SEO: 8 Major Google Ranking Signals in 2017 with Chris and Charles #382

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. You, yes. Yeah, yeah, your client results. Welcome back to another fun-filled edition of our podcast. This is podcast number... 382. 382. As always, we do have a tip from our previous podcast, and that tip is use different types of content for different types of website visitors. Look, understand how people are visiting your site. Maybe they're millennials on a mobile device, and so you want more video. Maybe these are Gen X's on a desktop, and so you want more bullet points and more content. The key is understanding how these people are visiting your site, what types of visitors they are, so you can put out the right type of content. Absolutely. Subscribe and follow. Boom. All right. We are filmed live here in Houston, Texas. And please remember that Charles and I, we are your friendly local neighborhood top position snatchers. And our mantra is... Do not be a douche. Don't be a douche. I've got... I came across this review. Let me jump right into this. This is from Michael Albright Ringelberg. Ringelberg? Ringelberg. I think that's right. You're not Ringelberg. And it is, of course, five stars. It says, love your podcast. I always listen while I am driving. I learn something new every time, and you guys make it so interesting. Keep up the amazing work. Punch in the face to you. Oh, I'm sorry. That's Michelle. Yeah, I do that constantly. I apologize, Michelle. Yeah, kick in the shins. Michelle, punch in the face to you. Thank you for that five-star review. Shout out to your last name, Ringelberg. I can dig it. I like it. So, we have an article that we're discussing today. Yeah, great article. Profound. Pulled this article from Search Engine Land. So, it was actually posted. It was actually posted by SEO PowerSuite. Okay. It was like a suite of online SEO tools. But they posted this article through

Search Engine Land called Eight Major Google Ranking Signals in 2017. In 2017. Eight Major Google Ranking Signals in 2017. So, we'll look at those eight signals and see how major they really are. Oh, maybe a little foreshadowing. If you're in a position to, you have some sort of electronic device, we're going to ask you to tweet. And what we would like you to tweet is? Yeah, tweet us. Tweet. Use the hashtag SEO Podcast. Tag Best SEO Podcast. Tag eWebResults. This is number 382. That way, we can follow you back and do all of our social networking stuff. All right. So, if this is the first time you've listened to the podcast, howdy and welcome to the podcast. If you've listened to this podcast before, you know the section we're going to skip. We run a contest each week, and the way the contest works is if we get a review and 10 shikos. A shiko is an eWebResults branded term for social engagement. It stands for shares, likes, and follows. Shiko. Shiko. If we get 10 shikos and that review, we don't go through the process, sometimes lengthy, painful, depending on your opinion, of how to leave us a review. What we will do, though, is tell you how you can shiko us, share, like, and follow, on our profiles, on the platforms. You can go to places like facebook.com slash eWebResults, linkedin.com slash company slash eWebResults, twitter.com slash eWebResults. I heard you say company in my mind, and I was like, eWebResults. Yeah, he wrong. Yeah, I was. YouTube.com slash eWebResults. And Instagram.com slash eWebResults. All of those will take you to our profile on those platforms, and please shiko us there. That would be very nice. Listen, if you're a PHP genius or a WordPress guru, we are probably looking for you. Go ahead and submit an audio resume, 713-510-7846. If you're interested in a free, comprehensive website profit analysis, you can get one. We can provide that profit analysis to you. All you need to do is go to eWebResults.com and click

