Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Ep. 545
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
Improving search placement requires both on-site work like keyword-rich content and alt tags, and off-site work like building inbound links, with off-site often sufficient for less competitive terms.
the sale begins at the search, which is search engine result page.
Learn which work, On-Site or Off-Site, works best to improve Search Engine Placement, which is more important. How do you improve placement with Keyword Rich content? In part 3 of a 4 part series we begin a live analysis of Joe’s website ImproveMyCreditUSA.com.
On-site SEO means making changes directly on your web pages, such as tweaking text, meta tags, and alt tags. Off-site SEO means building inbound links from other websites. Both are necessary for competitive terms, but off-site work alone can often rank a site for less competitive terms.
Alt tags on images are read by Google even though the image content itself is not. Placing target keywords in alt tags, such as 'credit repair Houston,' signals to Google what subject the image and page are about, which can improve rankings for those keyword phrases.
Google cannot read text that is embedded inside an image. Words like a city name in a testimonial image are invisible to search engines. Moving that text into actual HTML on the page lets Google count those words as relevant content and improves keyword relevance signals.
A drip campaign is an automated sequence of emails sent to prospects or customers over time. According to this episode, the goal follows a visibility, credibility, profitability model: repeated contact makes you recognizable, tips demonstrate expertise, and together they move a contact toward becoming a paying client.
there's the two aspects. There's the on-your-web-page work and there's the off-your-web-page work. Both of them are useful and you absolutely must do them for really competitive terms.
Host
You have what a lot of sites lack, and that's content. You have a lot of content. You've got a lot of articles. Great. Just put some good keywords in there.
Host
Hi, and welcome to the Unknown Secrets of SEO Podcast. Yes, welcome back. Thanks for joining us for another fun-filled addition to the podcast. My name is Chris Burris, owner of eWebStyle. And this is Paul Hanson, the sales manager at eWebStyle. And we're back here with Joe Orsak. Joe, thanks for coming back again. Oh, yeah. Glad to be here. We're wrapping up the interview. Our last two podcasts are interviews with Joe, so make sure you go back and catch those. They're really exciting interviews. And now we're going to be pushing on really into the SEO side of Joe's website. And Joe's website is ImproveMyCreditUSA.com. All right. Thank you so much, Joe, for coming. So normally we would talk about what we did in the last podcast. And what we did in the last podcast was talk to Joe, so that's done. And make fun of Acorn. And make fun. Well, let's do that again. Right, because they're still in the news. Because we don't even, that's not even worth making fun of. What, are they in the news again? Yeah, they're, like, continuing. Well, now they're, like, cutting funding. Oh, yeah. Right? And which, according, apparently, to the Acorn website, they don't take any direct government funding. They just work with organizations that take direct government funding. And they funnel it directly back to them. Apparently they funnel it to Guatemala. Oh. Oh. Yeah. And the private government funding. For legal counsel. Legal counsel. No, they've got all, they're, you know, they're being charged with voter fraud. They're being charged with hiding, evading police with embezzlement charges. I mean, it's just, you know. Yes. It's crazy. Who would think such a little thing that grows a mighty oak is so corrupted? You know, I hear something that's somewhat relevant. I heard, I got a joke. I'm sorry, we don't do somewhat relevant. No, go ahead. Somewhat not relevant, but in the news. I'm sure everybody by now has seen the MTV Video Music Awards with Kanye West. Yeah. They made it full of himself. I got
an email yesterday from someone that goes, Kanye West interrupts Patrick Swayze's funeral to say that Michael Jackson's was better. Yes! Oh, man! Oh, that is insane. That is classic. I was like, and that sounds like something he would do. You know you have royally screwed up when the President of the United States calls you a jackass. Tell me about it. Wow! I didn't know that. Really? Now, not like on record, but on mic. But it was heard and recorded. Oh, sweet. And replayed. Sweet. President Obama called you a jackass. That's awesome. So that's just kind of like, you know what? Maybe I need to chill. Maybe I need to take a vacation. Maybe I shouldn't have been carrying that bottle of brandy around with my high-end ex-stripper girlfriend thing, creature with me. His music, some of his songs are absolutely amazing, though. I