What is CIVO?

Search Engine Visitor Optimization, eWebStyle's term for optimizing calls to action on a site, such as capturing email addresses or phone numbers from visitors.

From We discuss the top 10 SEO mistakes - Unknown Secrets of SEO E-Webstyle Number 65

The hosts' term for optimizing the meta description as a first opportunity to convince a searcher to click through to your site after seeing it in search results.

From Optimizing Page Titles for Algorithm Changes - #seopodast 171

A phrase coined by eWebStyle meaning what you do with a visitor after they arrive from a search engine, focusing on user experience beyond just ranking.

From How not to be a douche when creating inbound links - Unknown Secrets of SEO E-Webstyle Number 60

A term coined by eWebStyle meaning the practice of designing and optimizing a website for the human visitor first, with the principle that CIVO begins at the search engine results page.

From Facebook, User Generated Content, Keyword Selector Tool - Unknown Secrets of SEO E-Webstyle Number 62

A concept discussed in the podcast referring to optimizing what happens after visitors arrive, including calls to action, education, and newsletter sign-ups.

From Double Opt-in E-mail List for SEO - Unknown Secrets of SEO E-Webstyle Number 51

A term used in this episode for optimizing the meta description to compel searchers who see it on the results page to click through to the site.

From How should I use SEO? - #seopodcast 160

An eWebStyle term for optimizing what happens to a visitor after they arrive on your website from a search engine, equivalent to the industry term conversion optimization.

From SEO Advice on your Website - #seopodcast 154