Pay Per Click, SEVO and Broswers and SEO - #seopodcast 114

The hosts recommend identifying which keywords actually close sales, even if they have a low click-through rate, and bidding more aggressively on those terms. If a keyword closes every time, it is worth spending more money to keep it visible on the first page.

AdWords introduced a segmentation option that lets advertisers choose whether their ads appear at the top of search results or on the right side. The hosts note higher bids tend to earn top placement while lower bids aimed at budget management likely land on the right side.

They are frustrated that Microsoft AdCenter requires Internet Explorer to manage pay-per-click accounts and does not work in Chrome or Firefox. They argue any product should run across all standard browsers, pointing out that sites built with standard HTML work correctly in every browser except older IE versions.

Circles are Google Plus's way of organizing the people you share content with into named groups such as friends, family, or coworkers. The hosts prefer them over Facebook because adding someone to a circle is integral to the signup process and requires only a hover and drag, with no extra click needed to save.