#SEOpodcast 271 - Improving Organic Visibility with Content

Welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of B-WebStyle. I am Charles Lewis, your internet marketing specialist. Welcome back to another fun-filled edition of our podcast. This is podcast number 271. And as always, we'd appreciate it if you had some sort of electric device. If you went out there and you, what should they do with that? Just a couple things. You should tweet us. If you're looking at the screen right now, hopefully you're tuned in and watching live, use hashtag SEOpodcast. This is number 271. Be sure to tag us in it, at BestSEOPodcast or at E-WebStyle. That way we can follow you back and do all of our social networking stuff because we do follow back. Yep, we do follow back. Maybe that should be our mantra. No. All right, our tip from our previous podcast is increase blog post engagement by telling stories. Yeah, anytime you can tell a story in a blog post or really any article of content that you're posting online, you have a higher likelihood of getting engagement. Why? Because stories create emotion. Stories are things people can relate to. And usually, if you tell the right story, it's probably something that someone has already encountered or been through. And so, tell stories on your content, create that engagement, and increase your perversion. Absolutely. Stories get right past that sales filter. Exactly. And your subconscious mind doesn't know the difference between a story or reality. Exactly. So, that works really well if you're trying to create that emotion and associate that emotion with your product. Mm-hmm. Please remember, we are broadcasting live from Houston, Texas, and we are your friendly local neighborhood top position snatchers. Where our mantra is. Don't be a douche. Do not be a douche. It is not a good look. It is not a good look. So, we've got an article today. That article is. Man, 10 content ideas to improve organic visibility. Man, want to give a punch in the face to George Absalom, did this old

article. Right. Like, three years old. Right. Found it on Search Engine Land. But, as I went through it, a lot of his posts are actually still accurate. Shows you that content is still king. So, yeah, 10 content ideas to improve your organic visibility. We'll dive into that in a minute. Cool. We already did our tweet now. And get this. Remember, if this is the first time you're listening to a podcast, hello. Welcome to the podcast. Thank you for tuning in. If you've listened to our podcast before, normally now, we would ask you to do a podcast. We would ask you to do one of three things. We are not going to do that today because we're running this contest. Every time we get at least 10 new users on our Twitter account, Instagram account, Facebook account, Gplus regular account, or Gplus local account, we're going to skip that section. And we got 10 new users on our Twitter page. You're welcome. Thank you for following. I went back and followed all y'all today. Excellent. So, we're going to skip that. Boom. We're going to go right into, if you are a PHP expert or a WordPress expert, we're probably looking for you. So, please submit an audio resume. Yep. 713-510-7846. If you want a free website analysis, you can go to our website, e-webstyle.com. And when you're there, you will find a website analysis form submission thingy somewhere. Fill it out. Check it out. We'll hit you up. So, absolutely, if you're in a rush, make sure to give us a call, because we are running a little bit behind on those. And now, for our favorite segment, the algorithm cataclysm. Oh, yeah. This is a tough algal cat today. So, this one kind of sucks, Google. You almost get a kick in the shin for this one. So, they're rolling out the privacy situation that caused us to not see keywords in analytics, right? You cannot provide a deal due to privacy. Being logged in. Exactly. They're rolling that out through Webmaster Tools now.

And so, all of these search queries and all that information we would normally see, going to go away. Yeah. Wow. Like, I'm an SEO guy, Google. And I feel like, personally, I've done my job to help clean up the internet. I'm making sure all of our clients have great content that's working. We're removing bad links. We're not being spammy. We're actually cleaning up the internet. So, I don't really understand. That's what we say all the time. We say, as long as you're providing a good experience to the Google user, we're like on your team. Yeah. So, why are you making it hard for me to do my job? I don't get it. So, anyway. Yeah. Not provided coming to Webmaster Tools. Yeah. That's a kick. What do you mean almost with a kick in the shin? That's a kick in the shin. That just kind of sucks. And, secondly, my other algo cat, man. So, remember, last week we talked about Google moving forward, rolling out the mobile algorithm update. Right. So, anybody, if they're, you know, in the search engine listing next to those results, it's going to be a tag that if your site is mobile friendly or not. Now, understand that you're only going to see that tag if you happen to show. Because what Google is also doing is ranking sites that have a better likelihood of being on a mobile device higher. And so, those, since they have a better mobile site, they likely won't have that notice. And if you do, then you won't even be shown in the first place. Yep. Now, Google did post some things on their Webmaster site about tips you can do. Well, actually, it was the list of the most common mobile mistakes. Right. Okay. So, address these mistakes. And then, of course, all our clients will be rolling these out as well. Right. Right. So, anybody would block JavaScript files. Okay. Mobile mistake, you need to figure out a different way to do it. Sometimes it's necessary to block it. Maybe you're

