SEO 2010 Year in Review Part 1 - Internet Marketing Podcast - Number 89

And welcome to the Internet Marketing, SEO Unknown Marketing Secrets of Podcasting. And yes, what's up everybody? Welcome back to the 2010 year-end review. Welcome back to the Unknown Secrets of whatever podcast. I believe it is SEO Podcast, Internet Marketing Unknown Secrets. You are listening to the most popular SEO podcast on iTunes. And there's at least one of you who's actually watching. Hello, whoever you are out there. Hey, Chuck. And you too. And Chuck, so too. You can follow us on Twitter, twitter.com slash eWebStyle. You can find us on Facebook, facebook.com slash eWebStyle. You can send us an email, podcast at e-webStyle.com. You guys have made us the most popular SEO podcast on iTunes. And today we are going to give back. Like, there's a lot of meat in this podcast. If you were watching the video, you would see lots of full meat in the podcast. Paul and I are actually wearing meat outfits. Meat. Meat. Meat dresses. Meat dresses a la Gaga. Hey, we've got a listener. I wanted a spot like this. Every now and then we call out somebody. This is in Ecuador. Oh, that's what's up. And, you know, usually when I kind of zoom in on somebody who's listening to us, we end up, it's on the coast, right? It's always like some gorgeous place. In fact, I saw a picture just a second ago. We're going to go through our podcast for this. I remember the dude in Costa Rica. Oh, wow. All right. Look at that. That's what's up. I remember the dude in Costa Rica like ran a, I think it was Mark or Mike at Red Palm Villas, he ran a, a, a, a seaside villa. He's like, I listen to your podcast and I'm doing this on my laptop on the beach. And I'm like, shut up. Man, why can't we podcast there and you sit in the office and listen? I'm like, hello. And he's telling me like, oh, I need more. But like, I'm not listening to you complain because you're on the

beach, period. So this is actually in Ecuador. It's outside of a city called Tavalo. Right there's the Lake San Pablo. And look how remote that is. I mean, it's in the middle, number six there. It's in the middle of the mountains. Oh, that's where he's listening? That's where the listener is. Wow. That's the description. I'm going to pull this up to the screen. That's probably the only spot he can get internet access with all the mountains everywhere. It is literally in the middle of nowhere. It's that six down here somewhere. So whoever's over there, give us a shout out. Let us know who you are so we can give you a shout out. And then everyone will know who you are. Exactly. And we have another listener in my man, Duke Lowe. Oh, Chuck, what's his first name? In Ireland. He's in Ireland. Yeah, I can't even do Ireland. Excellent. Yeah. It's kind of Jamaican. Yeah. I know his last name is Duke Lowe because that's a player last name. He was like, hey, man, what's up, everybody? And his URL is like, what is it? Fly Fishing. I'm going to get it from Chuck here in a second. Stephen Duke Lowe. Stephen Duke Lowe. FlyFishingArena.ie. There you go. Wow. FlyFishingArena.ie. Go check him out. And Stephen, thanks for listening. I guess, is that the domain extension for Ireland? Yeah, yeah. That's cool. I didn't know that. What's up, Stephen? It's not just Internet Explorer. Yeah, because I'm thinking. It's actually Ireland. Internet Explorer has its own. Or maybe Internet Explorer Division of Microsoft has purchased an island recently. Yeah, purchased Ireland. All of Ireland. This podcast, we're doing the 2010 SEO Year in Review. You could also call it the 2010 Internet Marketing Year in Review. You could probably also do websites. We could also call it the WeDoAlsoWebsites. It's going to be a long podcast, guys. We'll probably split this into two. 40 just to make it easier. But we're going to go over, gosh, 40, 50 podcasts. Everything of value. We're not

