Smart content is discoverable, optimized, profitable, and contextually linked content organized through taxonomy, keyword clusters, schema markup, and internal linking to improve rankings, traffic, and user engagement.
smart content creation paired with the development of your website architecture, tagging, content optimization, and internal link strategies will produce a highly optimized website that will rank, convert, and delight your audience
Smart Content & Smart SEO: Mastering Audiences & ArchitectureSmart content creation paired with smart SEO will produce a highly optimized website that will rank, convert, and delight your audiences. Join Chris and Matt as they talk about an article by Michael Kirchhoff on Smart Content & Smart SEO.
According to this episode, smart content is discoverable, optimized, profitable, and easily displayed with related topics and content. It links throughout the user's journey on a website, improving ranking, traffic, link equity, crawl paths for search engine indexation, and user engagement.
The episode recommends organizing content into topical categories, subcategories, and tertiary categories, going three levels deep. For example, the top category might be renewables, the next wind power, and then wind power projects. This structure helps users and search engines navigate contextually related content.
Internal links increase time on site, page views per visit, and conversions. The episode advises placing links higher on the page and within the content itself to signal their importance to Google. Using naked anchor text is recommended, and site-wide links should be avoided.
Adding real entities such as related people, places, and things builds contextual authority and expands long tail keyword opportunities. For example, referencing Elon Musk in a renewable energy article or mentioning Shark Tank and Silicon Valley in a venture capital article can strengthen topical relevance.
simply put, smart content is discoverable, optimized, profitable, easily displayed with related topics and content
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It is important to utilize semantic related keywords based on your primary keyword target.
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Related on-site links are a huge part of on-page smart content creation and building your website's authority on the topics the site covers.
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Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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