Episode 528: 4 Data-Driven Insights To Optimize Your Smart Shopping Campaigns #528
4 Data-Driven Insights To Optimize Your Smart Shopping CampaignsLearn how to put company, competition, and Google data to work to improve the…
Google now classifies subdomain links as internal links in Webmaster Tools, which can reduce apparent external link counts and may affect rankings for sites that used subdomains to inflate inbound link numbers.
on the algorithm side, on how Google handles link waiting for links from subdomains of your site, we have no idea yet.
We discuss sub domains and how sub domains pass Google link juice. We also discuss call tracking and how to use it to support your internet marketing efforts. Finally we discuss Firefox for Android and Androids default browser as they relate to Social Media Marketing. The most popular PPC Houston Podcast on iTunes. E-Webstyle provides SEO Houston .
It can hurt sites that relied on subdomain links appearing as external backlinks to inflate their inbound link count. Sites with proper 301 redirects from subdomains are less likely to be affected because their link juice was already consolidated to one location.
Yes. The hosts say analytics can track the full funnel a visitor takes, showing when a link from Facebook led to a site visit and then a purchase. Call tracking can also attribute phone leads to specific social media or marketing channels.
Google classifies subdomains as internal links within Webmaster Tools. So what does that mean? You used to have a subdomain. By the way, a lot of people don't realize that www.yourdomain is a subdomain.
Host
if anybody was using that sort of process to maybe gain a high amount of inbound links, per se, because it appears to be external links, because it appears to be a different domain name, and if it was affecting their ranking, then, yeah, it does matter because they'll probably lose their position.
Host
analytics will tell us the funnel that people took to get to the checkout page on your site. Yeah. That link came from Facebook and then it landed on your about us and then it went to your cart and then they checked out.
Host
And welcome to the SEO podcast, Unknown Secrets of Internet Marketing. Right on the first try. Oh, you've got to love it. Welcome. This is podcast number 119. You are listening to the most popular SEO podcast on iTunes. How are we the most popular? How does that happen? Well, there's three ways it can happen. Right? Like three easy steps. It's real simple. Go to iTunes. One. Create an account. Two. Review us. Three. That's it. That's it. Three steps, three minutes, and we really appreciate it. So, because of you, we are the most popular SEO podcast on iTunes. And don't forget, we are your friendly, local, top position snatchers. That's my, that's the top position snatchers. Snatchers. Boom. Bring it in there. Bring it like from way up there to one to right where you're probably at. Yeah. That's backwards. We'll bring them down. Well, we're bringing one. Okay. My picture is we're bringing one to them. My picture is I'm bringing the competitor down and moving up. Oh, yeah. Just climbing, climbing, climbing up the rung. Snatching his top position. Shoving people, stepping on CEO. It's a good visual. We should replace like whoever is on top of a client with the image of the CEO and them. Anyway. Yeah. Yeah. That's what he said. And our mantra is do not be a douche. Don't be a douche. It's not a good look. As always, last podcast was podcast 118. And we have a tip from that podcast. It says keep yourself up to date with SEO and internet marketing. And the reason we brought that up is because we actually had an interview last time. We interviewed Christina Hawkins. She's with Global Specs. Go Back is a great interview. And most of the interview was about she's been in the business for 13 years. And how has what she's done as a web designer changed from an SEO perspective and from a SEVO perspective over the last 13 years? Yeah. Pretty great interview. And, you know, to hear the perspective from, you know, two different
