Treating Social Media Like You Treat Your Content - #seopodcast 181

Posting on social the same days you publish content trains your audience to expect new material on those days. Over time they start looking for your tweets and Facebook posts on those days and are more likely to click and share, even before reading the article.

The hosts suggest skipping pure curation. Instead, link to the popular post for proper citation, then use your own sections to explain a different viewpoint or opinion on the same topic. This gives readers added value beyond what the original article offered.

Include your main key phrase in your Twitter bio and work it into posts where it fits naturally. The episode notes that with the exception of walled garden sites like Facebook, social posts can show up in web searches, so keyword placement matters.

Set up a goal funnel in analytics that follows users from each social platform, through the post, to the product page and checkout. Post the same content on Twitter, Facebook, Google Plus, and YouTube, then compare referral data to see which channel converts best, and repeat what works.