Avoiding the 10 most common SEO mistakes means choosing the right keywords, creating original content, optimizing title tags and meta descriptions, building quality links, and regularly reviewing analytics to guide decisions.
if you optimize for the wrong keywords, it's going to take some time to get you to page one. And you definitely don't want to spend months, you know, three months, 90 days, 120 days, 140 days getting to page one for the wrong terms.
Are you shooting your SEO in the foot? Check out this week's podcast about the 10 most common SEO mistakes you might be making. Chris and Charles cover keywords, content, meta and much more in this exciting Best SEO Podcast 350!
Businesses often choose keywords based on internal industry jargon rather than what customers actually search. The fix is to use tools like Google Keyword Planner, SEMrush, or Moz, query past clients, and check Webmaster Tools query data to find terms that drive real traffic and conversions.
Despite being an old tactic, keyword stuffing is still practiced. Search engines flag it as spammy, which hurts SEO performance. It also creates a poor reading experience for users and can trigger a Panda penalty, causing more damage than any ranking benefit.
The hosts recommend a fully responsive site. A separate mobile site tends to lose content, navigation, remarketing code, and other marketing elements. A responsive site delivers the full experience across phones, tablets, and desktops, though you should review how it looks on each device.
Analytics do not directly affect rankings, but the decisions made from that data do. Regular review reveals which traffic sources, devices, and keywords drive conversions. One example given is a client who nearly canceled a radio ad until analytics showed it generated 3 conversions from 20 clicks over 60 days.
going overboard while using keywords is registered as spammy by search engines, which means it actually hurts your SEO performance.
Guest
If you have no outbound links from your website, you have effectively created the end of the internet.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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