Optimizing SEO - Google and Original Content - #seopodcast 161

SEO Podcast, Unknown Secrets of Internet Marketing. My name's Chris Burris, owner of eWebStyle. I am Charles Lewis, your internet marketing specialist. Thank you guys for tuning in. You have tuned in to the most popular SEO podcast on iTunes. Also the most popular internet marketing podcast on iTunes. And we'll just go with the known universe at this point. And you'll notice there's no tier or there's a review. So we'll get to that momentarily. As always, there is a tip from the previous podcast. This is podcast number 161. If you were to go back to the last podcast, one of the many tips that you could pull out of that podcast would be optimization should involve local and social efforts and focus on keywords and continuity. Yeah, definitely want to make sure that whatever campaign you go forward with in this day and age right now, it's imperative that you include mobile and social stuff and local stuff in your campaign, whether it's a service you provide or product you're selling or simply trying to get foot traffic to a particular brick-and-mortar building. You have to include those three things, social, local, and mobile. And there are some where local is a little less important, if it's more of a web-based business branding, some marketing efforts that are distributed internationally or even just intranationally. And still keep that in mind. Because remember, now every search you do is a local search. Remember, we are your friendly local neighborhood top position snatchers. Yes. Where our mantra is. Don't be a deuce. Grab that electronic device. Tweet now. And what you should tweet, Chuck's doing it right now. He's actually multitasking. Yes, I am. What's your excuse? Hashtag SEO Podcast. And then make sure you tag us in the at E-WebStyle. And then we'll know you did it. We can retweet it and begin the whole networking and sharing deal. And get you a punch in the face. We have, from our segment, the Algorithm Cataclysm. We just need to work on that. That's just horrible. Yeah, that was

a bad one. That was a cross between. I don't know if that was a gunshot or an earthquake. Somewhere in between. So, yeah, so today's Algorithm Cataclysm came from an article I found on Newsweek about a new update Google was doing in regards to copyrighted information. And so what they're doing is, you know, they allow you to submit sites that have posted content that may be, that have posted copywritten content. And they may not have had the rights to post that information or publish that information. And so Google is indexing all of the submissions they receive, which, according to the posters, like millions of them a month, and re-ranking the order that these links show in the search engine results page. So if you're publishing content that you didn't have the rights to or that someone else has already proven they do have the rights to and you're ranking for it, then you probably won't pretty soon. So focus on some original content. Or if you are going to publish something that's copywritten, then give the proper credits, the proper links, and the proper citations of where you got that content from. Right, just like we often talk about an article in our podcast, and in our podcast, actually transcription, and we post it on Facebook. So hopefully anyone whose articles we're covering or discussing is actually appreciative of our efforts and not thinking that we're doing anything that they would consider inappropriate. Here's some news. Apple versus Samsung. So this is, you know, Apple's in a hundred different cases, patent infringement cases. And one of them, the judge literally asked the Apple attorney, are you smoking crack? Crack. Yeah. To which he said, no, I am not smoking crack. Classic legal straight face. Apparently, he had, I don't know how this works, I've never heard of this. They have four hours left, so apparently the judge's like, alright, you're going to have 26 hours to make your case. That's it. They have four hours left. And for the remaining four hours, they submitted 75

pages of witnesses that they would call. Wow. And she's like, you've got to be smoking crack. You are not going to call 75 pages, not 75 witnesses, which would seem excessive for four hours. 75 pages of witnesses. I think he is actually smoking crack. I think they should get him for perjury. I wonder how many that is. I mean, Lucifer's page has about 60 or 70 lines, I would guess. And, um, let's say double space. I mean, let's give him the benefit of the doubt, right? Well, let's just go with 75. Let's go with 20. I mean, one a page. You are not going to interview 75 people in a court setting in four hours. This is not going to happen. This is cool. Did you see the Mars Team Rover? They were on Twitter, and they were asked all sorts of questions, and they were answering those questions. I saw it. I didn't dig into detail. I didn't have time, but I did see some stuff going on. So, this is, you know, this is, and this goes to the classic Mac versus PC. They were asked, are they Macs? And most of them are. Most of them are Macs versus PC. So, PC used to have that whole science, deep-rooted science community, and now you've got, I mean, these are high-end scientists. They just don't allow any guy who got a BS and has BS ability into NASA. So, I thought that was pretty cool. In addition to the whole Mars Rover being amazing, they're doing another one. Yeah, that's awesome. It should do, like, a patoof to the other Rover that's still up there and I think is still running. This was really cool. There's a restaurant in California, Eva Restaurant, and they are offering a 5% discount if you leave your cell phone with the hostess. I thought that was really cool. Yeah, a better dining experience, I think, because, you know, me and the wifey go out to eat. But it's funny, we had the same routine. We sit across