looking at two hours here, so stick with us. But it's going to be a lot. We're going to cover a lot. I have a tool that I introduced, a lot of tips and tricks. So get out your pens and pads and start writing. In case you missed anything this year, we'll be able to find it. And we'll try to shout out the actual podcast so you can go back and listen to that podcast. We're not going to cover the whole cast. Just a quick tip, what we liked about it. And then we'll give the podcast number. We'll try to so you can go back and listen to it. So this should be really good. And it's going to be 40 podcasts. Don't ask me how you get 40 podcasts out of a 52-week year. Out of a 52-week year. I think we need to get back to work. That's why we're doing two today, damn it. We're getting caught up. All right. So podcast number 45, keywords and Twitter. What to do with both? Let me say this before we start this. I'd like to personally thank all of our podcast listeners, our Facebook fans, our likes, our Twitter followers, our YouTube friends, our Podomatic friends. We've been doing this podcast for about two years now. And we started with zero listeners. I say this all the time. It was just Chris and I telling these stupid jokes to each other, laughing at them. And we have grown to... Oh, with a little bit of SEO sprinkled in there. Yeah, with a little bit. We've grown to over 75,000 downloads worldwide in six continents, 20-something countries. Yep. We've got... 20-something countries. I remember we got our very first request from a gentleman we talk about all the time named Darren Bowie in London in April of 2009. And I was like, yes! There is a listener out there. Somebody cares about this stuff. And it's human. Yes. So thank you from us to you guys. We do this for you. You guys may help us

bring us to this point. So thanks, everybody, for listening, liking us, giving us a shout-out, you know. Send us a note, give us your URL, whatever. Just thanks for the last two years of bringing us to this point. And we're seeing more and more people interacting with us, more and more interactions on the Facebook. Did I just say the Facebook? On the Facebook. I feel like a 90-year-old dude on the Facebook. We're seeing more and more interaction. We're getting more and more reviews on iTunes. It's a simple process. Just go out there, create a simple account, and submit a review. Then let us know so that we can give you a shout-out and kind of spotlight that review. Yeah, I'm with you. Thank you. I mean, you guys are the people who make this worth doing now, actually. Yes. Especially all the people that comment, and we always joke and laugh and go back and forth and give tips on the Facebook page. That's been awesome. We do have a, if you all follow the Facebook page, we have a TV in the conference room, and I'm pointing to it, and you can't see it. But we're going to try to do some, Something in the new year, we'll do some remote interviewing. Maybe we can get some of you guys, some of the ICOs, and just some of the people out there. Oh, yeah. Maybe, it's a great idea. Put together, and we know that James has a great microphone where we can test out his camera. Dean. Yeah. Put together a, like a little testimonial or just a question, and we can actually incorporate the question into the podcast. That would be cool. Yes, and we are going to get to, we have a discussion page on what to do. We are going to get to that stuff at some point. We haven't gotten to all of it, but we are going to get to everything that you put on our discussion page, what you'd like to

hear about. Oh, my Lord, we have exceeded the Geno timeline. Yes, we have. Geno probably doesn't listen to the podcast anymore. Yeah, he doesn't. And either does the guy who thinks it's just two guys laughing. If he only knew it were three guys laughing, then he would be back. Keywords and Twitter. This is podcast number 45, what to do with both. We covered keywords. We covered long and short-tail keywords. Important factor. In fact, the most thing, we always say in real estate, it is location, location, location, and SEO, pay-per-click, anything internet marketing. It is keywords, keywords, keywords. So long-tail and short-tail keywords you want to get after that. We also talked about ways to improve SEVO, search engine visitor optimization. We talk about that often. And the effect that SEVO, good SEVO, can have on your ROI. There you go. I'd say for Twitter, I don't know if we talked about this, but I was thinking everybody should be on Twitter for no reason other than the link juice. Yep. Back to your website. It also brings traffic to it, so get on Twitter. And if you do get out there and do Twitter, make sure that you've got some sort of plan. Okay, at least in six months I'm going to start tweeting on a regular basis. Actually, I was watching Stephen Colbert the other night. He won a golden tweet because he had the most retweeted comment. Don't ask me what it was. Okay. That would be a useful part. We're just podcasters. We're not actually reporters. And it was funny because Stephen was like, all right, I've got to ask. This is the white elephant in the room. Is this golden tweet going to help me get laid? Yeah. No. Probably not. Not by anything that you actually want to attract. All right. So podcast number 46, submitting your website. Do useful comments on blogs help. And this was, we talked about submitting it using pinging techniques, submitting it to Google, Yahoo, and Bing. We discussed inbound links, creating those inbound

