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#SEOPodcast290 - 20 Useful Content Marketing Tips You Might Not Be Using - Part 2

Episode30 min2015-09-28

Content marketing tips 11 through 20 from Search Engine Journal cover SlideShare uploads, Pinterest, recycling content, evergreen posts, audience analytics, blog URL optimization, 50-50 text-to-visual balance, active reading, and originality.

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Key takeaways
by aiming to create evergreen content, you set yourself up for highly shareable content and backlinks that persist far beyond when that article was written

About this episode

Welcome to the most popular internet marketing podcast on iTunes, hosted by eWebResults! Join us this week as we talk about:Get Content From Problems You are Solving20 Useful Content Marketing Tips You Might Not Be Using - part 2Use Storytelling and Visual Content

Questions this episode answers

How can I use SlideShare for content marketing and SEO?

Upload your presentation decks to SlideShare so users can share and reshare them to platforms like LinkedIn, Facebook, and Twitter. Any hot links inside your decks become clickable links on SlideShare, creating backlinks to your site that get shared along with the content.

What Google Analytics reports help you know your audience?

The demographic report shows visitors age range and gender split. The device report shows whether they use desktop, mobile, or tablet. The location report shows where they come from. Together these three reports let you build a detailed profile of who is visiting your site.

What is evergreen content and why does it matter?

Evergreen content remains relevant no matter when it is published, covering topics like how-tos and tips. It generates highly shareable content and backlinks that persist long after the article was written. Keeping it focused on your niche helps ensure it never goes out of date.

What does active reading mean as a content marketing strategy?

Active reading is the process of actively picking apart a piece of content to discern things like the narrator's perspective and unanswered questions. It lets you build knowledge, fill gaps in the market, and enhance authority by adding value and explanation beyond the original source material.

In their words

by learning to recycle great content in new ways, you save yourself from the burden of having to create great new content constantly without sacrificing

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a combination of text and images is more effective than either text or images alone

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Consider your audience. Right. Consider your subject matter. And the best way to present that content.

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Terms defined in this episode
Evergreen content
Content that remains relevant no matter when it is published, such as how-tos and tips, and generates shareable posts and backlinks that persist far beyond the original publish date.
Active reading
The process of actively picking apart a piece of content to discern the narrator's perspective and unanswered questions, used to build knowledge and fulfill gaps in the market.
SlideShare hot links
Hyperlinks embedded in a presentation deck that remain clickable after the deck is uploaded to SlideShare, functioning as backlinks to the creator's site when the deck is shared.
50-50 split
A content formatting approach where text and visuals are balanced equally, making articles easier to read and less intimidating regardless of word count.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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