Local SEO success starts with avoiding 9 foundational business-plan pitfalls, including choosing a limiting business name, using ineligible addresses, picking undesirable locations, and setting unrealistic ranking expectations.
you can no longer be an SEO checkbox person you've got to be a comprehensive content creator
Join Chris and Matt for another fun filled episode of BestSEOPodcast! your hosts are going to talk about 45 Local SEO Pitfalls! Avoid these common mistakes before they become deep-seated liabilities.
Choosing an indistinct name that does not signal what you do, or a geographically limiting name like a suburb rather than a major city, can restrict your search visibility. The episode uses examples like a yacht club name for a clothing shop and Sugarland Muffler when the real market is all of Houston.
No. The episode says PO boxes and unstaffed virtual offices are ineligible locations. If you lack a real office, using your home address is better, and you can list yourself in directories that hide your address if privacy is a concern. A staffed location with a real phone number is the key requirement.
Possum fixed many issues for businesses just outside a city, but being outside the city proper can still create ranking challenges. The episode also warns that if multiple businesses offering the same service share a building, Google may show only one or two of them to avoid treating them as the same business.
The episode explains that gallery pages are often among the most visited yet do no selling, which is a mistake. Testimonials should be spread throughout the site, appearing above the fold on the home page and on other pages, so every page functions as a true landing page rather than a brochure.
if you're launching a new business, You want to you want to launch SEO at the same time as PPC. PPC is going to give you the short term gains, the instant gains, and then SEO is going to start working itself.
Host
The best strategy is actually to find where the thickest abundance of your customers are and put your office in the middle of it
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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