Improving search placement requires both on-site work like keyword-rich content and alt tags, and off-site work like building inbound links, with off-site often sufficient for less competitive terms.
the sale begins at the search, which is search engine result page.
Learn which work, On-Site or Off-Site, works best to improve Search Engine Placement, which is more important. How do you improve placement with Keyword Rich content? In part 3 of a 4 part series we begin a live analysis of Joe’s website ImproveMyCreditUSA.com.
On-site SEO means making changes directly on your web pages, such as tweaking text, meta tags, and alt tags. Off-site SEO means building inbound links from other websites. Both are necessary for competitive terms, but off-site work alone can often rank a site for less competitive terms.
Alt tags on images are read by Google even though the image content itself is not. Placing target keywords in alt tags, such as 'credit repair Houston,' signals to Google what subject the image and page are about, which can improve rankings for those keyword phrases.
Google cannot read text that is embedded inside an image. Words like a city name in a testimonial image are invisible to search engines. Moving that text into actual HTML on the page lets Google count those words as relevant content and improves keyword relevance signals.
A drip campaign is an automated sequence of emails sent to prospects or customers over time. According to this episode, the goal follows a visibility, credibility, profitability model: repeated contact makes you recognizable, tips demonstrate expertise, and together they move a contact toward becoming a paying client.
there's the two aspects. There's the on-your-web-page work and there's the off-your-web-page work. Both of them are useful and you absolutely must do them for really competitive terms.
Host
You have what a lot of sites lack, and that's content. You have a lot of content. You've got a lot of articles. Great. Just put some good keywords in there.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
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