Content strategy requires eight steps: planning, ideation from internal teams, quality creation, on-page optimization, targeted promotion, multi-channel distribution, lead nurturing, and measurement to repeat what works.
don't waste your time, money, and most importantly, your opportunity to influence by creating subpar content
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutMaintaining Frequently Asked QuestionsCreating Content that your Market will LoveNurturing Leads
Ask salespeople what objections they hear and ask customer service reps what people call about or complain about. If customers are calling about something, there is a high likelihood they are searching for that same information online, so covering those topics creates content that is inherently relevant and findable.
Promotion involves placing ads and links in various places to drive people back to your site. Distribution means housing the content off-site, such as uploading a presentation to SlideShare, posting video on YouTube, or summarizing a blog post on LinkedIn, and always including a link back to your source.
Measuring lets you identify which content type, channel, and format generated the most conversions, engagement, shares, and time on site. You then repeat what worked with a new target keyword or angle, and if something did not work, you try a different approach instead.
creating content and distributing it to an audience is not as easy as it sounds. In fact, it can be quite difficult as companies need to truly understand the audience preferences and online habits as well as content marketing, SEO, and social media best practices.
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if you don't optimize this great content you created, people won't find it. Nobody will find it. And if you build it, they won't come.
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take that same content, repurpose it, and reuse it in other places. Distribute that content.
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Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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