not trying to display a slider or whatever it is. Right. But you got to figure out a different way to do that. Unplayable content. Maybe you have Flash or old things on the audio files that's just not really working on a mobile device. Yeah. You want to get rid of that. Yeah. Faulty redirects. Right. Okay. Maybe you relaunched, you're rolling out a new site, you created a mobile version, whatever it is, and your redirects just aren't working. Fix that. That's not friendly. Mobile only 404s. Okay. Yeah. That could happen. Maybe you felt like some of these navigational pages weren't necessary on a mobile device and only on a desktop device, but maybe you have internal links to those pages that you haven't cleaned up. And so on this mobile device, they're getting a 404 error. Not a good look. Or I like this one because I see this all the time. App download interstitials. Interstitial. What is that? Well, that is when somebody goes to your site on a mobile device and instead of them getting access to the content, you're bombarding them with pop-ups to download the app instead. Horrible experience for the Google user. Don't do it. You can do it once though, right? Yeah. Yeah. Well, they didn't say don't do it. They just said, you know, interstitials was plural. Okay. Meaning don't overdo it. You know, at the end of the day, if you have an app, that's the best method of people absorbing your content on their device. By all means, promote your app. Yeah. But what they suggested doing is rather than have continuous pop-ups, instead add a banner or something like that to the mobile device. Exactly. So that way they can see it on all the pages and they're not interfering with the usability of your site. I mean, the last one he had was slow mobile pages. Yeah. You got to optimize those images and videos and things like that that you may have on that mobile site because nobody likes a slow page, especially on

a mobile device. So on that note, punch in the face to you, Google, for at least giving us a list of the most common things to go and fix on that mobile device. But yeah, we're on that mobile site. Right. But at the same time, yeah, taking away my keywords and my search queries, like, dude, that's necessary. Yep. Because our photographer keeps upgrading his... Yeah. It's like every time our photographer comes in the room, he's got new equipment, is he going to come in with a bazooka next? I'm going to start dancing, either dancing or dodging, one of the two. And so that's our Algo Cat, man. All right. All right. So I have a little bit of news. This was interesting. This isn't really news. It's just kind of a fact that came up in the news as I was researching this. CAPTCHA reduces conversions by 12%. Yep. I knew that. I didn't know if you knew that number, but we knew that inherently. I just had never seen a number. Yeah. I didn't know what the number was, but we knew that seeing a CAPTCHA there, even if it's an easy CAPTCHA, just the fact that, oh my God, I have to figure out something. So do you think the number's higher or lower on mobile devices? Probably extremely higher. Yep. Yeah. 27%. Yeah. Dude, look. I kept on a mobile device. I'm turned off just thinking about it. Yeah. It's like, yeah, bounce. Bounce, dude. I'm bouncing. Call, frankly. You know what I'm saying? I'm definitely not feeling out this form. Figure out some other option. All right. Next, we've got YouTube adds 4K videos to their site. Mm-hmm. So, yeah, you need to have Google Fiber and an upgraded computer to watch it. To view them. Yeah. And then Facebook is going to test internet drones. These are like 747-sized drones that fly around broadcasting high-speed internet to people. Yeah, people testing their signal. Yeah. Punch in the face to you guys. Yeah, that's what's up. That's great. So that's kind

