Social Media Marketing, Blogs and Facebook - The Best SEO Podcast Number 77

and welcome to the unknown secrets of SEO podcast what's up everybody welcome back to another fun-filled edition of the internet marketing unknown secrets of SEO yeah yeah basically I've got one of those tablet laptops that's the kind of the broadcast device we use here that you didn't know that universal symbol for for tablets and I'm just waving my hand rotating it on the ulna axis the and every now and then it freaks out and it's it when you maximize a screen it only shows what is that up that's not even a quarter about a quarter probably so now it's maximized to a quarter so for me to log in today we're we've got to get out of here right on time today so I had to just broadcast that anyway anyway you're listening to the most popular SEO podcast on iTunes this is podcast number 77 we are really excited we have got so much like super awesome cool stuff yes to go through um I didn't write a tip from the last one let's see so last one was podcast number 76 talk a little bit about that we were finishing up pay-per-click were we I think we're finishing up pay-per-click sounds off sounds about right yeah and you know I'd agree to anything here's the tip remember Google's the king yeah and I'll write that down later because I don't know where it went how about a little bit of news and by the way we apparently there's two people who it's not just the Gino time limit there's also a time limit to associated with I think it's not Terry Crosby it's the one under that do you have that one for some reason yeah there's another lady who apparently agrees with Gino and we should actually start the podcast sooner okay but did you miss the news and you wouldn't like be up to well kind of up to date because the podcast is running a little bit behind but anyway I'm excited for a number of reasons I'm holding up

three fingers it just went to four I'm just gonna we'll just stop at five okay first off shout out to Santiago Chile that's what's up we've got a listener in Santiago Chile buenos dias como estas that's all I got yeah that's all I got I have always dreamed of in the middle of summer going skiing in Chile okay right so yeah and Santiago Chile is the capital I believe if you go due west and hit the coast the largest pool on the planet is there you can see it in Google Maps wow I mean it's pretty cool so shout out cheers y'all holla at us on our Facebook page let us know your name company stuff like that give us some sort of like you know colloquial Spanish shout out thing that we can do on air and hit us up and give us a review damn it speaking of reviews we've got two reviews and I'm here's this is awesome one of them is from being cats rescue now it turns out that apparently big cats rescue gave us a review in June on Facebook which is going to be one of our first tips of the day we're going to be talking about social media but we'll get that to here in a second as a CEO of big cats rescue largest credit credit a sanctuary for big cats awesome he's saying yeah they do lions tigers leopards and bobcats no bears apparently and he has to be on the leading edge of SEO he says this this is the line I like our site gets 1.6 million visitors a year and this podcast the one you're listening to can take a lot of credit for that great exposure that's what's up big cat that is that's awesome and really all I've got to say is just send us a check yeah hey that'll work it's not for profit so we're happy to support it on Facebook we had given there was an iTunes review by Daniel Street and you're probably wondering like

why are they coming up with all these Facebook reviews and we'll explain that in a second but he just says a give these guys a 10 star rating put those outdated books away learn more in just an hour of your time thanks guys for pushing your passion and knowledge out to all us eager geeks eager that's what's up and I like that term eager you know good lady gaga calls her you like followers monsters my little monsters we can call ours that are eagle eager geeks I wish it's still monsters I like what if lady gaga can listen to our podcast and found out that's what's up what if she gave me her phone number I think I'd be afraid my mind is just like frankly I think I'd be afraid if she gave me her phone number what are you gonna do to me are we gonna have three costume changes in the middle of this tryst all right we got a shout out to Scott Bonner he put together a great document we should get his permission to make it available he's talking about his business focuses focuses on moving business this document is you know the the 10 most inefficient practices of the moving industry and frankly for at least 90% of these I think you could take out the moving industry and insert insert your business here or just industry you know of the industry I don't yeah I don't know what the industry how about a industry because the really key things about you know when where are you wasting your time you know you shouldn't be using paper are you doing multiple data entries and most important at the very back of it for those of you watching you can kind of see this and if I could see how it looked on my computer screen I might be able to center it and bring it closer I won't even try right here he says ewebstyle.com search engine optimization company with a free podcast that's so I guess doing