perspectives. One from an internet marketing company and from a web designer. Right? You know, how our jobs, you know, cross so much. And so, it was definitely a worthwhile interview. Go check that out. And that is podcast number 118. A little bit of news. Oh, actually, we did get a, you know, I was going to be like the most aggressive SEO dude in history with like eight tears tattooed to my face. And technically, there isn't one on iTunes. There was one on Facebook, so I don't have to put another tattoo on. Okay. We're going to have to get like art. Yes. Not a real tattoo. That's not going to happen. Spencer Welch. He says, great show. An awesome way to deliver. Okay, I saw Spencer's. Yeah. And a great way to deliver the latest and greatest SEO info. Now, he also, yeah, punch in the face to you, Spencer. He also submitted from our website, wakemakers.com. That's his website. He also did it. Yeah, exactly. And we will be doing a live video analysis of him here as soon as this podcast ends. Yeah, in about an hour. And the way you can see that, the best way to see that really is you can go to Ustream. You can find our other channel. We've got a whole lot of website analysis there. Or you could go to YouTube. YouTube, on YouTube, we actually have a whole bunch of website analysis. I think it's embedded, too, on eWeb. I've got two, four embedded. Oh, okay. We actually have a link. YouTube ones. Yes, you're right. We have a link for our Unknown Secrets of SEVO website analysis under Internet Marketing, I think. And then we've got four samples there and then a link to the YouTube page. So you can certainly find us. There's lots of ways to find us. Facebook ones. Oh, we have, you know, we talk often about how many downloads we get per week, right? Looking right now, this week's 2,800. It's a little low. Usually it's around 3,500. And we
have 162 Facebook followers. So, like, 3,000 people a week are downloading our podcast and 162 of you have bothered to go to our Facebook page and like us. Really? Like, we don't do commercials. You could be a little irritated about our SEVO time limit. We don't ask much. Three simple steps on iTunes. And go to Facebook and like us. Our Facebook page is facebook.com slash eWebStyle. Our Twitter page is twitter.com slash eWebStyle. Our YouTube page is youtube.com slash eWebStyle. You had the robot in there. Yeah, you thought it was good. I thought it was maybe just how you were moving because you played basketball yesterday. I'm a robot right now. I am robot. Yeah. And the other thing that you can do is send us an email, podcast at e-webStyle.com. And I think that's all of our social how to stalk us, how to bleh, all that stuff. Hey, listener, Copenhagen, Denmark. Not the dip. We are in Texas. So, you say Copenhagen. People are like, yes, sir. Yeah, Copenhagen, Denmark. That's what's up. So, shout out to Denmark. Punch in the face. Whoever is listening in Denmark, hit us up. Let us know. Tweak us, man. Facebook us, man. We'll show you some links up. I saw an interesting article about Apple and Apple leading the volatile mobile web browser market. Right? So, volatile mobile web browser market. Okay. So, you know, like right now, of mobile searches, 44% of mobile searches happen on Safari. Like 44%. Makes sense, right? iPhone is like the single largest. And then I think as soon as you get into an Android, there are people like, I have Firefox on Android. I don't use it much. It's pretty heavy. I just use the regular browser built-in one. And that's the one that's catching up next. But it's still minuscule. It's like 10%. So, I've got a long way to go. Yeah. Catching fast. And, you know, with Apple, you know, releasing their phones on these different networks now, it's going to make it even harder to catch up.
