah, I think if they manage that algorithm, great. It goes in with our mantra, don't be a douche. So here's what I'd like to see you do. Versus shutting off the old Google+, and rebranding it, and coming back with a different Google+, with these different features. How about just fix it? Fix it in a way that my local business and my Plus business actually do merge and mesh, and don't provide two separate sets of results that I can't control. Yeah. How about fix it so my Google+, page of my YouTube channel actually co-exist, and I can upload in one and see them over there? Yeah. Help us there, Google. How about this? Your Google My Business listing has a description, and apparently you can't edit it. You can't edit it unless you, I think there's a process we're trying, like we're going to go down this path. You used to be able to edit it in Google+, and when it was Google Local+. Yeah. And then once they changed it to Google My Business, and this changed to Google+, we lost some functionality, and now it's all bad. Yeah. So, appreciate you making changes, Google, but yeah, make changes that fix Google+, with local, and I so appreciate it. And finally, I'd like to talk about the electric vehicles, the Tesla. There's the one death that

happened in the Tesla while the autopilot feature was on. The court ruled that they were not, like the feature was not at fault. They like said he had seven seconds after the computer had warned him, and he didn't do anything about it. The computer's like, dude, you have seven seconds, but you need to hit the brake. Well, it was just saying, hey, it's time for you to take control again, right? Because that's what it does. It controls you, and then it says, hey, okay. We're straight now. I am not an autopilot, despite my name, autopilot. So, you need to pay attention. He was like, snooze. Yeah. And then into the truck. All right. And that's that. You've got some news, right? We've got some news, yeah. We'll keep it going. So, you talk to Google+. Let's talk some more Google. So, we do SEO, right? How many times have you went to Google and did the link command to see who was linking to a certain site? I haven't done that much, actually. I use some other tools. You use site command? I use site a lot. Yeah, absolutely. So, site is still functional. The link command, Google has officially killed it off. They said they haven't been updating it. Google actually told Webmasters and SEO, stop using the link command that is officially dead and not functioning properly. So, you used to be able to go to your Google page, go link colon domain name. Right. And then you could see whatever sites were linking to that domain name. Whether that's not functioning no more, don't do it. What you should do is, if you're checking your site specifically, you can get familiar with Search Console. Figure out who's linking to you there. Check Moz Local. Check SM Rush. Not SM Rush. SM Quake. Yep. And some other tools you can use to figure out who's linking to you. Link command killed off. Yep. Done. I can dig it. Let's talk Google some more. So, remember Matt Cutts, right? Remember you said he kind

of- On hiatus, right? On hiatus, confirmed his leave of absence. Well, he made it permanent. Oh, okay. He had took a temporary role with the United States government as their digital service department. Right. I remember that. Well, then the head of that retired. Oh, okay. And so, they offered it to Matt, head position. He had trying to Google to do something, never coming back again. This is too enjoyable. He actually made a statement that said, the challenges they're having are so appealing that he's looking forward to helping them solve them. Wow. Cool. That's what's up, Matt Cutts. Yeah. Punching the face to you, dude. For real. Let's keep it going. Some more Google news. We'd still love the interview on the podcast. Got some more Google news. You know, Amit Single? Probably heard that name before. It sounds familiar. Yeah, he's a former Google engineer. I actually met him at SES back in New York, back in 08. But, he's left Google, joining Uber. Interesting. Joining Uber, Senior Vice President of Engineering and overseeing Uber's Maps and Marketplace Department. So, leaving the company that's arguably making some of the most money in the world and going to the company. Well, so he's left Google about a year ago. Making the least, losing the most money in the world. Well, he left Google about a year ago. He took some time off, he was dealing with his family, the opportunity came. He said, you know, Uber done a great job of making it easy to click and then get somebody to show up, even though there is a humongous amount of technology behind it. And so, he's trying to help them fix all that and make it streamline it. Punching the face to you. Let's stay with some more Google news. AdWords. Right. Getting more competitors. This almost could have been AlgoCast. Amazon is now running AdWords. What does that mean? That means if you go to Google and you do a search for, let's say, I don't know, a denim Astros hat. Right? Right. Well,