links and blogs. And this is really kind of, this was probably the podcast that was just, we were just developing our concrete and very important policy and mantra of don't be a douche. Don't be a douche. Yeah. Okay. And this wasn't the don't be a douche podcast. It was just where we kind of, where we got into it. Exactly. Where we, we touched on it and we realized that the idea was formulating at that time. That's podcast number 46. Um, again, on 40, so you want to take one of these or? Um, sure. 47, we go into more long tail keywords. We talked about Google position and traffic decreasing. Um, we, we talked about why you should pursue long tail keywords. Go back to why you should pursue, you know, short and long tail keywords. Long tail keywords are going to be obviously longer. They're going to get less traffic. But if you, if you sum up, I can't remember where I read this. If you sum up all of your long tail keywords, they should, they, in theory, it should create more traffic and, um, one more qualified traffic. Um, and if you sum up all of your long tail keywords, it should produce better than the short tail keywords. Cause short tails are much more generic short tail keyword attorney, Houston, long tail keyword, um, personal injury attorney, Houston, Texas. Now, or personal injury attorney, truck accident, Houston, Texas. I mean, when you start getting into the lap, that long tail, I mean, it may be geared directly to, I mean, specifically directly targeted towards what you're doing. So you may be targeting like five people, you know, however, those five people are qualified. They know exactly what they're looking for. A personal injury attorney in Houston, Texas that can handle a truck accident. So you're, you're going to get less traffic with those, but they're more qualified. So I was part of the podcast 47. Did I miss anything? We also talked about, uh, you know, what to do if your Google

positions drops and I think Panic. Yeah. Well, there is a, another view, which is just relax. Don't worry. But panic works also. Freak out. Oh my God, my business is gone. Close the doors. Close the business. All right. Don't do that. Just sell the business to us at an incredibly discounted rate. Um, all right. Is that 47? Sounds good. All right. Podcast number 48. We started and we've actually done a lot of podcasts. So this may come up again on CMS content management systems, uh, and internet remark, uh, internet marketing, uh, remarketing is just sticking in my head because it's a powerful tool. I know we did this, um, again, cause it was that important. Uh, I think we did this at least once, possibly twice later. So I think, yeah, it's a, I think there's two more after this. Um, one of the key things, and I think we ended up doing more podcasts because we really started diving into Joomla and our experience with Joomla was, um, uh, it was a large experience. Um, it was, uh, it was a learning experience. Very memorable, very learning, and it is a, you know what, I'm going to shout out to my man, what was it, uh, Duke Lowe? Yeah, the Ireland. Ireland. He said something on the podcast, on the Facebook page, and I am cracking up laughing. I'm just, I started reading it. He started building a website in Joomla, and he goes, it's been a great experience. Not. And I'm cracking up laughing. I'm like, Chuck, you got to read this, man. And, you know, we have, we have had the same experience. Uh, I'd like to say that we probably focus on Joomla, ModX, and WordPress. Uh, we use more than one just for variety, the goods and bads of each. But I think if you're in the market for a content management system, uh, podcast number 48 is a good one to go back and listen to, because we really talk about what are the specific things that you really

