Content is king in SEO because search engine spiders read text, not images, so websites need relevant, dynamic, keyword-rich copy plus manual search engine submission and RSS feeds to rank well.
We cover Google Analytics and how Google Analytics can guide your websites SEO efforts in the right direction for ROI. Directory submission, find out what is the value of directory submission and should you be submitting. RSS stands for real simple syndication, what is it and how can it help your website.
Search engine spiders crawl website text and store it so they can match it to search queries. If a page uses images instead of text for key terms, or omits relevant keywords entirely, the site will not appear in results. Sufficient, relevant text is what gives a page credibility with search engines.
RSS stands for Real Simple Syndication. By placing an RSS feed on a webpage, a site owner can pull in fresh, topic-relevant articles automatically. Each new article updates the page content, giving search engines dynamically changing, relevant text to crawl, which search engines favor over static pages.
SEO copywriting means writing website text so that target keywords appear naturally and repeatedly in the copy. A site that describes a business in brochure language without naming the service, location, or owner misses the keywords spiders look for. Professional SEO copywriters craft content that matches what search engines and searchers expect to find.
Not always. If your site is linked from an already-indexed page, crawlers will find it. However, a brand-new site with no inbound links will not be discovered until it is submitted manually. The episode recommends submitting to Google, Yahoo, and MSN yourself rather than using automated bulk-submission services.
over 90% of the people out there who are doing websites are creating their websites from the perspective of a brochure
Host
Google can tell when it's been submitted by another robot, or if it's been submitted manually. And you definitely want it to be submitted manually, because they typically don't like it to be submitted by a robot.
Chris Burris
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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