from each other, place a drink order, then immediately check in. Check in, yeah. Two to three places. Yeah, well, she's a Facebooker, so she will check in, Facebook, all four square check in. Then while I'm at it, might as well check the email I just got, you know, do this and do that. And ten minutes in, the drinks have came and we haven't said peep to each other. Yeah, we've been face down on our screens. And so eventually we'll put them to the side and enjoy the meal and enjoy some conversation. So, yeah, I think it's pretty cool, especially for a discount, sure. Yeah. Thank you. Yeah, I don't need that much. I need a little incentive, not much. Blico or Bleco has a really good SEO to Bleco for use guys who don't knows. Use guys who don't knows. They are another search engine that's out there and they have really good SEO tools. And now apparently they're proud of them and going to start charging for them. Yeah, Bleco's pretty cool. I like their link analysis tool. I just go and see who's linking where, what your competitors are linking. Similar to the Open Site Explorer. But, well, I won't say probably more in-depth, but it gives a different display of results, which is pretty cool. Sucks that they're about to charge for it, not surprising. Yeah, well, yeah, I don't know how they're making money, really. It's just they've done really well in the SEO community. So, you know, how do you make money off the SEO community? They're tech savvy. They, you know. Used to free stuff. They don't click paper. Like, they don't, they're actually a group that actually don't click pay-per-click. So if that's your business model, it's not going to work. And one last piece of news. Siri may be coming to a bank near you. They're actually going to take that technology, the Siri technology, and apply it on a bank. Now, I was wondering, is that better than outsourcing? Are you putting Indians out of work?

For a bank? Yeah, for a bank. Like Chase or somebody? Yeah, and they did a test. Well, the author of the article did a test, and he was like, yeah. Inside the branch. Well, no, so when you call. Okay. Yeah, so outsource the call. So when you pick up the phone and you call, now they're not routing to India. We're actually stealing jobs from India back to a computer here in the States. Which was probably coded by people in India. I hate automated phone systems. That Siri just may end up being a very good, very great automated system. That you still hate. Man. You know the secret to getting past that and automatically getting to the... There's like a couple. Zero will get you past. Not saying anything. Like just no buttons. If bomb. Oh. If you drop an F-bomb, it says, hold on. Oh, wow. Customer service will be with you in a second. By the way, that's illegal. It is? Yeah. I think there's some like FCC regulation of cursing or profanity on airwaves, which phone are considered. I'm not thinking of what's coming after you. Just know that if somebody does. This is automatic. You go, oh, F-bomb. And then all of a sudden it's, hold on. Transferring you now to the F department. All right. We've got some interaction on Facebook. Remember, you guys can follow us, stalk us, interact with us. Facebook.com slash. E-Wip Style. Twitter.com slash. E-Wip Style. YouTube.com slash. E-Wip Style. Podcast at. E-Wip Style. E-Wip Style.com. By the way, the last one was an email address. Don't type it into your browser. This is from Marco Ramos. He says, hey guys, I need help here. I haven't heard your podcast in some times. He's got a good reason. Hold on. Okay. I was stupid. Yeah. Pull it back. Whoa. I was stupid to go from iPhone to Android. Can you tell me what's the... Wind it back up? Yeah. What's best to listen to your podcast? He's got a Samsung Android since our podcast is the only