an Amazon listing for a denim Astros hat might be in your Google product listings. Ooh, dirty game, dirty game, dirty game. Because I remember at a time where when you wanted to have products in Google listing, they couldn't be on Amazon or eBay or any other places. And you probably still can't have them there. But you are allowing Amazon to actually take advantage of AdWords and push their own products. Interesting. I can't say I'm mad at it per se, but I feel sorry for the small, low-budget retailer who can't compete with Amazon's free shipping and pricing. Yeah. It's going to be a challenge. And so, eventually, all of those product listings will be Amazon ads. And that's going to be... Unless we're, like, really obtuse, like, you need a hat with glitter and a wheel and a dancing lady. And then Google, that's just going to suck, right? Because I already go straight to Amazon if I'm looking for Amazon products. So, if I'm looking for something that's not Amazon, I purposely go to Google. And so, for you to give me back Amazon results... Yeah. Yeah. And, uh... Oh, last piece of news from Google. You ever tried the Google Home yet? I haven't. You haven't tried Google Home yet? So, dig this Google Home. If you go to Google Home and you do a voice search and it returns back with the voice answer, it still had to go and do a search. Right. Find a site, get that data, and then vocalize the answer. Right. Right. Well, Google Home traffic is considered direct traffic in analytics. So, when you do Google Home, it comes with an app that you can put on your phone to kind of monitor all of the searches you've done. Right. And then that app lets you see what Google Home clicked on to get the information for your question. Okay. And then it reported it as a direct visit. Interesting. And I'm just glad you're reporting it, but technically it should probably be organic. Yeah. Because you

had to search, you had to find, and then report back. Yeah. But at least it's been reported. And so, the note said that if you see a spike in direct visits, it's probably due to some Google Home. Yeah, it shouldn't be. Yeah. Yeah. I don't think it's been that big of an impact yet, but I thought that was interesting. Interesting way to do that. Nonetheless. And that's my news. I agree with you. It should be search traffic. Yeah. Why don't you just label the shit as home? Home traffic. You voice traffic. Call it voice traffic. Exactly. Call it what it is. Well, they do know that we'll figure out how to hack it. Yeah. I just want to know, you know, does it only click on organic? Does it click paid ads? Oh, yeah. You know what I'm saying? Like, what if my paid result was the best answer for that question? Well, I guess with direct, it wouldn't. Right? Because it's going directly there. It's not going through a search. Man, I don't know. Yeah, I don't know, because it didn't go directly there. It queried. It had to do internally. It queried first. Yeah, so. All right, so we do have a review, and this review is from Saeed Hashmi, and it is, of course, five stars. And this is a great review. I enjoy this a lot. I just met this wonderful pal, Chris Burris, and our business relationship is growing fast. So far, I have had wonderful experience. Right now, he is still working on my website. I've mentioned my website, so there's a dialogue box that said he couldn't mention his website. It's I-L-L-M-S dot com. I can say that. So five stars appears to be insufficient, but later on, and hopefully he's going to mention, do nice commendations on other social media and other stuff. He says, my hearty wishes to Chris, Saeed Hashmi, CEO, Illustrated Math Series. Punch the face to you, Saeed. Punch the face to you. He's been a joy to work with. I know he's

out of his league in terms of technology, so he's not really comfortable with the internet. And so I've just been really patient with him. And, hey, this is what, you know, first off, let's get what you need immediately, and then let's do what's next for you to help you start growing your business. So punch in the face to you, Saeed. I got one question. Yeah. And then we got a Facebook live question also. All right. This question came from Twitter. This was at Michael Price, at MPrice14. He says, at eWebResults, based on your last podcast, is AMP even worth it for e-commerce at the moment? And so then I hit him back, and I was like, well, what's your mobile traffic? Right. And then he hit me back, and I was like, it's about 30%. And so the question is yes. With that sort of answer, if 3 out of 10 of your visitors happen to be on a mobile device and you have an e-commerce site, then it's imperative that you implement some sort of AMP pages, at least for your top-selling products. You know, make sure that those are easily accessible, very mobile-friendly, and definitely follow the AMP page format because 3 out of 10 of your visitors are on mobile devices. And that's probably just going to go up, depending on the product line. Exactly. So I would say take advantage of it. You should do it. And I hope that answers your question. Cool. And we had another question on Facebook. Do you remember what the question was? I do not. You can scroll through it. It was about... Marcus Fox. He was like, what do we think of Chrome forcing SSL on sites? I like it. I can dig it. You know, we're always going for a safer, secure internet. SSL is a step in that direction. And so I'm all for it. I don't really have nothing against it. Yep. I think it's cool. It's making us do a little bit more work now. Yeah. You know, it's not

