Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
SEO 2009 Year In Review - Value of Social media and Anchor Text - #seopodcast 44
The top five SEO ranking factors for 2009 center heavily on links: keyword-focused anchor text, external link popularity, diversity of link sources, keyword use in title tags, and trustworthiness based on link distance from trusted domains.
Key takeaways
- Keyword-focused anchor text from external links was ranked the number one SEO factor in 2009.
- Three of the top five ranking factors are directly related to links, making link building the most critical SEO activity.
- Diversity of link sources matters because links all coming from the same domain carry far less value.
links are not just links. So, there's internal links. There's external links. There's the page rank of the link coming in. There's the keyword anchor text of the link as it's coming in.
About this episode
This episode is our 2009 Year In Review. We discuss the main aspects of Search Engine Optimization which you should be focusing on to get great search engine placement. We discuss the Value of correct Internal Link Anchor text. We discuss why you should be working with social media. Find our facebook page at www.e-webstyle.com/facebook. Houston Search Engine Marketing. You can now watch our podcasts live every…
Questions this episode answers
What were the top five SEO ranking factors identified in the 2009 year in review?
The five factors were: keyword-focused anchor text from external links, external link popularity, diversity of link sources, keyword use in the title tag, and trustworthiness of the domain based on link distance from trusted domains. Three of the five relate directly to links.
How can you influence the anchor text that another website uses when linking to you?
You can contact the linking site by email or phone and ask them to use specific keyword-focused anchor text instead of a generic word or your brand abbreviation. The episode suggests building relationships and possibly offering something in return, such as a reciprocal link or a discount.
Why does diversity of link sources matter for SEO?
If all external links come from the same domain, Google assigns less value because it is easy to create a site whose only purpose is to link back to your own site. Links from a wide variety of different domains signal more genuine, unbiased endorsement.
What is SEVO and why does it matter?
SEVO stands for Search Engine Visitor Optimization. The episode explains it as balancing what pleases the search engine bot with what delivers a good experience to the human visitor. Ranking on page one means nothing if the site has no content and visitors immediately bounce.
In their words
keyword-focused anchor text from your external links. So not internal. Okay. Not from your own pages. From JohnDoe.com is going to give you a link.
Host
if they're not finding you at your website, and they happen to be finding you at Facebook, it can only happen if you're on Facebook.
Host
Terms defined in this episode
- Keyword-focused anchor text
- The actual clickable words used in a hyperlink pointing to your site, ideally containing the target keywords such as 'blue one-arm widgets' rather than a generic label.
- External link popularity
- The total count and quality of inbound links from other domains pointing to your website, treated by Google as a signal of authority and relevance.
- SEVO
- Search Engine Visitor Optimization, the practice of balancing the needs of search engine crawlers with a quality experience for human visitors.
- Link distance from trusted domains
- How many link hops separate your site from a recognized high-authority domain like MSN. Fewer hops means greater trustworthiness in Google's eyes.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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