Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
SEO: 8 Major Google Ranking Signals in 2017 with Chris and Charles #382
Google uses eight major ranking signals in 2017: link score, anchor text relevance, keyword usage, content length, comprehensiveness, page speed, mobile friendliness, and click-through rate, each requiring specific on-site and off-site actions.
Key takeaways
- Build high-quality inbound links from manufacturers, distributors, and partners to raise your link score.
- Use a variety of anchor text types including domain name, click here, and company to avoid exact-match penalties.
- Pages must load in two seconds or less; use Pingdom to diagnose which components slow your site.
- Mobile friendliness is critical. One client saw double the traffic within two weeks of switching to a responsive site.
- A high click-through rate matters, but if users bounce back to the search results page, rankings can drop.
it's no secret that Google's ranking algorithm is made up of over 200 components or signals
About this episode
Charles's last podcast - Join us for SEO Podcast 382 as Chris and Charles do their last podcast as the eWebResults team. Charles is moving on to pursue other opportunities, and we will miss him!Does search engine position keep you awake at night? Do you need to know how to get to the first page of Google? Check out Charles and Chris as they give you 8 of the biggest ranking signals Google is using in 2017 based on…
Questions this episode answers
What are the eight major Google ranking signals in 2017?
The eight signals are link score, anchor text relevance, keyword usage, content length, content comprehensiveness, page speed, mobile friendliness, and click-through rate. They fall into four categories: backlinks, content, technical SEO, and user experience, as outlined in an article from Search Engine Land posted by SEO Power Suite.
How should I build links to improve my Google ranking?
Target high-quality, low-hanging-fruit links from manufacturers, distributors, and partners in your industry. For example, if you sell a branded product, get listed with a full profile and a link on that brand's website. Avoid spammy links, which hurt your link score.
Why does anchor text variety matter for SEO?
Using only your exact target key phrase as anchor text can trigger an algorithm penalty. You need a mix of anchor text types, such as the domain name, click here, the company name, and longer phrases, so Google does not flag over-optimization of a single match.
How fast does Google expect pages to load, and how can I check?
Google expects pages to load in two seconds or less and has officially confirmed speed is a ranking signal. The hosts recommend using Pingdom to see how long each individual component of your page takes to load, and suggest taking Google PageSpeed Insights results with a grain of salt.
In their words
the amount of content necessary for the page to be satisfying depends on the topic and purpose of the page
Host
if your pages aren't optimized for smartphones, they won't rank in mobile search at all
Host
Terms defined in this episode
- Link Score
- A measure made up of every incoming link's individual quality score and the total number of links to a site, used by Google as a ranking signal.
- Anchor Text Relevance
- The descriptive words used in a hyperlink that tell Google what the linked page is about; too much exact-match anchor text can trigger a ranking penalty.
- Rank Brain
- An artificial intelligence additive to Google's algorithm that analyzes results with good user satisfaction metrics and identifies their common features to assess content comprehensiveness.
- Shiko
- An E-Web Results branded term for social engagement, standing for shares, likes, and follows.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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