Yeah. Because I've got so many Android partners of mine who use Sprint, right, who are anxiously awaiting the iPhone release on Sprint. Wow. And so, I'm like, really? Y'all going to just trade like that? You know? Android did you right for so long, you're just going to like, you're so. Later. It's like a phone player. Yeah. He took what he could get while he could get it. But he really wants the model. Yeah, exactly. On the PC, actually, IE has dropped from 61% to 55% from like October 2010 until now. You know, the biggest gainer there is Firefox. And then Chrome has taken a little chunk out of that. Yes. Well, you know, I was a convert. Yeah. But lately, I've been, you know, using two monitors and I've got Chrome up on one, Firefox up on the other. And mainly, that's Google, that's your fault. If you would fix Google Apps, I'll take this time to shout out to them. If you would fix Google Apps to where I could use my G Plus account with my Google Apps account, then I would only need one browser. Yeah. It'd be done. Like, I actually have, like, and we've shared the secret around the office here that, and it's a real hush-hush secret, so anyone who's listening, all 3,000 of you, don't tell anyone, that there are, what is it called? There are different profiles in Firefox. Firefox, yeah. So I actually have a shortcut on my desktop that leads to a different profile. That opens up. So now I've got two Firefox browsers open. They use different cookie sets. And I actually make, like, a different theme, so I know which one I'm looking at when I'm on my Google Plus account. I'm with you, though. Come on, Google. Get it together so we can use it. Well, fix that. There are 5,000 new businesses sign up for Google Apps every day. That means those businesses, if they are already using Google Plus, are going to have to stay with their old account. They
can't move it to the new account. I don't even know what they're doing. Yeah. You're right. It was a big challenge switching over. Dean Calhoun, who is a frequent contributor, punch in the face to Dean. He's always skiing. He's over in there in Colorado having a great time. He just checked in at that facility. Oh, yeah? Oh, see, he's there? Yeah. He made it. He's clocking in. Literally, I just saw us on Foursquare. I checked in at facility. I was like, okay, you should be there. Yeah. Yeah. Get to work. Stop watching entertainment podcasts and get back to work. He submitted an article on our Facebook page, which is an article on how to SEO a WordPress blog post. How to SEO a WordPress blog post. Yes. Great article, actually. I looked at it. There's a link to other plugins that they talk about for WordPress related to search engine optimization. Really, really good article. Guys, go check that out. Facebook.com slash eWebStyle. You'll find that note from Dean. And if you like it, put a comment there. Hey, Dean, thanks for the link. And here's my official thanks for the link. Pow! Punch in the face. Or do this, just to make it interesting. I want to see how this works. If you're using the Chrome browser, go to Facebook. And Chrome browser has a plus one extension. See if you can plus one our Facebook post. Right there from the Chrome browser. Cool. I think I'm done with most of this information. I've got one other thing. I saw this article on Search Engine Land. And so this is outside of the Geno time limit. It says, Google classifies subdomains as internal links within Webmaster Tools. So what does that mean? You used to have a subdomain. By the way, a lot of people don't realize that www.yourdomain is a subdomain. And that's why Google considers it something different. Your domain is actually, like in the case of us, is actually e-webstyle.com. www.e-webstyle.com is actually a subdomain. It happens to point to the
exact same location and therefore show the same information. You've seen links like, I don't know, getajob.e-webstyle.com or webanalysis.e-webstyle.com. Those are subdomains. Those used to be displayed in Webmaster Tools as external links pointing to, you know, if you were looking at the details of e-webstyle.com, it would say, oh, look, here's an external link pointing in, even though it was jobs at e-webstyle.com. They're now calling those internal links. So, does it matter is the question. Well, I think if anybody was using that sort of process to maybe gain a high amount of inbound links, per se, because it appears to be external links, because it appears to be a different domain name, and if it was affecting their ranking, then, yeah, it does matter because they'll probably lose their position. You know, but if you were, if you had the correct 301s and everything going on, then probably not. I mean, because in that example you gave, our www is directed to the non-www. So, it doesn't really make a difference at that point. Right. All the Google juice