that much work. Yeah. Some of the work's billable, so... Yeah. That works out. All right. So Google's always giving us billable hours. Thank you. All right. So that is the potatoes of our podcast, right? Do you have anything else? No. I've got what news later? Let's get into the meat. Here you go. You take that right there. Thank you. Sure. I've got some info that you need. So punch in the face to Janet Miller and the good folks over at Search Engine Land. She posted this article, relaunching your website. Don't forget an SEO audit. I thought this was amazing because we do a lot of website launching and redesigning and relaunching and remixing every day, right? And so it's important that we've got a checklist. We've got a checklist for site launch. We've got a checklist for post-site launch. We've got a checklist for this, checklist for that. And so here she has a pre-launch audit. Look, she starts off by saying, She's talking about a proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website. She's right. This can help you do that. But I will be honest. I actually debated some of this, too, based off of our kind of industry experience. So what we've kind of realized is that we've gotten a better effect when redesigning sites. She's talking about relaunching. So this is based off of a site that's already active, right, old domain name, old site, whatever it is. And now we're redesigning it and relaunching it. We've kind of learned that we get a faster pop and a faster ranking here on ProTube if we just launch your newly coded site with your old content. Just that will give a pop. Just that will give a pop. And so I totally agree. When time permits, absolutely. Go through the site ahead of time. Correct everything you can. Launch it. But in instances where you're trying to be a little bit more aggressive, if you bring over

all your old content that's not optimized, it's probably poorly written, but you bring that over to a cleaner, faster, neater, cleaner site, then just that mobile experience and the cleaner code is going to help you get a pop. Then you turn around and optimize your content and resubmit it to Google and you get popped again. And that's been working for us. It may not work for you. It's definitely been working for us. I think it goes to the premise of Google likes fresh content. Fresh content, exactly. So if you launch it and then you're tweaking it and tweaking it over the next couple of months, then that's got some value. Exactly. So let's get into her pre-launch audit. She says, at a minimum, it should cover analytics, technical content, links, and benchmarking. And I totally agree. The first one is analytics, an analytic review. She says, you want to be sure that your web analytics continue to seamlessly track from the old website version to the new version. She's right. That is the worst feeling in the world is to launch a new site and analytics haven't been correctly added. And so you don't have any data. Right. So you don't know which pages are being visited. You don't know which pages have bounce rate increased. You don't really have no data because you didn't copy analytics over. And I want to encourage you to track all analytics. Right. Not just your tracking code, but maybe maybe your remarketing code or maybe you got an AdWords conversion tracking on there and things like that. The key is making sure all of your analytics have been copied over and are active on a new site at the time of launching. Now, I'll say this. And she mentioned it also. If you're redesigning, if you're relaunching, that is a great time to move forward with GTM. What's GTM? That is Google Tag Manager. So if you have a Google Analytics script over here and a Google remarketing script over here and an AdWords conversion tracking script over

here and a segmented audience script over here, all from analytics, then if you use Google Tag Manager, you can consolidate those into one analytics script that you can easily plug and play the tags based off of what you want to track and manage it through Tag Manager. If you're relaunching a new site, I'm going to encourage you to take advantage of Tag Manager. If you're not, then at the very least, make sure you've copied over all of your analytic code. It's that important. Number two, a technical review. And so she says technical issues can truly plague SEO. She says you may know how your existing site works with SEO, but do you know how your new design, your new layout or images and code will work? It often won't be apples to apples comparison. She's absolutely right. The technical review of your website during a relaunch is extremely important. See, luckily for us, we get the benefit that most people are coming to us with a really old crappy site. Right. And so our framework has been optimized, it's built, it's built on WordPress, it's bootstrap ready. And so we've tightened it up as much as we could. And so just moving it over itself is going to get you faster. But however, maybe you're moving to a new CMS. Right. Maybe you got a default WordPress install and a whole bunch of plugins somebody recommended that you use. Well, you need to check your technical review because you could be very well, and I've seen this happen. Well, you got a static old HTML site right now, .html pages, but it's optimized and it loads fast. Right. And then somebody convinces you to move on to WordPress because you do, the right thing to do. But they input a whole bunch of plugins, a whole bunch of magic, a whole bunch of sliders, a whole bunch of this and that. And now your site's actually slower than it was. What happens? Well, your ranking could drop, you can lose all, I have all sorts