of a Google Fiber competition. Yeah, exactly. That they can roll out to a lot of other places. Well, I'm going to tell you what that leads to. All this available internet for free, by the way, that everybody's doing in all these cities and things like that. Yeah. It's going to help us, I promise, with the cars. Right. With these cars, self-driving vehicles taking us here, taking us there. Yeah, you can't have 3G. No, you can't. The last thing you need is to be on the freeway and your car start buffering. First buffering. Or no signal. So, you know, that would suck. Yeah. Lose your signal in the middle of nowhere. Yeah. So, yeah, I get it. And it's necessary. So, that's what's up. That's cool. I do have one punch in the face. And that is for Dustin. Actually, I had a review from him. I didn't get it copied over. So, he'll get it read the next time. He's with First Capital Business Finance. He actually listens while he's giving his kids a bath. And he put that in the review. I was like, that's kind of, I like the family aspect of our podcast. Yeah, I think we're family friendly. Family friendly. So, punch in the face to you. Punch in the face to you, Dustin. That's what's up. Absolutely. And then I've got three reviews here. So, you know, tear tattoo. That's a good thing. I was happy when I saw you this morning with no tattoos. Yeah, I've got to get up early on Fridays if there's no reviews. And go to the tattoo partner. Yeah, so this is from Facebook. Maybe we should start doing those live on the air. Yeah, yeah. Well, the screaming is quite loud. I'm kind of a wuss. Phil Taylor, he wrote this five-star review. And it says, love the show, guys. Keep up the good work. I listened from the UK and found nothing better. Punch in the goddamn... Oh, we're not family friendly anymore. Punch in the goddamn face for the information. So,

Phil Taylor, love it. Good job. That's a UK listener. That's what's up. Yes. And so then next, also from Facebook, Learning Made Dope Yo. And this one is five stars. And this is from Michael Ristoff. And it actually says the text of the review is five stars. I think that's how you say that. Yeah, that's how you spell five stars. Like, yeah. That's exactly how you spell it. And then finally, best SEO podcast on iTunes. That's the title of it. It is also... The best... It is also the best SEO podcast on iTunes. And it's by Craig Mount. And it says, follow at the Craig Mount on Twitter. Great podcast. All right. Punch in the face to... He tweeted that to us. All of you guys, yeah. Come back and tweet that. We may already be following you. I don't know. So, punch in the face to all you guys. It's great to have reviews and to not actually put on a tear tattoo on Friday. So, this... While we go on the subject of punching in the faces... Right. Punching in the faces? Yeah. Punch in the faces. Yeah. This petif goes to Declustered Marketing. Hit us up on Twitter at DeclusteredMKTN. They say, hashtag SEO podcast. At eWebStyle. At best SEO podcast. Awesome podcast. Highly recommend it. And they included the link. Appreciate that. We retweeted that. Thank you. I also want to give a petif to Francis Bowman. He's at F. Bowman. Pitbull update? Listen to the other podcast right before the rodeo, right? Right. I'm listening to the hashtag podcast from at eWebStyle and on Stitcher. Hashtag SEO. Hashtag podcast. I want to give a special punch in the face to Ms. Francis because she included a picture, a screenshot of her phone listening to the podcast on Stitcher. Okay. And so, I hadn't looked at that yet. And so, when I looked at the screenshot, I gave them another CTA to give people. If you're on Stitcher, after you write the review, give us a thumbs up. It's like right