the green button. No AlgoCat, right? No AlgoCat. We do not have AlgoCat. So I got a little bit of news. This is interesting. So the article I read was like, AT&T is supporting the net neutrality protest. Remember last podcast we mentioned there was a net neutrality protest going on, and that both, I think, Facebook and Google were supporting it. And then AT&T added on their webpage, oh, we're supporting it too. Go ahead and click these messages, which were ambiguous messages to send to your congressperson. Okay. Because at the end of the day, AT&T is not really interested in net neutrality. Interesting spin on net neutrality. I thought this was interesting, right? So the font Calibri, right? Proper default. Very popular font. Very popular font. So it's actually being used in a fraud case because they presented documents that proved that XYZ happened. Because they did it in that font. Right. It was in that font and it was supposed to happen prior to the existence of the font. So it's Calibri been in? Like, is Alpha always? 2004. Okay. So it was originally created in 2004, officially released on Windows in 2006. And so this, you know, it's not clear, but somewhere between, this actually potentially fake document with Calibri on it happened between 2004 and 2006. So it's possible that they had a demo version of MS. Just incredibly unlikely. So you had a Calibri on your Windows... 95? Business Pro? What was I... DOS? 2004? No, 90... Yeah, maybe... What's 90? Business Pro? Windows, what's 2004? Me or something. Yeah, 2004 would be ME, right? Yeah. Yeah. Or... Yeah. Maybe. Interesting. And then this was cool. Hyperloop. Do you know what Hyperloop is? Like, if I describe it to you, you're going to know it. It sounds like speeding on 610. Yeah. Close. Close. Right? You mean driving normally on 610. That's the Hyperloop. That's where they stick the tubes. They stick the travel containers. They're really containers. And they could carry cargo or passengers into a tube. Oh, I've seen that. Yeah,

I've seen that in Dallas. What was the Dallas they were testing it? Well, it's actually out in Silicon Valley area, I think. It was somewhere. And it went... I saw that. Yeah. And they say because it's driven by a vacuum... Vacuum? Yeah. Yeah, so it can travel at speeds because then you adjust the speed of sound because there's less air and so they can go like 250 miles an hour on the ground and so it's kind of cool. It's not the one that Elon Musk proposed was going to run something between, I think, between Vegas and LA and that's not their target because Hyperloop is a different company altogether. I just, you know, technology, travel, that's all... Technology is coming. That's all cool stuff. Want to get on some more news? Yeah. So, I got... Let's talk some industry news. You'll probably dig this, especially with some of the most recent talking. It's HubSpot. Right. HubSpot is now offering its suite of tools completely free. What? Yeah. I saw that the other day. I was like, all right. Is that a limited time we need to sign for? Right now it's free. They say get lead flows, collective forms, kickback emails, dashboard, and more. 100% free forever. And that's from... This is copied and pasted from their website. So, yeah. If you're interested in a HubSpot, you'll be hearing a lot about it. I suggest you go try it. It's a great platform. A lot of tools. A lot of features. Just prepare to increase... It's a learning curve. It's a learning curve. Especially for the sake of, like, design and customization. Yeah. The tools themselves are kind of easy to use. But to make it work with your website in a design that you want is where you'll probably need some professional help. We'll spend some time. Yeah. But that's what's... Not knocking it. Right? Because, man, the tools are... We're about to go try it. Like, you know, punch in the face of the HubSpot for doing that. I'm surprised y'all hadn't been

done that. Right. I would expect that you guys will likely have a paid version that offers more stuff that's not included and it's free. It's likely what's going to happen. Absolutely. We've got more news. So, talk Bing. Bing adds a popular content section to the popular content search results snippet in their search results. This feature shows you popular content from sections of a website or a web page. So, similar to, like, a site links feature. Right. Which hyperlinks you to the most important sections of a website. So, if you're going to do a branded search, like, you're going to do a search for eWeb results. Right. Right? Branded search. Then, if you do that search in Bing, you're going to get a section about popular content and it's going to include content that's been frequented the most. Right? Right. And then, it'll also probably include, like, podcasts and most recent posts. So, I just thought that was kind of cool. Yep. Because, usually, when people do a brand search, it's because they're looking for something that recently happened. And, it would be nice to get to it directly from the search results page. Yeah. Exactly. That was my news. All right. So, I've got a nice review here. This review is from Carolyn Delaney. Actually, I already talked with her. We're talking about some referral partnership and maybe even more. So, I'm excited about working with her. And, this review was, of course, five stars. It says, love the podcast. At first, I was a little put off by the patiff, right? Points in the face. Yep. Which is their term for great job or slap on the back. But, the value combined with the humor was worth getting over that. And, now, I want a patiff. And, she got one because we spoke on the phone. So, it was really awesome. It says, your laughs are contagious and I have been caught laughing out loud at inconvenient places. Seriously, I feel smarter after listening to the potatoes of the podcast, news, algorithm, updates, etc.