want to have in a content management system. So, you can take our word for it and really target on, I don't know, more on WordPress, ModX, and Joomla. Uh, or you can actually do, you know, listen to that podcast, do some of your own research. And, and we're going backwards up these pages, so I'm about to flip the page, except we're still on this page. Me too. Okay, uh, podcast 49, we talked about increasing your search engine traffic by 25%. Wow, that'd be awesome. Yeah, that was, uh, that's good. Uh, and really it was done with a content management system and doing better kind of permalinks. Uh, so, okay. So, if you are interested in increasing your search engine traffic by 25%, go back and listen to podcast number 49. Uh, it really had to do with the layout of, uh, archived files and it was a particular research. I don't remember who it is off the top of my head. Uh, but there was a company, um, uh, one of the kind of SEO, um, uh, conventions. Well, not the convention, but a website that is continually providing new, fresh content for SEO. Oh, like a, like a search engine journal or search engine land. Yeah, search engine journal. Maybe it was one of those. And they had reorganized their archive, uh, and had increased their traffic by 25%. So, uh, so that's pretty cool. That's podcast number 49. Number 50, uh, using the Microsoft SEO toolkit. Um, that's, uh, I, uh, got to be honest. I was about to be really honest. We, we used it once. We looked at it. I was like, why did we podcast about that? Well, it's good information because a lot of people don't know it's out there. Hey, I mean, this is a good point. If there's any, uh, podcast listeners out there who, uh, have tried it, have found it to be invaluable or, or, or maybe just valuable in any way, uh, yeah. Hit us up, let us know because we can, uh, we

can touch, touch points on that. From what I remember, it's kind of like the Google Webmaster Tools, but, but SEO, I'm just trying to compare it to Google. I think everybody here knows Google Webmaster Tools. What do you say? I heard it lame. It sure goes lame. So, uh, yeah, it, it kind of is like that. It, it gives you tips and tricks for optimizing for Microsoft, which from what I remember was probably exactly the same as optimizing for Google. Yeah. Uh, but you know, check it out from our experience. I want to say that, um, Microsoft and Bing, uh, I want to say index slower than Google. So I focus on Google. So shut up, Microsoft. Uh, I hear Microsoft. Yeah, really. Uh, podcast 51. I don't know, dude. I wouldn't hear what this one. Oh yeah. This was an interview with Ken Roberts. Um, yeah, you were out, you were out that day. It was interesting. There's something that Ken Roberts brought up that we mentioned now regularly, which is contextual relevance. Um, and Ken Roberts is an SEO guy here in Houston and, uh, and does some pretty cool stuff. And I think there was, uh, you know, a statistic and I continue to use this one is that, um, 62% of searches ultimately result in a phone call. Okay. So that's not saying they search, they get to a website and they call that website. It's saying they search, they visit a number of websites, they're searching, they're researching. And ultimately 62% of those searches result in a phone call. We'll make a phone call. Okay. Maybe not that day. Right. Maybe not right then, maybe later. But I guess if you're searching, you're probably looking for something that you need. So you're probably going to go get whatever it is that you need. That makes sense. Yep. Um, and, and, you know, it's really valuable. There was a day when at least people believed, I don't think it was actually really, uh, actually true, but people believed that they could

put up a website, have no phone number, you know, operate this business from a virtual business and, and make tons of money. Uh, not if 62% of results are turning into a phone call. Yeah. There you go. And I guess back in the day, you could kind of, when the web was new and people were just happy to get to a page and you were just happy to, to have a page load because with the AOL dial up, it took 20 minutes. So it was like, wow, look at this. It's a web page. Very cool. Not anymore. People are much more educated now and hip to the game. All right. Number 52. I remember that. It was a continuation. Y'all did, uh, it was two podcasts on that interview. Two podcasts really in the same day. And it was that second podcast that we really touched on the 62% of calls resulting in, uh, excuse me, 62% of searches resulting in, uh, phone calls. We also talked, he's really big on Civo, uh, although he didn't know it was Civo because that's our phrase. What I would, uh, what I'd say about contextual relevance. Uh, now that I look at the date, this was, we, we, uh, I think released this one in May. This was right around the time that caffeine was, was being talked about heavily. I think either just released or was about to be released this summer. It's a new way of indexing content that pretty much requires contextual relevance. So, uh, go back and listen to it. Very good. All right. Number 53, uh, Google sponsored local listings review. Wow. So we, uh, we reviewed Google sponsored. Now, is this the, the, the tags? Yep. This is the tags. They, this is the one where they call. I think we reviewed it. We looked at it. They called me. Yeah. Google called me and offered me something. I was excited. Google was calling me. I knew the call that was well overdue. Uh, unfortunately it was just a sales guy.