goes to the one spot. Exactly. And 301 is a permanent redirect that Google understands. The last sentence on this, with regard to this article is, on the algorithm side, on how Google handles link waiting for links from subdomains of your site, we have no idea yet. Google has not said anything to my knowledge on this matter. That's what's so great about this podcast. We can literally say anything. Yeah, I don't know. And we can say, I don't know. We could say, we know it has to be this or that. And one of the comments, you know, comments are the best place to get factual information about articles. Sometimes. Because sometimes, and I try to read comments. Every time I read an article or post somebody did, I'll scan through comments just to see because you can't get factual information. A lot of times, though, I'll stop at the fourth comment because it's stupid. Yeah, they get some, they get personal. Yeah, they rapidly
deteriorate into stupid insanity. This was interesting, though. And I like to read them. As opposed to, like, intelligent insanity. I like to read these mostly because if it gives a different perspective, like how to potentially view it. And this says, I believe Google considers up to two subdomains as independent websites. And hence, the link weights would be in line with what you would get from any other external link. And this says, given the page rank, etc. Anything more than two, and I think Googly simply ignores backlinks from there on. I'm not certain, but pretty sure that I heard this from a Google guy on one of their official channels. So this is as great a reference as you could possibly have. I am not certain, but pretty sure that I heard this from a Google guy on one of their official channels. So take this with a grain of salt. I like it because it makes you think. You know, Google could make a decision and say, you know what, we're going to give some credit because... Well, they have two. Right. And often when you do a subdomain, you know, on the bigger websites, like I'm talking like a shell.com or a bp.com, their subdomains can be entirely different divisions that represent the focus of tens of thousands of people. And so you kind of would want to give that an external kind of credibility or an external link juice. And so, you know, maybe they do give to, or whatever it may be, what it seems now. Even if that were true, those are now internal links. So that goes away. I mean, it goes back to... I'd like to see how effective that is in regards to multiple languages. You know, we talk about having, you know, different web pages with multiple languages, and you put those in subdomains inside those specific folders. And so, you know, how is that going to fit ranking for those? Just a thought. I had one other thought, and it just disappeared. I don't even know
where... I don't even know where... Oh, here it goes. All right. So we've got a little bit of information about... What is it? Social. Social. Social media. Let's talk social. Of course, right? But, you know, rather than tell you how to do social, we put an article... Where did you get this article from? It was emailed to me. Site Pro News. Right there in front of you, Chuck. Site Pro News. Yeah, I sent the article about the 10 biggest social media myths. Right? And so I kind of looked at the list already. It was pretty concrete, so we figured we'd share it. Number one... So number one. Number one social media myth. Yeah. We need, like, music. I'm not getting a tattoo. Dun, dun, dun. Dun, dun, dun. There we go. I got that. And then we can throw it now. You guys, there are always some visual gags. Not always. Sometimes. And certainly Blank Stare is one of them. I know we've got a listener who called this week. Oh, yeah. We're going to enjoy our Blank Stare today. Got a couple Blank Stares. So, you know, if you get a chance, you can watch. Let's cover that right now. You can watch this video live. We're filming. We start between 9.15 and 9.30 Central Standard Time on Friday mornings. Every Friday. Every Friday. And you can just go to e-websstyle.com slash SEO podcast. Couldn't be easier. And you can end up there. You can also go to the homepage and there's a link. You can watch it live. You can watch it live right there. I'm like, you know, I'm a cool dude. So check it out. Check out my unit. You know, today is black, strolls fitted, white star, you know. So there'll be a new hat next week. Are we going to have to keep track of your hats now? Probably. Okay. Gino is not going to like that. All right. Yeah, because of the Gino, right? Social media is nothing but a bunch of carnival barkers. Is that a myth?