don't know if you're... I'm not. He's got one or two songs. Oh, get out, Joe. I'll do it now. But in my defense, in my old age, I don't listen to music. That's right. Yeah, you're focused on... Which is really weird for me, that's for sure. But, you know, I value my... You know, what you said was interesting, that now you use that car time for listening to audiobooks and stuff, right? Yes. I go in phases. You know, there'll be six months that I'll just only listen to audiobooks. And then, like, I can't listen to them anymore. I end up just listening to talk radio. And then I'll go to music. And then I'll go back and get a good CD. Like, when Eminem's CD came out, I listened to it, like, for a month straight. Oh, really? By the way, he looked horrible at the VMAs. That's what he said. Like, he was... He looked like he's on crack. His right eye was all winking at... Maybe it was Beyonce, because she was over there on the right. I'll wink. And by the way, what Beyonce did at the VMA... Very cool. Unbelievable. I don't know
if you heard about this. So... I caught a little piece of that. So Kanye West, you know, interrupts Taylor Swift's speech. Right, right. She walks off stage, you know, and his statement was that Beyonce's video was the best. Well, Beyonce got best video. Yeah. Kanye turned out he was right. Yeah. He's a right jacket. His timing was... That that was best female video, and the best video comes later. Yeah. So she gets up there, and she goes, you know, I remember being 17 with Destiny's Child, and this being one of the most amazing moments in my life, and I just want Taylor Swift to come out and have her moment. And she came out and gave her acceptance speech. And I was like, you know, I think I'm going to stop downloading Beyonce's stuff. I'm going to go buy it. I'm actually going to buy your music. Yes. That's right. Because this $11.99 is going to be $82 million in $11.99. It's going to impact her life. So here's to you, Beyonce. And, you know, Raymond Clark. Raymond Clark. Clark! Was that the dude from... Oh, that jerk. Yale student. You're going to get what you deserve in jail, you punk. Yeah. Sorry. That's my own personal. Right. Now, this is the cat that killed the chick and hit her in a wall. Yeah. Right? Yeah, that's Raymond. On the day she was to get married. Not cool. Yeah. Top five jerk things to do. You know what? Maybe she's a bridezilla. Yeah. Maybe there's an underlying story we don't know about. Maybe he's the wedding planner and things were going... I don't know. Whatever. Unbelievable. And how do you think you're going to get away with hiding a bottle body in a wall? Yeah. And you're a Yale student. I mean, come on, man. Like, seriously. You know how many cats would have loved to have gone to Yale? Yeah. You know? And I like to think that Yale kids aren't good at crime. You know, you're good at... Well, they're not. Yeah. You're
good at studying and doing studious things. Come on. Whatever. You know. God. You mean like our former president? Oh. That could go in a lot of different ways. Is it a D? Yeah. Is it a D average? Is it a D student? Yeah. Well, apparently... They were just really hard on him. Yeah. Because, you know, they wanted him to achieve the best. Wow. Well, you can still... Are all the kids out there? You don't have to be a straight-A student to be president. That's right. That's... That's... Or to kill someone. Yeah. There you go. There you go. Well, I read this. We will throw this in the... You, too, can go to Yale and become a president or kill someone. Or go to jail. Yes. Or go to jail. So, I read this article. It was talking about killing people and being a politician, I think, in Chicago. And that you're more likely, if you're a politician in Chicago, to go to jail than if you kill somebody. To go to jail for murder. Oh, man. I think that's very believable, actually. So, if you're going to aspire not to be in jail, don't become a politician in Chicago. There you go. I think that was the fundamental premise. All right. Excellent. That was really good news stuff. Now, on to improvemycreditusa.com. I see that Paul has given you one of our famous reports. This is our six-point analysis. Analysi. Analysi. Analysi of your website. Those are still free, by the way. So, go to our website. Go to... Click the SEO link. And you can either give us a call, or there's a smaller link there for getting you to the form that you can fill out and get your free website analysis. Paul does a lot of work on those, so you'll be really excited about those, and you'll get some really good information. We're about to kind of go over some of that report. And I see that you've got a keyword report there. Mm-hmm. And to kind of look at the
