Top 5 Essential SEO Reporting Tools for Agencies in 2022 Sponsored by SE Ranking Ep. 551

Ep. 55132 min2022-10-104,712 plays

Looking for the right SEO reporting Tools to grow a Digital Agency? This podcast is for you and is part 1 of a 2-part series on Top 5 Essential SEO Reporting Tools.

Cover art for Top 5 Essential SEO Reporting Tools for Agencies in 2022 Sponsored by SE Ranking Ep. 551
Key takeaways
SE ranking has fantastic cost to value ratio. Still does.

About this episode

Looking for the right SEO reporting Tools to grow a Digital Agency? This podcast is for you and is part 1 of a 2-part series on Top 5 Essential SEO Reporting Tools.

Questions this episode answers

Which SEO reporting tool has the best cost to value ratio for agencies?

According to the article reviewed in this episode, SE Ranking has the best cost to value ratio on the list. Plans start as low as $39 per month for agencies monitoring multiple websites, and it includes keyword tracking, competitor research, backlink tools, and Zapier integration with roughly a thousand apps.

Why did the hosts stop using SEMrush?

The hosts stopped using SEMrush primarily because its keyword rank tracker was not updating accurately or effectively. They also cited the single user login limitation as a pain point for agencies, and felt that competitors like SE Ranking had caught up while SEMrush had slowed its software updates.

What is Google Data Studio best suited for in agency SEO reporting?

Google Data Studio is best suited for enterprise level clients who want a real time live dashboard. The hosts bolt on Super Metrics to pull in non-Google data and build a comprehensive ROI dashboard, but note it is much more technical and requires much more time investment to set up than most tools.

What are the main drawbacks of Agency Analytics as an SEO reporting tool?

Agency Analytics can overwhelm clients with too much information, making it better for internal agency analysis than client-facing reporting. New third-party integrations can be glitchy and unreliable at first, and clients frequently forget their logins, requiring repeated resets according to the hosts' experience.

In their words

SE Ranking keyword rank tracker is a five time finalist of the UK, European and Global Search Awards.

Host

It is much more technical and requires more time investment to set up than most.

Host

A major downside of SEMrush, especially for cost conscious agencies, is that an account comes with only one user login.

Host
Terms defined in this episode
Keyword Rank Tracker
A tool that monitors where a website ranks in search results for specific keywords. SE Ranking's version provides rankings free from personalization and includes a cached copy of the SERP for each check.
White Label Reports
Branded SEO reports generated by a tool that agencies can present to clients under their own branding, available in tools like Agency Analytics, SE Ranking, and SEMrush depending on subscription level.
PBM (Private Blog Network)
A network of privately owned websites used to build backlinks to a target site, described in the episode as a black hat SEO strategy where the agency retains ownership of the linking properties.
Google Data Studio (GDS)
A free reporting application from Google that integrates with Analytics, Search Console, Ads, and YouTube, and allows querying from databases like MySQL and PostgreSQL, but requires significant technical setup time.
Read the full transcript (6,007 words · 30 min read)

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burrows, one of the owners of EWR Digital. Hey, matching shirts. Yeah, look at that. My name is Matt Bertram. I'm the lead strategist at EWR Digital. Welcome back to another fun-filled edition of our podcast. This is actually part two of a, really, it's going to be a two-part series. So we'll be wrapping it up. But the title's not described that way. Oh yeah, the title has a different, yeah, that's true. So it's really important if you're listening to this. You want to go back and listen to the previous podcast. We're going to be talking about top five essential SEO reporting tools for agencies. In the previous podcast, we talked about the 13 essential requirements for an SEO reporting tool. So go back and you want to like... It was good. Yeah. I enjoyed it. Yeah. And also check out the green room. Yeah. Yeah. Formerly known as the green room. Oh yes. We haven't launched it yet, but we are building up content right now for it. And I, I, Chris, I enjoy getting together with you and, and just, you know, we need to have alcohol like next time. Beer. Yeah. We need to have beer or wine, or I don't know, maybe, maybe we need a mixologist up here. We should get like, yeah, that's the, that's kind of... Well, when we start interviewing people, because people keep asking, Hey, I want to come on the podcast. And it's like, Hey, well, we'll get the room set up to do that. Uh, we're, we, we actually, our conference room, we can, uh, double as, uh, you know, at, you know, uh, Joe Rogan style podcasting. We could put a fridge or something right here. Oh no. I think like another person we could probably squeeze into here. Right. Like that might be, well, if we mount the camera right there, we could put a table here and then we just have four of these right here. I'm