there at the bottom. You can thumbs up or thumbs down each podcast. Give us a thumbs up. Let's vote us up. Cool. And so, those were the punches in the face. So, you pulled that out of the picture that she said. Yeah. I looked at the picture. I was like, oh, that's kind of live. I didn't know I could do that. And she used to give it a thumbs up. Yeah. You totally missed what she was saying. No. I saw that first. But, you know, my marketing hat kicked in. I was like, oh. How could we make it better? Exactly. Exactly. And so, punch in the face to you, Francis. Really appreciate that. Back to some news. So, dig this. Bing, it almost could have been AlgoCat. Bing is removing navigation to additional search results. So, if you go to Bing and you search, they're going to display 10. And if they feel like these are the best 10 results, period. They won't give you page 2. They won't give you page 2 through 10. Instead, there'll be a message that says, we feel these are the best 10 results. Click here if you want to see more. Ah, okay. So, they're still there. They're just. Just hiding it. They're making you click to see it. Yeah. Interesting. I can dig it. I mean, because at the end of the day, how many people are going to page 2? Yeah. Exactly. It's going to be phenomenally low. Exactly. What's the joke? Where do you hide a dead body? On page 2. Because no one will find it. So, dig this. Google is introducing a new program. They're calling it, Let's Put Our Cities on the Map. They created a site for it, G-Y-B-O.com. And this is really a resource for business owners to help get online, to correct their listings. They even partnered up with a company called StartLogic. Okay. StartLogic is offering a free domain and a hosted website. So, Google is really trying to put the control of your business presence in the

hands of the business owner. Yeah. What they're doing. They put up a site where you can go claim your listing. You can get it verified. You can make sure all your information's on there. And hey, get a free domain name and start a site. Wow. At the same time. Cool. Now, pretty sure StartLogic will probably has a price involved considering if you want to optimize that site or something like that or to get it ranked. And so, anyway, punch in the face to you, Google. That's what's up. Making it easier. Ironically, making it easier for business owners to do what they pay us for. Yeah. Dig that. Don't make it too easy. Yeah. And so, that's it. That's all I got right now for news and for petiffs. Good stuff. So, that's the potatoes of our podcast. That's the potatoes. Time to get into the meat. Mm-hmm. Yeah. Ten content ideas to improve organic visibility. So, we gave a punch in the face to George Absinthe. This was literally posted three years ago. February 2012. That's the kind of research we do, by the way. It's like, you got to go back and visit old stuff. Well, and not just that, it's a top ten list. And we talked about this a couple podcasts ago about evergreen content. Yeah. Top ten list, how-to articles, things like that. If they're relevant, they will still be relevant for years to come. And this is a great example of that right here. So, punch in the face to you, George, for doing that. So, let's dive in. Number one, he says, content about related information. And again, we're talking content on your site, how you can improve your site's organic visibility. Number one, he says, write content about related information. So, when he says, people who view content that answers questions or provides information related to your products or services may not be necessarily looking for what you offer at the moment. He says, do your best job you can to unobtrusively let people know what you offer

as they look for this type of content. And so, what he's referring to is like maybe people asking questions about something you offer. Matter of fact, the example he gave, well, the example I'll give, let's say you're a plumber. Let's say you're a plumber and you install water heaters, right? And so, maybe if you check your keywords, you see people searching for different types of water heaters. Maybe you see keywords about people comparing different types of water heaters. This is a great opportunity for you, Mr. Plumber, to create an article comparing all types of water heaters. Why they should be used, the type of homes they're best used in, which ones have hotter water, whatever details about the comparison you come up with. This is a great page to create and optimize comparing these water heaters. Because your keyword research has shown that people are looking for it and this page will likely rank. And so, creating that type of content, related information, is a great thing to do. And the tip he gave here was sell yourself on these pages. And I totally agree. Anytime you're comparing them, you know, after you give a first few bullet points, drop in a sentence that, hey, we can install both of these for, you know, blah, blah, blah, blah, blah, with a link to your contact page. Then maybe at the end of the post, a personal recommendation. We've installed more of these in this area, right? Mention your service area. Because of blah, blah, blah, whatever that is. And this is the same kind of concept you can take across the board. I just used plumbing for an example. But that same concept would work with really any service provider. An AC guy, a roof or an electrician. You can write content that compares the different types of materials and manufacturers you use. People look for it. Yep. Number two. He says, start a blog. I think that's a great number two. Why? Because back to the first one, if you're writing that content, that

