A seven-tip video marketing strategy covers dedicating resources, telling stories, showing people not just products, keeping videos short, adding calls to action, distributing smartly, and measuring analytics.
don't fade to black, fade to call to action
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The episode recommends keeping videos short because viewers have short attention spans. The hosts suggest a 15-second version for Instagram, a 30-second version for YouTube ads, a 90-second or two-minute version for social media, and an extended version for the website, all cut from the same shoot.
The hosts suggest that if view count matters, upload once to YouTube and embed or link that same video everywhere else. Splitting the same video across multiple platforms divides views and reduces the credibility and value that a single YouTube video builds in Google's eyes.
Never fade to a blank screen. The episode advises always ending with a call to action, such as a link to purchase, a share prompt, or a direct instruction to the viewer. When embedding on YouTube, turn off related videos and turn on playlists so only your own videos play next.
The hosts recommend polling colleagues, the sales team, and existing clients to find out what content they want to see. Consider company history videos, product or service spotlights, and testimonial or case study videos, then define the action you want viewers to take after watching.
From an SEO perspective, I think there's more value in having that one YouTube video than having that same video on Facebook and Vimeo and YouTube and your website. It's having it in one place that way it has more views, it gets more traffic, it gets more action, it has more value.
Charles Lewis
make sure it doesn't look fake. Make sure that the people who are watching it can actually identify with it.
Charles Lewis
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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