of problems. Your bounce rate goes up. Look, matter of fact, she says, new CMS increased page load times enough that it dropped about 20 highly traffic non-branded keyword rankings to page two of Google search results. That can happen. Yeah. If you have pages on your site that rank really, really well and perform really, really well, and then all of a sudden now this page used to take one second to load and now it takes three, now it takes four. Yeah, that's enough to kick you off the first page and move you to page two of Google. Yeah. So when you're doing this technical review, I add it, check for some things like your server load time. How fast is your server pushing these pages up? Check your page speed. Use Google's page speed test and see how fast it's loading up and, more importantly, what recommendations Google is going to give it to you. Check your SSL. We were talking about that in our news. Like, that's another technical error I've seen. Yeah. I can be honest and say we've made that challenge because the customer just didn't, anyway. They were on SSL, they came over, we weren't launching SSL right away, so we had some challenges, yeah? Yeah. Technical challenges. Technical challenges. But these are things you want to make sure that you address during the launch process so you don't lose any traffic or, worse, lose any ranking. Yeah. Real talk. Technical review. Number three. Three. So we had an analytic review, we got a technical review. Number three, a content review, right? She's talking about relaunching your site. She says, if you're rewriting site content, have you reviewed your keywords? Are there keywords that you want to optimize for but there are no appropriate page on the site for them? Consider creating a new page where it's needed on a new site. Yeah. She's absolutely right. Content review. I'll give you a pro tip that we gave before. This is a great opportunity to update older pages. Yeah. So maybe you have

older pages that you've written a long time ago that maybe that content's outdated. Look, you're relaunching, moving to a new CMS, about to go back up. Sprinkle some magic on those pages. Re-optimize them. Update the content. Remove some of the content. Exactly. Take advantage of it. Fix some crosslinks. The key is take advantage of that old content. Yeah. Like, I'll add this to it, and it could be said earlier. It's beneficial to add new content post-launch. Yep. Right? So she's saying if you're going to do a content review, go ahead and make those changes now. I'm saying if you're going to do a content review, understand what the changes are. Go ahead and start scripting. In the meantime, launch your site. Yes. Go ahead and push your new site live. Create an editorial calendar. Yeah. Then are you going to push out the new stuff or those changes? Exactly. We're going to update these four top-level pages this month. Next month, we'll do these second-level pages. The month after that, we'll hit blogs. And that way, you got this new site, this new, this old content that's getting updated every month. Yeah. Do you see your ranking do that? Yes. You'll see. I will post a screenshot to show you that from Mars because this is not a joke. It really, really works. So that was number three, man. Review your content. And I'll say this, too, in regards to reviewing your content. Chris kind of alluded to it earlier. It's actually a great time to update images, but not just images, but all the other types of content on your site. So images, videos, PDFs, infographics, any downloadable guides you have. Go ahead and redo those, retitle them, and get them ready. And if you've got a video that doesn't have a voiceover, go back, take it, put that voiceover on it. And then come back with your relaunch. Maybe even do some closed captions on it because now so many videos, you open them up and Facebook is the classic example. So I