Like, have you heard that myth? I haven't heard that myth before. Just a disclaimer. This is the first kind of list or article we've brought from SitePro News. So let's jump in here. It's not a bunch of carnival barkers. Yeah. He basically says it may seem like social media is a bunch of people with bull horns shouting back and forth at each other. But if you know what you're doing, social media can be very effective and profitable. Okay. I'm, I, well, let's pretend that's a myth. And there you go. It's just a myth. Yeah. It's not actually true. Yeah. I mean, you know, I think it's a little bit of both. Well, I think, and he's probably just being, you know, taking a little literary license and, you know, it's not, it's not just a bunch of carnival barkers. It just feels very foreign and strange to people who haven't kind of jumped in and engaged on the social media platforms that are available. Speaking of those platforms, number two is, oh, come on. Oh, dun, dun, dun. Yeah. You have to, you have to be on every social network. Of course you have to be on every social. What are you talking about? I've got to be on Twitter and Facebook and Identica dot. See, I don't even know how to say that. Uh, I've got to be on, uh, Twitter, Facebook, Identica, YouTube, LinkedIn, um, those, those are the ones I use. StumbleUpon, Reddit. Yeah, I need to use those a little bit more. Well, I do have them, uh, but I just don't, I, well, I, I stumble every now and then. Oh, wait, oh, wait, it's a myth, right? So we don't need to be doing that. Oh, oh, okay. Yeah, no need to be doing that. All right, all right. About.me. Nah, check that out. Really? Yeah. Oh, wow. Turned your profile yesterday. I like that. About.me. I mean, this is pretty cool. Yeah, exactly. That's cool. I was like, okay, that's kind of awesome. I was frustrated. Somebody already
had Chuck. Oh. I was like, damn, you know. Then they had C. Lewis. Well, you know, this is a great, great time to segue to this. I heard some rumor or I've seen something on YouTube. You've put out something, something recently, something new. Yeah, got the new content management. I was going to bring it up earlier when we were talking about WordPress. But let's breeze through here and then we'll talk about that. Okay. We'll get in the blank stare. We'll talk about you. Yeah. Got you. I don't know. Yeah, talk about me. There we go. Yeah. Let's see. Anyone can succeed at social media. By the way, just to comment on you have to be on all social media. We've talked in our previous podcast about, you know, industry, in industry, and we're talking like, you know, commercial, not really a retail business, more B2B or manufacturing, things like that. But those people tend to be on LinkedIn and almost nothing else. You know, if you're selling widgets to municipalities, there's probably not much value in being on Facebook and Twitter. It doesn't hurt. It actually can help you from an SEO perspective from just the social media campaign that you may be putting together. Eh, don't worry about it. Well, I mean, I have noticed that social networking is more effective for B2C clients. Yep. It's a way to engage your clients. Yeah. It's a way to engage. It's a way to provide a different level of customer service and support. But it's another method of promotion, and it's free, and so, you know, well, I mean, minus the time you spend doing it. But so, yeah, B2C is usually more effective with social networking. And there's a plug for us. If you don't have time to do it, you know, just setting up a Facebook page really is a waste of time if you're not going to do it. Yeah, it looks like number 10. Oh, okay. Dun, dun, dun. Oh. Oh. Okay, um, number four. Dun, dun, dun. Social media will replace
face-to-face networking. Again, not sure that's a myth. Let's pretend it's a myth. Yeah, I mean, I don't think nothing will replace, well, I don't want to say replace. Replace isn't a good word here. Um, but at the end of the day, face-to-face is, you know, referral, a face-to-face referral is always the best form of, uh, marketing. Yep. And word of mouth is always the most powerful, so. Yeah. That's not going to change. What it does is give you another venue to do word of mouth. Yeah, exactly. Social is the new, um, I mean, I said it last week. It made perfect sense in my head. I just haven't won in the moments. Um. Dun, dun, dun. Yeah, that didn't help. You made it worse. I almost had it until you did that. Damn. Um, okay, I'll keep it moving. When it comes to me, I'll say it. Okay. Um, social media can replace your website. Ooh. I, I, you know, here's a, I think there are some types of organizations that could get away with just a Facebook page. I think that's true, and one that comes to mind is like, um, a, a neighborhood, uh, community center thing, right? Where you're sharing, I don't know, pool hours, or you're sharing, um, you know, who's got the nicest yard of the month, or whatever it may be. Do you really need to, I mean, one of the challenges with those organizations is they don't, typically don't have staff, they're volunteers, things don't get done quickly or on time. Um, Facebook's just something that a couple people could dabble in and really replace it. Yeah. How about, um, another that pops to my mind is, um, and we were just talking about this the other day, uh, a graduating class. Does a graduating class, you know, it's kind of an organization, does it need a Facebook page? Well, they do. They need a group. Well, they need a Facebook page. Do they need a website? Um, yes. No. Damn. Well, well, and the only reason I
