Producing Great Content for SEO - #seopodcast 144

According to the hosts, content should be informative, captivating, and entertaining. When content is entertaining, people pay attention, learn something, and are more likely to share it. Content that does not help users will not be shared, and bounce-backs can signal poor quality to Google.

The hosts explain that the website is the foundation of any internet marketing campaign. They give an example of a client whose sales increased after a redesign even before a new PPC campaign started, showing that traffic driven to a poorly designed site will not convert.

The episode lists robots files, alt tags on images, updated XML sitemaps, correct 301 redirects, and avoiding duplicate title tags and meta tags as basics that people forget, often because they rush to launch and plan to fix things later but never do.

By using CSS absolute positioning, keyword-rich content can appear first in the page code so Google treats it as most important, while it can display anywhere visually in the browser. Since the same content is shown to both Google and users, this is not considered black hat.