thinking that's the table, which anyway, that's the logistics of the podcast and I were about to go down a rabbit hole 25 minutes later. Oh, we should do the podcast. Yeah. That should have been in the, probably known as the green. Exactly. Um, all right. So, so you know what this article is about? I want to share with you a couple of testimonials. These, you, you actually kind of sent to me. They're from, uh, comments in our YouTube channel, right? Yeah. Yeah. So, uh, one of them is adventure forward. Uh, keep it going. Great content. Uh, next is Mabel Renier. Um, and it says, nice video, nice video, mate. Uh, and then it's a, and then the next one is Gary Kusolo and it says, love you guys. Like, so I, I got the short ones. We squeezed in three patiff to you guys. Uh, we really appreciate, uh, comments. We really appreciate, uh, your, you know, so we're trying to grow the social media channels, right? We're, we've crushed it on Tik TOK. Um, we're, we're doing quite well, I would say on YouTube and then Instagram's just kind of funky. Like we're doing okay, but guys, these were channels we set up, like let's say two to three months ago, um, somewhere in between there. And we're already like a couple thousand followers on a few of the channels. Um, now YouTube, we're really focused on and a lot more people, Chris are listening to podcasts on YouTube and more video content, more searches. And so we have a great YouTube channel. Um, we're, we're hiring people to, uh, directly focus on that. Um, we want to thank one of our sponsors for starting to drive revenue into, to, to what we're doing and supporting the growth of that. We brought on a really, who is that? Who is that sponsor? SE ranking. SE ranking. Yes. Yeah. Let's, let's talk a little bit about SE ranking. Um, we've talked about them before there. Uh, now, I think, you know, in the, in the

context of the history of the podcast, they're a long time sponsor of the podcast. Uh, well, yeah, they, they, we're going to be doing a lot of things with them. I really like their tool. We're going to actually, this article mentioned them. So we're going to be talking about them a little bit later. Talk about some wow stuff, Chris, some, some wow stuff. Yeah. So, so that's what we've been asked to talk about is the wow stuff of SE ranking. And, uh, we're going to talk, I'm going to hit three points on the keyword rank tracker. Uh, it's the only a hundred percent accurate keyword rank tracker that shows rankings, uh, free from personalization. So you've got to get your personalization out of that. You don't want that in there. You want actually raw rankings. You get that. Uh, next we vouch for the accuracy of the rank tracking data and provide a cached copy of this SERP. That's the search engine result page for each time the rankings are checked. So as they're pulling the data, you can go say like, that doesn't make sense. Like why is whatever there? And you can go look at the actual keyword result page. So Chris, that's actually one of the requirements, uh, when I'm using tools is, and, and really when I went on the hunt, which I can explain a little bit more, my personal journey, um, with, with all these different, we're going to talk about that here, or is that going to be in, in, uh, formerly known as the green room? I want to talk about it here. Okay. I don't care. We're going to talk about it now, right? No, but like, let's get, let's get into this. Let's get it. Okay. Uh, and then to wrap this up, this is about the keyword rank tracker of SE ranking. Um, SE ranking keyword rank tracker is a five time finalist of the UK European and global search awards. Like this is, I didn't know that Chris, like you're educating me. All