And, I really enjoy their review of curated content, the meat. It really helps hearing their insights on articles related to their industry. I'm about maybe 15 or so in. And, it's now on my daily go-to podcast. Great job, guys. Punch in the face to you. Punch in the face. We need like a bob and a we need a laugh. I can appreciate somebody saying I could appreciate the diagnosis of curated content. That's exactly what it is. Like, why go pull some articles from industry experts, apply our industry expertise, and present content that can hopefully help you guys. Yep. Apparently, it is. Yeah. Punch in the face to you. Apparently. That's what's up. Awesome. Very good stuff. That is the potatoes, right? Time to get into the meat. There you go. Right there. That one. All right. So, while he's saying right there, if you're listening to this, what you could do is actually go on to your Twitter account, assuming you have one, and hit up at link assistant and tell them you're listening to them you're listening to them you're listening to at best SEO podcast, review their article right now and then get them a link to, I don't know, SEO results.com slash SEO podcast. Yep. Yep. Absolutely. Absolutely. Cool. Thank you. Yep. Or if you're watching on Facebook, just share live with SEO power suite and they can watch live with you right now. But I went to search engine, search engine land, downloaded this article, eight major Google ranking signals in 2017. So, I was like, okay, we're like more than halfway through 2017, you know, and so. So, we can actually assess it. We're not just reading it. We're actually assessing it. Exactly. We're going to see how relevant these really are, right? Especially with Penguin and Panda and things like that kind of built in and running dynamically. Now, there hasn't been much algorithm cataclysm. And so, what signals should you be really looking for? Well, I came across this article. We'll get right into it. Matter of fact,

they start off by saying it's no secret that Google's ranking algorithm is made up of over 200 components or signals. They also say, luckily, SEO isn't about getting every tiny thing right. It's about getting your priorities right. But we've put a list of the top eight rankings together based on industry studies. He's absolutely right. I could really stop the article right there. Yeah. Because that was probably the most important thing he said. If you were to focus on all 200 plus signals that Google is looking for, there's no way you would have the time to actually do it or the resources to actually do it effectively. And so, it's important that you pick out what you can highlight and then use those. Yeah. Right. And so, he picked out the top eight that he feels are the top eight that what you should be working on in 2017. I went through the article pretty thoroughly and I pretty much agree with his eight. He starts off, now he did break down these eight factors into four different categories, right? So, we got eight different factors, four categories. Those categories are backlinks, content, tech, SEO, and UX, user experience. Yep. Right? And so, he starts off with backlinks. Number one. Number one. Your link score. Not your quality score, not your link profile, your link score. He goes on to say the score is made up by every incoming link's individual quality score and the number of links to the site, right? So, this is really like a link evaluation. And he's saying that one of the biggest, one of the eight major factors for ranking in Google this year is the importance and how good your link score is, right? And so, you want to make sure that your link score is actually scoring pretty well. Well, how do you do that? He said it's made up of every incoming link's quality score, right? The page rank affected by that link that's coming in. So, you want to make sure all the links that you're