said yes, and, and, and technically, I guess it's not a website, it was a social network. My graduating class, Willow Ridge, uh, I came out in 97, Willow Ridge High School, and we had, when it was free, we had a, a Ning site. Right. Which is a social media platform, right? Platform. And so, you can create a site out of it, but technically, it's a social media platform. But, uh, it was only for graduating members. Right. And so, you know, we would log in, create a profile, and share different stuff, you know, different events and whatnot. So, I don't know. It was a little more exclusive, right? You were able to exclude it a little more. Okay. And, yeah, rather than, we have a Facebook group as well, which is where everybody migrated to once the site got shut down. Once there was a cost associated with the site. Yeah. So, hmm, I don't know. I, by, by default, I would say, if you're a business, get your website. Yeah. And, and don't get me wrong, uh, I'm just trying to, you know. Yeah. Yeah, forget what I said. Yeah, if you're a business, get your website, and use social to enhance that website. Yep. So, let's see, um, number six. Dun, dun, dun. Blogging doesn't work. Is that, is that a myth? I think, I think our writer took a lot of, uh, artistic license. I think our writer doesn't know what myth is. Yeah. Have you seen the, the movie Princess Bride? And in Princess Bride, that's, uh, they've got the little bald guy who's supposed to be super intelligent, and he's, keep saying, this is inconceivable. This is impossible. And, and things keep happening, right? And the, Andrew the Giant's in that, and he was like, I do not think that means what you think it means. So, maybe he doesn't know what myth means. Blogging, uh, well, or maybe I'm looking at it wrong, right? He's saying the myth is blogging doesn't work, when blogging does work. Yeah, I just didn't
realize that that myth was out there. And it may be the circles that we're in, right? Because we kind of all in SEO know that blogging does work, it's valuable, uh, you know, it's got to be good content, it's got to be keyword rich, it's got to be, you know, posted properly according to Dean Calhoun's, uh, article that he posted on our Facebook page. So, uh, it's, you know, maybe we're too far in the industry to realize that that's actually a myth that's out there. Another myth. Uh, you can't measure your, this is number seven. Dun, dun, dun. You can't measure your return on investment with social media. Yeah, that's definitely a myth, uh, because you can measure your ROI, um, especially with enhancements that, uh, analytics makes, uh, or more importantly, on a lot of our clients who, who use, you know, their main call to action requires a phone call, um, excuse me, call tracking that's allowing us to put different numbers in different places. And so we can easily track which, which form of a marketing is being more profitable. Well, and I think it would be, you know, it's similar to, um, uh, an ad you might place in a newspaper. How trackable is that? You know, it's depending on how did you find us? Have you liked us on our Facebook page? So I think it can, Facebook may be more related to brand as opposed to direct sales. It just depends what you're doing with your Facebook page because you've got total control of your Facebook page. Yeah. Most social is, is, is really geared towards branding. Right. You know, I mean, cause, cause when you, when you try to sell someone through Facebook or Twitter, I don't, I call it spam. Yeah. You get it. You get a dislike. You get blocked. Yeah. You know, and so, so yeah, it's more, it's more branding related and, and like I said, customer service related. Um, but you can, you can track the ROI though. Um, you know, analytics will