this podcast was worth it worth it that's a one line in an article that's going to movers Scott Bonner very cool man thanks a lot really appreciate it and I'll only be nice to you for about three more weeks and you know why and you'll be very happy I am drinking the Pepsi and the coffee this morning all right so so what's up today hold on one second okay before we talk about the subject of today social media first we have to talk about Facebook okay oh wait I didn't even do any news yeah well what do our news is uh yeah our okay Facebook biggest adage in four years that's the oh that's right Chuck told me about that yeah okay that's our news you guys can go Google that and read it because that's honestly that's where we get our news yeah okay so before we talk about social media we have to talk about Facebook I am holding up the front page of our Facebook page you will notice the partner who got shot yeah there's his hand there so if you're listening to this podcast make sure you go to our go to our Facebook page Monday yep Monday uh Rob got shot y'all Rob got shot basically all right Corey Machuski I think I pronounced that correct yes those white holes are bullet holes and Dean Calhoun yes I punched him in the face and he liked it yes this is a perfect segue into what we're gonna talk about because it's social media we're gonna talk about social media you know we're gonna talk about the do's and don'ts and hey we do some of the do's we have done some of the don'ts we're getting better at it but I think it's a perfect example of what we're going to go through so the key thing here that we wanted to bring up bring up before we started talking about social media was there are apparently some settings on Facebook yeah and actually I think there's a lot

of settings in general and or specifically on your it's either a product page or a business page that people can like we've been talking about likes and making sure that people are liking you or whatever right under where you can add to the wall of that product or business page right under where it says share there's a little button name settings if you haven't tried clicking that yet we did this week and something pretty cool happened you've got options in our case one of the options was ewebstyle.com plus others just ewebstyle.com or just others and this is our newsfeed so we've been looking at a newsfeed like that's your wall our wall yeah because I don't think there's a newsfeed for businesses okay yeah so we're like man with somebody comment on this part like anybody somebody and we did start getting like we had to Dean Calhoun and Scott Bonner were punching it punching each other yeah and one one little back and forth and we saw that because it was a comment of something we posted but apparently the default setting is just ewebstyle just ewebstyle so we're thinking what like I mean we'd like to think we're somewhat cool and somebody would say something on our Facebook page and apparently people have hey look back in June Carol Baskin your podcast helps us keep big cat rescue at the top of Google and the top of YouTube thanks guys hey we're really sorry it's taking us this long to get to mention to figure this out to figure that you know you've actually submitted a review we really appreciate the review actually appreciate both reviews that was one example I think Paul's got a couple more Kurt Martin just this Tuesday gave us a shout out hey guys keep up the great west web gospel Kurt that's what's up man let us know hey what company working with what are you doing how does it have how we helped thanks we appreciate this because like we put this out there for y'all

Terry Crosby I love your podcast that's what's up Terry it's our YouTube friend that is awesome and then Darren Bowie actually has an article that he posted on our wall which is five ways to be an ethical SEO expert and he is going down tomorrow and fantasy football European football so even though Paul has no idea how I still whoop up on him he just you know no no knowledge or experience or education required yeah and we'll agree with the first two yeah to his credit he's never played soccer I've played soccer most of my life he's never played soccer and he got into the world cup like man all on it and and you know it was something really exciting for me I'm sorry I got it yeah I love soccer so I got to talk about this there's some sort of alarm going off somewhere oh that's my phone that sounds good yeah wait did you couldn't find a more annoying ring for your phone so I've been playing soccer for most of my life and I've always felt that you know soccer it's not a high scoring game you know in America people just rag on the sport because there's no scores zero zero one one who would want to watch such a boring game you know got basketball and football such high scores and I always thought that you had to play with it to realize that kicking a ball 75 yards to somebody who's actually running and then bringing the ball from the air down onto the grass in stride so that they can continue to dribble the ball is unbelievably challenging and I always thought that you really needed and something to cheer about you're like wow that was a 75 yard and there's no goal that's a 75 yard kick you brought a white to his foot that was amazing well I always felt like you needed that appreciation in order to enjoy soccer and apparently it's not true you can really enjoy soccer and not have you