Yeah. It wasn't Matt cuts giving us, Hey, I'm still with my phone. I got like a special phone. Put Matt cuts through to the red phone. Um, uh, but, but they were. Um, uh, promoting Google sponsored local listings. That was, uh, a way to put, to, to, to make your local listing really stand out. And, uh, it's only $25 a month. They were only offering it in like Houston, San Jose, San Jose and one other area. I don't remember where it was. I don't know if I, I'll be honest. I don't even know if that's expanded now, if it's, it's, if it's actually nationwide yet. That's a, that's a good point. Yeah. I know they still have it. They are still offering that programs, 25 bucks a month, put a little yellow tag, stand out a little bit. And we kind of opted not to because apparently Google thinks that, uh, internet marketing, SEO, and web design and development are not something that people want local stuff for. Yes. Uh, or a local service for, uh, so they don't bother displaying Google local listings, uh, or Google places now, uh, to people who have searched for web design and development. Yes. Uh, in Houston, even if they say Houston. I think if they do Houston comma TX. Okay. They might. Uh, I'm not sure. So look at that, you know, look at your core keywords and make sure that they, you, there is a, a, a, a local listing for your core keywords. And, and, and this was kind of the intro and, and the very next podcast, we ended up talking a lot about the same thing. This is, so that's podcast number 54. I had a one hour conversation with the sales guy and I was really kind of angling for, look, our Google local places listing is not doing so well. This was before we were screwed, but, but it still wasn't doing that well. I was like, so if I buy this, what I was hoping is if I bought it,

that Google would actually create, you know, put the six pack, uh, the Google local places, six pack on, on any search results relative, related to us. And, uh, the, the answer to that was no, actually, actually, I think the answer, the real answer was no. And that guy had no idea. Yeah. He was like, yeah, 25. Yeah. 25 bucks. That's all you got to pay. That's awesome. And can it do this? Uh, did I mention it was only 25? All you got to do is skip a couple of cups of coffee that month and 25 bucks. All right. We're, uh, 54, 55 now, 55. All right. We're going over removing, uh, the visiting, this website may harm your computer. You know, everybody's been to a place. I see it a lot in Chrome cause I love Chrome. Uh, you go to a website and it, and it says, oh, this may harm your computer. Do you want to proceed or get me out of here? And it's actually in, it's, it's, it's as you're leaving Google's webpage. So Google's kind of going out there and looking for phishing websites and virus websites and, and what have you. And, and then they put a stop to it. It's really good, but we teach you how to, how to remove it. Cause it's, uh, I mean, it's fairly straightforward, but it's always good to have some, you know, specific guidance. So that's podcast number 55. There you go. So all you spammers out there, that's, that's your podcast. All right. This is a, probably we're getting back to, back to basics, alt image tags and internet marketing. Uh, I re I remember this one. Uh, we got a, a tip, um, alt tags and image tags. Oh, wait, alt tags on images. We didn't cover image tags, but I will cover it. What's up out of here. We cover all tags on images. Everybody knows you. Yeah. You see an image and you, uh, you hover your mouse over it. A little box pops up and it