website in general. Last time we talked about, you know, what things did you take into consideration from an SEO perspective as you were putting together your website. You know, certainly your actually company name went hand-in-hand with kind of SEO and what was available on the web. That was improvedmycreditusa.com. And it's also very powerful because no one asks you what you... Oh, what do you do? Yeah. When we say eWebStyle, we get a follow-up question. You don't. The other thing, you just talked that, you know, the green color of your website was something that you chose because of the meaning of the color green. You've got some good calls to action, and we were talking about some call to action last time, which we thought was valuable. You have the, and you gave away two tips on improving your credit. One of them on the left side of your website, if you scroll down a little bit, is an image called optoutprescreen.com. And that's where you can opt out of all, what is it, all credit card offers. Pre-approved credit card offers, yes. And that can increase your credit rating somewhere 5 to 15%, excuse me, 5 to 15 points. And, yeah, I'm not going to get into the credit industry. Although, you know, I have two facts. I think I could probably go and convince somebody that I was a credit expert. There you go. Did you know these two things? Stay under 40% and... I don't even remember what we remember. Yeah. I don't even remember that. That's bad. The other one was to opt out. Yeah. Yeah, opt out, stay under 40%. Preferably under 20%. Yeah, you know, under 19%. And then the, and then you said, how many laws are there? Oh, there's over 300. 300 laws. So if you just, I could snow somebody. I think I could do that. You know there are 300 laws. Do you really want to know those? That's my job. That's my job. Do you know them? No. That's still my job. So we suggested
that the opt out takes potential customers or visitors on your website to a link and that, that link has a form and they fill out the form and that opts them out. So I kind of suggested that you could actually collect that information on their behalf. Then of course you have that information and you do what are called drip campaigns. Now describe a little bit about drip campaigns that you do because we, we talk about those here, but we've never talked about them on our podcast. Oh, okay. From a marketing standpoint, there's all sorts of different research out there, but in essence that the, the more often you touch a person or that you come in contact with them through different means, the better likelihood you have of them using you as a business. So it's just about staying in front of the person you're dealing with. Yeah, exactly. Potential customer. So we have, actually, we kind of have two different, I can't say customers because one of them doesn't pay us, but we have two different targets. We, we're out looking for people who refer business to us. If I sell someone who needs credit repair our service, then I've, I've gotten one client. But if I bring on board a referral partner, a mortgage broker, a realtor, someone who has a constant stream of customers coming to them who need good credit. Right. Then all the bad ones that they come across, all the people with their credit messed up, they send to me. Right. And it's a reciprocal relationship. You know, we fix them up, we get them straightened out, and we send them back to that person. So that's like a volume contact versus a customer contact. Exactly. So I'm constantly out trying to find those people. And when I come across them, we have set up software that I just plug in their, their name, where I met them, the day I met them, what industry they're in. And they get an immediate email that day from the company, in
essence, saying, hey, you met one of our salespeople, and we're going to use this opportunity to show off. And again, our thing is our 100% communication promise. Right. We communicate with our clients and referral partners far better than anybody in the industry. And it's not even close. We have so many means to make us stand out over the competitors, and like on our website as well, the click to chat with an agent now thing. Right. I want to talk about that a little bit too, because that's pretty hip technology. Well, I think you mentioned it a little bit last time that you can actually be on your iPhone, and somebody can be on your website wherever in the country, actually. Yeah. And they can click that, and you could potentially chat with them via text message, right? Yep. Via text message, it'll, actually, it hits me as a text message saying somebody is wanting to chat with me. I click on it, and it opens up a web page. Ah, okay. And then the web page is like an IM type thing. Cool. You can chat from that. Yeah. That's very cool. That is. So that's one more thing to push towards our 100% communication policy. Right. So back to the drip campaign, then when I meet someone, I enter them in, they get an email that day from the company. The first is a welcome letter saying, hey, you recently met one of our, you know, account specialists, and we're going to take this opportunity to show off a little bit of our 100% communication policy. Right. We're so confident that we stand head and shoulders above the competition that we're guaranteeing you will be contacted within 24 hours from that person you met to explain a little bit more about how we do that. Right. And so then it's automated. The salesperson doesn't have to do anything. Within 24 hours, they get another email from that person. Right. It has their picture on it because these are people that we met, so it's