building, right? The links that you're trying to get inbound to your site, well, you want to make sure that they're coming from a reputable place first, right? So, that way, you kind of start off right. And then, once you do that, then you want to increase the number of links you have and that will inherently increase your link score, right? Now, how do you do that? One of my recommendations is to go after the highly valuable low-hanging fruit, right? So, I tell people all the time, maybe you are in a service business and you provide a certain product or service. Build links from your manufacturers. Build links from your partners. Build links from your distributors. Any of these people who have sites with pretty big domain names, you should have a profile on this site. Like, if you are an AC guy and you sell American Standard AC, then on American Standard's website, you should be listed as a distributor, as a reseller, as a go-to person for this with a complete profile that includes a link to your website. Yes. That's a really low-hanging, easy-to-get, high-quality link. And you rinse and repeat that for whatever industry you're in, right? Especially if you're in retail and you're just retailing products, I'd be trying to get links from every manufacturer of whatever product I sold. Yeah. The point is, those are the type of links that raise your link score, right? What you don't want is a whole bunch of spammy links that hurt your link score and then back links are affected and you're actually not taking advantage of one of the eight major ranking signals in 2017. So, number one, link score. Yeah. Find your high-quality links manufacturers and distributors. Number two. Two. He says, anchor text relevance. We're still talking backlinks. Right. He says, anchor text relevance, but not too much of it. He goes on to say, anchor text is another part of the backlink concept that matters for rankings. He says, your backlinks anchors tell Google what your page is about

and what it should rank for. And so, he's right. But the reason he put in parentheses, but not too much of it, was because we know that there was an exact match algorithm penalty for that. And so, you don't want a whole bunch of links that all use your target keyphrase, right? You really kind of need a fine mix. You need a fine mix of target keyphrase, maybe literally anchor text that says website, maybe some anchor text that says click here, maybe some anchor text that says company or things like that, or maybe even whole phrases like the top position snatchers would be anchor text that would link you to our podcast, right? And they'd be totally different from just e-wear results, e-wear results, or SEO Houston, SEO Houston, or whatever our target phrases are. And so, he says, make sure you have anchor text relevance. What I'm adding to that is make sure that you carefully have a variety of different types of anchor text. Some of the most popular ones, again, would be the domain name, would be click here, and would be company. And so, get a good mix of those within the content so now you won't be penalized by having too much exact match anchor text. He moves on to the next section, which was content. And number three. Three. Number three is keyword usage, right? And he was talking about the eight major Google ranking signals in 2017. One was link score, two was anchor text relevance. Number three is keyword usage. He goes on to say, using keywords or variations in the title tag is still important in 2017. He says, the meta description can also boost relevance, though it carries less weight. Then he says, keywords in the page's body have the most weight. And he's right. Like, it's important that you use these keywords. There are a lot of theories out there that talk about keywords aren't being important, and it's all about contextual this and that, which is true. Like, you do have to have

some contextual stuff in there, right? Use the right keyword topics and synonyms and things like that. But don't get it twisted. You must have your target keyphrase in this content, preferably in the title, in the header, in the description, and in the content. He's absolutely right. And what does that really mean? Optimize your page. That's essentially what he's saying. Once you've identified what that phrase is, take the time and actually do the SEO work, the actual on-page SEO work, because it's apparently one of eight major ranking signals in 2017. Yep. Number four. Number four. The length, and we're talking about the content, the length of your content. Yeah, he says, as Google puts it, the amount of content. So, first off, he says, clearly there's no ideal amount of content you need to have, which is true. Matter of fact, Google goes on to put it and says, the amount of content necessary for the page to be satisfying depends on the topic and purpose of the page. And so, that's from Google's mouth, right? So, they're literally saying, no, it's not 500 words. No, it's not 800 words. It's whatever is the amount necessary to get your message across. Yep. Right? And so, I think what that really means is just take your time and write decent content. Yep. And if it's 500 words, great. If it's 1,500 words, superb. But the key is the content is it has value. Now, what I will say is I like to give a number. Right. I think that 800 words has been our target. Yeah. Between 600 and 800 words for a good page of content. And frankly, if you need more than 800 words to describe it, then it probably shouldn't be like a straight page of content. It should probably be like a blog post or a guide or something else. And so, when you consider your kind of main landing page, main target page content, I think that 800 words just works due to presentation. Yeah. Really, it's not no really long. It