don't tap it. Yeah. I don't tap it. I will watch this video because I got my own audio. I'm listening to something. I'm trying to learn how to read lips so I don't have to turn it on, right? So. Exactly. So I have to add some text to it, too. Mm-hmm. Take advantage. Number four. Four. So number one was an analytic review. Number two was a technical review. Number three was a content review. Number four is a link review. Yes. Yeah. We're talking SEO. We're talking relaunching your website. Links are kind of important. Links are very important. She says if your domain isn't changing and you take care of those 301 redirects, inbound linking might not be a major issue for the relaunch. She's right there. She says, however, you certainly want to be sure you optimize your internal links from page to page on your website. Look. 301s, let's start right there. Yeah, I think that deserves a whole section. Yeah, this could have been a whole article. Yeah, this could have been a whole article. Relaunch is like 301 direction. Like, what's your 301s? What are they today? Did you screw up any of the URLs? Maybe buy a space, buy a... How many posts that have similar titles? Yeah. Because WordPress will automatically, let's say somebody types in half the URL, WordPress is not going to give them a 404 error. It's going to redirect to the nearest URL that fits that. And if you have duplicate ones or ones that's not redirected in the right way, you can get into an ugly redirect loop. It could be some problems. Here, handle your 301s. I personally recommend a tool called Xenu. It's an old tool. It's been around for ages. I still use it to this day. PC-based. Hey, look. You download it. It'll index your entire site. Export a spreadsheet with all of your current URLs. Yep. Right? Then you go to your production site. You run it again and get all of your new URLs. Right? And then you match

them together. And now you have a 301 spreadsheet that you can upload to Yoast or whatever you're using to manage your 301s. Yep. It's another pro tip. That's built into our framework. Yeah, it is. Yeah, we make that really, really easy. It's that important. It's got to be in the framework. It's got to be in the framework. So, dig this. Once we're talking about URLs, most people may not be changing domain names. However, most people are building on a production server and then going to the last, which is one of my second tips. Check your internal links for any broken links or links that are going to the production site and not necessarily to the main domain name. Oh, yeah. Because you've built it. And so, your menus and navigation and stuff will likely change once you change your settings. Yeah. But your text links inside the content or image links and things like that, if you were linking to your production site while building it, those didn't change. And so, you need to manually go in and update those links. Yep. Look, those type of links, broken internal links, not only kill ranking, they kill traffic. They give a horrible experience. People click and it brings an end to the internet because now I can't go anywhere. It's just not a great experience at all. So, check your links. Last one. Five. Number five. She says benchmarking. So, we're talking about website pre-launch, relaunch, and then this is an SEO audit. And so, number five is benchmarking. She says you will use this benchmark data after the relaunch goes live to monitor and ensure that your SEO is staying the course. Look, I totally believe in benchmarking. We benchmark everything. New client comes on, oh, benchmark. Oh, new site goes live, oh, benchmark. Oh, SEO started, oh, benchmark. Oh, started PPC, okay, benchmark. You know, launch an email campaign, benchmark. Like, you need to track when you're starting things so you can go back and see what's working, what's not working, what had an

effect on something else. Right. Right? Maybe we started a PPC campaign and then I noticed more organic click-throughs. Which we do. That kind of happens when you do that. If you didn't benchmark it, then you're like, why am I all of a sudden getting all this organic traffic? Whoa, that's happened at the same time my PPC went active. Ain't that something? The key is understanding the changes you're making so you can be aware of the changes you need to make. Because if you don't benchmark and then you relaunch and your traffic plummets, then you really have no way to go back and figure out where this problem happened at or what's causing this problem. And so, benchmarking is just as important. And I wrote down test and measure everything. Right? You need to know what's working, what's not working, and what you need to change. Real talk. So, man, punch in the face to you, Janet. Janet Miller. Good folks over at Search Engine Land. This is a great article. Relaunching your website. Don't forget an SEO audit. I can dig it totally. Yeah. Punch in the face. Good stuff. And I think we got some what news. Right? What's we do? We got some what news. Yeah. This is a... What? That's good. Yeah. So, this what news... This what news goes to... Not to Twitter. Right. But to the POTUS handle. The POTUS handle. The Twitter handle. Yeah. At P-O-T-U-S. Right. President of the United States. Barack Obama was using that handle for the last seven years. Right. The last six years, I think he didn't use it the first two years into his presidency, but the last six years, he's been using it faithfully. And over those six years, he was able to accomplish 13.5 million followers. Wow. Okay. 13.5 million followers up through yesterday. Right. Right. Right. Right. So, President Trump was elected and I was going to say inaugurized, but that's all right. Inaugurated. There you go. Yeah. Yeah. Today. Right. Guess what happened immediately after the inauguration? Just guess.

