#SEOpodcast 270 - Writing an Enjoyable Blog Post

According to this episode, the first three sentences must engage the reader immediately. The hosts suggest introducing your subject matter and the benefit of it right away. They also note that describing what happens when you do NOT have a product or solution can be more powerful than describing the benefits of having it.

The episode recommends writing 15 to 20 headline variations and then running a small pay-per-click campaign with all of them at the same time. Google will run the A-B test for you, and whichever title gets the most clicks is the one you should use for the post.

The hosts explain that stories create engagement and generate emotion, which is a top driver of purchasing decisions. They also point out that humans are hardwired to remember stories rather than facts, so presenting facts inside a story makes them more memorable and persuasive.

The episode says well-spaced text with two to four sentence paragraphs looks far less intimidating to readers. Subheadings should be tagged correctly using H1, H2, and H4 header tags in order of importance so that scanners can quickly find what they are looking for and are encouraged to keep reading.