podcast he cares for. Thanks for advance. You guys rock. Marco, what is it? Stitcher. Stitcher. Yeah. We've heard a lot of people on Android who use Stitcher. So go ahead and go on to Stitcher. I don't know if you can leave reviews on Stitcher. If you can, go ahead and leave one while you're there. And I'll start checking that one for reviews as well. Then next we got from Aaron Harris, again from our Facebook page, facebook.com slash... EWipStyle. Hello, Chris and Charles. I am a composer, engineer, and producer of record stock audio. I've been listening to your podcast a little more. Composer and engineer. Gotcha. And he's been listening to the podcast to learn more about SEO strategies. Been loving the solid content, tips, tricks, and fantastic banter. Thank you. Thank you. Appreciate it. I've noticed you've been talking about audio issues, loudness issues, and quality issues. I'd love to help you guys out. Some of these issues are fairly easily fixed. Let me know if you guys are interested. Thank you for the great stuff you guys do. And he actually gave us his phone number, so I'll probably be reaching out to him. Thanks for the support and even willingness to try and assist with what we have going on here. Yeah. Appreciate it. We're waiting on a mixer, and then we'll be switching back to lapel mics once we get that mixer. Apparently there's... And what did we decide? There's an issue with modern equipment and Windows 7, so like modern laptops. We need laptops for a particular reason, and how they handle dual-channel audio coming in. Yeah, we ran into an issue with stereo versus mono. Some of you guys who had been tuning in before, probably six months ago, maybe five months ago, were noticing sound coming out of one speaker and out the other, and all sorts of other stuff. So we fell back, but we'll come back soon. Yep. And here we have the review. Ding, ding, ding, ding, ding. That's our new review music. That was music?

Give me a hard time on that ding. It sounded like a human ding, ding, ding sound. It was really good, though, right? Yeah. Awesome. Some of the best ding, ding, ding music you've ever heard. All right. Good SEO info. Four stars. It's a good SEO podcast, and easy to listen to. Yeah, it takes time to actually get to the main points of the podcast, but it's somewhat entertaining. It's not a ringing endorsement. I can listen to them when I'm in my car. Good, not great. Hence, four. Still better than others. R-J-C-I-D. All right, R-J. Patif. Yeah, Patif. Thank you. Punch in the face. Appreciate it. I'll take the four stars. And, well, I think we're about to get to the meat. Yep. And you probably didn't exceed the geno, so there you go. I think we were pretty fast there. Oh, well, I got a couple shout-outs. A couple punches in the face. You got a good story, too. Got a great story. We'll get to that. This one goes to Dion Viles. Hit us up on Twitter. He is at Google Master NZ, assuming it's New Zealand. New Zealand, right. So, yeah, punch in the face to him. Says he likes the podcast. New listener. And now he's loving what he's hearing so far. Cool, cool. Another punch in the face to our guy, Bill. Bill's tuning in right now. Bill emailed us a story about bounce rates. And, you know, one of the things we preach here is that a lot of times having a high bounce rate can be something good. And I think we're probably the only people who have ever even remotely suggested that, and this story kind of reinforces it. Yeah, so the story is basically he got a call from a lady sending some SEO services. After a long spill, he told her that they handled most of the SEO themselves and ranked okay for selected keywords. Then she said, well, do you know what your bounce rate is? He replied, yes, about 43%. We're trying to get

it to 100%. Which, you know, I could hear it. He probably was like, 100? He don't know what he's talking about. Then he says, she laughed out loud and said, that's horrible. Why in the world would you want it to be that high in a condescending voice? He replied, our CTA is so good that they just pick up the phone and call us, and they bounce. And then she hung up on us. Yeah, so awesome. She probably was like, this much. Yeah. Yeah. I don't, when you hear something that's so foreign to you, and that's why, you know, it's interesting that we say it in bills. It's strange how we still get tons of, you know, SEO forms on our site, and I'm like, you found us on the first page. Yeah. And that's why you're able to fill out our form. But, yeah. So today I wanted to talk about links. I found an article the other day, What Everyone Needs to Know About Good, Bad, and Bland Links, and it was by a guy Tom, Tom Schmitz. And he kind of went into the article and talked about different types of links, anchor text links, reciprocal links, and things like that, what's good with them, what's wrong with them. And I think this is important because of recent Penguin updates and algorithm changes that are affecting how links affect your ranking in the search engine results pages. So we'll go through a few of these. Some of them I agree with, some of them we didn't. But I thought it was a pretty cool article, and we will post it later. I got this from Search Engine Land. And so one of the key things I like what he said, he started off his article by saying there are three types of links. Links that help SEO, links that hurt SEO, and links that search engines just plainly ignore. And so I thought that was a pretty consistent statement. Yeah, links can help or they can hurt, and most of the links probably