tell us the funnel that people took to get to the checkout page on your site. Yeah. That link came from Facebook and then it landed on your about us and then it went to your cart and then they checked out. I mean, we can track that information. Yeah. Um, number eight, dun, dun, dun. Um, social media is time consuming. That's not a myth. That's the truth. Yeah. Number nine. I'm going to keep it moving. Yeah. Um, yeah. Well, and that goes back to what I was going to say is we've, you know, if you're just going to build a page and you're not going to do anything with it, it is a total waste of your time. If you're going to do something with it, then go ahead and make a Facebook page and, you know, spend time on it. Can I plug out? It's our social right here. Well, one of the things we do. Yeah. Yeah. Go ahead. Yeah. One of the things we do. I mean, if you're a business and you, you know, you need social media, not quite sure. One of the things we do is, um, we'll not only create that Facebook fan page for you and Twitter profiles and, and, you know, YouTube page if we need to, um, but we'll be social for you. We'll post, we'll comment, you know, and relevant to your business, relevant to your business frequently and communicate with your people and then keep you in the loop on what's going on and give you recommendations on, okay, you might need to call these people or you need to go handle that, whatever that may be. And so, uh, we can be social for you. All right. That was my plug. Good. Uh, number nine, social media isn't right for your type of business. Well, I guess if you're in industry, we've talked about Facebook page is probably not necessary. Twitter, not necessary. Um, we consider LinkedIn social. So LinkedIn is necessary. I think, by the way, I think LinkedIn is necessary for
any individual, right? Because it's, it's, networking is paramount to everything that you do and LinkedIn is a great way to network. So get involved, get your LinkedIn page set up. I'm going to say this though. Um, make sure you use your pages the right way. You know, what I, what I've been getting annoyed with is, um, cause I travel in the same circle, right? So if I'm, if we're networked on LinkedIn, then chances are you're a friend on my Facebook page. I'll follow you on Twitter and you're in one of my G plus circles. Right. Right. Cross posting. You hit me with the same information four times. Oh, wow. Yeah. I do that. Like LinkedIn is more professional, more. So, you know, come with me that way. Business opportunities, things of that nature. Facebook. This is friendly. Want to hit me with some pictures. Okay. Or something to comment on the, on what you're going to talk about soon. You got a link I need to see. Tweet it to me. Yeah. You see what I'm saying? Or some information that I probably need to research or, uh, you need some more, more than 140 characters. Plus it to me. You see what I'm saying? Yeah. So you, use, use the platforms the way they are constructed and not just for mass spam and promo. Across everything. Yeah. Oh, number 10 is the last one. Dun, dun, dun. Number 10. I'm not kidding. Oh, create a profile page and forget it. Didn't I, didn't I, yeah, yeah, yeah. Don't do that. Don't do that. That's, that's, that is what is described as an absolute waste of time. We know it's time consuming. You've got to make that commitment. Make that Facebook page and, and either, you know, hire a company like ours or, frankly, our service is crazy affordable. Um, it's specifically the social, um, and, uh, you know, we'll be social for you and you'll actually get value out of, uh, the time and money that you invest in figuring out what you want
to do with social. On another note, let me tell you why I don't like people who do that. When I was talking about the about, that me. Right. Flash Chuck was taken. Right. He was not using, no, no, he was using this and I actually know him. Oh, yeah, but that's, that's, yeah, I was like, ah, he beat me to it, you know. Um, but no, C. Lewis, about.me slash C. Lewis was taken. I go to the profile page. Nothing there. It's nothing there. Ah. And so I was like, you know, why'd you sign up, bro? I, I, I would, I'll, I'll use it. You know what I'm saying? It would already be set up. Well, yeah. Yeah, it's set up now. So, yeah, don't, don't create a profile and don't do nothing with it. I mean, cause other people can do something with it. And more importantly, if you create it, do something with it. Use it and enhance your business with it. Yeah. Um, got some news. All right. So, yeah, so, you know, um. Blank stare news or? No, this, this is CMS. Okay. This is CMS. Oh, okay, yes. The announcement. Yeah, so, um. Like, I'll pay you to do that. Can I go to conferences? I'll keep, I'll keep your rhythm. That's just scary. It's not scary. It's weird. So, um. With the lapel, Mike. I released, um, Content Management Systems. That's a new rap. It's your rapper song. Um, I put it out Sunday. Um, shout out to everybody at WordPress and ModX. Um, and WP Candy. Right. Put it out there. And so, the views shot up. It's like over 3,000 views already. Oh, yeah. All right. Yeah, it's so moving. Shout out to ModX. Um, you know, and all the other content management systems that I mentioned in there. I wasn't trying to hate on y'all or talk down or anything like that. I just don't use it. Right. I use WordPress and I use ModX. And so, those are the two I talked about the most.