I can tell you is I was on a hunt for a good keyword rank tracker and this one's good. Yeah. And it makes sense. That's won some awards. I didn't know that, but it's good. Yeah. Yeah. And, and normally you get a 14 day trial. Uh, they've extended it for you, our listening audience to a 30 day trial. All you need to do is go to bestseopodcast.com forward slash SE ranking. And that will take you to the page where you can get that 30 day free trial. So go do that. We'll, we'll mention them again in this podcast. Cause it happens to be about SE ranking tools. Matt, you did mention, uh, killing it on Tik TOK. I'm just going to go over a couple of our social media real quick, youtube.com slash best SEO podcast. Make sure you subscribe and ring the notification. Do you know that only 18% of people that watch and listen to our podcast are subscribed on YouTube only 18%, 18%. So I think we had, I don't know, close to 50,000. Um, maybe we've, we've, we've passed that, but as at least views in the last like 30 days, right. And only 18%. So I was looking at looking at the analytics only 18% are actually subscribers. If you're watching this on YouTube, make sure you subscribe and you'll get our shorts. Yeah. Like it's yeah. Like why not? Right. Shorts are like quick, easy data to help you, uh, content to help you. Let's, let's, let's, let's get in, destroy the SEO world. Instagram.com slash the best, the best SEO podcast and tick tock.com forward slash at best SEO podcast. Let's jump into this article. Um, I'm going to quickly just read off, uh, the 13 essential requirements and you can go back to the previous podcast and we discuss them at length. You can, uh, you know, we, we pontificate on them. We think about them, uh, we give our opinion on them and they're good. And just to go through these quickly, accurate and current regional

data. Second integration with third-party tools, next scalability. And by the way, this is the things that we're looking for as we're talking about these SEO ranking. He's agreeing. Yeah. A strong suite of features, continually improving and updating features, ability to customize reports, client integration, ability to white label reports, access to support resources, right? So how do you like figure out how things work in that particular reporting tool, cost to value ratio, ability to export reports, automation, and then finally, ease of use. Now, based on those criteria that we just mentioned, we're going to go in and jump into, uh, five of these tools. And the first one is, and did you say who this was by? Oh, it is by, I didn't. Um, it's right here. Brock Murray. Yeah. Brock Murray patiff to him. Uh, we appreciate his good article and actually digging into, to the SEO tools. And, and, and, and as it turns out we've used most of these tools, like I've used all of them, but one, all of them, but one. So we're going to have our own input or, but we're going to start with Brock's input. So agency analytics, Brock says his overall rating is 4.7 out of five. Um, here's a concise, uh, version of his comment. And agency analytics is a quality introductory intermediate slash intermediate reporting tool for agencies. It is one of the most cost effective and easy to use for small to midsize agency. It starts agencies. It starts at $49 per month with unlimited staff and client logins, a white label dashboard and automated branded reports. It comes with 30, 30 plus third party data integration from the basics like keyword rankings, uh, and then Google search console to integrations with call tracking software, email marketing software, and more, uh, though new integrations are always being added. They can be glitchy. So this is some of his counterpoints and concerns, uh, at first, which makes them unreliable to share with clients until stabilized, right? That's a, that's a pretty big concern. And then

automated reports can be customized and the drag and drop customized dashboard makes it easy to emphasize priority keyboards. I remember seeing some of these key, some of these dashboards and, and being impressed with kind of the, the carb like nature of, of the dashboard. Um, talk a little bit about, uh, about, yeah. So agency analytics, uh, we, we used for, for a long time. Um, certainly any of the pricing here on here, you can't, you can't like hold, hold anything to that. The pricing always changes all the time for, we will not guarantee that price. Yeah. If they have made changes. Yeah. But, but I can tell you, um, one of the big drawbacks of agency analytics. Well, let me start with the positive, right? The positive were this tool was awesome for me and our team to basically analyze data. So it was, it was like they had advanced Excel, um, like formulas that you could cut the data different ways. You could look at different things. You could, um, just investigate the data, uh, really thoroughly. Right now. Um, what I can tell you also is, uh, a lot of times too much information is sometimes bad for clients, right? Um, depending on their, I think it's often it did. Well, one first, it depends on the client. It depends on their disk profile. Yeah, that's very true. And then, then I think it's more often than not, not good for the client. Well, it, it, you know, you can't see the forest or the trees through the forest kind of thing. Um, there's too much information. It's too noisy. So unless you really have a strong analytics capabilities, um, it's confusing right now, you certainly have a dashboard, but then you start playing with the tools. Um, also there's the login. Okay. So you had to remember your login. And one of the things that our webmaster at the time, he's over there across the street now, that seat panel, but, um, essentially he had to keep hitting the reset button, right?

Cause clients kept forgetting their logins. Oh, wow. So, so while the tool was, was really awesome. I really looked at the tool as more of like for an internal agency, this has got like a lot of different capabilities all in one place. So we can analyze the data from a data and we now have a data analyst department that does all our reporting. And, you know, we have one data analyst now and we're looking for another, but, but essentially it was a helpful tool to cut up data and look at different ways, but not necessarily for the client. And, you know, a lot of times the clients just wanted a static, like, uh, report that they could pull up in the email. And again, it depends on who the client is, who you're serving, but the login aspect of it. And then like the ability to do all the data were kind of down points. The positive though, is the data and what the tool did. Um, if it was positioned for maybe a different, uh, end user, right. Fantastic tool, uh, for internal analysis, I think it's great. If you own your own company and you have your own kind of digital marketing team and you know what you're doing, Chris, this would be a great tool, right? Yeah. So very cool. All right. Next is SE ranking. Um, Brock gave it a 4.5 out of seven. So just a little bit under, um, agency analytics, man, I would, I would have just dropped the four point and just gone with the five out of five. Yeah. Round up baby. Yeah. Uh, the most content cost effective of the tools on this list, SE ranking has plans starting at just $7. Don't quote it. Well, you can quote us, but it's, it's changed, um, monthly, uh, though the minimum of 39 per month plan is necessary for agencies monitoring, monitoring multiple websites. So that's, uh, you know, as an SEO agency tool, um, you're at least 39, which has gone up, but it's still

on the lower end, right? It is. It's a very cost-effective tool, but yes. And Brock's summary at the end of this is gonna, is gonna apply kind of relative to that price. Um, setup is a breeze, uh, with, with, uh, on-screen tutorials that guide you through the process. Uh, there's a strong collection of SEO related tools, including current and historical position tracking, competitor SEO research, keyword suggestion tools, backlink explorer and more much more actually. So as, as we go through, uh, the ongoing podcast, we'll be highlighting different features of SE ranking and that will frankly take months because there's a lot of features there. Um, SE ranking is hooked up with Zapier. If you guys are familiar with Zapier, then that opens up all sorts of doors. And he talks about Brock mentions a thousand apps, including, uh, clip folio, a Salesforce HubSpot and Google apps at a beginner to intermediate level. SE ranking is an effective SEO reporting tool. Um, take it away, Matt. Uh, I would say I'm an advanced SEO user. I would say that you're an advanced SEO user. Yeah. I would say that you're not a beginner or intermediate. But what that's good is it, it's as easy for a beginner, but advanced people like it as well. Yeah. And, and I can tell you this, you know, they are our sponsor, but after I tried it literally like 30 day free trial, we are a paying member. So like, they're not like giving us like a seat or whatever we're paying member. And I've added, I don't know how many seats for my whole team to be on it. And we all have our own seats and we use it. And there's abilities to, to interact with each other, to take our own notes in the system. So, um, it's a, it's a really great tool to do research. Yeah. And, and, and for the team, right. So that's a key component for us, uh, at least. All right. Next actually, uh, is SEM rush and Brock gives them

a 4.4 out of five. Uh, and here's his summary. SEM rush is one of the most SEO focused reporting tools on the list. Starting at $99 per month per user. SEM rush provides a full suite of tools that can, that can be learned at an intermediate level. A major downside of SEM rush, especially for cost conscious agencies is that an account comes with only one user login. Yes. Uh, yes, that was a pain. Uh, SEM rush has both branded and white label reports, depending on your subscription level. Um, that will define which ones you have access to. Uh, yeah, this is where my journey starts. Like, so certainly, uh, Ahrefs SEM rush, um, are two of the like kind of staples that everybody looks to in the industry. And certainly SEM rush, uh, was that, uh, I think that it all started for me with the keyword tracking tools. They weren't updating it as effectively. Uh, it wasn't, it wasn't, they weren't updating their software. Like they're off building like a search engine or something right now. So they haven't really been updating their tool and I feel like they've been honestly slipping. Um, now we, we were able to kind of negotiate like another seat. Um, but that was like certainly an issue and certainly a higher price point. And, you know, the reality is they were the market leader. Um, they'd come to us long, long time ago to sponsor the podcast. Um, you know, but they're the market leader now and they got the bigger price on the smaller kind of freelance agency. So if you go enterprise, there's quite a big step up, there's some, some other platforms up there, but to like the freelancer to like, you know, general agency usage, it was the gold standard, you know? Um, and, and I still like a lot of the tools and they had the most amount of tools early on, I think. And over time, just people like SE ranking and others have, have caught up to them, right. And they

haven't been updating it. And so I believe they're starting to get surpassed a little bit. Um, you know, and that can happen in the software industry. Like it's easy to put together a quality team that knows how to manage data and present data. And I, and I would just say like, look, like don't take my word for it. And I, I, I'm not like falling like their roadmap or anything. I don't know what they're doing. They might be making some updates. That was just kind of the experience that we had. And I would tell you actually October. So this month is the first month that we haven't had us EM rush. Oh, wow. Right. So we were in a year contract or rolling contract or something like that. And, and so we're not using them anymore. Yep. And I don't, I, I don't feel a hole in my heart. Uh, all right. Next Google data studio and Brock gives them a 3.6 out of five. So kind of moving down quite a bit from the, what was the previous one was a 4.4. Now we're down to 3.6. That's a big drop. Um, currently in beta as is everything with Google. It's all in beta for Google data studio. This application has been out for 20 years. I can't believe they couldn't like integrate three and four with like Google analytics. They're like, no, we're going to set it up and we're just going to stop the data into this one. And you know, you're going to have to capture the data over here, but they're going to figure out a way to import. I'm sure. Yeah. Um, so Google data studio is one of the newest offerings from the mountain view mega corporation. Uh, it is much more technical and requires more time investment to set up than most. I think that's worth repeating. It is much more technical and requires much more time investment to set up than most. If you're on the fence, GDS, right. Google data studios is completely free, right?

So I've never called it GDS. I like that though. Yeah. A major upside to GDS is superior integration with other Google properties, like analytics search console ads, and YouTube that doesn't really surprise you, but the, everything that they have access to is made available in the API. So I'm like, it may be easier up front. Well, in the front and like clicking some buttons. Yeah. Um, but that's after you've set up this kind of more complex tool. So I think that, you know, probably needs to be taken with a grain of salt. So I would tell you, um, you know, agency analytics, certainly that was like a good choice. Yeah. Um, but Google data studio, um, is what we do use right now. Uh, we, we bolt on, uh, super analytics to that, to get all the other kind of non Google properties, uh, or super metrics, sorry, uh, that, that we pull into it. Um, and then build a really nice dashboard. So you can get, uh, ROI of your overall campaign and everything in one place. And the thing I like about it is it's real time. Uh, so clients can see where they're doing a lot of clients, like their clients, like want to see what's going on, like real time. Yeah. And so you can save a link and you can always see what's going on now. That's, I think that that's the downside. I bet they probably have like where you can download an app right on your desktop or something like that, where you can click it and it can pop up. That's worth looking into. Cause right now we, we have like clients save the link, like in bookmark or whatever, but I think there's probably a better way to do it. I think a, a button or an app would be, be really nice and I'm sure they have one, but, but that we, we use this today. I think it's a good tool, um, to pull everything in together and, and you can certainly bring in

third party. Um, so you would say currently we're using both SE ranking and Google data studios and SE ranking really fits in kind of the upfront work, like, Hey, let's figure out what direction we want to take this. Let's also keep track of stuff there. But when it comes to creating the final report and I'm, I don't want to put, I'm, I am putting words in your mouth, so correct them. Um, when it comes to the final report, use Google data studios. Well, yeah. So I'm glad you asked me for that clarification. So, um, SE ranking, certainly the upfront research, but also the keyword tracking, um, the keyword tracking and GNB, um, started the campaign week over week. Uh, I really liked their reporting tools. Okay. Like I really liked the reporting tools. So Gmb, Google, Google, Google, my business or GMP or whatever it's called now. Yeah. Yeah. GDP. I think it's GDP, GDP. I don't know. I don't know what it is, but I still call it Gmb. So hopefully everybody knows what I'm talking about. Right. So, um, they do. Yeah. Yeah. So, so we send out the report, a customized report, white labeled, like whatever from SE ranking, which we're talking about that, uh, branded reports, but essentially, um, we send out those reports monthly automated reports from our analytics department. And then for enterprise clients, based on like spend levels, we set up like a live dashboard and then we, so it's more of a, of, um, uh, it's an enterprise. Yeah. Yeah. It's like a, it's an add on or if people want that. Yeah. It's a, it's like a bespoke offering where we build that and we built on, um, super metrics and it takes, uh, some time to build a lot of time. And so, so, so we don't, unless you're spending a certain amount of money, it doesn't really make sense, right? There's other tools that you can, uh, get, get some more things, but we use, we use them both concurrently. And then we use

SE ranking for, for live research, that sort of thing. And, and, and you say it does take more time. That is because it is much more technical and requires much more time investment to set up than most. You got me. Um, uh, it does allow third party data integrations, but the ability to query data from databases, including my SQL, PostgreSQL and Google, uh, Google's cloud SQL set it apart. So that's a unique feature, uh, with product proper setup, you can customize reports with important KPIs, pulling from lead information and customer information. Uh, you can also create your templates, which better reflect your processes and can be shared across clients. Google has also introductory video walkthroughs to help you get started. Um, but it is harder. To use. Right. And it's, and it's, and, and again, that's free. He gave it a 4.6. Um, is that right? Is that 4.6? Uh, 3.6. Sorry. Uh, and then finally the last one, authority labs, uh, Brock gave it a 3.2 out of five. And he says, if you're looking for a straightforward position tracking tool, authority labs gets the job done. Authority labs is $49 per month. That's probably changed for unlimited users. Uh, though for white label reporting, you need to upgrade to the $99 per month plan and probably changed, uh, so that you can have that white label reporting. Uh, you can track regional ranking data, get insights into not provided keywords, track competitor keywords and schedule automated reports. However, the lack of other essential features like link back monitoring and analytic data means you will have to supplement this tools to provide a full SEO reporting picture for your client. Yeah. So, so what I would say is I wish I would have maybe read this article sooner, um, because I was on the hunt specifically. The reason that I like left or broke up with SEM rush is I needed a good keyword reporting tool and they weren't, they weren't trackers specifically. Yeah. Rank tracker specifically. They weren't cutting it. AHRS wasn't cutting

it. Um, actually, uh, uh, knew a guy that had started a platform, reached out to him. Uh, I'll give a shout out to him night watch, uh, and started using night watch. They're buying enterprise level data. Cause I was looking at like clarity and brighten and like all this stuff is like way too expensive. They just had that kind of very, like, we're going to be great at having, uh, uh, accurate data, uh, based on different locations. Right. And we're doing a lot of like multi-location SEO. And, and so, so I started using them and the feature I liked most about like night watch was, it was funny, right? So you had to actually put all your data in and you couldn't even get data backwards. Like, unless you put it in on the campaign, it wasn't pulling that data. Right. Like, so, so, so, so you didn't have that like look back of data, which I didn't totally like, but what they did have, which is such an easy feature. And I'm sure other platforms do it. I'll get an email every day. And based on my different campaigns that you would build all your projects in, it'd be like, here's the top 10 movers. And then here's like the bottom 10 movers. And so it'd give me like a daily kind of pulse of what was going on. And as I, as we started hiring more like project managers and account managers and we're growing, uh, I still could see what was going on with the campaigns. Right. And I've been really easily, really easily like here. Oh man, this is doing great. And so I think that there's that feature that you could expound upon and you could add some customization. Yeah. Uh, to, to like daily reports. Um, and I haven't really thought about that, but essentially I really liked that tool and it sounded very similar to authority labs. Um, while I haven't used it, um, there is the need for like people out there that are probably like thinking