don't have any value anyway. And so then he started to dig into the links, and the first section was anchor text. And these are keywords that are in the anchor text. These have value, but with recent changes to the algorithm, mainly Penguin, you have to be careful how many anchor text, how many keyword-rich anchor text links you're using. So, you know, not even in the far past, not that long ago, basically, it was kind of standard practice to make sure all of your links included your main key phrase in the anchor text for that link. Now Google is saying if you've done that too much on your site, or all of the links coming to you, well, we're talking anchor text. So, yeah, if you've done that too much on your site, or links that are coming to you using anchor text links. If you're link-building efforts, bringing links to you. Yeah, the top key phrase you're targeting, then it's not really natural. And so, and then you can get hit with an over-optimization penalty, or those links will decline in value. And so, be cautious and be careful when building links, because you don't want all of them to be keyword-rich anchor text links. You need some, but not all of them. Ideally, Google wants you to have natural and organic link-building. And if you imagine that people out there, like people who are out there listening to our podcast, and who end up linking to our podcast, they don't all put SEO podcasts. You know, someone like, oh, great, podcast, or podcast out of Houston, or click here, or whatever. Or e-wiff style podcast. So, if we started a link-building campaign, you know, we get 100 emails a week about somebody who will do a link campaign for us. And all they do is SEO podcasts and point to our podcast, that looks a little spammy. Yeah, a little suspect. And Google's flagging that now. So, be careful with that. The next one he talks about is reciprocal links. Now, I like a

statement he made here. It is one of the oldest SEO strategies around. But he went on to say that most search engines have warned us away from that. But I think that should be taken with a grain of salt. Because in some situations, reciprocal links may be the okay thing to do. May be the right thing to do. You know, if you're a plumber and you provide plumbing services in your area, then it may be good to maybe share, swap links with a faucet manufacturer or someone like that. Because they're probably, you probably sell their products. And they probably recommend you as an installer. And so, therefore, it's worth establishing that linking relationship. I think the problem comes, and Google kind of gets flagged and thinks it's spammy, is when you begin reciprocating links with industries and companies that have no continuity to what you do as a company. Or worse, you're sharing links with some other site that has hundreds of other reciprocal links. Then it just looks link farming and spammy. So, I think you should, if you're going to share links or swap links with somebody, if they're in your industry, somewhat related, and you guys, your service can assist each other, then that's probably a great link to swap. And it probably has better value. And maybe even do, in that situation, don't just do a straight link swap. Do a guest blog post. Yes. Right? So, you're actually writing it. You're the author. So, you're identified in that blog post as the author. And then that's linking back to you. And let them, allow them to do the same. So, if it's a manufacturer, hey, here's a great way to manufacture this particular product. And then the manufacturer on your side says, here's why you should use this one over some other competitor. It's a nice article. You guys get reciprocal links. Great work. I think the kind of concept people had was reciprocal links are a great way to build links. And then everyone said that every outbound link

drains your PR, which is not incorrect. And so, then if people take that to the extreme, they say, okay, well, no outbound links. Google, again, is about providing a good experience to the Google user. If your webpage is a dead end of the web, then that's not a good experience. You know, the web, you know, the old joke here, I've finally reached the end of the internet. If all of your links only go within your own website, your website's lacking from a user experience perspective. It should link to that manufacturer. It should link to some supporting article. It should link to a Wikipedia page about a definition of some sort of term you use. It should link out to those. Definitely. Absolutely. The third one he has on here is directory links. Directories are another great aligned source of links with some justification. And so, I think one of the things he talks about here is he's really highlighting the fact that stay away from paid directories. And not just any paid directories, but, you know, the ones you get that'll tell you for, you know, 40 bucks. We can get you 10,000 PR4 links or, you know, I'll get these emails every day about stuff. Stay away from those because out of the, you know, 10 million people that were sent to, you know, you don't want to be in that group of people to use that same sort of linking structure. More importantly, if you did do it and it happened to work for you, once that site gets cut, then you get cut. And so, because now there's no linking relationship there and you lose your rank. And so, if you're going to use a directory and it's paid, then use one that's one, has a more thorough approval process. If anyone can just go and submit the link and then it automatically goes up, may not want to use that directory. Take one that maybe has a cost that's related to your industry, that has some sort of approval where they