blog is where you're going to post it at. And so, a blog is a great place to create content like that. That's not probably conducive to a static page on the site. Right, right. But could definitely go on as a blog post, a relevant blog post. And so, definitely start a blog. He says, in most cases, we recommend deploying a blog, so that is, dig this, part of your website. And this is for a number of reasons. And this is, now, mind you, this is in 2012 when he posted this. Yeah. And in 2012, he had the same logic I have today. A lot of people will post blogs and put them under a different domain name, right? Right. Or something else, you know, some of that's not on that primary domain. Or printpress.org, yeah. Yeah, exactly, .blogspot or something like that. Don't do that because that content is way too valuable. You spend way too much time writing on it. That content will eventually rank. And if that content ranks, you don't want people, you don't want to hope that people click one of the links that's in your post back to your site. No, you want that content on your site. And so, that way, when it does rank and they are reading your post, you have the benefits of your header and your site bar and your footer and all your other sales collateral right there on the page to help convert them. Yep. Punch in the face to you, George, for being the head of the game three years ago. Yeah, and I'll add this to your blog as well. Be consistent. If you're going to start the blog, be consistent when posting, right? Set you a day, and this is the day I'm going to post. It may not be the same time at that day, kind of like our podcast, but it's consistent. We will be doing it. And so, be consistent with your posting and use the right voice, right? Understand who you're talking to, the type of

tone they're accustomed to using, and make sure you communicate with your post in the right voice. Number three, he says, answer questions with articles. He says, you can answer some of the questions you see being asked in your keyword research with relevant articles. And this is, he's absolutely right. What I would add to this is review your FAQs. If you have a FAQ page, frequently asked questions, and maybe you have one of those long answers. Right. Right? Two or three paragraphs. Man, look, why don't you summarize that, and then take their long answer, expound on it, and create a page for that. And then on that FAQ page, in that summary, just link to it. And so, that way, that page has that much information. That question has that much information. It's definitely worth having its own order. If you have it in your FAQ, it is called frequently asked questions, it's because your customers slash prospects are looking for it. Yeah. So, create that content. And then, and that way, people can find it. That way, that page, since it's a frequently asked question, that page will likely rank, frankly, higher than your FAQ page. Yeah. Because it's all about one specific idea, one specific question. So, yeah, you can do that, frequently asked questions page. Number four, he says, content about markets and the industries served. He went on to say that, as we perform keyword research, we look to see if people in these industries and markets of our clients are searching the phrases for these specific markets. So, what is he really saying? Target your verticals, is what he's saying. Maybe you're, so, for example, we have a client in California, she does wedding videography, right? Right. And so, one of the things she wanted to target was same-sex weddings. Right. That's a vertical for her. And so, we created a page of content right there. We created a landing page for that, all specific to same-gender weddings. Right. Right? Because that's a specific vertical. We have a different client. He

sells and installs them extra equipment. And so, he has several verticals. Verticals. So, we ended up creating a page targeting veterinary clinics, a page targeting podiatrist clinics, a page targeting orthopedic clinics. Why? Because all of these are verticals that, in different industries, where his product is still applicable. Yeah. And so, it made sense for us to create these specific pages rather than try to kind of crumble it all on one page. Yeah. Yeah. So, when this opportunity presents itself, create content for these specific industries or these specific niches that you service. Because people will search for them by their niche. Do that. Number five. Five. He says, case studies. He says, case studies that show how a client is using. Case studies that show how a client is using. I saw that like out of my peripheral on the screen. Benefiting from your product or service not only may get found in searches, but you can also add summaries about the case studies on important product service pages with links to the full articles. Before you go off on that, what is a case study? Because we were talking about this earlier. Well, so. It's a story. Exactly. Not only is it a story, more importantly, it's a story that you can tell to really highlight your service. Yeah. Case studies are, case studies refer to specific clients. Right? So, one of the things I'm working on that we'll be adding to the eWIFS, our site later this year, is case studies about our clients. What we had to do, some of the obstacles we faced, some of the objections we faced, the strategy we put behind those, and how it worked. And then we show the results. And so, case studies are a great opportunity to showcase your customer service and how your company really functions. It's also a great place to give a shout out to clients. Hint, hint. Yeah. Pro tip. Yeah. Those case studies will likely get shared socially and promoted by those clients. Yeah. Because they're proud of the case