know necessarily know specifically how hard it is I think it's pretty apparent that that's really challenging yeah um but I'm I'm excited I'm excited for I'll call it my sport it's just I'm gonna say it right now it's my sport that's what's up my sport soccer that I haven't played in 10 years I really did I enjoyed it I enjoyed the world cup never played though very cool you've been thinking about joining elite I have you should do that you join the women's I did yeah for real so you can so I can I mean at least I can win at that because I'll go for the easy w anytime I have no problem the easy woman yeah that was actually better than the win so yeah I'm gonna adopt that maybe I can do both soccer field I can kick your ass on the field and then get a win all right so we've got an article here do's and don'ts of social media marketing this we found we ripped off we're stealing from well because we're about to give credit it's not really ripped off stealing yeah it's a search engine journal uh we're not going to read it to you we're just going to steal ideas from it and these are again do's and don'ts of social media marketing uh we've got build a strong social network wow I'd say that probably would be the first most important thing is to actually build a network we you know there's a million ways to build a network you could uh one you know you want to make sure it's a social network okay yeah a social yeah is there any kind of other net I mean there's business network I mean we're social yeah we started building our network by developing this podcast you know we have a Facebook page uh and you know we would always shout out to our Facebook page we have a Twitter page when we say hey we're about to put up something new so we used I

mean our a big part of our social network came from the podcast and I'd like to say you know going forward we're going to start branching out and trying to build our social network on these different places and other ways we're going to start commenting and you know leave it all kinds of different stuff yeah and I promise you I was not a douche yeah no no because we did a podcast on how not to be a douche and and I listened to the podcast so you weren't like hey uh my name is Chris great podcast check out mine uh blah blah blah blah there's my website buy my this buy my that you weren't all right oh what I didn't do is I didn't say hey uh great uh wall you should think about joining Facebook oh yeah yeah like someone did tell us um no I just said uh because there's a couple other people who are giving out to the SEO community I just uh on Facebook did a search for SEO and there's a couple people uh giving back kind of like we are and I said hey love to find other people who are giving back to SEO newbies uh check out the most popular SEO podcast on iTunes so okay yeah you know that's what's up yes that is what's up so uh we'll probably have a million listeners a million likers by the end of the day so that's going to be exciting uh yeah so build a strong social network that kind of like uh it almost makes sense yeah wait it does make sense so um so that's a step number one step number two is expand your effort building the trust quotient of your website well that was a good silence I like that I wasn't sure if you were going to go into and here's what I like and what this talks about is and this is something we have like we are kind of in the middle of this right now and it

basically says if you don't when you engage in social media marketing you are inviting the entire world to critique your website it's kind of like going into politics I guess the point of this people are going to watch you going to critique everything that you do I think uh I would have chosen some other terminology here instead of trust quotient I think I would have said you know just consistency and and uh and make sure you got something like that you don't mind pushing out there to millions and millions and millions of people I could have good good example so right down the street from here is a small little company you guys may have heard of it uh HostGator literally walking distance from here we drive by the parking lot every day it is not us who throw the eggs at the cars yeah we we like them they're fine we're just that was I thought it would be funny apparently I thought it was good um and we've I got on their website checking it out they're down the street they're one of the largest ISPs uh or you know web hosting providers in the country in the world actually and uh in the blog the owner has gone uh it has a couple blog entries where he's gone onto the streets of Houston as a bum uh you know panhandling for cash and then reports how much cash he gets for the day I actually like social uh you know the sociology studies like that and things like that it's very cool I if I ever did it it would not be on the e-web style web page it wouldn't even be on my Facebook I might add it to another blog put it on my wife's blog yeah there you go that way you know that I think that's a good example of really that's not the kind of thing you want associated with your business so um as soon as you do that you get people like us ragging on

him for doing that yeah on a podcast with lots of listeners you also want to make sure that your site your blog uh everything is is um not efficient is is not harmful you know you want to be careful not you don't want to spend viruses you know uh you know you people get hacked that happens all the time I know a guy that got hacked yesterday as a matter of fact we had to help him out um no viruses no you don't want to add spammy links you don't want to add malware on anything so again you want to make sure that when they can go there it's a trusted site it looks good and it looks clean and here's why I say that e-web style is kind of in the middle of this because we are have we even said about the site yet have we said anything about it oh the new site that's coming yeah no we haven't said that oh okay okay we are like a big part of our social media and uh I'm just gonna say this now we're gonna start pushing it because we're gonna have a new site coming out yeah and a couple people know uh about the new site I think Darren and Dean and Scott probably already know about the new site but you know when the new site comes up and everybody knows you see the little Facebook things and the Twitter things and you go to everybody's website our site doesn't have that right now so when I get the new site up we're gonna push that we're really we're gonna start pushing the site so that's what's up so we're kind of in the in the middle of this we want to make sure we're gonna we're gonna put out the Rolls-Royce of websites yeah wow you guys have been working hard when are you gonna show it to me yeah that's all on Chuck I put all your friends on Chuck so if you don't like it email Chuck

hey uh next thing here we got is it's pretty impossible to drive a social media campaign without a blog and you know I'm not I'm not convinced about this let's say that it's harder yeah I mean because there's a million ways to bring traffic to it we did it with our podcast I'm kind of I don't know I don't know if we are qualified really to answer this one you know if it's the right well I can fake it till I make it yeah you know what really for this one I really think I mean there's an expert I mean bring in the social media king let's bring in the social media king yeah this is yeah this is a good question yeah that's it you guys know him as the SEO rapper Charles Lewis also known as Chuck uh he's on Twitter Facebook you can find him all over the place let's bring him in here he has a new rap that's out social media marketing that's uh I know he's working hard on the video he's gonna make it one impressive piece of work uh one could say the rolls-royce of SEO rap videos it is Charles Lewis all right thank you for stepping in here because we were we're floundering um I heard you chuckling back there yeah y'all are funny I don't know if that was good funny or just you know you're funny I mean I look at you and I laugh no seriously yeah I'm always like y'all are funny and when I say funny I mean stupid stupid so here we go impossible to drive a social media campaign without a blog what do you think of that um I don't almost say it's impossible I will say that having a blog definitely helps I mean for the sake of letting people post comments and allowing yourself to post articles right rapidly a lot faster than you know creating web pages yeah and and I and I I kind of agree because some of our clients who you

know clearly wouldn't do enough to have a blog yeah they can use their Facebook wall you know as a as a blog so and then of course at that point they are doing social media and as soon as they're doing social media they're you know they they have some other things they need to follow they need to build a strong network and have a you got to find another word for trust quotient I don't know well and part of the thing with creating a network is you realize on most blogs when people comment usually they're a user of their blog right right like I use wordpress somebody who comments their picture their site all that's attached to their comment right right so then we get ping backs and stuff like that and so so while it's not mandatory I think it's I recommend I would recommend it too and it's just in those situations where yeah definitely not mandatory where um you know some of our clients they're just not going to hit it enough they're not going to hit it regularly enough and uh and they can do they already you know most of them already know how to do facebook yeah so you put them up on a facebook page and they can start you know doing some entries on facebook they'll be all right so I do agree with this update it regularly with good content I definitely agree with that I'd say Chuck you are probably the king of twitter twitter first of all because your twitter handle is chuck that's the bomb and chuck be twittering tweet I don't have a tweet tweeting tweeting I'm very uncomfortable about that word twittering uh tweet tweet on chuck get his tweet on and chuck knows how to tweet yeah I tweet I tweet dick shout out tweet dick appreciate the updates so yeah so you want to update me enjoy that okay yeah you want to you want to update it and that's something like okay yeah okay and that's something that

like we were trying to figure out how to do this on our own facebook page and all people are commenting okay so now we need to start commenting back and that's you know when the new site comes out we're going to heavily push all right we're going to push the new site we're going to push it on twitter we're going to push uh facebook to get people to the new site because I mean typically we'll say it in the facebook we'll say it in the podcast hey go to the site blah blah blah do this do this but now now we have the rolls royce you know cadillac of websites coming out rose voice cadillac there you go so we're going to use this to push it there you go we're going to push it and we're going to be on you know what it's going to be the swagger wagon of websites it's going to be useful effective and a bomb right how about that that's good so be so be social and I can say this so so going forward if you do comment on our facebook page you will receive a shout out okay oh but uh tweet um uh link love a reply there you go you'll get an escalade if you comment on us there you go so so if you hit us on facebook you will get a reply we will be social we will start saying kurt martin you hit us up the other day I'm gonna hit you up very cool yeah um and that's kind of interacting with your crowd I wonder if that's even in this list somewhere it probably should be I'm sure it is I'm sure it is I tell you who does a great job of this and I'm gonna shout out to affigility solutions yeah they do I was on their uh facebook page the other day and they're on that sucker just bam bam bam all the time they got pictures and they interacted with people I was like okay

that's what's up I'm gonna steal that and I'm gonna do it better than y'all yeah haha like a cadillac to uh that's right roll royce so affigility deal y'all doing a great job uh next on our list is uh well the the bolded texas list posts and I don't really if you what I would say is it's about video and should you be doing video on uh if you're doing a social media marketing campaign um yes how many here's a good question how many just regular blog posts have have you ever seen that have gone viral uh like I think just twofold I think what they really intended here in regards to post videos go viral yeah posts don't go viral exactly that's what I'm saying but but but posts get ranked yeah okay that's okay so so while if you're linking to your site in this post or you link into some other online property you have then then it's good for that post right but for the sake of going viral you know add a video to that okay yeah because I nobody's ever forwarded me a blog post like and by the way we're counting on you guys we have uh we have two videos a cartoon video with him and like a butt flap yeah and uh me and like speaker princess Layla ears and we also have another one uh on exactly how we do we need you guys to make those go viral so re re tweet them or something there you go and we're gonna have we're gonna post a new video to get on yeah he had actually squeezed through the butt flap just to get in the outfit and we're gonna post a new video put pressure on chuck might be too much information you don't like squeezing through the butt flap it was cool we're gonna drag um and the other video we all have out there is exactly how we do s SEO search engine optimization how do we get a website from I

think in that case it's like page two to the first position first page first position permanently so you got to check out that video it is on our Facebook page as soon as you check out that video we need some comments on it we need some kickback also Darren Bowie has a very cool uh video uh about eweb style oh that was by the way I figured out uh finally somebody emailed me the link on how you did that um yeah I'm still impressed that yeah that was very cool I thought it was awesome and we're gonna have a new video coming out putting pressure on chuck there'll be a video around the corner all right what's the name of the song social media marketing hey that's our topic today you should be on our podcast social media marketing so what's the etl in the video because I actually want to see it etl in the video is shoot this weekend okay shoot us this weekend tomorrow actually and so give me about a week to edit you know hopefully maybe next friday weekend we can debut awesome video shoot this coming weekend champagne bottles limousines all that and if you want to if you want to if you want to get warmed up get excited about it no the audience do the audio shoot I'm thinking like p diddy you know no I'm thinking more like youtube technorati twitter facebook it's uh eager eager I was thinking like you know champagne a gold-plated boat behind you you know a jet you know just live like yeah video shoot that's what I think you're sitting in the background let's get that bentley yeah rolls and the rose horse cadillac and the rose it's a new model put out by cadillac um we've got time for just one more thing this one is uh oh by the way I just want to mention if you guys want to get excited about that video that is going to be coming out soon uh the audio is available

uh the seo rapper allowed us to release the audio for that uh for that rap first here at ewebstyle uh just go to our blog and by the way you haven't figured out yeah just go to our blog audio is actually out there everybody tell me i seriously didn't know that i was like because he told us about it i was like i didn't know we put it up it is up it's been up um actually we're going to skip this because we we've got to cover uh the kind of last little housekeeping details we love hearing from you guys we love your reviews you you see how excited we get when we've got lots of reviews to talk about you can find us and stalk us a whole slew of ways uh email us at podcast at e-webstyle.com uh find us on twitter at twitter.com slash ewebstyle find us on facebook facebook.com slash ewebstyle uh we broadcast this podcast the video of this podcast live at 9 15 central standard time uh every friday morning uh and you can catch that at you the best way to get there is to go to ewebstyle.com slash ustream that's the letter u and that'll automatically forward you to the ustream video uh in our new cadillac website it will probably be embedded in our website um the and the last thing is we are on uh youtube so you can find us on youtube just go to ewebstyle.com slash youtube we have a phone number uh i just threw a blank yeah you had it warning me 713 country code 001 area code 713-592-6724 if you want to talk about web design or um internet marketing internet marketing engine optimization pay to click yes give us a call you can still fill out the free website analysis form but if you are just in a dire need for it right now today give us a call excellent um this has been podcast number 77 you've been listening to the most popular seo podcast on itunes in

fact we're one of the most popular i think we may even be i got to do the numbers uh the most popular internet marketing podcast on itunes we are on the first page of the new um itunes uh package software uh so if you go and type in uh in the itunes store internet marketing boom we're right there on the first page and that's because of you we really appreciate you guys listening following tweeting facebooking um this has been a great podcast uh internet marketing unknown secrets of seo podcast number 77 my name is chris burris so bye bye for now i think she's gonna set me free cream she's my fantasy