a way to help them remember. Oh, yeah, I remember that guy. Right. Yeah. And it just says, you know, hey, this is, you know, Joe, I met you at, and it names the event or function that we met him at, on what day we met him, on Thursday. And, you know, as you can see, we take this 100% communication policy very seriously. Right. It is our core mission. Yeah, exactly. It's our core mission. So the system itself is built to reinforce our marketing strategy, our verbiage. But from there, it continues that every week for the next three weeks, they receive some of our credit tips. So, hey, this is for you, to acknowledge for you to have because it's good for you, but it's also good to pass on to your customers. And these are things that they can do to help improve their credit. Right. And it's to demonstrate expertise and all that sort of thing. And it's once a week, so hopefully it's not too obnoxious, you know. And they can always opt out. They can opt out, that type of thing. Right. But it goes to help keep us in front of that person. Yeah. And it absolutely works. I met someone last night that I had met the previous week who had gotten a couple of emails already. And because of that, when I said, hey, you're on my email list, he, oh, yeah, man, I got your stuff. You know, it was just familiarity. Right. You know, there's visibility, credibility, profitability. You have to become visible to your potential customers. You have to then establish credibility with your customers before they'll use you. Right. The first phase is at least being recognized and being seen. People are like, oh, yeah, I see those people out and about. I know they're out and around. Right. So then you establish credibility, which is, for us, like through these emails, the tips, demonstrating expertise and knowledge in our area. Right. So now we become credible. Now we can move to the final stage,
which is profitability, that we can actually have a profitable relationship. Convert to me, yeah. Yeah, exactly. So the email drip campaigns are, you know, massively important in accomplishing that. Well, you know, they talk, you know, a long time ago I read a book, Guerrilla Marketing, and it talked about, you know, having at least seven touch points, as you were talking about, and they can come in different ways. So any way that you can automate that process, it makes a whole lot of sense. I know that you also, when you get a customer, you have another kind of drip campaign. Absolutely. Which is probably better termed, you know, drip follow-up or whatever. Yeah. And it makes a lot of sense because, you know, in your business, I know you do a lot of work, and it's similar to us. We do a lot of work. In fact, you've had a couple of our new clients come back and ask, okay, so what have you done, Paul? I just said that yesterday. Yeah. I've stolen your 100% community. I'm working on keeping in contact. Awesome. So people know. So we will implement something like that because, you know, we do a lot of, our first month especially is a lot of behind the scenes, you know, tweaking the code behind, tweaking the meta tags, which we talked a little bit about last time. So it's important that we still have a one, you know, here's what we're probably doing now. So because it's automated, we can only talk about probably because it's going to be independent website dependent. But we can talk about what we're probably doing, what we've done this week, and that's going to be a great way to stay in contact with the customer for probably the first two, probably three months because then they're going to, you know, then they know that we're doing stuff, we're in contact with them. That's a great idea. I love that. And especially if you can automate the process, you guys know, y'all kind of go through