says what that image is. That's an alt tag and they belong on images. And there's a new tag called an image title. Basically it, it kind of something similar, but it's just another place for you to put a keyword, but don't be a douche and keyword stuff into those things. Yeah. All image tags can have an effect on your SEO and it, image, all tags, image titles can help with, uh, you know, keyword relevance. Excellent. All right, uh, next we've got, uh, page load times and search engine optimization. Why would we talk about search engine optimization? Uh, we had probably nothing better to do that. Oh yeah, it's an SEO podcast. That's right. Um, this was when it was announced that, uh, Google was in fact going to give at least some, uh, credibility or, or some credence to the page load times. Uh, obviously slower load times would be detrimental, quicker load times would be increased. Since that, uh, uh, announcement, they've said that, uh, the page load time only has an effect in about 10% of search results. And remember effect doesn't necessarily mean not showing up versus showing up. It means like not in position three versus position five or whatever. Uh, so again, we've, if you're going to focus on anything, uh, there are other things to focus on. Although we have a client who every now and then, when I look at their website, it takes like three minutes to load up. They're not on our servers. They're actually on GoDaddy servers and we've had a conversation with GoDaddy already and we're having to continually monitor that cause that's not, uh, that's not cool. That's not cool. And one thing, what I, what I think of, when I think of this podcast on page load times, let's say you're building your own websites and you're adding your own images. And I think that a lot of people can, can run into this of adding images that are too large or made, you know, too large in size, like, excuse me,

in their, uh, make up too many megs of a file, not necessarily in how big they display on the page. So watch out for things like that. That can affect your webpage load time. I've seen sites that were, I mean, like a, wow, like why you got a 10 meg, uh, image right here. It takes forever to load. That's, that's whack. You're a dish. Whack. Yeah. It's, yeah, don't, don't do that. Um, you know what, we probably should get our, our third compadre out here to help us finish up this, uh, the first half of this, uh, 2010 year in review. Let's get them out here. Charles Lewis, AKA Mo Serious, AKA the SEO rapper. By the way, I realized that the rapper thing, so you got the flapper on Thanksgiving. Yeah. You got the rapper with the W. Okay. Like, so he can rap gifts for Christmas. He's the SEO rapper, gift rapper, here to give us the gift of SEO knowledge. Come on out here, Charles. So, uh, where are we? 58. Did, did we miss anything while you were, uh, did, did you see, did we, did we misinform our audience again in, uh, uh, no, y'all pretty much on it. Okay. Okay. Oh, shout out to Darren. Hold on. I gotta do this just cause I told him I would. Oh. Chestnuts roasting. On an open fire. All right. Get him Barry White. I saw you, we need to sing a Christmas carol, so that's what came to my mind. Hey, do you guys remember the, uh, the, the, the Christmas story with the BB gun and you'll put an eye out? I can't remember what it's called. You'll put an eye out. Anyway, they go to a Chinese restaurant for Christmas and they're singing and it's, tis the season to be jolly. Rah, rah, rah, rah, rah, rah, rah, rah, rah, rah, rah, rah, rah, rah, rah, rah, rah, rah, That's pretty funny. And then the owner's like, no, not rah, rah, rah, rah, rah, rah, and he's trying to

correct this down. It's hilarious. All right, so podcast number 58, Trademarks, Company Names, and Quanticast. Wow, that's a big podcast. Yeah, that is. Well, Trademarks is with respect to can you actually purchase pay-per-click for a particular trademark? What can you do? That was an Apple thing. It was somebody who was buying a suit. They've had a lot of cases. And Google won. Google has won most of those cases that if somebody is searching for whatever, Apple, as you said, that Google has the right to sell the appearance of an ad when somebody types that name. They can sell a trademark name to you. You can bid on a trademark name. Yeah, it was kind of fishy. We kind of compared it to car dealerships. Yeah. If you're a used car dealership and you sell Toyotas, Hondas, and Fords, then if you're doing PPC, you should be able to bid on Toyota, even though that's not your company. Yep. And even though it may be a product you don't focus on, like when customers get there, you tend to steer them towards other things. I think other examples are the one that we ended up using was Rosetta Stone. So there's a lot of other packages out there that will teach you a language. And so they're bidding on Rosetta Stone. It's interesting. If Rosetta Stone were our client, we'd be hoping that Google wouldn't do that. Oh, yeah. We'd be pissed. Like, oh, you need to sue Google. And if our client was any other language, we'd be like, hey, dude, that's just how it is. Sucks to Google, set a stone. Thanks for the advertising. For real. What I remember on this podcast talking about Quantcast and Comscore. Quantcast and Comscore are two, like, two web properties that kind of monitor and not value and, like, rank what happens on the Internet. They give rankings for websites in terms of traffic and relevance. I don't remember. Off the top of my head, I can't remember the difference between Quantcast and Comscore. But they're both