study. And so, case studies are a great way. Case studies work when there's a long tail sales, when you have a long sales process, is what I added to this. Maybe, maybe it's not a quick sale. Right? Maybe your sale needs a quote followed by some research and an on-site visit and then a couple emails being sent out and then a follow-up. And then proposal, a modified proposal. Yeah. Some sales processes are long, depending on the price of your product. Right? And so, a case study is a way to kind of help people get over that emotion. They can say that, hey, here's a similar company that has some of the same challenges I may have. And this is how it worked out well. Case studies are great content. Absolutely. Number six, he says, a glossary or a slash dictionary. He says, they surround, he was talking about a client. He said, they actually surround a dictionary content within their well-designed webpage. It does a great job of highlighting what they offer. Dude, everybody looks for definitions. Everybody looks for information. Frankly, the Google Knowledge Graph is pulling that information from some site. Right? It's not, Google doesn't have a pool of just the information sitting there that they use for the Knowledge Graph. Their pool is their index. Right. And that Knowledge Graph information is being pulled from some site that just ranked really well. And so, if you have a glossary or a dictionary on your site, optimize it for terms. I like another example he gave. He talked about a client who broke their dictionary up into multiple pages. Yeah. So, there was only like three or four words on each page with a description and this and that. Related words. Yeah. So, that page began to rank even higher. A dictionary can make a cool graphic, too. Make an awesome graphic. That piece where you've got the bars around it and then the word and the definition. The phonetic spelling and all of that. Definitely. I put this on here for

in regards to a glossary and a dictionary. These are great opportunities for outbound links. So, anytime you have a glossary or a dictionary and you have some content there, you might want to link out to Wikipedia for more information. Or maybe it's a question about a specific product. You may want to link out to the manufacturer or link out to somebody else who had a great story about this specific word that you're defining on this page. Especially with those sites you're linking to aren't direct competitors of yours. Yeah. And they're high quality sites. Link out. Share the link, love. Yeah. And a glossary dictionary page is a great place to do that. Number seven. Seven. White papers. Different from case studies. He says, as with useful articles and case studies, white papers can help convey your expertise, help potential customers make decisions. Most white papers can also be promoted effectively through your various social venues. So, similar to case studies, it's also a story, right? It's also an example of how your service works. The difference is case studies tend to focus on a specific client or a product or something like that. A white paper is more about your company, more about your process, more about your service that you offer. The service that maybe you used in a specific case study, right? That's what that white paper is for. White papers are great for soft conversions, right? Maybe no one wants to give you their name, email, phone number, and the best time to call and to submit, but they will give you their email for access to this white paper. Great for a soft conversion. Put them on an email list and start, put them on a drip campaign or something like that and begin marketing to them via email. And then maybe you do some remarketing because they did visit your site, right? And so now you got the email list, now they're on your remarketing list, and you could begin to market to them more, and hopefully they'll convert. White

papers are good. They help you explain your process. Number eight, he says product manuals and instructions. Awesome, awesome idea for content creation. Right. He went on to suggest that creating, he had a client, he suggested that they create more of their own, I like that, their own instruction sheets and or videos. Original content. Exactly. He was on it three years ago. Yeah. Right? And so he's absolutely right. Anytime you sell a product, especially a retail product that somebody can get from anywhere, and there's available product manuals and instructions like that online, dude, link to those. Matter of fact, he suggested creating a page for all of the products. You have a manuals page loaded with PDFs where people can search and find and download manuals and instructions for all of the products you offer. Awesome page to have. Valuable content. Relevant content. It's just worth doing. I added this. Create content supporting the different uses of your product. Right? So not necessarily a product manual. This is how you use it, but maybe it can be used in several different ways. Yeah. Maybe you created some sort of, I don't know, new appliance that'll be on my counter, right? Like the cook, right? Right. And so I watch infomercials all the time. You may be looking at a George Foreman grill. Right. And the dude on the infomercial, he's made, you know, 40 different dishes with the George Foreman grill. Right. Why not create a page for each one of those dishes, including the recipe, how you used it, the materials used, how long it took, all of that information. Yeah. Right? These are posts that can go on your blog that you started from step two about different uses of the same product. Yeah. They will rank. Trust me. Number nine. Nine. He says, uh, learning centers, like how to articles and videos and et cetera, just kind of similar to number eight. He says, um, if in your keyword research, you see people searching for help, like when making buying decisions, then consider