don't take five or six scrolls to get to the bottom of the page. Right? It's a better used experience. Now, that is with the caveat that was even mentioned in the article. Because one of the factors is depending on the industry. Yeah. And at the end of the day, it goes back to what we say in our podcast all the time. If you're providing a good experience to the Google user. Exactly. Then Google is going to look favorably upon you. Yeah. Put it on the industry. So, for example, maybe this is healthcare. Yeah. Right? And you're talking about diabetes or whatever it is and some new whatever. That should be a long article. Yes. Just by the nature of the industry and the subject matter, this should probably be 2,000 words. You got some new healthcare article and it's 400 words, it's probably spam, it's probably dupe, and it probably has no value. Yep. Google understands that. And so, yeah, you want to make sure that the length is consistent with what you're talking about. I can dig it. Yep. Number five. Five. The comprehensiveness. And we're talking about the content. We're talking about eight major Google ranking signals in 2017. Number one was link score. Number two was anchor text relevance. Number three was keyword usage. Number four was length. And number five was the comprehensiveness. He's talking about the content. Right. He goes on to say one of rank brains, rank brain was an additive to Google's algorithm to help you index sites faster for it to easily understand what are all these sites about and what their content is about. They say it's artificial intelligence. Yeah, exactly. And so, basically, he says one of rank brain's functions is analyzing the results with good user satisfaction metrics and identifying their common features. Right. And so, this is literally speaking to the quality of your content. Right. That you're writing. He called it comprehensiveness. Does your content make sense? Yeah. Essentially is what this is. Is your content trying to prove that the sky

is not blue, that is orange? Right. Then it's not comprehensive. Right. Is your content telling everybody that two plus two is really 5.4? Then your content is not comprehensive. And Google's rank brain understands that. Right. Is what he's saying. And so, we're telling you that it's important that when you write this content, that it makes sense. Yeah. It makes sense for your industry. It makes sense for the topic you're talking about. It makes sense from a perspective that your users who actually read it will comprehend. Right. And understand what it is. Because if they can't, rank brain surely won't, and you won't rank well for it. Yeah. And so, it's important that the content you do develop is comprehensive. Well, and that it's appropriate to the subject matter. Exactly. Right? I mean, that's really what he's saying. Does it, does, do they read the article and then go back to the search result page and find another article because your article wasn't comprehensive enough? Good one. I want to check your bounce rate. Yeah. Absolutely. Yeah, that was number five. So, number six. Six. Page speed. And now you're switching categories. Now we're in the technical SEO. Page speed is number six. He says, Google expects pages to load in two seconds or less. And they've officially confirmed that speed is a ranking signal. This is pretty straightforward. Yeah. Your site must load fast, period. Mm-hmm. No, if there's, there ain't no reason why there's no valid excuse for a slow loading page. There is no, no, um, no, no reason that Google will give you a pass and say, this page is a little slow, but it's okay because this content's awesome. Figure it out and fix it. They ain't going to happen. If your page is slow, no matter how awesome your content is, no matter how great your images are, no matter how much great your customer service is, no matter how good your product or service is, how great your company is. Yeah. If your page is slow, then your page

is just slow and it's not going to rank well. You're at a disadvantage. You're at a disadvantage. And so they say two seconds, that's, that's probably about right. Because when you consider on a mobile device, right? When you click a link and I'm on Android and so the little bar starts going, yeah, I'm like 1,001, 1,001. Yeah, it really needs to be making significant progress. Yeah, the bar needs to be moving for me not to hit the back button. Right. And so, and that's just on a mobile device. At this time, I'm probably less patient. Right. And so, um, so the key is making sure you have the right page speed. Now, let me say this, obviously the easiest way or the most recommended way to check page speed is to, um, check page speed insights through Google. Right. Right. So just keep in mind that if you do that. I would say there's two, two, right? And we'll talk about the, the weaknesses of page insights from Google and then another one. But go ahead. Yeah, but if you're going to do that, just keep in mind, just keep in mind that, that, um, that data is really informational. Yeah. Right. Because a lot of the things, what I've seen, we've had sites where we've built, where we've like literally compressed all the images, minimize the JavaScript, minimize the CSS, did all of those things. And they load fast. And they load fast. A second and a half. A second, yeah, and then Google says, hey, this is poor because you didn't compress images, you didn't minimize all of the CSS when we actually did do that. Yeah. And so my point is when you check Google page speed insights, take a little grain of salt. Right. Because at the end of the day, it's just kind of giving you best practice and then, you know, you need to execute. A tool we use is Pingdom. If you go to Pingdom, it'll give you a really good analysis of what's, how long each component

