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#SEOPodcast293 - 7 Content Growth Hacks to Help Drive More Qualified Traffic

Episode33 min2015-10-12

To drive more qualified traffic through content, freshen existing pages, recirculate top-performing posts, publish on popular topics, promote others' work, go local, buy targeted traffic selectively, and amplify referral sources.

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Key takeaways
content that gets updated tends to perform better inorganic search engine results than dormant content

About this episode

Welcome to the most popular internet marketing podcast on iTunes, hosted by eWebResults! Join us this week as we talk about:Use Ad Text from Your Paid Campaigns7 Content Growth Hacks to Help Drive More Qualified TrafficIncrease Your Referral Traffic

Questions this episode answers

How can I freshen up old content to improve SEO performance?

Remove dates from URL file paths so content does not look outdated, reuse and update annual event pages rather than creating new ones, update static pages like About Us and FAQ pages, and post consistently on a set schedule to keep content fresh and relevant.

What is Google AdWords Customer Match and how does it work?

Customer Match is a Google AdWords tool that lets you upload customer email addresses. When those customers are logged into Google, YouTube, or other Google properties, they will see your targeted ads. It functions as an advanced form of remarketing tied to email lists.

How should I handle recirculating older content?

Target content that already performed well, such as articles with high shares, high engagement, or many comments. Freshen the content first by adding new information, then recirculate it. You can also notify previous commenters by adding a new comment linking to any updated or spinoff post.

In their words

anytime you can identify where your referral traffic is coming from, then you need to amplify that. Figure out where they're coming from and then go back to those sites and see what you can do over there.

Guest

use ad text from your paid campaigns that were successful when creating meta descriptions. Yeah, you want to make sure any ad text you've created that actually worked and converted, use it in your meta description because that'll show in your search result, and you'll likely increase your conversions.

Host
Terms defined in this episode
Customer Match
A Google AdWords tool that allows advertisers to upload customer email addresses and serve ads to those customers when they are logged into Google, YouTube, or other Google properties.
Referral traffic
Visitors who arrive at your site from another site rather than from direct search. According to the episode, referral traffic tends to have higher engagement, lower bounce rates, and higher conversion rates.
Content recirculation
The practice of putting previously published content back into your marketing channels, such as through boosted posts or promoted tweets, to extend its reach and drive additional traffic.
Meta description
A short text snippet that appears in search results beneath a page title. The episode recommends using successful paid ad text in meta descriptions to improve click-through and conversions.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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