creating helpful articles and videos. And the keyword here is when P N when making buying decisions. So how do you know when people are making a bond decision? Well, usually those search terms, uh, reference whatever they're trying to do. So the example he gave was maybe somebody searched for, um, best camcorder for whatever. X, Y, Z. For X, Y, Z. Well, then you want, maybe want to write some content about your camcorders and what they are best used for. This one is best for shooting live action video and sports. This one is best for shooting whatever. Low light, whatever. Exactly. This one is best for indoor church services. Like whatever it is, you know, write content that supports that because the keyword research indicates that people are looking for it. And so you definitely want to have that. But I added, maybe you're a carpet cleaner, right? Our own example. You may want to post articles about why having your carpet cleaned every three months is best for the health of babies. Allergies or babies. Exactly. Or dust and particles and things like that and how they can help with sinuses. And so post this sort of content. Get in the habit of researching it, writing it, and posting it. Last one, number 10. 10. Which is just an awesome number 10. He says, uh, top 10 list. And dig this. Not only that. He says, people like lists. Look, he says, when it makes sense to publish a list, like, I don't know, 10 content ideas to improve organic visibility. And he's absolutely right. Top 10 lists work. How do they work? Work for me. I clicked it. But I will add this. Make sure to add value and make sure it's relevant. Because just like I clicked his, I also clicked five others. And those didn't make the cut. This one did. Because it had value. Because the content was still true to this day, even over three years old. And so, top 10 lists do work when they're done right. A lot

of times people. Top three works also work. Top five. Top three. Top seven is a good one. Yeah. I mean, as long as the content's there, it's easy to absorb. He broke this down into bullet points and numbers. Made it easy for me to kind of go through. Then they can work. Yeah. Then they can work. So, punch in the face to you, man. George Aspland. I don't know if I'm saying that right. I feel like I'm not Aspland. Yeah, I say Aspland. Yeah. Okay. Punch in the face to you, dude. Good article. 10 content ideas to improve organic visibility. Excellent. Do we have any? That was a meaty podcast. Yeah, it was. Do you have any? Is there any what? Oh, I did have some what news. And I forgot it. See what it is. All right. We'll see if you come up with it while I go over this. Oh, got it. Yeah, this is what goes to Yahoo. Okay. So, dig this. Remember how Firefox, Yahoo's search share went up because Firefox had changed to make Yahoo their default search. Well, they changed back to Google, right? And so, Yahoo immediately started seeing lower search volume. They started. Spun it? Well, no. They began contacting Firefox users and asking them to please switch back to Yahoo. Okay. Really, Yahoo? I wish I would get an email that says, hey, we noticed you changed your default search on your browser. First off, how do you know it was me? Please. Yeah, how do you know it was me? Secondly, hell no, I ain't changing it back. It's the reason why I changed it. Yeah, I'll change it as soon as you- Get better search results better. Exactly. Yahoo. Interesting. Come on, dude. Get better. Very interesting. All right. So, if you are a business owner interested and you want to grow your business with the largest, simplest marketing tool on the planet- Internet, which we think is going to make it, right? Yeah. Is it going to make it? I think it's going

to make it. Call eWebStyle for increased revenue in your business. Our number is 713-592-6724. Yep. We do have a referral program. That is, if you've got an SEO customer, internet marketing customer, you send them to us, they pay their bill, we pay you. Pretty easy. We were filmed here live at 5999 West 34th Street Suite 106 in Houston, Texas, 77092. We are the most popular internet marketing podcast- Because of you. In the known universe because of all of y'all. All of y'all. Thank you all for tuning in wherever you are in the U.S., in the world, in the galaxy, in the U.K., there in Berea, checking in with us. It's been a while. Thank you. Until the next podcast, my name's Chris Ferris. Charles Lewis. Bye-bye for now.