have to kind of check off and say, okay, this is a valid link you're submitting, a valid company profile you're uploading, and then they approve it. Those tend to have a little bit higher page rank, a little bit more trust rank, a little bit more trustworthy. Yep. So, then he goes on, next section he talks about, he titled it links in content or blog networks. And what I think he was referring to was content form links. So, you know, if you were in the business of, you know, writing, spinning articles and things like that, you know, writing a whole bunch of articles and then rewording them a little bit, making sure you had all these links in there, putting them up on the sites and letting different sites use the same article to generate more and more links to your site, don't do it, no value there. Matter of fact, you get penalized for it and it just doesn't work anymore. That was the huge panda really kind of took a chop at those. And so, don't do that. It's a waste of time. Instead, spend your time if you're going to do that because that takes time. You don't realize that. That's not just do it real quick and it's done. That's a lot of work. Take that same energy, write you a nice article. Include some positive inbound links and outbound links. Post it on your own site and then use some other signals like social and things like that to drive traffic to that article. Better use of your time, better use of the linking and a better experience for the user. The next one he talks about is article sites, which is kind of a spinoff on the top one. The one thing I highlighted here was search engines stopped counting links from article sites a long time ago. So, yeah, there's a lot of, like, what's the one I'm thinking about? E-zine. Right. And a lot of different other sites where you can go to and just post articles. And

then with links in them back to your site, those don't have any value anymore. I won't say don't do it. I will say don't do it if your whole purpose of doing it is to generate links. One link, yeah. But if this is a new product release and you're really trying to put information out about something cool and interesting and nice you have, then, yeah, go ahead and post it. Why not? With the link. But, yeah, but don't just do it for the sake of trying to get that link because that link has no value. Press release links. I'm just talking about that. Press releases can work if done the right way. I think with the press release, more than just putting out a release through some newsletter blast or email blast, you really have to take advantage of PR sites and make sure you have the right citations and links there. That link back to not your home page, which I think is the key here. Link back to one of your internal pages that focuses on whatever that press release was about. And then link that way. And that way the link looks more natural. It is more natural. It's going to a more focused, direct page and not necessarily to your home page. Other than that, press releases may not be as effective because they're going to your home page. And if your home page isn't focused on whatever your press release is about, then there's no value there. So if you're going to do a press release, make sure it's very focused, very niche. Make sure the link goes to some sort of internal pages and also link out to mention your sources for the press release. One of the good things about that, one of the things he mentioned here, and I totally agree with, is if you have blogging friends or other people in your network who have maybe a network of people they can reach out to, have them write original posts about whatever your press release is

about first. Go ahead and give them the link. Let them publish. Then send your press release. And so that way you have all kinds of new content hitting the web about your particular press release with inbound links from original content. Better than just submitting it and then hoping people share it because they probably won't and it won't work. Next one on here he talks about is blog roles. Yeah, it's kind of outdated, kind of old school deal, you know, blog roles. Right sidebar, usually of most blog sites, a section full of links to sites you like or blogs you frequent. It's good to have them if they're relevant. Do they have any value? Probably minimal. No, because what happens is these become links that are on each page of your site. Right. And so they, you know, I wouldn't lose value. Yeah. If that's one of your main SEO strategies, then call us. Let's see here. Text links. Avoid off-site text links outside of the content, especially in sidebars and footers. Exactly. So just like the blog role or better yet, a practice at one point had been people putting keyword-rich anchor links in the footer, right? Right. And so this footer is on every page of your site. And so you have these links in the footer that say, you know, Houston Plumber, right, or whatever it is. Yeah, those don't have any value for several reasons. Houston Roofer. Yeah, it's on every page of the site. Number two, it's in the footer. And so, you know, Google indexed the sites and links are valued by which one comes first. So when we start talking link sculpting and things like that, the footer links really have no value for SEO purposes. The only value they bring is for user experience because people tend to look down there for certain things, privacy policy, terms of service, contact us, things like that. Maybe a copy of your top nav is also in the footer, you know, things like that. But from an SEO perspective, really no

value in putting links in the footer. So, yeah, don't waste your time doing that. I like this one here, badges and apps. I know we're almost done. But badges and apps were cool. You know, a lot of people created different badges and different apps so people could download them, and they always link back to the site. Yeah, according to him, search engines found out that the links are usually more about SEO than relevant. And I kind of agree. I've seen plenty. We have plenty of clients who will say, you know, oh, yeah, I'm part of this company, and they have a badge for me. Put this badge on my site, and that badge links back to the manufacturer. And we're like, well, first off, the user has no clue who that company is or what they do. And essentially, all you really did was put a link back to that manufacturer. And really, if you're going to link back, you should link back in a discussion about that product with relevant anchor text. That's a valuable link to Google. Just some link on the side from an image. It'll recognize it, and it doesn't have the kind of value, the kind of outbound value that you're really looking for. Infographics. Recently, Google announced it may suppress infographics from passing page rank. It's not surprising, as most infographics are created more for link building by, I like this, regurgitating content and information that's already out there from original sources. If you rely on infographics heavily, start looking for new tactics. I totally concur. Infographics has no value if that information is old, outdated, and been presented all over the web before. There are tons of infographics out there, and I think they're great, but they must be very unique. I think they have to address an issue that hasn't been beaten to death before. And if you are going to do an infographic about something that's already been done, then you must definitely do an outstanding job of the graphic. It must convey a message that

