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#SEOPodcast291 - 15 Advanced Ways to Promote a Blog Post on Social Media

Episode35 min2015-10-02

Blogging companies with over 200 posts get six times more traffic, and these 15 social media tactics, including mentioning cited sources, co-authoring, and turning titles into questions, help promote each post.

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Key takeaways
businesses with over 200 total blog posts got six times more traffic than those with under 20 blog posts

About this episode

Welcome to the most popular internet marketing podcast on iTunes, hosted by eWebResults! Join us this week as we talk about:Create a 50-50 Split Between Text and Visuals for Your Content15 Advanced Ways to Promote a Blog Post on Social MediaUse an Old Popular Post to Help Promote a New Post

Questions this episode answers

Why should you turn a blog post title into a question for social media?

A question title makes potential readers wonder if they are missing out on something. The episode uses the example of changing a how-to title into a direct question with a teaser like 'Here's the secret,' which creates more curiosity and increases the likelihood of a click.

What is the benefit of resharing an old popular post alongside new content?

Linking from an old high-traffic post to a new related post sends visitors to the new content and also helps the new post begin to rank higher in search results. The old post already has proven traffic and conversions, making it a useful vehicle for amplifying newer material.

How can a musician use blog posts to promote their music according to this episode?

If a musician has a project with 15 songs, they should create 15 individual blog posts, one per song, featuring a snippet of the audio file, the inspiration behind the track, how long it took, and optionally lyrics. This long-form content ranks well and makes the music and lyrics easier for people to find.

In their words

Articles with digits in the title are 175% more likely to be shared.

Charles Lewis

anytime you're creating content and you're mentioning someone specific, whether it's a person, whether it's a brand, whether it's a service, contact them via social media

Charles Lewis
Terms defined in this episode
Co-author post
A blog post written jointly by two creators who each promote it to their own audiences, effectively multiplying the potential reach of the content.
Pre-promote
Sharing snippets or teasers of a blog post on social media before the post is published, similar to a movie trailer, to build anticipation and early engagement.
Brute force attacks
Automated attempts to gain unauthorized access to a site, often by cycling through password combinations. WordPress sites were experiencing 35 million such attacks per day as of the episode.

Full transcript is being added.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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