a standard set of things that you do, right? Right. So if you sent out an email, and I'm just like brainstorming now on the podcast here. This is good. I like it. If you sent out an email every week, you know, and they're just, it's the same email that goes out. You say, hey, you know, I just wanted to update you and let you know this week we've done, you know, blah, blah, blah. And that's described and, you know, the intended results of that is this. You know, just an update, you know, letting you know if you have any questions, feel free to give me a holler. And then that just goes out automatically. You put the customer in, their name, and all that sort of thing. It plugs those into the email so it feels personalized. Gotcha. And they get an email. Same for us in the sense that when we get a customer in, we do an analysis on their credit. We identify the things that are impacting their credit negatively. And it's just same kind of function every time. Identify those negatives and start, you know, disputing, saying we want proof that this has been done accurately, that you're following the law and reporting on these people's credit. Well, nothing happens for the first 30 to 45 days. You're waiting for a response. We're waiting because, yeah, the law gives the bureaus 30 days to respond. Add in their mail time to and from and all that sort of thing, and you've got as much as 45 days. So the customer pays money, and now they don't see anything happen for, you know, a month and a half. Yeah. So we have to try to keep them informed and let them know that stuff's going on and that type of thing. And they are a customer and you're a legitimate company still working with their dollars. Exactly. Exactly. Exactly. No, that's great. We're going to implement both of those. We had talked about a drip campaign, although we hadn't used the term,
which makes great sense. We had talked about a drip campaign, and we were going to implement that for, you know, following up with potential leads and customers, and potential customers. And now it's a great idea to include that on the back end with existing customers. So we'll definitely be doing that. So, Paul, you ran the report. You want to, you know, pick a point or two and give Joe hell. Okay. Okay. One of the, I look at, when we do an analysis, we look at six things. We look at your meta tags, your content of the website, the calls to action that you have or don't have, your overall look and feel, your appearance of the website, your navigation, is it consistent throughout, and your links. And I'll take, I'll start with content. Meta tags and content. His content, you have a lot of content on your website. And you have some really good content on your website, and that's good for the search engine robot, and it's good for your visitor. One place that I think you could improve is adding more keyword-rich content. I looked at the site. I ran it through a couple of keyword density tools, and I noticed that credit repair, oh, here's one thing. You said, we were looking to go after Houston, and I said, okay, well, let's put Houston credit repair in your website so that a search engine can find that, and then just put credit repair through it. You have credit repair like in your meta tags and your title tags and description tags, but not that often in the actual text. Yeah. So that will help a search engine robot find you a little bit more. So picking a couple key, highly valuable keywords, and that's why I gave you a keyword report, and implement those through your content. Because you have what a lot of sites lack, and that's content. You have a lot of content. You've got a lot of articles. Great. Just put some good keywords in there. I think that'll
help. Let me see. And with your meta tags, I think you have a, Chris, will you pull up his source code? I think you have some really good meta tags in there. You have a description tag. You have a title tag. You have a keyword tag. And you have a lot of these good keywords in your, which are good. And I ran up, there are no errors in your title tags, no errors in your description tags. It offers, I think you have a good description, and you have a, no. And we talked last time about tweaking the description, because offering free credit report, when your search result comes up, often Google will use your description, and let's use free credit report analysis, or free credit report, Houston, something along those lines. So that probably if you're targeting a particular keyword phrase, you also want to reinforce that, that your website is addressing that particular keyword phrase. And, you know, offering is a word that you probably don't need to put there, because if it just says free credit report, people will understand that it's probably something that you're offering. And again, we like to say that the sale begins at the search, which is search engine result page. So, they're going to be reading, they're going to read www.improvedmycreditusa.com, and then below that they'll read your description, and that's your first point to sell somebody something is in that description. But, your content was really good, and you had some good stuff in your meta tags, and your title tags, and description tags. Implementing some new keyword-rich content, I believe, will really help your optimization of your website. That was actually a good call for me on the credit repair, Houston, and Houston credit repair. We are targeting the local, you know, market, and it's funny, because I didn't even think about it. I mean, we were targeting as far as our keyword searches and that type of thing, but on the page, I was intentionally going, okay, I don't want to be just local,