hasn't been really focused on before. And get a Pinterest account. Yeah, and get a Pinterest. And pin it. And pin it, definitely. Punch in the face to Focal Fusion. Yeah. They do a great job of that. Putting together some great infographics. Yeah, definitely. Social media, which one is on here, which kind of goes without saying. It's a great source for links, great source for sharing links, great source for getting people to read the content you have. And we talked about this, I think, on SEO Podcast 159. But just be careful with how you share the links on social profiles. Most social software, like TweetDeck and things like that, will automatically shorten the links. Right. And so I think you lose some... Certainly if your URL has keywords in it, you lose that value if I allow that to happen. Yeah, if your link went from, you know, eWealthstyle.com slash SEO Podcast to B-I-T dot L-Y slash X-Y-Z, you know, then there's really no value. There's value for the user. And for me, frankly, I'm saving character space so I can include more stuff in my tweet. But now my link, my keyword rich link is no longer keyword rich. And so, yeah, be cautious of using those when you're doing links in social media. Okay, the last ones on here were forum posts. Links in forums can be tricky because spam is within many communities. I totally agree. If you're linking in a forum, the best-case scenario is to make sure you're providing a great experience. Usually forums are for people who have questions, and then you can come in and answer that question and give some tips on how they can solve their problem. The way to make best use of that by linking is linking to your site with an example or something that'll help whoever's forum thread you're in. That link can help them solve their problem. If it's just a link to your home page or something like that, then it's spamming, there's no value, and it'll probably have the worst

effect. And last one, edu and .gov links. We all know that those are good. They're great. If you can get them naturally. You know, I think Google has gotten smart about knowing when links seem out of place by either being hacked or things like that. Or just an open blog that some student has put on a .edu domain. And so, you know, we did, I think it was Pocket 140-something. We talked about ways to get natural and real inbound links from a .gov or .edu site. And one of those ways would be to submit to their local campus publications, .edu is usually of a school or something like that. So if you're having an event and it's in an area by school, let's say College Station and you're by Texas A&M or something like that, and you have an event coming up, submit it to their local paper. It'll probably get published online on their site with the link to your site. And then you have your event and people post some reviews about the event. And now you have user-generated content and you have a real, legit link coming from a .edu site to your site for some event you held. That's just one way you could, you know, link build that way. But, you know, don't be tricky and try to hack and get your way into it because they're smarter than you and it won't work. Don't be a douche. Yeah, don't be a douche. Exactly. So that was it. Pretty good article by Tom. Got it from Search Engine Land. We will post it later today. Cool. That's it. We got any blank stare? I think I do have some blank stare. Yeah. Yeah, that was kind of blank. This blank stare was at Facebook. Stock plummeted yesterday. And, you know, it was crazy because they had the shares locked, right? So everybody who signed up at the IPO couldn't sell. Right. Until yesterday. Ah, okay. Everyone sold. Yeah, roller coaster. You know, and so they all fell off of it.

And I read an article and a dude made a good point. He says, Facebook is making a change right now to make the ads more accessible to the people who are buying the ads and putting those ads up. The problem is, he's getting away from the original goal of Facebook was to make sharing more easy. Social, yeah. Yeah. And so now it's becoming less of a social platform, more of an ad network. And that's why the stock's plummeting. He says, if you go back to the core, go back to your roots of sharing and friends and making the world more socially and more connected, then the stock will probably rise and people will be more prone to get back to Facebook. Should have never IPO'd. Yeah. You were already rich and. Yeah, like you didn't care about money. Whoever convinced you to IPO was. Was. Yeah. Not, not, didn't have your best interest at heart. All right. You have been listening to the most popular SEO podcast on iTunes. That is because of you, you, you, you over there in Zimbabwe. Also, 7,000 downloads per week, 76 different countries. Thank you guys so much. Until the next podcast, my name is Chris Berger. Bye-bye for now.