Social Media Marketing, Blogs and Facebook - The Best SEO Podcast Number 77

Episode32 min2010-10-26

Social media marketing works best when you build a strong network, maintain a trusted and clean website, update content regularly, and use video to drive viral sharing rather than relying on blog posts alone.

Cover art for Social Media Marketing, Blogs and Facebook - The Best SEO Podcast Number 77
Key takeaways
it's pretty impossible to drive a social media campaign without a blog

About this episode

In this internet marketing podcast we discuss good and bad aspects of a social media marketing campaign. We discuss why you should have a blog and how to be and do social on the web. Visit the Facebook Internet Marketing Page . Get a Free Internet Marketing Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. E-Webstyle is service provider of Internet Marketing…

Questions this episode answers

Is a blog required for social media marketing?

According to the episode, a blog is not strictly mandatory but is strongly recommended. It allows faster content posting and lets visitors leave comments. Clients who will not blog consistently can use their Facebook wall as a substitute and still run a social media presence.

Why does video matter more than regular blog posts for social media?

The episode explains that blog posts get ranked in search but rarely go viral, while video has a much higher chance of being shared widely. The hosts specifically encourage viewers to share their existing videos to help them go viral.

What Facebook page settings should business owners check?

The episode points out that under the share button on a Facebook business or product page there is a settings button. The default shows only your own page posts in the feed. Switching to the broader option lets you see what others are posting on your wall, which the hosts discovered they had been missing.

How should you engage with your audience on social media without being spammy?

The episode advises against self-promotional comments like dropping your website link unprompted. Instead, genuinely engage by replying to every comment on your page, giving shout-outs to people who interact, and joining relevant communities by offering value rather than pitching your services.

In their words

our site gets 1.6 million visitors a year and this podcast the one you're listening to can take a lot of credit for that

Carol Baskin

having a blog definitely helps I mean for the sake of letting people post comments and allowing yourself to post articles right rapidly a lot faster than you know creating web pages

Guest
Terms defined in this episode
trust quotient
A term used in the episode to describe the credibility and cleanliness of your website and blog as perceived by visitors who arrive through social media, covering absence of viruses, spammy links, and malware.
ping backs
Automatic notifications sent between blogs when one site links to another, mentioned in the episode as a benefit of having a blog where commenters are attached to their own WordPress or blog profiles.
social network
The audience and community a brand builds across platforms like Facebook, Twitter, and podcasts in order to distribute content and engage with followers.

Full transcript is being added.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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