of your webpage is taking to download. Yeah, how long the header took the load, how long the footer took the load, how long the image, the video. And so you can understand where you need to go fix it at. Yeah. That's what's up. Number six was page speed. Number seven. Seven. Mobile friendliness. Right. And we're still talking about the technical SEO parts of the eight major Google ranking signals in 2017. Number seven is mobile friendliness. He says, if your pages aren't optimized for smartphones, they won't rank in mobile search at all. Right. Enough said. Yeah. I'm just going to let that marinate for a second. You know, what's interesting makes me think about we got a client in California that's been with us for about three years now. Yeah. Three years. And so anyway, when they came on, great service, great company, great content on this site. Especially now we've been rewriting and doing all of this stuff. But when they originally came on, no mobile readiness at all. Right. Right. And we rebuilt the site, put it on WordPress, made it responsive, made it quick and fast. And they literally saw double the amount of traffic like two weeks after site launch. And it was because now you're mobile friendly. I remember they couldn't even believe it. They didn't. They had to. You were in the monthly results call, right? We have a monthly results call with all of our clients. And they're like, so are you saying that because we're now mobile friendly, that's why our traffic is up? I'm saying. Like they did not believe it. Exactly. That's exactly why your traffic is up. Yeah. And so it's that important. And just consider the fact that Google is gradually shifting over to a mobile first index. And so you want to make sure that your site is mobile friendly. At the end of the day, out of the 10 clients that I looked at reports in the last two weeks, I can literally tell you that 60% of them had a significant

increase in mobile traffic. Yeah. Right. Mobile is going to keep growing and it will only continue to keep growing. There are less and less people using desktop devices. Like my wife, for example, she only touches her laptop for work. Yeah. Only work. Only work. Other than that, she's on, she's got iPhone, she's got Android and a tablet. And so she's like, she's juggling devices. She's not using a computer. Yeah. And so with that, and she's searching and researching and looking up stuff. And so it's important that you understand you have to be mobile friendly. There's no, there's no excuse. There's no caveat. There's no alternative. You know what I'm saying? You just have to be mobile friendly. It's that important. It definitely is one of the eight major Google ranking signals in 2017. Absolutely. Absolutely. His last one, number eight, eight, is the click-through rate. And he switched to his last category about user experience. Right. And number eight is the click-through rate. He says a SERP, that's the Search Engine Results page, click-through rate in CTR is the ratio of the number of times a search listing was clicked to the number of times it was displayed to the searchers. Yeah. Right. That's your, that's your CTR. And so he's saying your click-through rate is a ranking factor. Yes. It is. Yeah. Google wants people to click through to your site. Yeah. If they keep showing you in the number two position and, and no one's clicking on your ad, then you'll probably be in the number three position and eventually number five and eventually number eight and off to page two and beyond because. With the dead bodies. Yeah. With the dead bodies because nobody's clicking on your ad. Yeah. However, maybe you're in position three and you've been hovering there for a while, but you get a lot of clicks. People are clicking this, your, your listing. You probably move up to number two. Yeah. And then eventually one, because people are engaging the user experiences there. You actually have content that

people want to absorb, want to read. What I would add to that, right? So yes, one, you got to get them to click through, right? So that's incredibly powerful. But if they land on your page and bounce literally back, that could have an adverse effect, right? Because Google knows, okay, you're on the search engine result page. You've gone somewhere. Your, your audience has gone some, gone to your website and they've come back to that search engine result page and clicked something else. Now Google says, well, they didn't stay there very long. That must not been good content. I would even argue that's more important than the initial click through rate, right? So maybe your, your meta description's not that good, but when people click through, they stay a long time and they never come back to the search engine result page and click something else. That's value. So what I added to this was adjust your, since he alluded to it, adjust your metal, your meta tags, adjust your description, adjust those titles because you want to increase click throughs. You may have to be a little bit promotional in that title. You may have to include a CTA in that description, but whatever you do, do that so they can click through. And then more importantly, yeah, make sure that there is continuity after they click. If they, whatever you put in that description should be what they see on the page. So when they do click, you don't run the risk of them bouncing immediately. They'll actually hang around and absorb the content. So click through rates are definitely one of the eight major Google ranking signals. That was number eight. Number seven was, what was number seven? Number seven was mobile friendliness. Number six was page speed. Number five was comprehensiveness. Number four was the length of your content. Number three was the keyword usage. Number two was the anchor text relevancy. And number one was the link score. Dude, I can dig it. Yeah. He didn't mention anything about video on

here. He didn't mention anything about social strategy. And so those are some things that I thought would have kind of made a top eight in reference to Google ranking factors. Yep. But, but the ones that he chose makes sense, but I would have liked to see, you know, something extra also, something social. I would think that social had a, had a bigger impact. Social and video. Absolutely. So that could, could have made it 10 easily. Could have made it 10 easily. Yeah. Very cool. And I believe we have some what news. So I think that starts with what? New. It is what news from the SEO podcast. Yeah. What is it? You had it. It was yours. You need this? I thought she was going to do your intro. No, no, there was a, there was something else. Oh, oh, I do got what news. Yeah. So my what news is, this what news is goes to Alexa, right? It's the Alexa thing. Or it actually goes to a guy. I didn't get the guy's name. Guy's name is Robert. Right. So Gonzalez was the, was the, uh, uh, was the law enforcement. So officer. Yeah. It was the off officer, but the guy's name is Robert. So a guy named Robert, man, Robert was at home. Uh, and unfortunately doing one of the most horrific, horrendous acts ever, ever. Yeah. And he was, he was in a domestic situation with his girl. Right. So he's, he's beating his girl. And, uh, and according to, uh, USA Today, um, in her defense, fighting her husband, she's makes the comment. Someone should call the police. Right. Punch in the face to Alexa. Yeah. So Alexa. Yeah. Alexa heard that, called the police, recorded it, got the police over there. Right. So the police were able to hear everything was going on. What makes it worse. Here's what makes it worse. When the police bang on the door, while the domestic dispute is still happening, guy looks out the window, sees the sheriff and ask. The girl

he's beating, did you call the police? What was interesting was Alexa was still recording. And so when the police reviewed everything, they had, they heard everything up to him asking who called the police and it was Alexa. So punch in the face, the technology for, for helping stop domestic violence. Absolutely. That's awesome. That's awesome. I guarantee it's an unintended, uh, side effect and very necessary. All right. So, um, as we sent a newsletter out today, so you guys may know, uh, that this is the actual last, uh, uh, podcast that this guy next to me, and I'm saying this guy for a reason right now, not because I'm upset at him. Um, um, I want to tell a little story. The first two times we had Charles on the podcast, the first time was, and we were discussing this earlier today. He joined us. He sat in on the podcast at the time we were actually doing at my desk, right in the room over there, sitting at the desk, microphone only. And, uh, and actually my sales manager at the time had figured out that the SEO rapper, uh, was actually here in Houston. Uh, we reached out to him and he came and joined us on the podcast and it was funny because that day he was like, you know, you guys, you guys should be using you stream and streaming the video of this podcast. So literally that was a Friday, the next Friday at his recommendation, we were already streaming the video at the time it was on, uh, you stream, right. And, um, we, he was about to drop his next rap, his next SEO rap. And he came on to our show and when he came on to our show, I did this introduction. I just thought it would be a great kind of full circle thing. So this guy, this guy right here, this guy next to me, he's known as the SEO rapper. He is a social media master. You can say he's actually a, uh, top

