10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
SEO - Getting Penalized by Panda - #seopdocast 176
To recover from a Google Panda penalty, audit your content quality, stop over-using exact match anchor text, and treat algorithm updates as data refreshes that reward sites that already fixed their problems.
Key takeaways
- Before writing any page, answer planning questions about topic, purpose, content timing, keywords, links, titles, and headings.
- For blog post link exchanges, research the destination site's IP, link neighborhood, and geographic relevance before agreeing.
- Google Local Plus setup and linking to your site carries more SEO impact than the geographic target setting in Webmaster Tools.
- SEMrush covers keyword suggestions, keyword traffic and competition, and keyword tracking, addressing all three needs in one tool.
If you were affected when Panda first happened, like last year sometime, you should have come back from that by now. If you haven't, then change your strategy.
About this episode
We talk about starting fresh this new year with algorithm updates and reviews, giving other websites compelling reasons to link back to your own website, and what happens when you get kicked in the shin and penalized by a panda algorithm change. We finally discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
How do I recover from a Google Panda penalty?
Check your content quality first. According to this episode, Panda updates after the initial wave are data refreshes, so if you already corrected your content and moved forward, they should help you by weeding out competition. If you are still affected, change your strategy and update your content.
Is swapping blog posts and backlinks with overseas sites worth it for SEO?
The hosts advise caution. Verify which site will host your link, research its IP address and link neighborhood, and consider geographic relevance. A link from a U.S. site to an Australian site may have little value because Google knows your location, making local link partners more effective.
What questions should I ask before optimizing a content page?
The episode lists questions from a Search Engine Land article: what is the page about, what is its purpose, how long will the content stay relevant, what keywords are relevant, should you include links, and what should the title, descriptions, and headings say. Answering these before writing creates a complete outline.
In their words
If you were affected when Panda first happened, like last year sometime, you should have come back from that by now. If you haven't, then change your strategy. Because these smaller updates, they're just data refreshes.
Charles Lewis
Marketing is an investment. So, HTC did not invest properly. That's really all I wanted to add to that.
Charles Lewis
What is this page about? If you're going to develop this content page, whether it's a blog post, whether it's a web page for, let's say, some services that your company offers, or if it's just some information, what is this page going to be about?
Chris Burris
Terms defined in this episode
- Panda update
- A Google algorithm update targeting content quality. By episode 176, Google had released 23 Panda updates, with later ones described as data refreshes affecting roughly 1 percent of searches.
- SIVO
- Stands for Search Engine Visitor Optimization, the framework used by eWebStyle for their website analysis video podcast.
- Algorithm Cataclysm
- A recurring segment on the SEO Podcast where the hosts discuss recent Google algorithm updates and their impact on search rankings.
- Advanced Web Ranking
- A tool used by eWebStyle for client position tracking and reporting on keyword rankings.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
Building An SEO Business Case Your Boss Can’t Say No To Ep. 536
Building An SEO Business Case Your Boss Can’t Say No ToSome stakeholders struggle to see the value of adding SEO to your marketing mix. Use this…
Agency & Business Growth
4 Key Areas Of International SEO Focus For Entering A New Market Ep. 535
4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up…
Agency & Business Growth
3 Ways To Optimize Internal Linking Ep. 534
3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…
Agency & Business Growth
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit