Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
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Top 5 Essential SEO Reporting Tools for Agencies in 2022 Sponsored by SE Ranking Ep. 551
Looking for the right SEO reporting Tools to grow a Digital Agency? This podcast is for you and is part 1 of a 2-part series on Top 5 Essential SEO Reporting Tools.
Key takeaways
- Agency Analytics rated 4.7 out of 5 is best for internal analysis and client transparency, starting at $49 per month.
- SE Ranking rated 4.5 is the most cost effective option on the list and is a five time Search Awards finalist.
- SEMrush at $99 per month per user allows only one user login, which hurts cost-conscious agencies.
- Google Data Studio is free but much more technical and requires more time investment to set up than most tools.
- Authority Labs at $49 per month lacks backlink monitoring and analytics data, requiring supplemental tools.
SE ranking has fantastic cost to value ratio. Still does.
About this episode
Looking for the right SEO reporting Tools to grow a Digital Agency? This podcast is for you and is part 1 of a 2-part series on Top 5 Essential SEO Reporting Tools.
Questions this episode answers
Which SEO reporting tool has the best cost to value ratio for agencies?
According to the article reviewed in this episode, SE Ranking has the best cost to value ratio on the list. Plans start as low as $39 per month for agencies monitoring multiple websites, and it includes keyword tracking, competitor research, backlink tools, and Zapier integration with roughly a thousand apps.
Why did the hosts stop using SEMrush?
The hosts stopped using SEMrush primarily because its keyword rank tracker was not updating accurately or effectively. They also cited the single user login limitation as a pain point for agencies, and felt that competitors like SE Ranking had caught up while SEMrush had slowed its software updates.
What is Google Data Studio best suited for in agency SEO reporting?
Google Data Studio is best suited for enterprise level clients who want a real time live dashboard. The hosts bolt on Super Metrics to pull in non-Google data and build a comprehensive ROI dashboard, but note it is much more technical and requires much more time investment to set up than most tools.
What are the main drawbacks of Agency Analytics as an SEO reporting tool?
Agency Analytics can overwhelm clients with too much information, making it better for internal agency analysis than client-facing reporting. New third-party integrations can be glitchy and unreliable at first, and clients frequently forget their logins, requiring repeated resets according to the hosts' experience.
In their words
SE Ranking keyword rank tracker is a five time finalist of the UK, European and Global Search Awards.
Host
It is much more technical and requires more time investment to set up than most.
Host
A major downside of SEMrush, especially for cost conscious agencies, is that an account comes with only one user login.
Host
Terms defined in this episode
- Keyword Rank Tracker
- A tool that monitors where a website ranks in search results for specific keywords. SE Ranking's version provides rankings free from personalization and includes a cached copy of the SERP for each check.
- White Label Reports
- Branded SEO reports generated by a tool that agencies can present to clients under their own branding, available in tools like Agency Analytics, SE Ranking, and SEMrush depending on subscription level.
- PBM (Private Blog Network)
- A network of privately owned websites used to build backlinks to a target site, described in the episode as a black hat SEO strategy where the agency retains ownership of the linking properties.
- Google Data Studio (GDS)
- A free reporting application from Google that integrates with Analytics, Search Console, Ads, and YouTube, and allows querying from databases like MySQL and PostgreSQL, but requires significant technical setup time.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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