Unfollows? Guess how many? Out of 13 million, say 3 million? That's his final number. He lost 10 million followers. Holy shit. In one hour. Wow. It was 13.5 pre-inauguration, 3.5 post-inauguration. Wow. Was there like a campaign to do this at the right time or something? That's funny. Yeah. So, I get it though. Like, you see his tweets on TV. I'm like, I really don't want to see that shit. I'm really not interested in following this guy. It's like my bad teenager got a hold of my Twitter account. Yeah. So, that's my work. I ain't never seen anybody lose 10 million followers in one hour. Yeah. Maybe when they were fake followers, right? Yeah. Yeah. Exactly. That's crazy. Anyway. All right. So, if you like this podcast, we're going to ask that you do something for us to help us out. We are currently, and have been really since we started broadcasting, the most popular internet marketing podcast on iTunes. That is because of all y'all. And the way we can keep that going is by all of y'all helping us out and sharing the podcast with three friends. Yeah. Just share it with them right now. If you're on Facebook, go ahead and hit the share icon. Tag them in it. Hopefully, it's three business owners. We're really trying to target people who can benefit from this content. Right. If you're on Twitter, go ahead and retweet. Tag them in it. Facebook, go ahead and share it. Tag them in it. You want to email it to them, that's fine. Copy us. Podcasts at eWebResults. But, yeah. eWebResults.com slash SEO podcast is that link. We sure appreciate it. Thank you very much. Look, if you're looking to grow your business with the largest, simplest marketing tool on the planet, call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. We have a program that is designed just for you, interestingly. It's called Instant Leads Guaranteed. Guaranteed. We've got both of those, right? Okay, so Instant Leads, what it is, is a pay-per-click

campaign focused on excellent ad text, on excellent landing page. So, this is a landing page. We've talked forever how every page on your website should be a landing page. And that's absolutely true. You also have to have it be flexible in order for Google to appreciate it from a search perspective. So, things that you might do on an actual landing page, when I say landing page, I'm going to pay for a visitor to this page versus the effort that goes into an SEO campaign and into organic effort and getting traffic. They're slightly different. You're going to be significantly more focused on that landing page, on that PPC or that Instant Leads landing page. So, it's designed, hey, they searched for it. They found an ad for it. They landed on a page with a continuity we talk about all the time. There's the right credibility, has the right offer, has the right target, has the right copy, has the right CTA, has the right layout. We try to increase your changes of conversion. And they take action. That's our Instant Leads program. So, guarantee, T, T, T, T. Hey, if you have a referral, that's somebody who's interested in our Instant Leads program or in a website redesign. Website design, email marketing. Maybe a WordPress conversion. Probably a lot of people don't know that you can say, here's two things. Here's my website. I need it in WordPress. Great. Why don't you throw it on our awesome framework? Or, two, I've got these designs. I got them on 99designs or something. Or, I've got my staff to do it, but they have no idea how to get it into any HTML or WordPress. Let's get it into WordPress. We can take care of that for you. Or, if you just want to take advantage of our skill set and let us design and build your new site from scratch. And then get it placed well and make sure the traffic's converting. That's what we do. So, yes, send those people to us. They pay their

bill. We pay you. If you're in Houston, make sure you go to upsocialnetwork.com. It's Guinness World Record Breaking, upsocialnetwork.com. Go check that out. It's pretty cool. We were filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. We are the number one podcast because of you. Thank you. Thank all of you all. We really appreciate it. Until the next, oh, you can get a transcript, video, and audio of this podcast on our website, ewebrezults.com. Howdy. Thank you. Until the next podcast, my name's Chris Burris. Charles Lewis. Bye-bye for now. Balance check. Balance check. 3-5-7. 3-57. 3-57. Uh. SEO Podcast 357. Checking Chris that we back, man. I hope you're ready. Shout out to Janet and the good folks Search Engine Land. SEO Prelaunch Audit. Yes, we can. That's today's content. Let's get to it. That's Chris Burris. I'm Charles Lewis. Let's go. SEO Podcast 357. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom.