Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Specific Calls to Action to Convert Web Traffic, A Great Interview Part 4 of 4 - Unknown Secrets of SEO E-Webstyle Number 31
Building inbound links is the single biggest factor in search engine positioning, and websites should use a link pyramid, keyword-rich anchor text, and clear calls to action to convert traffic.
Key takeaways
- Reciprocal link exchanges are a zero-sum game and provide little SEO value compared to one-way inbound links from high-quality sites.
- Outbound links to high-authority sites like About.com add credibility and help Google understand your site's relevance.
I think all in all, the one thing that'll have the greatest impact, and this is the same for every analysis that I ever do, is your link building.
About this episode
For Internet Marketing, we discuss specific calls to action to convert web traffic into subscribers or other paying customers. We also discuss inbound links and proper title tags make sure you get the right combination. Always remember high quality high value links are more important than lots of low value links.
Questions this episode answers
Why should I put a text link pyramid at the bottom of my website?
If your top navigation is built in Flash or JavaScript, Google may not be able to follow those links and will not know your other pages exist. A text link pyramid at the bottom lets Google discover and crawl all internal pages, ensuring they all receive link juice.
Are reciprocal link exchanges still good for SEO?
According to this episode, reciprocal links are largely a zero-sum game. Google sees your link going out and their link coming back, and the value cancels out. The focus should be on earning one-way inbound links, especially from high-authority sites.
Should I display pricing on my website?
The hosts suggest testing both approaches. Showing prices can attract comparison shoppers who are not ready to buy. For service industries with credibility concerns, removing prices and motivating visitors to call may improve lead quality, since the sale often requires a conversation first.
Do paid banner ads count as inbound links for SEO?
Google's stated policy is that paid ads should not count as ranking links. The hosts note Google does not want site owners paying high-PR websites to insert keyword-rich text links, as that is considered manipulation of their system. Run ad campaigns for direct traffic, not for link credit.
In their words
I think all in all, the one thing that'll have the greatest impact, and this is the same for every analysis that I ever do, is your link building. I mean, I think that's going to have the biggest effect on your search engine positioning.
Chris Burris
outbound links have value when they go to high value websites. So if you've got an outbound link going to an about.com credit article, then Google understands that relevancy and understands that you're, you're actually in a way adding to your credibility by linking outside of your website because it's such a high credible target website.
Chris Burris
that could double, triple, possibly quadruple your unique visitors to your website.
Chris Burris
Terms defined in this episode
- Link pyramid
- A block of plain text hyperlinks placed at the bottom of a webpage, using keyword-rich anchor text, so search engines can find and crawl all internal pages even when the main navigation is Flash or JavaScript.
- Link juice
- The ranking power or authority a website can accumulate through inbound links, which has a maximum ceiling that bad internal linking practices can prevent a site from reaching.
- Drip campaign
- An automated series of follow-up emails sent to a prospect after they submit their email address, used here as a way to nurture leads and track how many convert to customers.
- Page rank (PR)
- Google's numerical measure of a webpage's authority and value, referenced in the episode when evaluating whether a reciprocal link partner is a high-quality or low-quality site.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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