position snatcher. It's like he has a sixth sense. He is the king of content. He's got a flow. That's been sent. Y'all better repent. He's here to give us two cents. It's Chuck. Yeah. I can, all I can do is a, ah, whoo. Yeah. Yeah. So when he did that intro eight years ago, I was floored. Now I was just equally floored earlier today when he did. Uh, but, but, but truthfully, man, in every sense of the word, it has been an amazing experience. Like an amazing experience here. I believe we, we built, um, uh, amazing company, um, with a bright future. And so that's why I'm able to kind of make this transition, uh, with no fear of where I'm leaving the company at. I think that they're growing in and when we'll all move up and I'll see them at the high end also. Um, but, but I just want to thank you. Thank you. All you podcast listeners, all of those reviews that say they love the content, they love the engagement. It means a lot. That's what keeps us going. And so, so just from the bottom of my heart, thank you for your retweets, for your shares, for your likes, for your comments, for all of that. I'm going to add you to one right now. This is from Catherine and it is, I hope it all works out for everybody. You deserve success. So thank you so much. Absolutely. Absolutely. Now with that being said, right. So don't think that it stops at three 82, you know, next week they'll be doing three. It just means more work for me. You're going to throw that out there. More work for you and more work for Matt. So you guys will get a chance to meet Matt. Matt is an awesome guy. Matt comes into e-wear results, uh, uh, Google certified. He's specializing in pay-per-click. Um, he comes in with a lot of different ideas, bright ideas, sharp guy, been with the company already for a while, already working on

accounts. And he's going to join Chris on a podcast. Yep. And so, so be, be excited for him. Uh, he can't rap like me. So don't expect that. Uh, but, but very sharp guy knows his stuff. Um, it's going to be a great addition to the podcast. And I think you guys will be pleased with what the content is moving forward. But again, just thank you guys so much. Um, uh, you know, I'm socially, you know how to find me. Um, let's link up and, um, thank you. Absolutely. Man, great run. Love it. Love it. All the best to you. Yes, sir. All right. So you have been listening to the best SEO podcast on iTunes. We are filmed here in Houston, Texas at 5999 West 34th Street, Suite 106, 77092. That is Houston, Texas. Um, if you want audio, video, or a transcript of this podcast, that's two times I messed it up. Uh, almost messed it up. Uh, you can get those at ewebresults.com. Slash SEO podcast. That'll get you there even faster. Yeah. Yeah. Um, until the, you guys have made us the most popular, us, the most popular podcast on iTunes. We really appreciate it. I know we'll have him back on, uh, from time to time. Uh, and that's going to be exciting. And, uh, thank you guys for tuning in. We'll, we'll see you next week. Next week will be podcast 383. Until the next podcast, my name's Chris Burris, and for the time being. Yeah, well, my name will always be Charles Lewis. He's not going to, I don't even know how to translate. Anyway, really, thank you. Thank you, Charles. Yes, sir. And, uh, thank you, audience. Uh, this has been awesome, and we'll keep it rolling. Uh, until the next podcast, my name's Chris Burris. Charles Lewis. Bye-bye for now. An old balance check. Number 382. Uh, E-Web Results turning up the broadcast. Hashtag SEO Podcast. So, subscribe, like, follow, and share. Subscribe, like, follow, and share. Yo, Podcast 382. The last broadcast with the E-Web

crew. Today, we talking about eight ways for Google ranking. Help you get back up. If you're placement tanking, it's the SEO rapper. Gotta keep it moving. But, don't worry. E-Web still here grooving. Yeah, SEO Podcast 382. Let's go. Subscribe, follow, boom.