like, I'm still using SEM rush. I'm still using a truck. Like, do you like their keyword tracking tool? Like that's like, I'm just asking you a question if you like it and you're okay with like the data being updated and not being accurate. And some of the, Oh man, I'm slanting my pen here. But like, look, if you're happy with like the tool, the way it is. I don't think we ever presented this as a neutral, uh, an entirely neutral position on this. Oh yeah. Yeah. But I mean, we, we are trying like, I, I like those tools and I am, and I still use a trust. Okay. Like, and there's, there's value in, and there's other tools out there that we use for other specific things. Right. And so, um, yeah. So I say you need a good keyword tracking tool and authority labs might be that. Give it a try. Yeah. Give it a try and let us know what you think of it. Right. Like that would be really nice. And then Brock, his conclusion is there are many quality SEO reporting tools on the market. SE ranking has fantastic cost to value ratio. Still does. Still does. While Google data studio has advanced reporting capabilities. If you can withstand the high barrier of entry, really, he just kind of wraps this up with saying, yeah, go back and, and, and just like you said, figure out what's most important to you. And, and one of these tools will deliver that for you. Uh, Patif to Brock, like this is what's funny is he ranks, uh, agency analytics is the highest and he doesn't talk about it in a summer. Oh, like if you look at, at how he ranks them, cause I got this little diagram. His summary does not mention, uh, it's number one. And it's, it's number one by like, uh, so his number one. Well, I'm sorry. So I didn't bring out that point. He does mention it. He says agency analytics prioritizes clients access, which is a

big deal. If transparency is a core value for your agency. Yeah. You can see like, I actually, um, there was a client that, that we had just brought on and I had never seen this cause there's a big agency out of Florida, big agency out of Florida that, um, not the one you're thinking, but probably another one. Uh, but they're big and they came to us and literally the agency strategy was they had built like a bunch of PBNs and it was losing tens of, well, let's say hundreds, let's say hundreds, let's be on hundreds to thousands of links per month. Okay. From specific sites that were built out. And if you looked at the anchor texts and you looked at all this, it was really kind of a great, a black hat strategy, but they had paid, let's say this was like $150,000, $150,000 a year account that they'd been with this company for seven years. They put no value in the website. It was all, all the money that was given to them was put into this PBN that literally like all these links just kept getting pulled off, pulled off. And so they were tanking. Right. Um, and I had to, I was using agency analytics at the time and I was showing them what these links were and where they were coming from and that this company owned the properties. Right. And they, you know, certainly they were pretty upset, but the other company was like, Hey, we extracted hundreds of thousands of dollars and we put it on our own properties and we were sharing that, uh, link equity with you. And now we're taking it all back. Right. And they were trying to tear it. So people wouldn't know what was going on or they wouldn't get a big penalty, but I could see it in agency analytics was, was great for that. But you know, they ranked agency analytics as one and then SE ranking is number two. Yeah. Second highest ranking there. So yeah. Pretty good stuff.

Brock. Uh, we, we, we like your opinion, Brock. Yeah. Um, for, for the most part. So I think that authority labs is probably a pretty good tool based on like the other tools that he suggested in his comments. Yeah. If he's mentioning them, then they're probably pretty cool. Well, well that wraps up our article again, uh, Patif to Brock. We really appreciate you, uh, presenting that article to us. Top five essential SEO reporting tools for agencies that we carved into two podcasts. Make sure you go check out the last podcast. Make sure, you know, if you guys are getting any value of this, um, we're just going to ask you to make sure you kind of connect with us on social media. That's youtube.com forward slash best SEO podcast. That's instagram.com forward slash the best SEO podcast. And then tick tock.com forward slash at best SEO. So I would just say, look for a logo, type in the best SEO podcast. You should find our, our, our cover. Also, if you are watching this video on YouTube, you'll see the links to other channels. I would just encourage you to follow us, get the shorts. I, I enjoy, uh, getting the shorts and I'm following a lot of channels. Uh, and I, I just love the shorts. Right. And so I would encourage you to check that out. Um, also check us out, uh, soon on iTunes. We're going to be, uh, formerly known as the green room podcast. Uh, and so we're going to continue this conversation. We're just going to transition out of this. Thank you for, for coming. Uh, it was great seeing you and, and Chris, uh, I, I want you to just reminiscently give me the final line that you used on many, many, many of the old podcast of if you would like to grow. Oh, wait, man. I haven't used that one. I know. I, I, I, that, you know, if you would like to grow your business with the largest, simplest marketing tool on the planet, the

internet go to EWR digital for increased revenue in your business. Just once you are at the EWR digital.com website, click the free consultation button and schedule a time that works for you. Boom. That's, I love that. All right. Until the next podcast, my name is Chris Burris. My name is Matt Bertram. Bye-bye for now.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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