I want to speak to the nation. But, I didn't even snap to the whole relevancy thing with Google and all that sort of thing. Because Google says, okay, great, this guy has titles, good, maybe there's a link coming to you, and the links coming to you are important, and the text associated with those links. So, as an example, if it just says, you know, credit, and it comes to you, then Google says, oh, this other webpage, which may or may not have credibility depending on the webpage, thinks that your website provides information about credit. What would be better is, you know, Credit Repair Houston as the text link that comes back to you. So, you may have that Credit Repair Houston, you may have Credit Repair Houston in your title tag. I don't remember what you have in your title tag. That's good, Credit Repair Service in Houston, Texas. You may have it in, you know, some of your description, but then there's nothing, none of that in the body of it. So, you may, and it's okay to put it down lower, although again, credit, you know, what's, you know, Google's just, it makes sense. If you're, if this page were about Credit Repair Houston, it's highly probable that Credit Repair Houston would be text on the top. Okay. And so, you do want it there. If it's, if you don't want to mess up with the text that you do have, then, you know, at least have maybe a section down here where you are focusing on, you know, Credit Repair Houston. I'm actually intending on, on redoing the, the homepage. The build, reduce, dispute is going to a what we do page. Yeah. Okay. And the homepage is going to become more focused on the message of the 100% communication promise and that type of thing. So, I have to be aware of making sure that Credit Repair and all that sort of thing is on the homepage in there with that message. It's really a, a, a, a significant balancing act.
Yeah. Because there's the message that you want to sell and then no one's going to go and type in Google. Well, maybe one or two people will type in, I want a hundred percent. Right. Yeah, exactly. So, you've got your message and then you've got, you know, the actual text. One thing that you can take advantage of is Google doesn't know what's going on, on the images that you have. Right. You've got, you know, good images of people and then text related to it. Well, you've got your communication there. Google doesn't know what that says. Gotcha. So, you can have messages there that are unrelated to the Google content that you're actually providing. So, it's not a bad idea to have, you know, you've got your hundred percent message here and as long as you're, you know, hammering that home on the images, then make the text more relevant to the target keywords you'd like to hit. Gotcha. So, that way you can really paint the picture of your message and at the same time address Google. Let me ask you this. This is kind of a side question. When you put in an image on your website, it asks for a description or... An alt tag. Yeah. We call it an alt tag. Alt tag, yeah. Is Google looking at that information? Yes. Google will look at the alt tag, not at the image. Right. Okay. So, in the alt tag, should I be using things that would... Keywords. Just without out keywords. Wow. Okay. I didn't even think about that until just now. Yeah. Not only that, but I also see one of your testimonials. Testimonials are amazing. Yes. As you already know. I think you've got testimonials even in the top image. Yes. Right? This is an image. Yes. Google can't read this. Right. If you actually have the word, you actually have the word Houston, Texas, because that's where your testimonial is from. If this weren't an image, Google could actually, that would add to the fact that the information on
this page is Houston, Texas. Sure. Yeah. So, it would be a good idea to break that out. I know you probably wanted to hit a particular font and a look and feel. Yes. Make the effort with the CSS or, you know, that's where our design department could help you out. Yeah. That's where I suck on that kind of stuff. Yeah. Well, it looks great and it just, you know, you've got to be mindful that you don't end up with, you know, those are valuable words in any text. Right. So, you can take advantage of that. But, yeah, the alt tag, so it looks like he's got, like whoever put together your website has some sort of JavaScript that's giving me an error. Of course, my computer's set on record every error, so most people aren't seeing that error. Okay. Got you. Basically, for you guys listening, when I put my cursor over the Certified Credit Consultants Association at the bottom of the page, I'm getting a pop-up error. The alt tag, I think you know what the alt tag is. Yeah. That's an alt tag. Right. Right. You put your mouse on to the bad spot. And all this time, I have just been, in essence, more or less, identifying the image. You know, you went over the 100% bonded and the alt tag is bonded. Right. So... And it'd be better to have it being Houston Credit Repair. Right, right. I never even knew that. I never knew what the function of that was, so... Yeah. Well, I think the function is the way you're using it. Yeah. But it works better. Yeah, we're kind of tweaking it to say, okay, Google understands that it's probably... I could say bonded credit repair. There you go. There you go. 100% bonded credit repair. In Houston. I would say credit repair bonded. Right, right. Or I'd say credit repair Houston. Credit repair Houston. Yeah. Or whatever. Yeah. I mean, those are good things to put because now Google says, okay, that image is about this particular
