10 Steps To Boost Your Site’s Crawlability And Indexability Ep. 557
If search engines can’t find your web pages, all the optimization in the world will do no good. Boost your site’s crawl ability and indexability to…
Technical SEO
Optimizing Page Titles for Algorithm Changes - #seopodast 171
Optimizing page titles for algorithm changes requires avoiding keyword stuffing, duplicate titles, and company branding in place of target phrases, while keeping all titles within 60 characters and unique per page.
Key takeaways
- Avoid three page title mistakes: not having them, branding company name instead of target phrase, and keyword stuffing.
- The rule of 60 means Google shows only the first 60 characters of a page title in search results.
- Alt text and page titles remain valid exact match keyword opportunities even as Google targets exact match in anchor text and domains.
- Set up conversion tracking and goals before running paid search campaigns, not after spending budget.
With all of the algorithm changes and things Google has been doing, page title is still top of the list in regards to things you have to have correct.
About this episode
On this weeks podcast we go over how to manage and change your on page SEO to deal with search engine algorithm changes. We then move on to optimizing page titles for algorithm changes, and transition into creating correct tags for the title, author and canonical tags. We finally discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides…
Questions this episode answers
What are the most common page title mistakes to avoid for SEO?
According to this episode, the three main page title mistakes are: not having a title at all, branding the company name instead of the target phrase, and keyword stuffing. Duplicate page titles across multiple pages are also a problem to avoid.
What is the rule of 60 for page titles?
The rule of 60 means Google only shows the first 60 characters of a page title on the search engine results page before cutting off to the meta description. You should include your target phrase and an offer within those first 60 characters.
How do you set up Google Authorship author tags?
Set up a Google Plus page with a clear profile photo, add your website to the contributor section of your about page, then on your site link the author byline text to your Google Plus profile. On WordPress, the Yoast plugin handles this automatically.
How much has Google not provided keyword data grown?
The hosts note that the original estimate was that not provided would affect only 3 to 5 percent of searches, but an article they read the morning of the episode showed it had reached 39 percent across the board, with their own observations suggesting it could be closer to 50 percent.
In their words
In the first 60 characters of your page title, be sure to include exactly what you do.
Host
People who search on a mobile are 50% more likely to take an action.
Host
Terms defined in this episode
- Rule of 60
- Google displays only the first 60 characters of a page title on the search results page, so the target phrase and offer should appear within those first 60 characters.
- CIVO (Search Engine Visitor Optimization)
- The hosts' term for optimizing the meta description as a first opportunity to convince a searcher to click through to your site after seeing it in search results.
- 301 vs 302 redirect
- A 301 is a permanent redirect that passes link juice; a 302 is a temporary redirect that does not, so using the wrong one can cause loss of link equity.
- Relative author tag
- A markup method linking a piece of content to its author's Google Plus profile, causing the author's photo to appear next to the result on the search engine results page.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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