great sites. I know that, let's say, if you're looking to do some display ad, I want to get a banner ad on Microsoft, right, on the Microsoft.com website. Big companies will want to see your Quantcast and your Comscore numbers. Like, tell me about your traffic. What's your, and they actually do research, too. They can break down as to this website gets this number of, this number of traffic. This is the typical, I think Quantcast does this. This is the average user that goes to this website. They're between this age and this age. They are this, medium income. They are, have two kids. But they're great places just to learn info about what's happening on the Internet in terms of your traffic, your quality, and who goes to these sites. So that's kind of what I remember about 50. That's all I remember about 50. That was a lot. We were hoping you would finish it. I think 50 now was Google bots and keyword stuffing. Wait, wait. Didn't do, wasn't it Google Monsters? And isn't there a sound that goes with that? Grr. There we go. That's it. Yeah. There you go. That is the official trademark sound. That phrase is not to be used by the permission of Paul Hanson Incorporated. It's kind of like bum, bum, bum. Except for Google. Grr. Pretty much, because they could just, Google Pirate. There you go. There you go. Hey, and it's, Because there's nothing more valuable than a sound that can be used in multiple places, right? It's the Google Pirate. It's the Google Monster, also known as the Google Bots. All right. Well, this one here is pretty self-explanatory. Bots and keyword stuffing. Bots know when you're keyword stuffing. Yep. You know, so don't go, What's my example? We sell cool red cars at the cool red car dealership where we sell nothing but red cars that are cool. They'll know that, and it won't work for you. So don't waste your time. Don't waste their

time. We have a non-bot-related term for that. I think we call it douche. Being a douche, which leads us directly into, Well, I did want to make one other point. I thought it was pretty cool. Podcast number 59 is where we mentioned our listener in Botswana. That was pretty cool. And was there anything, There's free photo shoots. Google Places offers free photo shoots. Go back and listen to podcast number 59. What? Yeah. Remember we talked about that? Nope. Yeah. I think that was your research, in fact, that brought that to our attention. Don't move it in at all. We're going to have to do that. We're going to have to check into that. Well, that leads us into how not to be a douche when creating inbound links. We'll just call it our mantra podcast, which is number 60. Don't be a douche. Podcast 60. Stop being a douche, people. When creating inbound links. Yeah, so that's if you're posting on a blog, if you're actually posting anywhere. Go ahead and make what you're posting, Relevant. Relevant and valuable. Yeah, don't go, He said that with some passion. He's like, relevant. We've got like five different blogs out. Right. I get countless people come post. Hey, that was awesome. Go check my shit out. Yeah. Go check my stuff out. Go do this. And it's like, no. Yeah. That was a great rap you wrote there, Chuck. How about these Snuggies right here? Yeah. Yeah. Exactly. One of my favorite, and we did do it in our, we mentioned it in our podcast was, wow, this is a really great blog. Have you ever tried WordPress? Yeah. It's actually a WordPress blog. Come on. All right. So, yeah. Don't be a douche. That's our mantra. That's, all right. So, what we've got next, podcast number 61, iPhone, iPad, SEO, and keyword stuffing. We talk about the iPhone. We talk about iPads. Keyword stuffing. We talk about keyword stuffing. Yes. And that's it. And relevant search results. Google. And then