subject. This is the subject that somebody just searched for. Awesome. Boom, we're going to send them there. So let me ask you this, because this is an opportunity to plug you guys. And being the marketing guy, I'm always looking for that kind of stuff. So if I were to take on your services and said, okay, we need this site optimized. I like the way it looks. I'm happy with the way it looks. We just need to make it now more... SEO ready. Exactly. More SEO compatible, whatever ready, as you said. Is that something you do? You go through and look at the images and change the descriptor tags and all that stuff? The alt tags, I mean? I think our model is very similar to yours. So you could do that for a customer, a one-off, and you recognize that the value you really bring is when you handle them as a client over the long run. Sure. Right? And so we're the same thing. We could do that. We really don't have that built into any sort of structure. We want to bring you in and we want to work on your website consistently month after month after month. So I don't know if your question was, do you do a one-off? No, no, no. Is that included in our SEO? Yeah, exactly. As a part of making my site, you know, more SEO compatible. What we try and do, because what we've begun to, you know, a lot of off-site work is very powerful. We do on-site work and we do off-site work. And when I say off-site work, I mean like building inbound links, right? That's very powerful. You know, Google's... I thought you meant you were going to come over to my office. Off-site. And hang out. And hang out, yeah. We are on-site now, you know. When we work from our office, it's off-site. So we do that. We recognize that, you know, especially in your case, you've put together, you know, a look and feel that you're happy with.
If we can get you on the first page with mostly off-site work and some behind the scenes, we're going to do that. When we kind of figure, okay, that's not going to work, that's not going to get there, then we dig more into your on-site stuff. Gotcha. Right? So there's the two aspects. There's the on-your-web-page work and there's the off-your-web-page work. Both of them are useful and you absolutely must do them for really competitive terms. Yeah. For less competitive terms, you can usually just do a lot of off-site work and get good results. So, again, like if you're, if we get a customer and you're a pretty competitive term, so this wouldn't necessarily apply to you. If we get a customer and they like the look and feel of their website, they're happy with it and we think it's going to help them convert customers because we always try and analyze it from that perspective. We don't want to just bring you traffic. We want to make sure that that traffic that comes to you actually turns into value. Yes. If we think it's going to convert, then we'll just do as much off-site work as we can and try and get them on the first. And then if that looks like it's not working, then we'll really dig into their website and start tweaking text and everything that we need to. And the on-site work can also help with your traffic conversion. Once they get there, you know, is it structured properly to guide the customer to take action, to funnel them to do what you want, to make them click here to fill out a form or to pick up the phone and call? Your on-site can really help with those things. I don't know if it's just the nature of our business or if... Can you save that? Yeah. Because we need to roll into our next podcast, actually. We've already done 30 minutes on this one. Okay. So that's the end of Podcast 30. I just want to remind everyone, you
can find us at Twitter. That's twitter.com slash eWebStyle. There's no dash in that one. Okay. You can find our Facebook page actually by going e-webstyle.com slash Facebook and that will forward you over to our Facebook page. And please keep those emails coming. Send us an email at podcast at e-webstyle.com. And this has been a great podcast. Joe, you're going to stick with us. We're going to do another one real quick. Sweet. Excellent. And until the next podcast, bye-bye for now. Set me free.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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