I highlighted some benefits, pros and cons of both. And, um, so check it out. YouTube.com slash most serious. Or just go to, um, dseorapper.com and check it out there. Cool. It's a good video. It's, uh, good music. Great tunes. Uh, we had somebody ask if they wanted to do a Drupal project. And I sent, I sent the rap first. And said, call me when you're done listening to this. Yeah, Drupal. Like, you know, Drupal, I took a blow, a shot at them in the song. I looked at their back ends the other day. Yesterday, I think it was. And I think it, maybe it's improved a lot. Maybe. I mean, I got a friend, my boy Al. My boy Al. Um, he's actually over at Shippel. He, he uses it. Yeah. Like, swears by Drupal. And so, more power to you. I just, when I tried it, maybe it was because I was accustomed to Modex and, and, and WordPress. And so, the layout was different. Formatting was different. I was like, ugh. I don't have this kind of time. Like, where is everything? I just need, you know, it needs to, yeah, step above. Yeah. Yeah. But that, number one, according, well, not number one, but, like, if you go to, um, I gauge it by GoDaddy, right? Uh-huh. GoDaddy has these automatic application installs, and Joomla, WordPress, ZenCart. Number one, two, three. One, two, three. Wow. Are there most, uh, installed applications? Well, remember, WordPress still has that, that, that kind of baggage of being a blog, of just a blogging software. And there's so much more than just blogging now. Well, we've been using it for everybody. Yeah. And CMS for all of our clients, yeah. It's so easy on the back end to use. Yeah. So, we've got Blankster. Mm-hmm. Hat to the back on this Blankster. Put my glasses down. That was good. Hat to the back blank was, was, was crucial. So, Blankster, got two forms of Blankster. First, my first Blankster is that, um, um, Kitten, yes, Kitten,
I told Joomla to do this. She contacted us yesterday. She had a few questions about her website. Matter of fact, we're going to do a web analysis on it today. So, you know, talking to the client, getting their email address. And she gave me an MSN email address. What? MSN. She has a, yeah, she has an MSN. At MSN, wow. At MSN.com. Wow. I almost, I almost thought she was lying. So, your MSN is not Hotmail? It was at MSN. Wow. Yeah, so, Blankster, Kitten, come on. We'll get you, we'll get you taken care of. Yeah, we'll get you right, we'll get you right. Second Blankster is that, um, this, London, of all places, London's a financial district, right? Apple does not have a Apple store in London financial district. Right. So, they're planning to build this huge complex, like 10 stories, 27,000 square feet, dollars here, huge Apple sign on top. So, the financial district is, uh, trying to prevent them from building it. Here's the key part. Because it's gonna block the sun. Isn't that like, remember the old Apple commercial where they were like, fight the man and throwing the hammer into the screen, right? Now, Apple is gonna block the sun. Wow. By the way, I didn't know the sun ever shone in London. Like, that was the first comment somebody said. Isn't that where vampires hang out? We're gonna block the sun, so. Wow. Yeah. Shame on you, London. I hope, I aspire someday to build a building that is stopped by the local community because it's gonna block the sun. Like, what about, like, Dubai towers and, you know, uh, that's crazy. That's crazy. Yeah. So, that's all I have. That's, like, stare, uh, out the wazoo. Uh, and I'll post that article on Facebook, too. You have been listening to the most popular SEO podcast on iTunes. This has been podcast number 119. Wow, we're getting up there. Um, it's, we are the most popular because of you. Thank you guys for listening. Thank you for checking us
out. Thank you for going on to iTunes and commenting. Thank you for going to Facebook and liking us. Thank you for following us on Twitter. Um, I think you can also follow us on YouTube. Also, um, go out and go to our Podomatic page. And that's, uh, you can find a link to that at our e-webstyle.com slash SEO podcast. Um, but, or you can go directly to e-webstyle.podomatic.com. That's one of the subdomains you're talking about. Yeah, there's a, yeah, they've got a million subdomains. Go there and, uh, and listen to one of our podcasts there because that actually helps us with our ranking on Podomatic, uh, they redid their whole rank scoring and, and so we've kind of dropped, uh, and love to be back up at the top and it really is dependent on how much traffic we send to them. So, um, a couple of you just go out there. That'll make a huge difference. Uh, we really appreciate you guys. Is that it? Um, yeah. That's it. So, until the next podcast, my name's Chris Burris. Charles Lewis. Bye-bye for now. Bye-bye. Bye-bye. Bye-bye. Bye-bye.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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