we talked about how Google fails at SEO for some of its products. Remember when they first came out with their new keyword selector tool? It wasn't on the, It wasn't even on the first page of the organic results. So, how ironic is that? And I think, was this the one where we discussed does web design for iPhone, iPad? It probably is. That's probably why I snuck those terms into it. I know there was a podcast about how to optimize for those particular devices. Oh, yeah. Yeah. That was a good piece of research that you came up with. What do we got next? 62. Facebook, user-generated content, and the keyword selector tool. Wow, that's all over the place. Yep. All right. We discussed the specifics of the keyword selector tool. This is specifically what I remembered. I think I had a retract that I owed. I was on my soapbox for a minute about the keyword selector tool. All right. When they switch a keyword selector tool, They do that frequently. Yes. I'd be on my soapbox. I got like 50 of them. I keep soapboxes in the car so I can get on them. It's like Michael Jackson. As he takes a step, a soapbox lands. It lands under his foot. And I'm going to rant about it. So when the keyword selector tool changed, they started changing their results. And I noticed there was a significant difference in the number of results that they give you. I also noticed that I wasn't logged in after about eight months. Okay, this is that episode. Yeah. And I was like, wait, I wasn't logged into my Google account. So my retract is, all right, Google, I'm sorry. I was just bitching and complaining about this. But if you actually log in, it will give you, Now, the results still aren't what they used to be. No. They may give you a couple hundred. I remember giving a couple thousand a year ago. So they're not what they used to be, but just

log in and you won't have the same problem that I ran into. But you know what's really funny about that? It says log into your AdWords account. Oh, really? At the top of the morning. To get more results, log into your AdWords account. Well, let's be honest. It didn't say, hey, Paul, log into your account. I wouldn't even got it in. It had to be like, Paul Hanson, social security number, lives at, We heard your podcast. Here's what you need to do. Click here with like a flashing light. And then I'd be like, ah, no, I don't know what that is. That was keyword selector tool. Number six. Facebook. Three. Okay, skip it. The worst SEO mistake, web design consistency in SEO. SEO, the worst SEO mistake, keyword stuffing, number one. Number two, not doing the basics like titles, meta tags, and headers. All photos would be a great example. All images. Not enough content. Yeah, I mean, can you really tag a worst SEO mistake? We said worst, but then we got to just date like eight different other examples. It's funny because I really wrote the title well, right? It really makes you want to figure out what it is. And we could come up with a lot of guesses, but I didn't reveal it in our title here. So, you know what you should do? You should go back and listen to podcast number 63 and find out. That's awesome. Y'all want to? Let's do one more and then we'll break this podcast out. SEO in multiple languages. I remember this. This was a question from our main man, Darren Bowie, who is now in London, because I think he wasn't reading. What, you know, I don't specifically remember the question because that was in August and that was a long time ago, but it was about doing SEO in multiple languages. Do you need to have the website just even though it's in, I think he was talking about French at the time, you know, if it's in French, does

it also need to be in English? Can you just throw in some French words? And really, you know, are, again, going back to the fundamentals of SEO, which is give, provide a good experience to the Google user, you know, you should have it in both languages. Have the page in both languages. And I probably just use Google Translator, right? Okay. Google's Translator. Yeah. Translate my optimized English site. Yeah. And it seems like technically if I choose French, then my French would automatically be optimized. Yeah. And then I would just probably copy and paste their content. And I remember later on, I think this was in August, probably like in September, October, I found a great article that I, which is useless to all of you because I only emailed it to Darren. So if you want that, you need to hack into my email and find that email. He doesn't know where he is. Did you just ask our community to hack into your email? Thanks, man. Sorry. I mean, I sent it to Darren. I don't know what else I did with it. So I'm sorry. Well, what we're going to do is we're going to break this podcast out to separate it. We're going to continue here shortly. If you're actually watching us live, which you can usually catch us on Fridays at 915 Central Standard Time, this is going to be the last podcast for the year. This is the second to last podcast. The next one we're going to do is going to be the last one for the year. But if you're watching, hold on. In about five or ten minutes, we'll get started on the next podcast, which will round out the 2010 SEO year in review. Yes. We're going to go from 65 to 84. Just so you know. Until the next podcast, my name is Chris Burris. All hands. Bye-bye for now.